Mary Anne's Fresh Produce

What Mary Anne's Fresh Produce does

Mary Anne's Fresh Produce is a Dubai-based organic farm founded in 2018 by Mary Anne de Haan, specializing in premium edible flowers, microgreens, specialty herbs, organic vegetables, and handcrafted herbal teas. The company operates a hybrid farming model combining organic soil-based greenhouses with precision indoor vertical growing systems, enabling year-round production with minimal water use and full organic certification. Mary Anne's was the first edible flower farm in the UAE to receive organic certification for greenhouse-grown flowers, and grows all of its produce on a single farm outside Dubai, harvesting fresh each morning and delivering the next business day.

The business operates two distinct go-to-market motions. The first is a B2B supply relationship with luxury hotels and fine dining restaurants across the UAE, including Atlantis The Palm, Four Seasons, Waldorf Astoria, Conrad Dubai, Sofitel, and BOCA Dubai, where the company has built deep relationships with culinary teams. The second is a direct-to-consumer e-commerce storefront on Shopify, selling individual SKUs to home consumers with unit pricing in AED (ranging from Dhs. 6.50 for a 20g herb pack to Dhs. 42.00 for farm firewood) and free delivery on orders over 75 AED. In 2023, the company extended its product line into four caffeine-free herbal tea blends, expanding beyond fresh produce into shelf-stable packaged goods.

The company is privately held, founder-owned, and bootstrapped, with no institutional investors, no funding rounds, and no disclosed revenue or headcount. Distribution is single-country (UAE), and earned media coverage spans CNN Arabic, The National, the Michelin Guide, Dubai TV, Dubai Eye, and Gulfood. The business model is straightforward unit-based product sales with no subscription, licensing, or recurring revenue component.

Name

Mary Anne's Fresh Produce

Legal name

Mary Anne's Fresh Produce

Website

https://maryannesfreshproduce.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Mary Anne's Fresh Produce is a Dubai-based organic farm founded in 2018 that grows premium edible flowers, microgreens, specialty herbs, vegetables, and herbal teas, supplying UAE luxury hotels and fine dining restaurants while selling directly to home consumers via Shopify.

Ownership category

akta.pro rank

Product category

Specialty Organic Produce

NAICS

Food Crops Grown Under Cover (11141), Greenhouse, Nursery, and Floriculture Production (1114), Vegetable and Melon Farming (1112)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

akta.pro secondary industries

Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE), Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)

Keywords

• Organic edible flowers
• Specialty microgreens
• Fresh organic herbs
• Organic vegetables farming
• Handcrafted herbal teas

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: One-time product sales through the company's Shopify e-commerce storefront to consumers, including edible flowers, microgreens, specialty herbs, vegetables, and herbal teas. Transactions are individual purchases with free delivery on orders over 75 AED.
2. B2B Restaurant and Hotel Supply: Supply of premium organic edible flowers, microgreens, and specialty herbs to fine dining restaurants and luxury hotels across the UAE. The company has established deep relationships with culinary teams at establishments including Atlantis The Palm, Four Seasons, Waldorf Astoria, Conrad Dubai, and Sofitel.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mary Anne's Fresh Produce is a Dubai-based organic farm that grows and sells premium organic edible flowers, microgreens, specialty herbs, vegetables, and handcrafted herbal teas. The company operates a hybrid farming model combining soil-based organic greenhouses with precision indoor vertical growing systems, harvesting fresh each morning and delivering to consumers' doors the next business day, while also supplying fine dining restaurants and luxury hotels across the UAE.

Product overview

Mary Anne's Fresh Produce is a Dubai-based organic farm offering a diversified portfolio of fresh produce and handcrafted products. The core offerings span four main categories: (1) Organic Herbal Teas — four caffeine-free blends (Sleep & Calm, Breathe Easy, Detox & Glow, Digest & Settle) crafted from organically grown flowers and herbs; (2) Specialty Edible Flowers — including Borage, Dianthus, Viola, Sorrel, Marigold, and Nasturtium in various quantities; (3) Fresh Herbs & Microgreens — including Oregano, Thyme, Dill, Fennel Leaves, and a Premium Spicy Microgreen Mix; and (4) Organic Vegetables — Cucumber, Snowpeas, Kale, Tomatoes, Eggplant, and Marrow. The company also offers Farm Firewood as a byproduct. All products are harvested fresh daily at their Dubai farm and delivered to customers the following business day, with free delivery on orders over 75 AED. The farm operates a hybrid model combining organic soil-based greenhouses with precision indoor vertical growing systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep & Calm Blend Organic Herbal Tea

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pure Harvest Smart Farms: UAE-based controlled-environment agriculture company producing premium tomatoes, leafy greens, and berries. Operates in the same high-end UAE produce market using greenhouse and hybrid growing systems, serving both retail and food service customers.
• Badia Farms: Dubai-based vertical farm producing microgreens, edible flowers, and specialty herbs for the UAE's top restaurants and hotels. Closest direct peer given the same Dubai location, microgreens/edible flowers focus, and premium hospitality customer base.

Emerging players

• Farm.One: Specialty indoor vertical farm historically focused on edible flowers, microgreens, and rare herbs for New York City Michelin-starred restaurants. Closely comparable niche positioning and chef-driven B2B model, though operating in a different geography.
• Smallhold: US-based specialty indoor farm network supplying microgreens, edible flowers, and specialty produce to restaurants and retailers. Directly comparable product-category focus (microgreens, edible flowers, restaurant supply) and GTM motion through B2B chef relationships.

Broad incumbents

• Plenty: Indoor vertical farming company building large-scale production for leafy greens and herbs. Comparable vertical farming technology and premium positioning, though at significantly larger scale and with different go-to-market focus.
• BrightFarms: Indoor greenhouse operator producing leafy greens and herbs for retail grocery chains. Comparable greenhouse farming technology and packaged produce GTM, although focused on supermarket retail rather than restaurant supply.
• AeroFarms: Well-known indoor vertical farming company producing leafy greens and herbs at commercial scale. Comparable controlled-environment agriculture technology and B2B food service reach, though at much larger scale and a broader product set.
• Bowery Farming: Large-scale indoor vertical farming company producing leafy greens, herbs, and specialty produce for retail and food service. Comparable technology stack (controlled-environment agriculture) and DTC-to-retail distribution model.
• Gotham Greens: US-based indoor greenhouse operator producing leafy greens, herbs, and salad kits for retail and food service. Comparable hybrid greenhouse model and B2B/retail distribution channels, though product mix is broader and volume-driven.

Regional players

• Bustanica: UAE-based vertical farming operation backed by Emirates Flight Catering, producing leafy greens and herbs in controlled environments. Comparable controlled-environment agricultural model in the same region, although at materially larger scale and different customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/maryannesfreshproduce/?hl=en
• LinkedInlinkedin.com/company/mary-anne-s-fresh-produce

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mary Anne's Fresh Produce