Mary's Charity
Mary's Charity is a UK-registered youth violence prevention charity (St. Mary's Centre Community Trust) serving at-risk young people aged 12–24 in North London, UK prison populations, and local schools through mentoring, prison rehabilitation, knife amnesty bins, and research.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mary's Charity does
Mary's Charity is a UK registered charity (St. Mary's Centre Community Trust, Charity No. 1122054), founded in 2006 and headquartered at St Mary's Centre, Elsworthy Road, London. The organisation is dedicated to reducing youth violence through four pillars: Education and Mentoring, Prison Work, Knife Bin & Violence Interruption, and Research. It serves at-risk young people aged 12–24 in North London, prison populations across six UK prisons, and schools requiring behaviour support, with a stated caseload of 2,700+ young people assisted in the last year and measurable outcomes including a 50% aggression reduction rate and 681 weapons collected through knife amnesty bins.
The charity's core product is its 'Core Programme' of 1:1 person-centred mentoring, supplemented by named sub-programmes such as Know Your Power (knife crime prevention), CROSSROADS (prison rehabilitation), Mary's Charity Reps (inmate leadership), and Through the Gate (post-release reintegration). It also operates the 'My Mary's Story' podcast, launched in February 2025 with support from The Leathersellers' Company and the Roundhouse, and is constructing a new eco-friendly four-room facility designed by Dow Jones Architects. From a technology standpoint, the organisation is not a technology company and the input explicitly states no proprietary technology stack; its operational tools are standard non-profit infrastructure (JustGiving, bank transfer, QR-code donations, social media channels, and a podcast).
Revenue is generated entirely through donations, grants, and event-based fundraising rather than commercial pricing. Individual and corporate donations are accepted via JustGiving, direct bank transfer, and QR code; fundraising events include the London Marathon and Royal Parks Half Marathon via the Run for Charity platform. The organisation is governed by a board of seven trustees, led operationally by Director Jason Allen BEM, with journalist Andrew Marr serving as patron. Financial figures are not publicly disclosed and are available only via the UK Charity Commission.
Mary's Charity firmographics
Firmographics- Name
- Mary's Charity
- Legal name
- St. Mary's Centre Community Trust
- Website
- https://maryscharity.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mary's Charity is a UK-registered youth violence prevention charity (St. Mary's Centre Community Trust) serving at-risk young people aged 12–24 in North London, UK prison populations, and local schools through mentoring, prison rehabilitation, knife amnesty bins, and research.
- Ownership category
- akta.pro rank
Mary's Charity industry classification
Industry- Product category
- Youth Social Services
- NAICS
- Child and Youth Services (624110), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)
- akta.pro secondary industries
- Mental Health & Crisis Support Services (BPAGACAD), Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Mary's Charity is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mary's Charity business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Fundraising: The charity operates primarily through donations from individuals, corporate sponsors, and charitable foundations. Donations are accepted via JustGiving platform, direct bank transfer (St. Mary's Centre Community Trust, Sort Code: 09-01-50, Account Number: 04555171), and QR code for instant donations. Event-based fundraising includes running events like the London Marathon and Royal Parks Half Marathon.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mary's Charity product offering
Product offeringCore offering
Mary's Charity is a youth violence prevention and rehabilitation charity that delivers free 1:1 mentoring, therapeutic support, prison-based rehabilitation, and knife amnesty programs to at-risk young people aged 12-24 in North London and across UK prisons. It operates four pillars — Education and Mentoring, Prison Work, Knife Bin and Violence Interruption, and Research — funded entirely by donations, grants, and event-based fundraising.
Product overview
Mary's Charity operates a multi-programme charitable organisation focused on reducing youth violence through four core pillars: Education and Mentoring, Prison Work, Knife Bins, and Research. The organisation provides 1:1 person-centred mentoring for young people aged 12-24, knife amnesty and violence interruption initiatives, rehabilitative prison programmes, and evidence-based research. Key sub-programmes include the Know Your Power knife crime prevention programme, CROSSROADS prison rehabilitation programme, and the My Mary's Story podcast. A new eco-friendly building by Dow Jones architects is under development to expand service delivery capacity.
Differentiator
Problem solved
Functional benefit
Products and services
- Education and Mentoring
Companies that use Mary's Charity
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Mary's Charity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mary's Charity partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RoundhousecorePartnership with the iconic Roundhouse (hub for creativity and community) for the 'My Mary's Story' podcast, providing creative industry expertise and platform for young people's storytelling.
- Violence Reduction Unitcore5-year partnership for gang mediation projects and violence reduction initiatives, working to reduce violence and conflict within communities and prisons.
- Run for CharityminorPlatform partnership enabling supporters to sign up for sporting events (Royal Parks Half Marathon, Tough Mudder, dog walks) to raise funds for Mary's Charity.
- Dow Jones ArchitectsminorRenowned architects Dow Jones designed the charity's new four-room eco-friendly building, featuring sustainability and low carbon footprint to serve as a nurturing environment for youth initiatives.
- JustGivingminorOnline fundraising platform processing donations for the charity. Donations can be made through https://www.justgiving.com/smcct
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Mary's Charity competitors and assessment
Company assessmentBroad incumbents
- The Prince's Trust: Large UK youth charity supporting education, employment, and training for disadvantaged young people. Overlaps with Mary's Charity's mentoring, education engagement, and employment-lead programmes but at substantially greater scale and national brand recognition.
- Catch22: Large UK social business running youth justice, education, and offender rehabilitation services nationally. A broader incumbent operating in overlapping programme areas (mentoring, prisons, education) but at materially larger scale than Mary's Charity.
Direct peers
- Leap Confronting Conflict: UK charity equipping young people and professionals to manage conflict non-violently. Comparable to Mary's Charity on the violence interruption and mediation side, with overlapping cohort of at-risk adolescents.
- Redthread: London-based charity running youth violence intervention programmes primarily in hospitals and communities. Directly comparable to Mary's Charity in targeting at-risk young people affected by violence, with a similar 1:1 mentoring and trauma-informed model.
- XLP: London-based youth charity delivering mentoring and behaviour support in schools to disengaged young people. Comparable to Mary's Charity's education, mentoring, and school-based behaviour-lead programmes targeting exclusion risk.
- Safer London Foundation: London charity focused on preventing youth violence and exploitation, working with young people, professionals, and communities. Highly comparable to Mary's Charity in mission, London geography, and violence-prevention programme design.
- Gangsline: UK charity specialising in gang exit strategy work and violence mediation. Direct overlap with Mary's Charity's gang mediation and knife bin / violence interruption pillars, serving similar at-risk populations.
- St Giles Trust: UK charity helping people move away from crime through mentoring, advocacy, and prison-based support. Closely comparable to Mary's Charity on the prison-work and rehabilitation pillars, with similar ex-offender and at-risk-youth cohorts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mary's Charity social profiles
Digital presenceMary's Charity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mary's Charity leadership team
Management profileNumber of profiles
Profiles13 records
Mary's Charity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mary's Charity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mary's Charity
What does Mary's Charity do?
Mary's Charity is a youth violence prevention and rehabilitation charity that delivers free 1:1 mentoring, therapeutic support, prison-based rehabilitation, and knife amnesty programs to at-risk young people aged 12-24 in North London and across UK prisons. It operates four pillars — Education and Mentoring, Prison Work, Knife Bin and Violence Interruption, and Research — funded entirely by donations, grants, and event-based fundraising.
Is Mary's Charity a public or private company?
Mary's Charity is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mary's Charity founded?
Mary's Charity was founded in -1. It employs 11 to 50 people.
Where is Mary's Charity based?
Mary's Charity is headquartered in London, United Kingdom, in the Europe region.
How does Mary's Charity make money?
One revenue line is on record: donations and Fundraising.
Who are Mary's Charity's main competitors?
Broad incumbents on record are The Prince's Trust and Catch22. Direct peers are Leap Confronting Conflict, Redthread, XLP, Safer London Foundation, Gangsline and St Giles Trust.
Does Mary's Charity have an API?
No public API is recorded for Mary's Charity.
What industry is Mary's Charity in?
Mary's Charity's product category is Youth Social Services. Its primary akta.pro industry code is BPAGADAM, Youth Justice, At-Risk Youth & Violence Prevention Nonprofits, with a secondary code of BPAGACAD, Mental Health & Crisis Support Services. Its NAICS code is 624110 and its SIC code is 8300.