MAS Center

What MAS Center does

MAS Center is a privately held, Northridge, California-based education company with 5 employees that operates Hero CEO, a web-based interactive game designed for children ages 9-13. The platform teaches entrepreneurship fundamentals including business plans, marketing, sales, teamwork, company logos, taxes, goals, finances, and target markets through narrative-driven missions, mentor-guided challenges, business mini-games, and printable real-world activity workbooks. An AI-powered personalization engine adapts content and difficulty to each child's learning level and the type of business project being built, and a Parent Tracker Dashboard allows parents to monitor progress and completed challenges.

The company's go-to-market is product-led and consumer-direct: parents subscribe at $9.95 per month (with a 20% annual discount) via mascenter.io, with a 30-day money-back guarantee and self-serve onboarding. A secondary revenue stream is the MAS Store, a print-on-demand merchandise e-commerce channel (powered by Printful) selling Young CEO branded t-shirts, eco-hoodies, caps, mouse pads, and photo posters. Distribution is global, web-based, and supplemented by a Kickstarter pre-sale campaign for merchandise, books, and comics. Marketing relies on email newsletter community building, organic web presence, and cookie-based targeted advertising through Google and Meta.

Curriculum is aligned with frameworks endorsed by the National Financial Educators Council, and early validation was conducted through Outschool, where 1,000+ mini-businesses were reportedly created by early testers. The company launched its core product and merchandise store in 2024, has no disclosed funding rounds, no disclosed management team, and no disclosed revenue or paying-customer count.

Name

MAS Center

Legal name

MAS Center

Website

https://mascenter.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MAS Center operates Hero CEO, a subscription web-based interactive game that teaches children ages 9-13 entrepreneurship and business skills through gamified missions and real-world activities, monetized via a $9.95/month subscription and a print-on-demand Young CEO merchandise store.

Ownership category

akta.pro rank

Product category

Children's Educational Software

NAICS

Doll, Toy, and Game Manufacturing (339930), Hobby, Toy, and Game Retailers (459120)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)

akta.pro industry

PRIMARYEDAMAHAC

Youth Business Incubators & Accelerators

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYMPAFAAAI

Educational Games & Kids/Families Game Studios

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)

SECONDARYEDAMAHAB

Business Planning, Pitching & Competitions (Pitch Decks, Demo Days)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

SECONDARYEDAMAHAG

Marketing, Branding & Sales Skills

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Children's entrepreneurship education
• Interactive learning platform
• Educational gaming software
• Youth financial literacy
• Business education games

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Hero CEO Subscription: Monthly or annual subscription providing full access to the Hero CEO interactive game and all learning features. Annual plans offer 20% discount. Core recurring revenue stream.
2. Merchandise Sales: E-commerce sales of branded merchandise including T-shirts, eco-hoodies, caps, mouse pads, and photo posters through the MAS Store. One-time purchase model.
3. Books and Comics: Sale of books and comics available through the store and Kickstarter pre-sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MAS Center operates Hero CEO, an interactive web-based video game for children ages 9-13 that teaches entrepreneurship and business skills through gameplay. Children build a real business in-game and learn business concepts including business plans, advertising, marketing, sales, teamwork, taxes, finances, and target markets. The platform is paired with a Parent Tracker Dashboard, printable workbooks, and an AI-driven personalization engine that adapts content to each child's learning level.

Product overview

MAS Center offers a unified educational platform built around the Hero CEO interactive game for children ages 9-13. The core product combines gameplay with real-world business activities to teach entrepreneurship skills. The portfolio includes the Hero CEO subscription service ($9.95/month) with integrated mini-games, real-world activities, and a Parent Tracker Dashboard for parental monitoring. Adjacent to the core platform, MAS Center operates the MAS Store, a print-on-demand merchandise e-commerce channel selling Young CEO branded apparel (t-shirts, eco-hoodies, caps) and accessories (mouse pads, posters) featuring character designs. The products work together as an integrated learning ecosystem where the game drives engagement and brand affinity that supports merchandise sales, while subscriptions fund ongoing platform development.

Differentiator

Problem solved

Functional benefit

Brands

• Hero CEO: Interactive entrepreneurship game for kids ages 9-13 that teaches business skills through gameplay, missions, and real-world activities.

Products and services

• Hero CEO An interactive web-based video game for children ages 9-13 that teaches entrepreneurship and business skills through gameplay. Children build a real business in-game and learn business concepts including business plans, advertising, marketing, sales, teamwork, company logos, taxes, goals, finances, and target markets. Includes AI-driven personalization, real-world activities with printable workbooks, and a Parent Tracker Dashboard.
• Hero CEO Subscription Subscription service providing full access to the Hero CEO interactive game, real-world activities, printable workbooks, and the Parent Tracker Dashboard. Priced at $9.95/month with monthly or annual billing (annual offers 20% discount), and available as one-time gift subscriptions.
• MAS Store (Young CEO Branded Merchandise) Print-on-demand e-commerce store selling Young CEO branded products including t-shirts ($22-$23 sale), eco-hoodies ($42 sale), dad hats ($23 sale), baseball caps ($24 sale), gaming mouse pads ($25 sale), standard mouse pads ($15 sale), and photo posters ($23 sale). Features character designs (Ana, Alex, Admin, Dante, Lio, Aura) and themes like Girl Power. Fulfilled via Printful.

Quantifiable outcome

• Over 1000 mini-businesses created by early testers on Outschool
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• National Financial Educators CouncilcoreStrategic or Co-development PartnerHero CEO curriculum is aligned with modern business educational frameworks endorsed by the National Financial Educators Council, ensuring content meets established financial literacy standards for children.
• OutschoolminorStrategic or Co-development PartnerEarly testing platform for Hero CEO mini-business creation activities; over 1000 mini-businesses created by early testers through the Outschool partnership.
• GoogleminorGTM or Marketing PartnerAdvertising partner for cookie-based targeted advertising campaigns; cookies used for analytics and delivering relevant advertising through Google's advertising platform.
• MetaminorGTM or Marketing PartnerAdvertising partner for social media advertising; cookies used for analytics and delivering relevant advertising through Meta's advertising platforms (Facebook/Instagram).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BrainPOP: Long-standing animated educational platform for elementary and middle schoolers covering multiple subjects with a school-licensed subscription model. Directly comparable on the kids educational subscription category and the school channel go-to-market.
• Khan Academy Kids: Free, well-funded educational platform for young children covering multiple subjects including early business and money concepts. Comparable target age band and product-led subscription-free model, but broader in scope than MAS Center's entrepreneurship focus.
• Prodigy Education: Popular gamified math platform for elementary-aged children with a freemium subscription model and a similar product-led growth motion. Directly comparable on gamified learning for kids aged 9-13 and the parent-paid subscription upsell.
• Junior Achievement: Established nonprofit delivering entrepreneurship, financial literacy, and work-readiness programs to K-12 students via schools and volunteers. Closely comparable on youth entrepreneurship curriculum and the school/homeschool channel, though delivery is volunteer-led rather than game-based.
• ABCmouse (Age of Learning): Subscription-based educational platform for young children covering reading, math, science, and art. Directly comparable on the parent-paid subscription model for early childhood/elementary learning content and the multi-subject curriculum breadth.

Emerging players

• CodeCombat: Game-based learning platform that teaches coding through an interactive role-playing game for school-age children. Directly comparable on the product-led, gamified, parent/school-paid subscription model and the curriculum-via-game architecture.
• MoneyTime (Money Owl): Financial literacy and money management platform for kids and teens combining game mechanics with educational content. Comparable on the kids financial literacy / entrepreneurship niche and the parent-paid subscription model.

Direct peers

• Tynker: Coding platform for kids that uses gamified, self-paced lessons to teach a tangible skill (programming). Closely comparable business model (parent-paid subscription), target age band, and gamified curriculum-as-product positioning to MAS Center's Hero CEO.
• GoVenture: Provider of educational entrepreneurship simulations and programs for students, including game-based experiences. Most directly comparable peer in the youth entrepreneurship education niche that MAS Center occupies.
• Outschool: Live-instruction marketplace where MAS Center validates Hero CEO via early-testing mini-businesses. Direct overlap in target audience (children) and educational category, and an active partnership channel for MAS Center's product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mascenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAS Center