Emerald Wellness & Bodywork

What Emerald Wellness & Bodywork does

Emerald Wellness & Bodywork is a single-location wellness retreat center operating from 7447 W. Emerald, Suite 150, Boise, Idaho. Founded in 2006, the company has served Treasure Valley consumers for approximately 19–20 years, offering an integrated mix of licensed massage therapy and advanced wellness technologies including float tanks, infrared and contrast saunas, a halotherapy salt room, compression therapy, an infrared fitness cocoon pod, and zero-gravity massage chairs. IV therapy is offered on-site through a partnership with Treasure Valley Advanced Mobile IV Therapy, administered by licensed medical professionals from the partner.

The company operates a direct-to-consumer, location-based business model. Revenue is generated through pay-per-visit service fees ($35–$259 per session), two recurring membership programs — the BELIEVE IT Monthly Massage Program ($89/$135/$179) and Wellness Machine Memberships ($29/$75/$115) — and five bundled wellness packages ($75–$195). Distribution is concentrated at the single physical site (open 6 days/week, closed Tuesdays), supported by a website, Instagram (@emeraldmassage), email marketing, online booking via MindBody, and word-of-mouth referrals.

Emerald Wellness & Bodywork is a privately held company with five employees, no disclosed external funding, no subsidiaries, no acquisitions, and no public listing. Its customer base is entirely consumer, segmented horizontally across general wellness seekers, athletes and fitness enthusiasts, chronic pain sufferers, individuals with respiratory or skin conditions, and IV therapy clients. There is no enterprise or institutional customer base, and the company has not expanded beyond its single Boise location.

Name

Emerald Wellness & Bodywork

Legal name

Emerald Wellness & Bodywork

Website

https://massageemerald.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Emerald Wellness & Bodywork is a single-location wellness retreat center in Boise, Idaho offering licensed massage therapy, float tanks, infrared and contrast saunas, halotherapy, compression therapy, and recovery technologies to Treasure Valley consumers via memberships, packages, and pay-per-visit pricing.

Ownership category

akta.pro rank

Product category

Wellness and Spa Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industry

Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI)

Keywords

• Massage therapy services
• Wellness retreat center
• Float tank therapy
• Infrared sauna treatments
• Recovery and halotherapy

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Massage & Bodywork Services: One-time pay-per-visit massage and bodywork sessions ranging from 60-120 minutes. Provided by licensed massage therapists and trained bodyworkers.
2. BELIEVE IT Monthly Massage Membership: Recurring monthly subscription program offering discounted massage sessions. Members prepay monthly and receive roll-over benefits. 60-min at $89/mo, 90-min at $135/mo, 120-min at $179/mo.
3. Wellness Machine Membership: Monthly membership for access to wellness machines (sauna, float tank, compression therapy, etc.). Flexible options: 1x/mo at $29, 3x/mo at $75, 5x/mo at $115.
4. Individual Wellness Services: Pay-per-visit pricing for individual services including float tanks, aqua IR sauna, halotherapy, fire & ice therapy, cocoon pod, and massage chairs.
5. Wellness Packages: Bundled treatment packages offering discounted rates for combinations of services: Breathe Better ($75), Drift Away ($95), Reset Retreat ($115), Healthy Healing ($195), Ultimate Stay-Cation ($180).
6. IV Therapy (Partner Service): IV therapy services delivered by Treasure Valley Advanced Mobile IV Therapy at Emerald Wellness location. Administered by licensed medical professionals, 30-60 minute sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Emerald Wellness & Bodywork operates a single-location wellness retreat center in Boise, Idaho offering licensed massage and bodywork therapies alongside advanced recovery modalities including float tanks, infrared saunas, cold plunge contrast therapy, halotherapy salt rooms, compression therapy, and infrared cocoon pods. Services are sold individually, through bundled wellness packages, and via two recurring membership programs (BELIEVE IT massage and Wellness Machine), with bookings handled through the MindBody online scheduling platform.

Product overview

Emerald Wellness & Bodywork operates a comprehensive wellness retreat center offering 9 core treatment services: Massage & Bodywork, IV Therapy, Fire & Ice Contrast Therapy, Float Tank, Aqua IR Steam Infused Sauna, Halotherapy Salt Room, Rehab and Recovery Room, Tranquility Room, and Thermo Energy Infrared Fitness Cocoon Pod. These services are available through two membership programs (BELIEVE IT for massage and Wellness Machine for wellness machines), and five bundled wellness packages. The center has been operating for over 20 years (19 years stated on About page) in Boise, Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage & Bodywork Services Licensed massage therapy and bodywork sessions delivered by licensed massage therapists and trained bodyworkers. Includes deep tissue, sports, prenatal, cupping, CBD pain relief, Himalayan hot stone, structural integration, myofascial release, oncology massage, reflexology, Shiatsu, aromatherapy, and facilitated stretching. Available in 60-minute ($129), 90-minute ($195), and 120-minute ($259) durations.
• Fire & Ice Contrast Therapy Alternating heat and cold therapy combining Clearlight TrueWave full-spectrum infrared sauna sessions with cold plunge immersion. Targets detoxification via heat therapy and inflammation reduction and muscle recovery via cold exposure. Delivered in a 4-person infrared sauna facility at the Boise location.
• Float Tank (Sensory Deprivation) Weightless floating experience in tanks filled with over 1,000 lbs of Epsom salt at body temperature, with built-in ozone and UV light sanitation filtration. Used for deep relaxation, pain relief, recovery, and stress reduction. First visit priced at $55; walk-in 60-minute at $75 and 90-minute at $119.
• Aqua IR Steam Infused Sauna (HydroFusion) Sauna system combining steam, infrared light, and nutrient infusion using Oxygen Science liquid vitamins absorbed through steam vapor. Adjustable temperature from 77°F to 118°F with oscillating massage table and chromotherapy lighting. 35-minute sessions priced at $45 individually.
• Halotherapy Salt Room Private Active Halotherapy Salt Room using a halogenerator to grind and disperse pharmaceutical-grade salt particles into the air. Includes chromotherapy lighting, heated supports, and aromatherapy options. Targeted at respiratory relief, skin conditions, and stress reduction. 45-minute sessions priced at $55 individually.
• Rehab and Recovery Room Therapeutic recovery space featuring Rapid Reboot Compression Therapy with customizable pressure settings and multiple modes, plus Foot Med Massager and Body Med Massager equipment. Targets circulation improvement, muscle soreness reduction, and lymphatic drainage for athletes and recovery clients.
• Tranquility Room (Antigravity Massage Chairs) Relaxation space featuring Infinity Evolution Max 4D massage chairs with NASA-inspired zero-gravity recline, quad roller technology, L-track massage system, body scanning, lumbar heating, and foot reflexology. 30-minute sessions.
• Thermo Energy Infrared Fitness Cocoon Pod Dry heat therapy pod combining infrared light technology with an oscillating massage table, using mid- and far-infrared wavelengths for deep body penetration, detoxification, calorie burning, and muscle recovery. 20-minute sessions priced at $35 per visit, with unlimited monthly access at $59.95 and BELIEVE IT member rate at $25/session.
• IV Therapy Medical-grade IV infusions administered on-site by licensed professionals from partner Treasure Valley Advanced Mobile IV Therapy. Includes Athletic Recovery, Hydration Reset, Brain Boost, Immunity Boost, Glow & Radiance, and After-Party Reboot drips. Sessions last 30-60 minutes and can be combined with other Emerald wellness services.
• BELIEVE IT Monthly Massage Program Recurring monthly subscription offering prepaid massage at discounted rates: 60-minute at $89/mo (vs $129 regular), 90-minute at $135/mo (vs $179 regular), and 120-minute at $179/mo (vs $238 regular). Unused sessions roll over, no long-term contracts, 30-day cancellation notice.
• Wellness Machine Memberships Monthly membership granting access to wellness machines (Aqua IR Steam Sauna, Float Tank, Fire & Ice Therapy, compression therapy) with flexible session tiers: 1x/mo at $29, 3x/mo at $75 ($25/session), and 5x/mo at $115 ($23/session). Sessions do not roll over.
• Wellness Packages Bundled treatment packages combining multiple modalities at discounted rates: Breathe Better (Halotherapy + Aqua IR Sauna, $75), Drift Away (Float Tank + Antigravity Chair, $95), Reset Retreat (Rehab & Recovery + Fire & Ice, $115), Healthy Healing (Aqua IR + Fire & Ice + Chair + Rehab, $195), and Ultimate Stay-Cation (Aqua IR + Float + Tranquility Room + Halotherapy, $180).

Quantifiable outcome

• Sessions do not roll over; membership creates consistent usage pattern
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Treasure Valley Advanced Mobile IV TherapycoreStrategic or Co-development PartnerPartnership with Treasure Valley Advanced Mobile IV Therapy to deliver IV therapy services on-site at Emerald Wellness. Licensed medical professionals from Treasure Valley administer customized IV infusions including Athletic Recovery, Hydration Reset, Brain Boost, Immunity Boost, Glow & Radiance, and After-Party Reboot. Sessions last 30-60 minutes and can be combined with other Emerald wellness services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Massage Heights: Membership-driven massage therapy franchise with a multi-tier subscription model. Directly comparable to Emerald's BELIEVE IT membership approach and core day-spa service offering.
• Urban Float: Multi-location float therapy center chain. Direct competitor specifically for the float tank service line and membership pricing structure at Emerald.
• The NOW Massage: Boutique day-spa chain offering massage and add-on wellness enhancements. Comparable premium boutique positioning, day-spa format, and core massage focus.
• Restore Hyper Wellness: National multi-modality recovery and wellness franchise offering cryotherapy, IV therapy, infrared sauna, compression, and float under one roof. Closest direct competitor by service mix, membership model, and wellness-center positioning.
• Elements Massage: Studio-format massage franchise focused on therapeutic, customized sessions with membership pricing. Closely comparable customer base and recurring-revenue mechanic to Emerald's core massage business.
• Woodhouse Spas: Full-service day spa chain offering massage, body treatments, and multi-modality wellness packages. Closely comparable on the package-based, multi-treatment day-spa model.
• StretchLab: Assisted stretching and recovery franchise serving similar wellness, fitness, and chronic-pain customer segments. Comparable recurring-revenue model and recovery/wellness positioning.
• Perspire Sauna Studio: Membership-based infrared sauna studio franchise. Direct competitor for the infrared sauna, contrast therapy, and recovery modality components of Emerald's wellness portfolio.
• Hand & Stone Massage and Facial Spa: Membership-based massage and facial franchise with hundreds of locations. Comparable on the recurring-revenue membership model, day-spa positioning, and core massage services, though narrower modality set.

Broad incumbents

• Massage Envy: Largest U.S. membership-based massage and skincare franchise. Comparable membership model and core massage offering, but significantly broader scale and footprint than Emerald's single-site operation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/emeraldmassage
• LinkedInlinkedin.com/company/emerald-wellness-&-bodywork

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emerald Wellness & Bodywork