MASPEX Czech

What MASPEX Czech does

MASPEX Czech s.r.o. is a privately-held Czech limited company founded in 1998 and headquartered in Prague 8 – Karlín, operating as the Czech and Slovak distribution and brand-management subsidiary of Polish conglomerate Maspex Wadowice Group. The company sells and distributes a portfolio of owned beverage brands (Relax juices and nectars, Tiger energy drinks, Kubík children's beverages, DrWitt vitamin waters, Original River mixers, Caprio fruit drinks, Márka and Figo) as well as group-acquired premium alcohol brands (Becherovka herbal liqueur acquired 2024, Żubrówka vodka acquired 2022 via CEDC) and exclusively distributes Nestlé's Nestea iced tea across the Czech and Slovak markets since January 2020.

The business model is consumer packaged goods distribution through retail and supermarket channels, with revenue generated from one-time product sales of branded beverages and from distribution margins on third-party brands. Multiple brands hold category-leading positions: Tiger is the #1 energy drink in the Czech Republic (Nielsen, August 2020), Kubík leads children's juices and pouches across nine Central and Eastern European markets, Becherovka ranks #2 among herbal liqueurs in CZ/SK, Żubrówka is the #4 best-selling vodka worldwide, and Original River is the #1 tonic in the Czech market. The Czech entity itself operates with 52 employees focused on sales and distribution; production is centralized at the parent group's 18 facilities with 160 production lines.

Underlying technical and quality infrastructure is provided by the parent group, including HACCP-based food safety management, PN-EN ISO 9001:2001 quality management, PN-EN ISO 22000:2006 food safety certification, and International Food Standard certification, supported by 50 in-house quality laboratories worldwide. The Czech subsidiary targets distinct consumer segments — general consumers, families with children, active-lifestyle individuals, energy drink users, and alcoholic beverage consumers — through brand-specific websites, social media presence on Facebook and LinkedIn, celebrity endorsement campaigns, and promotional competitions. The company has no public listing, has not raised external venture or growth funding, and operates entirely as a wholly-owned subsidiary of Maspex Wadowice Group.

Name

MASPEX Czech

Legal name

MASPEX Czech s.r.o.

Website

https://maspex.cz

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

MASPEX Czech s.r.o. is the Czech distribution and brand-management subsidiary of Maspex Wadowice Group, selling owned beverage brands (Relax, Tiger, Kubík, DrWitt), acquired premium spirits (Becherovka, Żubrówka), and exclusively distributing Nestea iced tea across Czech and Slovak retail and supermarket channels.

Ownership category

akta.pro rank

Product category

Food & Beverages

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industries

Soft Drink & Carbonated Beverage Syrups (AFAFAGAA), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)

Keywords

• Beverage distribution
• Fruit juices nectars
• Energy drinks
• Mineral waters
• Alcoholic beverages

Headquarters

HQ city

Prague 8 - Karlín

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Beverage Sales: The company generates revenue through sale of beverages including 100% juices, nectars, fruit drinks, soft drinks, energy drinks, iced teas, mineral waters, and alcoholic beverages. Major brands include Relax, Tiger, DrWitt, Original River, Caprio, Márka, Kubík, Figo, Becherovka, and Żubrówka vodka.
2. Distribution Services: As exclusive distributor for brands like Nestea and acquired alcohol brands, the company earns revenue through distribution margins on sales across Czech Republic, Slovakia, and other Central European markets.
3. Becherovka Liqueur Sales: Following acquisition of Jan Becher – Karlovarská Becherovka, a.s., the company now generates revenue from production and sale of the iconic Czech herbal liqueur Becherovka.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MASPEX Czech s.r.o. distributes and sells a portfolio of beverage and food brands in the Czech Republic and Slovakia, including juices, nectars, fruit drinks, energy drinks, mineral waters, soft drinks, and alcoholic beverages. Core brands include Relax, Tiger (Czech market leader in energy drinks), DrWitt, Original River, Caprio, Márka, Kubík (leader in children's beverages), and Figo; the company also markets the acquired Becherovka herbal liqueur and Żubrówka vodka, and serves as exclusive distributor for Nestlé's Nestea iced teas in the region.

Product overview

MASPEX Czech is a food and beverage company specializing in the sale of juices, nectars, fruit drinks, soft drinks, and energy drinks. The company operates as part of the Maspex Wadowice Group and offers a diverse portfolio of consumer brands. Core brands include Relax (juices, nectars, spreads, and zero-alcohol drinks), Tiger (energy drinks - Czech market leader), DrWitt (vitamin-enriched mineral waters), Original River (carbonated mixers), Caprio, Márka (grape juice sodas), Kubík (children's beverages), and Figo (children's drinks). The company also distributes acquired brands Becherovka (herbal liqueur) and Żubrówka (Polish vodka), as well as Nestea iced teas under distribution agreement. As of 2020, MASPEX Czech became the exclusive distributor of Nestea iced teas in Czech and Slovak Republics. The product portfolio spans more than 60 brands globally across beverages, food products, and alcoholic drinks.

Differentiator

Problem solved

Functional benefit

Brands

• Relax: Leading juice, nectar and beverage brand in Czech Republic since 1996. Offers 100% juices, nectar, fruit drinks, syrups, and fruit spreads.
• Tiger
• DrWitt
• Original River
• Caprio
• Márka
• Kubík
• Figo
• Becherovka
• Żubrówka
• Nestea

Products and services

• Relax Relax is a leading Czech brand of juices, nectars, fruit drinks, syrups, and fruit spreads established in 1996. The range includes Vol.NO! zero-alcohol mixed drinks and PULPY variants with fruit pulp pieces, featuring iconic bottle caps with witty slogans. Targeted at broad Czech and Slovak consumers.
• Tiger Energy Drink Tiger is an energy drink containing caffeine, taurine, and vitamins. It is the best-selling energy drink in the Czech Republic and is available in classic, sugar-free versions, various fruit flavors, and a DOUBLE CAFFEINE variant with increased caffeine content. Sold in 250ml cans, 500ml cans, and 900ml PET bottles for adult consumers seeking an energy boost.
• DrWitt Mineral Waters DrWitt offers mineral waters enriched with vitamins for active lifestyle consumers. Variants include FIT, ANTIOX, RELAX, and POWER-C (high-dose vitamin C with B1, B3, B6, B12). Products are designed to cover 100% of the recommended daily intake of vitamins and minerals.
• Original River Original River offers carbonated mixers in Tonic and Ginger Ale flavors designed as cocktail bases for both alcoholic and non-alcoholic drinks. RIVER ORIGINAL TONIC is the leading tonic beverage on the Czech market, commonly used in cocktails such as Beton (Becherovka + Tonic) and Gin & Tonic. Targeted at foodservice and at-home cocktail consumers.
• Caprio Caprio is a traditional fruit drink brand popular in Czech Republic, Slovakia, and other European countries. Offers fruit drinks in 2L practical packaging and juice concentrates in 700ml packaging, positioned at a favorable price-to-quality ratio for value-seeking consumers.
• Márka Márka is a traditional carbonated beverage made with white grape juice, with roots in the Czechoslovakia era. Production and sales were restored in Slovakia after the revolution and later expanded back to the Czech Republic. Available in 0.5L packages for nostalgic brand-loyal consumers.
• Kubík Kubík is the leading children's beverage brand including fruit juices, fruit-carrot juices, flavored waters (Waterrr), and fruit pouches. Market leader in children's juices, nectars, drinks, and fruit pouches across Czech Republic, Slovakia, Poland, Romania, Russia, Bulgaria, Hungary, Lithuania, and Latvia. Products contain no preservatives or artificial colorings and packaging is designed for small children's hands.
• Figo Figo offers children's fruit drinks in practical bottles with drip-free closures, available in 4 popular flavors. Targeted at parents and caregivers of young children seeking safe, convenient beverages.
• Becherovka Becherovka is an iconic Czech herbal liqueur made from Karlovy Vary water, high-quality alcohol, natural sugar, and a secret blend of herbs and spices. The exact recipe is kept secret and passed down through generations. Nicknamed the thirteenth Karlovy Vary spring. Currently the second largest herbal liqueur brand in Czech Republic and Slovakia. Targeted at adult consumers of premium spirits and on-trade foodservice for cocktails such as Beton.
• Żubrówka Żubrówka is a legendary Polish vodka with history dating back to the 16th century, made from high-quality grain with multiple distillations and filtrations. Flavored with bison grass (tomkovice) hand-harvested from the Białowieża Forest. Ranked as the fourth best-selling vodka in the world. Available in variants including Biała, Rosé, and Spiced. Targeted at adult consumers of premium vodka and on-trade foodservice.
• Nestea Iced Tea Nestea is an iced tea brand distributed exclusively by Maspex in Czech Republic and Slovakia since January 2020. Products are unsweetened tea beverages combining real tea leaves with fruit flavors, low-calorie, containing only natural aromas and no preservatives. Available in 0.5L and 1.5L packaging in 5 flavors: black tea with lemon, black tea with peach, green tea with citrus mix, green tea with strawberry & aloe vera, and black tea with mango & pineapple. Targeted at general consumers and families.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Jan Becher – Karlovarská Becherovka, a.s.coreStrategic or Co-development Partner · 1 January 2024In April 2024, Maspex signed a purchase agreement for Jan Becher – Karlovarská Becherovka, a.s., acquiring the legendary Becherovka brand, production facility, and warehouse in Karlovy Vary. Becherovka is #2 among herbal liqueurs in Czech Republic and Slovakia. The group committed to further developing the brand while preserving its unique character and recipe.
• CEDC (Central European Distribution Corporation)coreStrategic or Co-development Partner · 1 January 2022In 2022, Maspex acquired CEDC - one of the largest vodka manufacturers and alcohol distributors. This acquisition expanded the portfolio to include legendary Żubrówka vodka (#4 best-selling vodka worldwide), Soplica, Absolvent, and Bols brands. The acquisition marked Maspex's entry into the alcohol market.
• Nestlé WaterscoreChannel Partner/ Reseller/ Distributor · 1 January 2020Maspex became the exclusive distributor of NESTEA iced tea brand in the Czech Republic and Slovakia from January 1, 2020. The partnership provides access to the stable iced tea segment with products also offered in Poland, Romania, Bulgaria, Hungary, and the Baltic markets. NESTEA is a perfect combination of real tea leaf flavors and fruit flavors - non-carbonated tea beverages best served ice-cold.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Stock Spirits Group: Central European spirits producer with overlapping CZ/SK alcohol distribution; competes in the same on-trade and retail channels as Becherovka and Żubrówka.
• Podravka: Croatian-rooted diversified food and beverage company operating across CEE with overlapping retail distribution and brand-building playbook in juices and spreads.
• Hamé: Czech/Slovak food brand owner with complementary grocery-retail presence and supply-chain footprint in CZ/SK supermarkets alongside MASPEX Czech brands.

Direct peers

• Rudolf Jelínek: Czech producer of fruit spirits and liqueurs overlapping with MASPEX Czech's Becherovka/Żubrówka portfolio in traditional Czech on-premise and retail.
• Red Bull: Global energy-drink leader and the primary rival to MASPEX Czech's Tiger brand in the Czech Republic and broader CEE market.
• Kofola Group: Czech-headquartered CPG beverage group competing head-to-head with MASPEX Czech in soft drinks, juices, and tonics across CZ/SK with overlapping distribution channels and pricing tiers.

Broad incumbents

• PepsiCo: Global incumbent in juices (Tropicana), soft drinks, and snacks; competes across multiple MASPEX Czech categories in CZ, SK and CEE markets.
• Coca-Cola HBC: Large bottler and distributor operating across CEE offering carbonated soft drinks, juices, water, and energy drinks that compete with most of MASPEX Czech's portfolio categories.
• Dr Pepper Snapple (Keurig Dr Pepper): Multi-beverage incumbent whose juice, soft-drink and mixers portfolio overlaps with Relax, River, and other MASPEX Czech brands in bottled and RTD formats.

Emerging players

• Royal Unibrew: Multi-beverage group expanding in the Nordics and CEE with soft drinks and energy drinks analogous to MASPEX Czech's branded soft-drink and energy portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MaspexCzech
• LinkedInlinkedin.com/company/maspex-czech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASPEX Czech