Master Blinds

What Master Blinds does

Master Blinds is a family-owned and operated custom window treatment company headquartered in Tarzana, California, with a secondary office in Sherman Oaks. The company designs, manufactures, and installs made-to-measure blinds, shades, drapery, and shutters for residential and commercial customers across more than 100 cities in the greater Los Angeles area, spanning Los Angeles County, Ventura County, and surrounding regions.

The company's core technical offering centers on motorized shading systems powered by third-party platforms Somfy and Lutron, including smartphone app control, remote and wall switch operation, Alexa voice integration, and scheduling with sun/temperature sensors. Product breadth spans aluminum, wood, faux wood, vinyl, Venetian, vertical, and blackout blinds, alongside cellular, layered, pleated, Roman, roller, sheer, solar, skylight, bamboo, and exterior shades, with a 2024 launch extending into ZIP Shades for outdoor motorized shading. All products are custom-manufactured in-house to exact specifications and backed by a 5-year warranty.

Master Blinds operates a sales-led, consultative go-to-market anchored on free in-person consultations at the customer's location, with no public pricing and quote-based project economics. Revenue is generated per project from one-time custom sales plus professional installation, supplemented by a Partner Program that supplies interior designers, architects, contractors, and property managers with accelerated manufacturing and personal consultants. The company markets primarily through its website, Instagram, location-based SEO across 100+ LA cities, and partner referrals, with no marketplace or retail distribution.

Name

Master Blinds

Legal name

Master Blinds

Website

https://master-blinds.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Blinds is a family-owned custom window treatment company serving residential and commercial customers across the greater Los Angeles area, specializing in motorized Somfy and Lutron blinds, shades, and drapery sold through free in-home consultations and professional installation.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412), Window Treatment Retailers (449122)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Motorized Shades, Blinds & Curtain Automation (HSAHADAD), Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Curtains, Blinds & Window Treatment Installation (HSAGAHAC)

Keywords

• Custom window treatments
• Motorized blinds
• Smart shades
• Window coverings
• Interior shutters

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Custom Window Treatment Sales: One-time sale of custom-made blinds, shades, drapery, and shutters. The company manufactures products to customer specifications and includes professional installation in their service package. Revenue is generated per project/job with no recurring subscription component.
2. Partner Program Revenue: Business relationships with interior designers, architects, contractors, and property managers who refer clients. Partners receive benefits including accelerated manufacturing and personal consultants, generating revenue through wholesale-style arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Master Blinds designs, custom-manufactures, and professionally installs made-to-measure window treatments—including blinds, shades, drapery, and shutters—for residential and commercial customers in the greater Los Angeles area. The company specializes in motorized shading systems powered by Somfy and Lutron, and offers a full-service package spanning free in-home consultations, custom manufacturing, delivery, and professional installation. A recently introduced ZIP Shades line extends the offering to motorized exterior shading for outdoor spaces.

Product overview

Master Blinds is a custom window treatment company offering a comprehensive portfolio of blinds, shades, and draperies for residential and commercial properties in the Los Angeles area. The core offering includes motorized and manual blinds (aluminum, wood, faux wood, vinyl, Venetian, vertical, plantation shutters) and shades (cellular, layered, pleated, roman, roller, sheer, solar, skylight, bamboo, blackout, exterior). The company specializes in smart motorized solutions powered by Somfy and Lutron systems, plus a recent product line extension into ZIP Shades for outdoor motorized shading. Services include free in-person consultations, custom manufacturing, and professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorized Blinds & Shades Automated window treatments powered by Somfy or Lutron motorization systems, controllable via remote, smartphone app, wall switch, or voice commands. Includes roller shades, Venetian blinds, faux wood blinds, and other configurations with smart home integration for residential and commercial customers.
• ZIP Shades Motorized exterior shading solution combining cutting-edge technology with sleek design for outdoor spaces such as patios, decks, and pergolas. Provides control over light, privacy, and comfort.
• Plantation Shutters Interior window shutters with wider louvers for enhanced light control and aesthetic appeal. Available in real wood and plastic materials with various finishes for residential and commercial applications.
• Cellular Shades Energy-efficient window shades with honeycomb cellular structure providing thermal insulation and noise reduction. Available in single, double, or triple cell configurations for enhanced energy efficiency.
• Blackout Curtains & Draperies Custom-made window curtains and draperies with complete light blocking capability. Available with Somfy or Lutron motorization for automated operation in residential and commercial settings.
• Exterior Shades Outdoor shading solutions including pergola screens, patio covers, deck canopies, and awnings. Available in motorized or manual configurations for outdoor comfort and protection.
• Layered Shades Window treatments with alternating sheer and opaque fabric strips that allow adjustable light filtering and privacy control.
• Roman Shades Elegant fabric window treatments that fold into neat pleats when raised. Available in various fabrics from sheer to blackout with decorative valance options.
• Roller Shades Simple, modern rolling window coverings available in various colors and designs. Customizable with different fabric opacities for light filtering or blackout purposes.
• Solar Shades Window treatments designed to block UV rays while maintaining outward visibility. Ideal for reducing heat and glare in sun-exposed rooms.
• Skylight Shades Custom-made window treatments designed specifically for skylights and roof windows. Available in motorized or manual operation for overhead applications.
• Blackout Blinds Room darkening window treatments that completely eliminate sunlight penetration. Available in manual, battery-powered, or wired motorized options for bedrooms and other spaces requiring full light blockage.
• Faux Wood Blinds PVC or vinyl imitation wood window treatments offering the aesthetic of real wood with enhanced durability and moisture resistance. Low-maintenance alternative for various rooms.
• Wood Blinds Natural wood window treatments providing warmth and classic aesthetics. Offer excellent thermal insulation and privacy when closed.
• Sliding Door Blinds Custom window treatments designed specifically for sliding glass doors, French doors, and large window walls. Options include vertical blinds, rolling shutters, and draperies.
• Venetian Blinds Classic horizontal slat window blinds available in wood, faux wood, or aluminum. Offer adjustable sunlight control and are suitable for various window sizes.
• Aluminum Blinds Lightweight, durable window blinds available in various finishes including matte, gloss, and metallic. Suitable for residential and commercial applications with manual or motorized operation.
• Partner Program for Trade Professionals A trade-professional partnership program targeting interior designers, architects, contractors, and property managers. Partners receive accelerated manufacturing, personal consultants, face-to-face design guidance, and preferred pricing to streamline window treatment procurement for client projects.

Quantifiable outcome

• Custom motorized shade systems can reduce energy costs through improved thermal insulation and automated temperature-based adjustments
• +1 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LutroncoreTechnology or IntegrationMaster Blinds is an authorized Lutron dealer, offering state-of-the-art motorized shading solutions. Lutron is described as the 'Mercedes-Benz of modern shade systems.' The partnership enables Master Blinds to provide premium motorized shading with Lutron's home automation integration capabilities.
• SomfycoreTechnology or IntegrationMaster Blinds is an authorized Somfy dealer and integrator for motorized blind systems. Somfy motorization options include remote control, smartphone app, and voice control integration. The partnership provides comprehensive smart blind motorization solutions for residential and commercial applications.
• Interior Designers Inc.minorChannel Partner/ Reseller/ DistributorInterior design firm that collaborates with Master Blinds on residential projects. References in project gallery show multiple joint installations including Sunland layered shades, Westlake Village faux wood blinds, and Canoga Park patio awnings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• SelectBlinds: SelectBlinds is a fast-growing online direct-to-consumer retailer of custom blinds and shades. It overlaps with Master Blinds in the custom window treatment category but competes primarily on price and convenience rather than the consultative service model, representing an emerging digital threat to traditional local dealers.

Direct peers

• 3 Day Blinds: 3 Day Blinds is a custom window treatments retailer specializing in blinds, shades, shutters, and draperies with in-home consultation, manufacturing, and installation. It is a direct competitor to Master Blinds, operating with similar service delivery and product breadth but at a much larger national scale.
• The Shade Store: The Shade Store is a premium custom window treatment retailer offering made-to-measure blinds, shades, draperies, and motorized solutions through showrooms across the US. It is a direct competitor to Master Blinds, sharing a similar consultative sales model, premium positioning, and emphasis on custom fabrication, though at significantly greater scale.
• Blinds.com: Blinds.com is one of the largest online retailers of custom blinds, shades, shutters, and draperies, owned by Hunter Douglas. It competes with Master Blinds in the same custom window treatment category but through a digital self-service model rather than in-home consultations.
• Smith & Noble: Smith & Noble designs and sells custom window treatments including blinds, shades, drapery, and shutters through a consultative model. It competes directly with Master Blinds in the premium custom window treatment category with similar made-to-measure value propositions.
• Budget Blinds: Budget Blinds is a large franchise-based custom window treatments company offering in-home consultations, custom manufacturing, and professional installation. While positioned as a more value-oriented brand, it competes directly with Master Blinds on the same consultative, made-to-measure service model across similar residential and commercial customer segments.

Others

• Somfy: Somfy is a global leader in motorized window treatment and smart shading motorization systems. Master Blinds is an authorized Somfy dealer and integrator, making Somfy a core technology supplier and partner that could also expand into direct-to-consumer channels.
• Lutron Electronics: Lutron is a leading manufacturer of motorized shading systems and smart home lighting controls. Master Blinds is an authorized Lutron dealer, making Lutron both a key technology partner and a potential competitive threat if Lutron expands its direct-to-consumer sales channel for shade systems.
• Graber: Graber is a manufacturer of custom window treatments including blinds, shades, and shutters, now part of the Hunter Douglas family. Master Blinds partners with Graber as a brand supplier, making it both a product partner and adjacent competitor in the custom window treatment space.

Broad incumbents

• Hunter Douglas: Hunter Douglas is the largest manufacturer of custom window treatments in North America, producing a wide range of blinds, shades, and shutters. While Master Blinds partners with some Hunter Douglas-adjacent brands like Graber, Hunter Douglas operates at vastly greater scale with extensive dealer networks, representing both a potential supplier and broad competitive threat.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DHEPJrLP-16
• LinkedInlinkedin.com/company/masterblinds

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Blinds