Masters Psychology & Co.

What Masters Psychology & Co. does

Masters Psychology & Co. is a Western Australian group practice operating three physical clinics in Wangara, Como, and Albany, supplemented by a statewide telehealth service. Founded in 2014 and headquartered in Wangara, the practice employs 17 staff and delivers clinical psychology, counselling, and cognitive assessments (including autism and ADHD) to individuals, couples, and families. The leadership team comprises founder-CEO Rochelle Masters, COO Rebecca Fitzpatrick, senior mental health social worker Kristin Tovey, and registered psychologist Dianne Casotti, with the broader clinical team credentialed under AHPRA registration and the Australian Psychological Society Code of Ethics.

The practice's core offering is face-to-face and telehealth clinical psychology delivered by registered and clinical psychologists. Service access is structured around a GP referral pathway that unlocks Medicare rebates, making the offering primarily a consumer healthcare channel. Cognitive assessments for autism and ADHD constitute a specialist capability within the clinical mix. A corporate Employee Assistance Program extends the model into B2B, and an e-commerce store — selling eBooks at A$7.95–A$9.95 and physical wellness products — adds a low-ticket retail and content layer.

Revenue is generated through four streams: per-session consultation fees (often Medicare-rebated via GP referral), cognitive assessment fees, corporate EAP contracts, and digital/physical product sales. The go-to-market is predominantly long-tail: individual self-referrals and GP-referred patients distributed across three clinic locations and the telehealth channel, with no disclosed anchor enterprise customers. Growth has been self-funded, with no external investment disclosed, and the 2026 Australian Allied Health Awards nomination signals an emerging brand-building posture.

Name

Masters Psychology & Co.

Legal name

Masters Psychology & Co.

Website

https://masterspsychology.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Masters Psychology & Co. is a Western Australian group practice operating three clinics and statewide telehealth, delivering clinical psychology, counselling, and autism/ADHD cognitive assessments to individuals, couples, families, and corporate EAP clients.

Ownership category

akta.pro rank

Product category

Clinical Psychology Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Autism Diagnostic & Educational Assessment Services (EDAKAKAA)

akta.pro secondary industry

Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)

Keywords

• Clinical psychology services
• Cognitive assessments
• Telehealth mental health
• Employee assistance program
• Couples and family therapy

Headquarters

HQ city

Wangara

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychology consultation fees: Fee-for-service clinical psychology and counselling sessions for individuals, couples, and families. Services eligible for Medicare rebates under mental health care plans.
2. Cognitive assessments: Clinical assessments for autism spectrum and ADHD diagnosis.
3. Employee Assistance Program (EAP): Corporate mental health services for businesses, including counselling and psychological support for employees.
4. Digital products and merchandise: Sale of eBooks (A$7.95-A$9.95), self-help workbooks, and physical products like emotional support toys. Free resources also provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Masters Psychology & Co. delivers clinical psychology, counselling, and cognitive assessment services (for autism spectrum and ADHD) across three Western Australian clinic locations (Wangara, Como, Albany) and via telehealth. It also offers a Corporate Employee Assistance Program (EAP) to business clients and sells digital eBooks, workbooks, and physical emotional support products through its own e-commerce storefront.

Product overview

Masters Psychology & Co. is a group of psychology and wellness clinics offering clinical psychology services across Perth metro and Albany in regional Western Australia. Their core offering includes psychology services, counselling, cognitive assessments (for autism spectrum and ADHD), and various therapy types including anxiety therapy, depression support, trauma therapy, children & teens psychology, couples therapy, and family therapy. The company provides both in-person services at three clinic locations (Wangara, Albany, and Como) and Telehealth psychology appointments via secure video. Additionally, they operate an online shop selling digital products including eBooks on topics like anxiety management, parenting, self-compassion, ADHD support, and vaping awareness, as well as physical wellness products like Positive Potato and Positive Pickle emotional support items. Corporate services include an Employee Assistance Program (EAP) for business clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychology Services Clinical psychology, counselling, and cognitive assessment services offered across multiple clinic locations in Perth (Wangara, Como) and Albany, Western Australia. For individuals, couples, and families seeking mental health support.
• Telehealth Psychology Online psychology appointments delivered via secure video conferencing, providing mental health services to clients regardless of location across Western Australia.
• Corporate Employee Assistance Program (EAP) Employee Assistance Program services for corporate clients providing mental health support, counselling, and psychological assistance to employees.
• Cognitive Assessments Clinical assessments for autism spectrum and ADHD diagnosis. For individuals and families seeking diagnostic evaluation.
• Turn Your Inner Critic into Your Inner Coach - eBook A workbook exploring inner critic and inner coach concepts for personal development. For individuals seeking self-help resources for life transitions.
• Tackling Anxiety in Kids by Rochelle Masters - eBook eBook providing practical strategies for parents and caregivers to help children manage anxiety effectively.
• The Intimacy Blueprint - The Key to Lasting Love Psychology-based guide for couples exploring attachment styles, emotional connection, and conflict resolution.
• Parenting Big Emotions in Primary Aged Children e-Book eBook exploring brain development, emotional responses, and strategies for managing big emotions in primary-aged children.
• Navigating ADHD - A Parent & Caregiver's Guide Guide for understanding and supporting ADHD in children with psychological strategies.
• Vaping - Unmasking the Illusion Interactive self-discovery workbook for teens (age 14-17) concerned about vaping use.
• Tackling Back to School Anxiety eBook Strategies and activities for managing back-to-school anxiety in children.
• Positive Potato Emotional Support Toy Cute knitted potato doll with positive affirmation cards. Physical emotional support product for children and adults.
• Positive Pickle Emotional Support Pickle Crocheted pickle toy with positive affirmation card, approximately 120mm tall. Physical emotional support product.
• The Explosive Child (Book) Book by Dr. Ross Greene on understanding and parenting children with challenging behaviors.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Global online therapy platform with broad therapist network and subscription telehealth model. Competes with Masters' telehealth service on convenience and pricing scale, though it does not offer local clinic-based care or Australian-only clinician matching.

Direct peers

• The Mind Room: Melbourne-based clinical psychology and allied health group practice offering therapy, couples counselling, assessments, and corporate wellbeing services. Comparable in service breadth (clinical + assessments + corporate), clinician-led model, and mid-size scale.
• Q Psychology: Australian psychology practice offering therapy and assessments including ADHD and autism, with telehealth and in-person delivery. Similar mid-size group practice profile and service mix to Masters Psychology.
• Lysn: Australian digital mental health platform connecting clients to a network of psychologists for online and in-person sessions, with telehealth-first delivery. Comparable to Masters Psychology in clinical service mix and Medicare-funded access, but with a national digital-first footprint.
• Life Resolutions: Australia's largest network of psychology clinics, with multi-location group practices offering clinical psychology, counselling, assessments, and EAP services across multiple states. Closest direct comparable to Masters Psychology's group-practice model and service breadth.
• Centre for Clinical Psychology: Multi-clinician clinical psychology practice in Melbourne offering therapy and assessments across anxiety, depression, trauma, ADHD and autism. Comparable to Masters in mid-size group practice structure, evidence-based therapy approach, and adult/paediatric assessment services.

Emerging players

• Mindspot Clinic: Australia-based free digital mental health clinic affiliated with Macquarie University, offering online therapist-guided cognitive-behavioural treatment programs. Comparable in Australian telehealth psychology delivery, though positioned as a public-good service rather than a private commercial clinic.

Others

• Australian Psychological Society: Peak professional body for psychologists in Australia. Not a commercial peer, but the industry body whose Code of Ethics Masters Psychology explicitly operates under, and which frames competitive standards for clinician-led practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/masters-psychology-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masters Psychology & Co.