Mastertv
MasterTV is a regional over-the-air television broadcaster based in Rio de Janeiro, Brazil, serving the Sul Fluminense region with local news, evangelical, political, cultural, and entertainment programming via traditional broadcast advertising sales to local advertisers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mastertv does
MasterTV is a regional over-the-air television broadcaster headquartered in Rio de Janeiro, Brazil, that produces and airs locally-focused programming for the Sul Fluminense region of Rio de Janeiro state. The station's programming slate spans local and international news (MASTER NEWS TELINHA LIVE, FENESTRA NEWS), evangelical content (A CADA DIA), political and cultural coverage (CAFÉ COLONIAL, INFORMATIVO POLÍTICO MASTER), fashion programming (STYLE NEWS), and entertainment (ZUEIRA MASTER, INFORMAL). MasterTV operates as a community-oriented broadcaster with an on-air roster of named local presenters and files programming schedules with ANCINE, the Brazilian national film and television regulatory agency, under the registered CNPJ 03187306000197.
The underlying operation is a small-scale traditional broadcast television business with 17 employees. Technical infrastructure is limited to over-the-air transmission in a defined regional market; the company's website at master.tv.br currently displays a "Site em construção" (site under construction) message, and no mobile app, streaming product, or digital platform has been disclosed.
The business model is television advertising sales to local and regional businesses in the Sul Fluminense region. There is no disclosed subscription, programmatic, or digital ad product; pricing is not publicly disclosed. The two principal customer segments are the local/regional viewer audience and local advertisers seeking regional television reach. MasterTV is a privately held company with no public listing, no disclosed funding rounds, no parent company, and no disclosed institutional ownership.
Mastertv firmographics
Firmographics- Name
- Mastertv
- Legal name
- MasterTV
- Website
- https://master.tv.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MasterTV is a regional over-the-air television broadcaster based in Rio de Janeiro, Brazil, serving the Sul Fluminense region with local news, evangelical, political, cultural, and entertainment programming via traditional broadcast advertising sales to local advertisers.
- Ownership category
- akta.pro rank
Mastertv industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National General-Entertainment Broadcast Networks (MPABAAAA)
Keywords
Mastertv business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Mastertv product offering
Product offeringCore offering
MasterTV operates a local television broadcasting station serving the Sul Fluminense region of Rio de Janeiro state, Brazil. The channel produces and airs locally-produced programming including news programs, evangelical content, political commentary, cultural programming, fashion news, and entertainment shows, distributing content through over-the-air television broadcast to a regional audience.
Product overview
MasterTV operates as a local television broadcasting station based in Brazil, producing and airing locally-focused content including news programs (MASTER NEWS TELINHA LIVE, FENESTRA NEWS), entertainment shows (ZUEIRA MASTER), cultural programming (CAFÉ COLONIAL), fashion content (STYLE NEWS), religious programming (A CADA DIA), and political commentary (INFORMATIVO POLÍTICO MASTER). The station's website currently displays a 'Site em construção' (site under construction) message, indicating limited online presence.
Differentiator
Problem solved
Functional benefit
Products and services
- MasterTV Television Broadcasting
Companies that use Mastertv
Customer profileSegments2 records
Ideal customer profiles2 records
Mastertv technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mastertv partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Mastertv competitors and assessment
Company assessmentBroad incumbents
- Rede Globo: Rede Globo is Brazil's largest broadcast network with regional affiliates including TV Rio Sul that directly serve the Sul Fluminense region. It competes with MasterTV for the same local audiences and Rio de Janeiro advertiser budgets via a similar free-to-air, ad-supported model.
- RedeTV!: RedeTV! is a Brazilian commercial broadcast network operating free-to-air general entertainment channels nationally and regionally, with the same advertiser-supported revenue model as MasterTV.
- Band: Band (Bandeirantes) is a national Brazilian commercial broadcaster with regional affiliates, offering general entertainment programming and competing for the same regional TV advertising spend as MasterTV.
- SBT (Sistema Brasileiro de Televisão): SBT is a major Brazilian commercial broadcast network with regional affiliates operating on the same advertising-supported, free-to-air model. It contests MasterTV's regional ad inventory in Rio de Janeiro state.
- TV Cultura: TV Cultura is a major Brazilian regional broadcaster serving São Paulo state with cultural, educational, and news programming. It is comparable to MasterTV as a regional TV operator mixing news, culture, and community-oriented content.
- Record TV: Record TV is one of Brazil's largest commercial broadcast networks, with regional affiliates in Rio de Janeiro state that compete head-to-head with MasterTV for local advertisers and audiences using a similar ad-sales-driven model.
Direct peers
- TV Aparecida: TV Aparecida is a Brazilian broadcaster with a faith-based programming focus, directly comparable to MasterTV's evangelical news show A CADA DIA and its religion-forward content strategy targeting faith-aligned audiences.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
Mastertv social profiles
Digital presenceMastertv financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mastertv leadership team
Management profileNumber of profiles
Mastertv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mastertv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mastertv
What does Mastertv do?
MasterTV operates a local television broadcasting station serving the Sul Fluminense region of Rio de Janeiro state, Brazil. The channel produces and airs locally-produced programming including news programs, evangelical content, political commentary, cultural programming, fashion news, and entertainment shows, distributing content through over-the-air television broadcast to a regional audience.
Is Mastertv a public or private company?
Mastertv is a private company. It is classified as unknown and is currently operating.
When was Mastertv founded?
Mastertv was founded in -1. It employs 11 to 50 people.
Who are Mastertv's main competitors?
Broad incumbents on record are Rede Globo, RedeTV!, Band, SBT (Sistema Brasileiro de Televisão), TV Cultura and Record TV. TV Aparecida is listed as a direct peer.
Does Mastertv have an API?
No public API is recorded for Mastertv.
What industry is Mastertv in?
Mastertv's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABAAAA, National General-Entertainment Broadcast Networks. Its NAICS code is 51612 and its SIC code is 4833.