MASÜSZ - Magyar Sport Üzleti Szövetség

What MASÜSZ - Magyar Sport Üzleti Szövetség does

MASÜSZ - Magyar Sport Üzleti Szövetség (Hungarian Sport Business Association) is a non-profit association founded in 2020 and headquartered at the Hungarian House of Sports in Budapest. It operates as the only Hungarian industry body holistically addressing the intersection of sports, business, and society, serving sports federations, athletes, sports organizations, and corporate partners seeking engagement with the sports industry. The association originated as an organic continuation of the Sports Marketing section of the Hungarian Marketing Association, reflecting recognized industry demand for a dedicated sports business body.

The association's product portfolio centers on membership services, flagship events, and thematic programs. Core offerings include the SportUp conferences (held annually in spring and autumn, attracting 70-90+ participants), the Sport Business Club networking events (including MASÜSZ Bowling), the Sport Business Award (SBA), the Inside Sport podcast on SportIn, and two programmatic pillars: SportBusiness360 (sports economy sustainability, sponsorship, fan management, ESG) and SportWellbeing360 (workplace wellbeing in sports, launched in October 2025 with EMEGY partnership). The organization also supports accredited university education programs and participates in international sports business forums.

The business model is membership-fee-driven with three tiers: Individual Advocate (30,000 HUF/year), Sports Organization/Club (60,000 HUF/year), and Corporate (90,000 HUF/year). Supplemental revenue comes from event ticket sales (9,900 HUF/person for non-member SportUp attendance) and streaming subscriptions (2,900 HUF per IP address). The association operates with 7 employees and partners with 30+ organizations including the Hungarian Basketball Federation, Hungarian Triathlon Federation, Hungarian E-Sport Federation, Hungarian Olympic Committee, NSMI, and corporate sponsors such as Eisberg Hungary, LR Health & Beauty, and Climate Action. The GTM motion is event-driven and community-led, relying on flagship conferences and professional networking to acquire and retain members.

Name

MASÜSZ - Magyar Sport Üzleti Szövetség

Legal name

Magyar Sport Üzleti Szövetség

Website

https://masusz.hu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MASÜSZ is a Hungarian non-profit sports business association founded in 2020, serving sports federations, athletes, and corporate partners through membership tiers, the SportUp conference series, and programs (SportBusiness360, SportWellbeing360) that bridge sports and business at the Hungarian House of Sports in Budapest.

Ownership category

akta.pro rank

Product category

Sports Industry Association Services

NAICS

Business Associations (813910), Spectator Sports (71121)

akta.pro industry

PRIMARYMPAKAFAD

Regional/Continental Confederations & Associations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

SECONDARYMPAKALAH

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

SECONDARYMPAKALAA

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Sponsorship & Endorsements

Keywords

• Sports industry association
• Membership services
• Sports business networking
• Sports event management
• Industry advocacy

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual membership fees from three tiers: individual advocates (30,000 Ft/year), sports organizations/clubs (60,000 Ft/year), and corporate members (90,000 Ft/year). This is the primary recurring revenue stream that funds association operations and programs.
2. Event Ticket Sales: Non-members can purchase tickets to attend SportUp conferences. Personal attendance at the full-day event costs 9,900 Ft/person, which includes access to lectures, exhibitor meetings, networking, coffee breaks, and lunch.
3. Streaming Subscriptions: Online viewing of SportUp conferences via SportIn streaming platform at 2,900 Ft for single IP address access. Provides both live and on-demand viewing of all presentations and roundtables.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MASÜSZ is a Hungarian non-profit sports industry association that provides tiered membership subscriptions to individuals, sports organizations, and corporations, together with paid ticketed conferences, awards programs, peer networking clubs, educational programs (SportBusiness360 and SportWellbeing360), podcasts, and a paid streaming content service. Its products and services are aimed at sports federations, athletes, sports professionals, and corporate partners operating in the Hungarian sports ecosystem.

Product overview

MASÜSZ (Hungarian Sport Business Association) is a professional association, not a software product company. It offers a portfolio of professional programs and services including SportUp annual symposiums, SportBusiness360 and SportWellbeing360 programs, Sport Business Club networking events, Sport Business Awards, education initiatives, international relations, and the Inside Sport podcast. These services facilitate dialogue between sports and business sectors, promote sustainable sports economics, and support professional development in the Hungarian sports industry.

Differentiator

Problem solved

Functional benefit

Brands

• SportBusiness360: Program focusing on innovative sustainability of sports economy, covering sponsorship, merchandise, fan management, and new business models.
• SportWellbeing360
• MASÜSZ Bowling
• Sport Business Award (SBA)
• Inside Sport Podcast

Products and services

• Individual Advocate Membership Annual individual membership tier for athletes, sports managers, and sports professionals at 30,000 Ft per year, providing access to MASÜSZ networking events, educational programs, and content.
• Sports Organization Membership Annual membership tier for Hungarian sports federations and sports organizations at 60,000 Ft per year, providing participation in MASÜSZ programs such as SportBusiness360 and SportWellbeing360.
• Corporate Membership Annual membership tier for Hungarian corporations and corporate sponsors at 90,000 Ft per year, providing access to MASÜSZ events, networking, awards, and content for sponsorship and partnership purposes.
• SportUp Conference Ticketed MASÜSZ conference focused on the Hungarian sports business ecosystem, sold at 9,900 Ft per person, intended for members and non-members interested in sport-business networking and content.
• Sport Business Awards Annual awards program run by MASÜSZ that recognizes Hungarian sports business achievements across organizations, athletes, and corporate partners.
• Sport Business Club Peer networking club operated by MASÜSZ that brings together sports business professionals, federation representatives, and corporate partners for regular closed-door meetings and discussions.
• SportBusiness360 Program Educational and professional development program for Hungarian sports organizations and their staff, covering business, marketing, and management aspects of running a sports organization.
• SportWellbeing360 Program Educational program from MASÜSZ focused on wellbeing topics across the Hungarian sports ecosystem, aimed at sports organizations, athletes, and member professionals.
• Inside Sport Podcast Industry podcast produced by MASÜSZ covering Hungarian sports business topics, featuring interviews and discussions with federation leaders, athletes, and corporate partners.
• Sport TV Streaming Subscription Paid streaming subscription service offered by MASÜSZ, providing live and archived sports-business content at 2,900 Ft per IP address.

Quantifiable outcome

• Over 70 participants at inaugural 2025 SportUp, nearly 90 at 2026 edition
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered core and supporting.

• Egészségesebb Munkahelyekért Egyesület (EMEGY - Association for Healthier Workplaces)coreStrategic or Co-development Partner · 13 October 2025Long-term strategic partnership to promote physical, mental, and emotional well-being of professionals in the sports industry. Joint implementation of the SportWellbeing360 program, including Active Workplace Label, workplace health development programs, Sports Ambassador training, Wellbeing Leadership Academy, Sporty Workplace Program, Mental Wellbeing Program, and Mindful Nutrition initiatives.
• Magyar Sport Coachok és Mentáltrénerek Társasága (MSCT - Hungarian Sports Coaches and Mentors Association)coreStrategic or Co-development PartnerCollaboration partner in sports professional development and education. Co-implementation of Mental Wellbeing Program (MSCT x MASÜSZ) providing coaching and stress management services.
• Magyar Alvás Szövetség (Hungarian Sleep Association)supportingOthersExpert collaboration on sleep, regeneration, and workplace health topics. Supports SportWellbeing360 program with expertise in sleep science and recovery.
• Magyar E-Sport Szövetség (Hungarian E-Sport Federation)coreOthersMember and partner federation representing e-sports in Hungary. Represents one of the diverse sports sectors within the MASÜSZ community.
• Magyar Kosárlabdázók Országos Szövetsége (Hungarian Basketball Federation)coreOthersMember and partner federation representing basketball in Hungary. Active participant in MASÜSZ events and initiatives.
• Magyar Triatlon Szövetség (Hungarian Triathlon Federation)coreOthersMember and partner federation representing triathlon in Hungary. Engaged in MASÜSZ professional programs and events.
• Magyar Vízisí és Wakeboard Szövetség (Hungarian Water Ski and Wakeboard Federation)supportingOthersMember federation representing water sports. Participates in MASÜSZ community activities and events.
• BringaSport - Magyar Kerékpáros Szövetség (Hungarian Cycling Federation)supportingOthersMember federation representing cycling in Hungary. Engaged in MASÜSZ sports business initiatives.
• Magyar Levegősportok Szövetsége (Hungarian Air Sports Federation)supportingOthersMember federation representing air sports. Participates in MASÜSZ professional community.
• SportUSA HungarysupportingGTM or Marketing PartnerInternational sports business partner facilitating connections between Hungarian and U.S. sports industries.
• Climate ActioncoreStrategic or Co-development PartnerSustainability expertise partner led by Dr. Gábor Gremsperger. Contributes to ESG and sustainability initiatives within the sports industry through the SportBusiness360 program.
• CSCF Sport Integrity GroupsupportingStrategic or Co-development PartnerSport integrity and compliance partner providing expertise on sports governance, ethics, and organizational integrity matters.
• Eisberg HungarysupportingGTM or Marketing PartnerEvent partner providing support for SportUp conferences. Represents healthy food/nutrition brand aligned with wellbeing focus.
• LR Health & Beauty MagyarországsupportingGTM or Marketing PartnerEvent partner and supporter of MASÜSZ activities, contributing to wellness and health-focused programs.
• RevoUnion Kft.supportingGTM or Marketing PartnerEvent partner providing support for II. MASÜSZ SportUp. Business development expertise.
• Sport Merchandise Hungary Kft.supportingGTM or Marketing PartnerEvent partner for SportUp conferences. Expert in sports merchandise and retail operations.
• SportLandersupportingGTM or Marketing PartnerSports industry partner engaged in MASÜSZ community activities and events.
• LeitnerLaw MagyarországsupportingImplementation/ SI/ Consulting PartnerLegal advisory partner providing sports law and business legal expertise to MASÜSZ community.
• PhysiovitsupportingGTM or Marketing PartnerHealth and physiotherapy partner contributing to wellbeing programs and SportWellbeing360 initiatives.
• KinesissupportingGTM or Marketing PartnerSports industry partner engaged in MASÜSZ professional community and events.
• VIWA Vitamin WatersupportingGTM or Marketing PartnerWellbeing-focused beverage partner supporting SportUp events and health-conscious initiatives.
• PÉLICOM CONTENT & BROADCASTsupportingTechnology or IntegrationMedia and broadcast partner providing content and communication support for MASÜSZ events and initiatives.
• Wizards Group - Sport Business LabcoreStrategic or Co-development PartnerStrategic partner for sports business innovation. Sport Business Lab project provides solutions for sports organizations on data-driven operations, digital systems, and technological developments.
• Delta SyndicatesupportingGTM or Marketing PartnerBusiness development and consulting partner engaged in MASÜSZ community activities.
• G-GreensupportingGTM or Marketing PartnerSustainability-focused partner contributing to environmental and green initiatives within sports.
• ConsoulitionsupportingGTM or Marketing PartnerBusiness consulting partner engaged in MASÜSZ professional community.
• Falco KC SzombathelysupportingOthersProfessional basketball club member representing Szombathely, participating in MASÜSZ community activities.
• Relaxia Business ClasssupportingGTM or Marketing PartnerBusiness hospitality partner supporting MASÜSZ events with premium services.
• ZieglersupportingGTM or Marketing PartnerEvent partner contributing to SportUp conferences and activities.
• UP SPORTsupportingGTM or Marketing PartnerSports industry partner engaged in MASÜSZ community and professional programs.
• Bemmer GroupsupportingGTM or Marketing PartnerBusiness partner supporting MASÜSZ activities and events.
• Team RekreációsupportingGTM or Marketing PartnerRecreation and wellness partner contributing to wellbeing-focused initiatives.
• Sportolói MéréseksupportingGTM or Marketing PartnerSports measurement and analytics partner engaged in MASÜSZ professional community.
• Negállíthatatlan Sportmotivációs FesztiválsupportingGTM or Marketing PartnerSports motivation festival partner contributing to community building and awareness.
• Életem a SportsupportingGTM or Marketing PartnerSports lifestyle media/partner engaged in MASÜSZ community activities.
• Matej Bel University (Banská Bystrica, Slovakia)supportingStrategic or Co-development PartnerInternational academic partner represented by Prof. PhDr. Peter Terem (Vice-Rector) and Vladimír Franek PhD (Deputy Dean of Sports Science). Supports international collaboration and knowledge exchange.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Sports Press Association: Global association for sports journalists and communicators; comparable because it represents a cross-sport professional community within the sports industry and convenes members through events and recognition programs akin to MASÜSZ's networking and Sport Business Award activities.
• World Federation of the Sporting Goods Industry (WFSGI): Global trade association for the sports industry, including brands, retailers, and federations; comparable because it serves as an international industry-association platform connecting sports organizations with commercial partners, similar to MASÜSZ's SportBusiness360 mission at a global scale.
• Global Association of International Sports Federations (GAISF / SportAccord): Former global umbrella for international sports federations hosting the annual SportAccord convention; comparable as an established association-of-associations platform bringing together sports governing bodies and commercial partners at large-scale industry events, similar in concept to MASÜSZ's federation-corporate convening role.

Regional players

• Magyar Olimpiai Bizottság (Hungarian Olympic Committee): Hungary's national Olympic committee and largest sports umbrella organization; comparable because it operates in the same national sports ecosystem, engages with federations, athletes, and government (NSMI), and provides institutional endorsement to MASÜSZ's SportUp conferences.
• Hungarian Marketing Association (MMSZ): Hungary's national marketing professional association from whose Sports Marketing section MASÜSZ directly originated; comparable because it shares the parent trade-association DNA, common membership base, and serves as MASÜSZ's intellectual predecessor.
• Nemzeti Sportfejlesztési és Módszertani Intézet (NSMI): Hungary's National Institute for Sport Development, a government-affiliated body that supports sports modernization and federation development; comparable because it shares MASÜSZ's mission of professionalizing Hungarian sports organizations and participates as a supporter in MASÜSZ's SportUp events.

Direct peers

• ThinkSport: Swiss-based platform facilitating partnerships, knowledge sharing, and innovation in the sports industry; comparable because it operates a community-driven model connecting sports organizations with businesses and serves as a hub for sports industry thought leadership similar to MASÜSZ's SportBusiness360 program.
• Sport Industry Group: UK-based sports industry trade organization that hosts the Sport Industry Awards and networking events for sports federations, brands, and agencies; directly comparable as a sport industry membership association running annual conferences and awards programs like MASÜSZ's SportUp and Sport Business Award.
• SEAT - Sport and Entertainment Alliance of Texas: Regional U.S. alliance focused on connecting sports, entertainment, and business communities through events and networking; directly comparable as a sport-business networking association hosting conferences and educational programs like MASÜSZ's SportUp and education initiatives.

Others

• SportPro Media: B2B media company covering the global sports business industry with conferences, content, and awards; comparable as an adjacent industry enabler hosting sport-business events and thought leadership platforms similar to MASÜSZ's SportUp conferences and Inside Sport podcast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masusz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASÜSZ - Magyar Sport Üzleti Szövetség