SportLander
SportLander Kft. is a Hungarian sportstech distributor that imports and locally supports premium Dutch sports technologies (video analysis, GPS, AI cameras, interactive training tools) and professional study trips for football clubs and academies across Hungary and Central/Eastern Europe.
- Company typePrivate
- Founded2021
- HeadquartersGyor, Hungary
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SportLander does
SportLander Kft. is a privately-held Hungarian sportstech firm founded in 2021 that operates as the exclusive regional distribution, sales, and professional-services gateway for a portfolio of premium Benelux-originated sports technologies targeting football clubs and academies in Hungary and the wider Central/Eastern European market. The company does not develop proprietary core technology; instead, it imports, implements, and locally supports five principal partner products: Metrica Sports (AI-powered video analysis platform with sub-products PlayBase, Nexus, and GameCloud, including automatic tracking data and smart tagging), Provispo (4K AI-automated camera systems with player and ball tracking), Johan Sports (next-generation GPS vest with integrated heart rate monitoring at up to 10Hz), SciSports (AI-driven football intelligence platform covering 270,000+ players across 3,700+ clubs), and SmartGoals (LED interactive cone system with 0.001-second timing chips for agility and cognitive training). The technology stack is hardware- and software-agnostic where possible, with exports in Excel/CSV/XML and integrations into Hudl, SportsCode, Nac Sport, Longomatch, Dartfish, StatsPerform, Wyscout, and BI tools via SciSports API.
The company's commercial model combines subscription-based distribution of partner software (Metrica tiers from free to ~€500/month), hardware resale of cameras and GPS kits, and a professional-services revenue stream built around structured study trips to Dutch football institutions (PSV Eindhoven Academy, Feyenoord Rotterdam, KNVB Innovation Hub), with the PSV program priced at gross 135,000 HUF per participant and accredited for 10 MLSZ credit points. Go-to-market is enterprise field sales targeting Hungarian NB I clubs and top academies (named clients include Puskás Akadémia, DVSC, DVTK, Győri ETO, MTK, Budapest Honvéd, Szombathelyi Haladás, Kisvárda FC, Békéscsaba, Ceglédi VSE), supplemented by an inside-sales channel for cost-reduction packages aimed at lower-tier clubs. The company operates from Győr, Hungary (registered HQ) and Eindhoven, Netherlands, with a team of four named professionals covering sport innovation, import/export distribution, sport marketing, and digital infrastructure. Marketing is content-driven via a Hungarian-language blog and partner co-marketing, including brand association with FC Barcelona's Barça Innovation Hub through the upstream Metrica Sports relationship.
SportLander firmographics
Firmographics- Name
- SportLander
- Legal name
- SportLander Kft.
- Website
- https://sportlander.hu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportLander Kft. is a Hungarian sportstech distributor that imports and locally supports premium Dutch sports technologies (video analysis, GPS, AI cameras, interactive training tools) and professional study trips for football clubs and academies across Hungary and Central/Eastern Europe.
- Ownership category
- akta.pro rank
SportLander industry classification
Industry- Product category
- Sports Technology Distribution
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Team Sports Equipment & Apparel Distribution (CRAOAJAA)
- akta.pro secondary industries
- Sports Team, Tournament & Training Travel (THAKAGAI), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where SportLander is headquartered
LocationHeadquarters
- HQ city
- Gyor
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
SportLander business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Supply Chain, Technology or R&D
Revenue model
- Sport Technology Distribution (Hardware & Software): SportLander distributes premium Dutch sport-tech products (GPS systems, camera systems, video analysis software, interactive training tools) to Hungarian and regional clubs and academies. Revenue is generated through product sales, software subscriptions, and service fees.
- Professional Trips and Training Programs: SportLander organizes and sells professional study trips to Dutch football clubs (PSV Eindhoven, Feyenoord Rotterdam) and the KNVB, as well as domestic training programs. Programs range from 1-day domestic events to 2-5 day international professional trips. Participation fees cover the professional program, materials, and local organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Metrica Sports subscription tiers from free to professional level |
| Other | Multi-year contract | PSV Eindhoven professional trip — 4-day program, May 7-10, 2025 |
| Hybrid | Annual | Cost-reduction sport technology packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SportLander product offering
Product offeringCore offering
SportLander is a Hungarian sport-innovation hub that distributes premium Dutch sport-technology products (Metrica Sports video analysis, Provispo AI camera systems, Johan Sports GPS tracking, SciSports analytics, SmartGoals interactive training cones) to football clubs and academies in Hungary and Central/Eastern Europe. In addition to distribution, the company organizes professional study trips to elite Dutch football clubs (PSV Eindhoven, Feyenoord Rotterdam) and the KNVB for Hungarian coaching staff and analysts.
Product overview
SportLander is a sport innovation company that distributes and implements premium sports technology solutions from Benelux partners in Hungary and the region. The product portfolio consists of five core technology products: (1) SmartGoals - interactive LED smart cones for agility and reaction training, (2) SciSports - football data intelligence platform for scouting and performance analysis with a database of 270,000+ players, (3) JOHAN Sports GPS - GPS and heart rate monitoring system, (4) Provispo - AI-based automated camera systems with player tracking, and (5) Metrica Sports - professional video analysis software comprising PlayBase, Nexus, and GameCloud. These products serve clubs, academies, and sports professionals across Hungary and Central Europe, with partnerships with organizations including Puskás Akadémia, DVSC, and Győri ETO.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartGoals Interactive LED and sensor-based smart cone system for football agility, reaction time, and cognitive training. Features 0.001-second accuracy chips, 50-meter range, 10+ hour battery, water and impact resistance, controlled via iOS/Android app with training database, player profiles, international rankings, and cloud-based scouting platform. Exports reports in Excel, CSV, PDF, and XML formats. Used by 1000+ professional clubs worldwide.
- SciSports AI-driven football intelligence platform covering recruitment (270,000+ male and female player profiles), performance analysis, opponent analysis, and career counseling. Integrates multiple tracking and event data streams, provides physical and tactical analyses, reports, and visualizations. Offers accessible API for BI tools and custom applications. Works with 3,700+ clubs and 250 championships worldwide.
- JOHAN Sports GPS Next-generation GPS technology with integrated heart rate monitoring for football performance monitoring. Features up to 10Hz GPS frequency, inertial sensors (accelerometer, gyroscope, magnetometer at up to 400Hz), wireless inductive charging (1.5 hour full charge), wearability via compression vest or HR belt. Cloud-based performance and load analysis platform using AI. Full pitch connection, half-time match view, individual player view, position-based performance evaluation. Reports in Excel, CSV, or XML format.
- Provispo Fully automated 4K Ultra HD camera system with AI-powered player and ball tracking for football clubs. Includes automated pan-tilt-zoom, weatherproof cameras, local server storage, cloud storage option (SportsCamIQ), live tagging, and compatibility with Hudl, SportsCode, Nac Sport, Longomatch, Dartfish. Multiple form factors: automated fixed camera, portable AI camera (10-hour battery, 64GB storage), controlled SportsCam, and goal cameras.
- Metrica Sports AI-powered match analysis and tactical performance platform comprising Metrica PlayBase (entry-level video analysis with basic tagging and visualization), Metrica Nexus (professional-grade platform with live connectivity, automatic player/pitch tracking, customizable coding panels, real-time clip sharing), and Metrica GameCloud (automatic tracking data and Smart Tagging using neural networks). Hardware-agnostic tracking processes any video source. Subscription tiers from free to approximately EUR 500/month.
- Professional Trips and Training Programs (Szakmai utak és tréningek) Professional study trips and training programs providing Hungarian football specialists access to international training methods, technologies, and coaching philosophies. Programs include visits to PSV Eindhoven Academy, Feyenoord Rotterdam, Metrica Sports workshops, and Dutch talent development methodology courses. Programs range from 1-day domestic events to 2-5 day international professional trips. PSV Eindhoven trip priced at gross 135,000 HUF per participant, recognized by MLSZ as 10 credit points.
Quantifiable outcome
- SmartGoals is used by 1000+ professional clubs worldwide, from grassroots to Champions League level
- +5 more outcomes
Companies that use SportLander
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
SportLander technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature5 records
SportLander partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Metrica SportscoreSportLander serves as the exclusive distribution and marketing partner for Metrica Sports products (Nexus, PlayBase, GameCloud) in Hungary and the wider Central/Eastern European region. SportLander promotes, sells, and supports Metrica Sports software to Hungarian clubs, academies, and football organizations. The partnership aims to make elite video analysis tools accessible to Hungarian football at all levels.
- Barça Innovation Hub (FC Barcelona)flagshipBarça Innovation Hub (BIHUB), the global sport innovation and knowledge management platform of FC Barcelona, became a shareholder in Metrica Sports and entered a strategic partnership to jointly develop football analysis methodologies. SportLander benefits from this relationship as Metrica's exclusive regional partner, gaining credibility from the Barcelona brand association and access to shared innovation outcomes. The partnership aims to bring cutting-edge technology to more coaches and analysts worldwide, including Hungary.
- ProvispocoreSportLander distributes Provispo AI camera systems (automated 4K cameras, portable AI cameras, goal cameras) in Hungary. Provispo is a Dutch company providing fully automated camera systems compatible with leading video analysis tools (Hudl, SportsCode, Nac Sport, Dartfish). SportLander handles installation, configuration, and local support for Hungarian clubs.
- Johan SportscoreSportLander distributes Johan Sports GPS technology (next-generation GPS with integrated heart rate monitoring, wireless charging, cloud-based performance platform with AI) in Hungary. Johan Sports is developed by DEMCON Technology and is used by elite teams and academies in 30+ countries. SportLander provides local sales, implementation, and support.
- SciSportscoreSportLander distributes SciSports football analytics platform (scouting database of 270,000+ players, performance analysis, opponent analysis, career counseling) in Hungary. SciSports is described as one of the world's fastest-growing sport analytics companies. SportLander promotes SciSports to Hungarian clubs for recruitment, performance optimization, and data-driven decision making.
- SmartGoalscoreSportLander distributes SmartGoals interactive smart cone systems (LED/sensor-based agility training, 0.001-second accuracy, cloud scouting platform) in Hungary and the region. SmartGoals is described as the world's most popular premium interactive training solution for reaction, agility, and dynamic team play development.
- PSV Eindhoven AcademycoreSportLander organizes exclusive professional trip programs to the PSV Eindhoven Academy for Hungarian and regional coaches, analysts, and academy staff. Programs include on-field training observation, player profile development, Dutch football model understanding, and networking. Programs are recognized by MLSZ for 10 credit points. 30+ Hungarian coaches participated in 2023-2025.
- Feyenoord RotterdamcoreSportLander organizes professional study trips to Feyenoord Rotterdam for Hungarian football professionals. The program provides firsthand insight into Feyenoord's player development philosophy ('we develop players, build people') spanning U8 to U21 age groups. Participants include Hungarian academy directors, coaches, and video analysts.
- KNVB (Royal Dutch Football Association)minorSportLander facilitates visits to the KNVB Innovation Hub, which collaborates with top experts and innovative companies (including SciSports) on research and development in football data analysis, talent identification, and performance monitoring. Hungarian delegations (e.g., Puskás Akadémia) have visited the KNVB headquarters as part of SportLander-organized professional trips.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SportLander competitors and assessment
Company assessmentDirect peers
- Spiideo: Swedish AI-driven sports video-analysis platform offering automated recording, tagging and live analysis. Competes head-to-head with Provispo + Metrica Sports in the same football workflow category, though as a software-only product rather than a bundled distributor.
- Veo Technologies: AI-powered sports camera and analysis platform that automates match video capture (similar to Provispo). Sells direct globally and is one of the most credible alternatives to SportLander's Provispo + Metrica bundle for amateur and semi-pro football clubs worldwide.
- PlaySight: AI-based sports video and performance analytics platform used by football and other sports clubs. Competes with the Metrica Sports / Provispo combination in the analytics and tactical-analysis segment of the football market.
- STATSports: Irish GPS-tracking and athlete-monitoring company used by elite football academies (Arsenal, Manchester United academy partners, etc.). Directly competes with SportLander's Johan Sports distribution and addresses the same football performance-analytics buyer.
- NAC Sport: Long-established sports video-analysis software platform. Competes with and integrates into SportLander's Provispo stack (Provispo exports to Nac Sport), serving the same football video-analyst buyer.
Broad incumbents
- Stats Perform: Global sports data and AI company (Opta, Stats Perform AI, running Bundesliga tracking). Overlaps with SportLander's SciSports and Metrica distributions at the recruitment/performance-data layer, but operates at much larger scale than a regional distributor.
- Hudl: Largest sports video-analysis platform globally, used across football, used by Premier League, NCAA, etc. Directly competes with SportLander's flagship Metrica Sports and Provispo offerings in the same video-analysis category, but competes globally rather than via regional distribution.
- Catapult Sports: Global leader in athlete GPS and load-monitoring wearables. Directly competes with SportLander's Johan Sports portfolio and is used by elite European football academies — the same buyer segment SportLander addresses in Hungary.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SportLander social profiles
Digital presenceSportLander financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportLander leadership team
Management profileNumber of profiles
Profiles4 records
SportLander funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportLander M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportLander
What does SportLander do?
SportLander is a Hungarian sport-innovation hub that distributes premium Dutch sport-technology products (Metrica Sports video analysis, Provispo AI camera systems, Johan Sports GPS tracking, SciSports analytics, SmartGoals interactive training cones) to football clubs and academies in Hungary and Central/Eastern Europe. In addition to distribution, the company organizes professional study trips to elite Dutch football clubs (PSV Eindhoven, Feyenoord Rotterdam) and the KNVB for Hungarian coaching staff and analysts.
Is SportLander a public or private company?
SportLander is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportLander founded?
SportLander was founded in 2021. It employs 1 to 10 people.
Where is SportLander based?
SportLander is headquartered in Gyor, Hungary, in the Europe region.
How does SportLander make money?
Two revenue lines are on record. Sport Technology Distribution (Hardware & Software) is the primary driver. The others are professional Trips and Training Programs.
Who are SportLander's main competitors?
Direct peers on record are Spiideo, Veo Technologies, PlaySight, STATSports and NAC Sport. Broad incumbents are Stats Perform, Hudl and Catapult Sports.
Does SportLander have an API?
Yes. The SciSports platform offers easily integratable API with BI tools, other sports technology platforms, video software, and custom applications. Data export available in Excel, CSV, XML formats. The SciSports platform also provides API for data delivery to other sports technology platforms.
What industry is SportLander in?
SportLander's product category is Sports Technology Distribution. Its primary akta.pro industry code is CRAOAJAA, Team Sports Equipment & Apparel Distribution, with a secondary code of THAKAGAI, Sports Team, Tournament & Training Travel. Its NAICS code is 33992 and its SIC code is 3949.