MatHaus Romania

What MatHaus Romania does

MatHaus Romania is the consumer-facing e-commerce brand of Arabesque SRL, a Romanian construction materials distributor headquartered in Bucharest. Founded in 2017, the company operates a hybrid retail model combining an online storefront (mathaus.ro) with physical store pickup locations and a nationwide specialized delivery fleet capable of moving heavy construction materials. The platform aggregates 14 product categories spanning foundational construction materials (reinforced steel, masonry, AAC blocks, insulation), roofing, interior finishes (plasterboard, flooring, tiles, paints), thermal and sanitary installations, electrical, tools, outdoor and garden products, complete kitchen and bathroom suites, furniture, and a recently added renewable energy category covering photovoltaic systems, heat pumps, and EV charging stations. The catalog includes 5,822+ construction material SKUs alone, supported by value-added services such as paint mixing, wood cutting, and steel fabrication.

The technology stack is a JSP-based e-commerce platform with standard features including user authentication (including Google OAuth), product catalog navigation, persistent shopping cart (10-year cookie retention), saved delivery locality for localized pricing and stock, and integration with Easybox parcel lockers alongside courier delivery. Marketing relies on Google Analytics, Google Ads, Facebook/Meta advertising, and RTB House retargeting with long retargeting windows. The business model is transactional retail — unit-priced product sales in RON with payment options including cash on delivery, card installments, and bank transfer — supplemented by dedicated B2B (corporate sales) and public-sector (SEAP/SICAP electronic procurement) channels. Featured brand partnerships with Wienerberger/Porotherm, Henkel/Ceresit, Rockwool, CRH/Romcim, Sika, Norgips, and Adeplast anchor the premium assortment. The customer base spans individual DIY consumers, professional builders and contractors (primary segment), and public institutions.

Name

MatHaus Romania

Legal name

Arabesque SRL

Website

https://mathaus.ro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MatHaus Romania is the e-commerce brand of Arabesque SRL, offering a 14-category range of construction materials, home improvement products, furniture, and renewable energy systems to DIY consumers, professional contractors, and public institutions across Romania via online, physical store, and specialized delivery channels.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Building Material and Supplies Dealers (4441), Building Material and Garden Equipment and Supplies Dealers (444)

akta.pro industry

PRIMARYCRAIAEAF

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone)

Consumer Products & Retail/Home & Furniture Retail/Building Materials & Lumber Retail

SECONDARYCRAIAEAG

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel)

Consumer Products & Retail/Home & Furniture Retail/Building Materials & Lumber Retail

SECONDARYCRAIAEAJ

Structural & Framing Components Retail (Trusses, Joists, Beams, Engineered Wood)

Consumer Products & Retail/Home & Furniture Retail/Building Materials & Lumber Retail

Keywords

• Construction materials retail
• Building supplies
• Home improvement products
• Renovation materials
• DIY hardware store

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Construction Materials: Core revenue from selling construction materials including building supplies, masonry, insulation, roofing, flooring, tools, and finishing materials. Revenue is generated through one-time transactional sales with various payment options including installment plans.
2. Product Sales - Home & Garden: Revenue from home furnishing products including kitchen appliances, bathroom fixtures, furniture, outdoor and garden equipment. One-time purchase model with unit pricing.
3. Professional Services: Additional services including paint mixing, wood cutting/canting (debitare/cantuire PAL), and steel bending/cutting (fasonare si debitare otel beton) which may generate service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

MatHaus Romania is an e-commerce and physical retail brand operated by Arabesque SRL that sells construction materials, renovation supplies, tools, and home improvement products across 14 main categories including construction materials, roofing, finishes, thermal insulation, green energy systems, sanitary/heating installations, electrical products, tools, garden/yard products, flooring, furniture, kitchens, and bathrooms. The company serves individual DIY consumers, professional builders/contractors, and public institutions, offering delivery, in-store pickup, locker delivery, and value-added services such as paint mixing, wood cutting, and steel fabrication.

Product overview

MatHaus Romania is a comprehensive building materials and home improvement e-commerce retailer offering an extensive multi-category product portfolio. The platform operates as a unified e-commerce marketplace providing construction materials, finishing products, tools, green energy solutions, electrical and sanitary installations, garden products, and furniture across 14 main product categories. The offering is structured as a single online retail platform with 5,822+ construction material products, featuring integrated services including delivery logistics, multiple payment options (cash, card installments, bank transfer), locker delivery, and telephone consultation. The product range spans from foundational materials (reinforced steel, bricks, AAC blocks) through to finishing (tiles, flooring, paints), energy solutions (photovoltaics, heat pumps), and complete room furnishings (kitchens, bathrooms, furniture), positioning the company as a one-stop shop for construction, renovation, and home improvement needs in Romania.

Differentiator

Problem solved

Functional benefit

Products and services

• Materiale de constructii (Construction Materials) Core building materials including reinforced steel and foundations, metallurgical products (sheets, mesh, fencing), pipes and profiles, masonry products (brick, AAC blocks, pavers, borders), thermal and acoustic insulation, wood products, fasteners, and construction equipment. Targeted at construction professionals, contractors, and DIY homeowners undertaking building projects.
• Acoperisuri si hidroizolatii (Roofing and Waterproofing) Complete roofing solutions including ceramic and concrete tiles, metal roofing, plain and corrugated sheets, gutter and downpipe systems, bituminous membranes and shingles, polycarbonate sheets, roof structure materials, mineral wool, attic windows and ladders, and fascia boards. For roofers, builders, and homeowners.
• Finisaje si amenajari interioare (Finishes and Interior Design) Interior finishing materials including plasterboard and suspended ceilings, flooring (laminate, multi-layer parquet, vinyl), wall panels and wainscoting, doors and windows, wallpapers, paints and decorative plasters, silicones, foams, and mounting adhesives. For interior renovation and decoration projects.
• Termoizolatii (Thermal Insulation) Thermal insulation products including expanded and extruded polystyrene, mineral wool, insulation adhesives, thermosystem accessories (mesh, dowels, profiles), decorative plasters, and tools. Targeted at energy-efficiency upgrades and building envelope applications.
• Energie Verde (Green Energy) Renewable energy products including photovoltaic systems (panels, inverters, batteries, mounting systems, solar cables), heat pumps, heat recovery units, LED lighting, electric vehicle charging stations, and solar water heating systems. For residential and commercial green energy installations.
• Instalatii termice si sanitare (Thermal and Sanitary Installations) Heating and plumbing products including gas and electric boilers, water heaters, air conditioning and ventilation systems, stoves and fireplaces, radiators and fan heaters, underfloor heating, pipes and fittings, expansion vessels, pumps, hydrophores, drinking water filters, sanitary ware, valves, and drainage systems.
• Electrice (Electrical)
• Scule si unelte (Tools) Power tools and hand tools including drills, hammer drills and breakers, grinders, saws, sanding machines, heat guns, mixers, multi-tools, masonry and painting tools, measuring instruments, hand tools, generators and compressors, welding equipment, and hardware. For tradespeople and DIY users.
• Curte si gradina (Yard and Garden) Outdoor and garden products including metal fences, pavers and concrete borders, WPC and thermotreated wood profiles, outdoor lighting, garden machinery (lawn mowers, trimmers, chainsaws, pressure washers), firewood and pellets, irrigation systems, garden tools, geotextiles and foils, grills and garden furniture, and plant care products.
• Parchet, gresie si faianta (Flooring and Tiles) Flooring and wall tiling products including glazed interior tiles, porcelain tiles for exterior/interior use, facade tiles, ceramic wall tiles, decorative borders, natural and decorative stone, tile adhesives and grouts, silicones, tile accessories, and mosaics.
• Mobila (Furniture) Furniture products including kitchen, bedroom, living room, bathroom, and office furniture, mattresses, chairs, appliances, raw materials (melamine panels, MDF, plywood), edge banding, hinges and slides, and furniture accessories.
• Bucatarie (Kitchen) Complete kitchen solutions including modular and full kitchens, appliances (ranges, hoods, ovens, microwaves), kitchen ventilation, sinks, faucets, water filters, storage solutions, and cleaning supplies.
• Baie (Bathroom) Bathroom products including bathroom furniture with vanities, bathtubs, toilets and bidets, washbasins and pedestals, bathroom radiators, shower cabins and trays, bathroom faucets, drainage systems, bathroom accessories, and ventilation.
• Professional Services (Paint Mixing, Wood Cutting, Steel Bending) Value-added in-store services including paint mixing (vopsitorie), wood cutting and edging for chipboard/PAL (debitare/cantuire PAL), and steel bending/cutting for reinforced steel (fasonare si debitare otel beton). Targeted at professional builders and DIY customers who need materials custom-fabricated before pickup or delivery.

Quantifiable outcome

• Products delivered anywhere in Romania via specialized fleet
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Porotherm (Wienerberger)coreOthersFeatured brand partner displayed on website. Porotherm is a leading ceramic block/brick brand for masonry construction. The partnership provides customers with access to Porotherm ceramic brick products including Profi, Thermobloc, and other specialized masonry solutions.
• Ceresit (Henkel)coreOthersFeatured brand partner offering construction chemicals, adhesives, sealants, and waterproofing products. Ceresit is part of Henkel conglomerate, providing professional-grade construction materials.
• RockwoolcoreOthersFeatured partner for mineral wool insulation products. Rockwool provides basalt wool insulation solutions including Multirock and other thermal/acoustic insulation materials.
• Romcim (CRH)coreOthersFeatured brand partner for cement and construction aggregates. Romcim, part of CRH group, supplies cement, concrete additives, and related construction materials.
• HuaweiminorOthersFeatured on partners page, potentially for smart home/electrical integration products or corporate technology infrastructure.
• AdeplastcoreOthersFeatured partner offering construction chemical solutions including mortars, plasters, and thermal insulation systems for building envelope applications.
• NorgipscoreOthersFeatured partner for gypsum products and drywall systems. Norgips supplies plasterboard, joint compounds, and related finishing materials.
• SikacoreOthersFeatured partner for specialty construction chemicals including sealants, adhesives, waterproofing, and concrete admixtures.
• FabryominorOthersFeatured partner offering decorative paints, primers, and surface treatment products for interior and exterior applications.
• TermofixminorOthersFeatured partner for thermal insulation fixing systems and accessories, complementing the thermal insulation product range.
• Google (Analytics, Ads, DoubleClick)coreTechnology or IntegrationThird-party technology partnership for web analytics (Google Analytics), advertising (Google Ads), and ad serving optimization (DoubleClick/Google Marketing Platform). Used for traffic analysis, conversion tracking, and targeted advertising.
• Facebook/MetacoreGTM or Marketing PartnerSocial media advertising partnership through Facebook Ads platform and Meta Pixel for retargeting, audience targeting, and conversion measurement.
• RTB HouseminorGTM or Marketing PartnerRetargeting/remarketing technology partner for delivering personalized advertisements to website visitors based on their browsing behavior.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Homebase: UK home and garden improvement retailer with a multi-category assortment spanning construction materials, tools, kitchen, bathroom, and garden — directly analogous in product breadth to MatHaus's 14-category catalog, though UK-focused.
• Wickes: UK-based home improvement retailer with a strong trade/ pro-contractor proposition and click-and-collect model. Comparable in customer segmentation (DIY + trade) and in-store pickup / local fulfillment mechanics, though operating in a different geography.

Direct peers

• Dedeman: Romania's largest DIY and building materials retailer with 50+ stores and a multi-billion-EUR turnover. Direct competitor in construction materials, tools, and home improvement, with a much larger physical footprint and stronger private-label program than MatHaus.
• Leroy Merlin Romania: ADEO group's home improvement chain in Romania. Direct competitor in building materials, renovation, kitchen, and bathroom, with a strong DIY content library and project-based retail model analogous to MatHaus.
• Hornbach Romania: German DIY big-box chain operating stores in Romania. Direct competitor in construction materials and pro-grade tools, with a similar emphasis on professional contractor customers that maps to MatHaus's primary segment.
• Brico Depôt Romania: Kingfisher-owned big-box DIY chain operating across Romania. Direct competitor offering overlapping construction materials, tools, kitchen, bathroom, and garden assortments, with comparable omnichannel and professional trade programs.

Emerging players

• ManoMano: European online-only DIY and home improvement marketplace. Comparable in its digital-first, multi-category construction/renovation assortment and pan-European ambition, though without MatHaus's physical retail and procurement integrations.
• Schoenergie / Photovoltaik-Anbieter (e.g., 1Komma5°): Emerging European players in residential heat pumps, PV, and energy retrofit bundles. Comparable to MatHaus's growing Energie Verde category and signals where MatHaus's green energy line could be expanded or partnered forward.

Broad incumbents

• Arabesque: Parent group of MatHaus and one of Romania's largest traditional construction materials distributors. Operates the wholesale/distribution backbone that MatHaus extends into D2C/ e-commerce, making it both an enabler and a sibling channel.
• eMag: Romania's largest generalist e-commerce platform. Partial overlap in tools, lighting, garden, and home improvement categories; relevant as a benchmark for Romanian e-commerce scale, marketing tactics, and fulfillment expectations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mathaus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MatHaus Romania