Storage Units
Romake Ltd, trading as Matlock Storage, operates indoor self-storage for household and business customers in Matlock and nearby Derbyshire communities, offering secure units, extended access, packing materials, archive storage, and receipt-and-dispatch services.
- Company typePrivate
- Founded1998
- HeadquartersGrand Island, Nebraska, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Storage Units does
The supplied company label is “Storage Units,” but the substantive operational evidence concerns Matlock Storage, operated by the private limited company Romake Ltd in England. Founded in 1998, it operates an indoor self-storage depot in Matlock, Derbyshire, serving households, sole traders, SMEs, larger businesses, and public bodies across Matlock, Chesterfield, Bakewell, the Peak District, and surrounding areas.
Its core offering consists of individually locked storage rooms in more than 30 configurations ranging from 10 sq ft to 250 sq ft. Security and environmental controls include continuous CCTV, individual room alarms, unique PIN-controlled entry, climate-controlled rooms, and fire and smoke detection. Personal, student, business, archive, equipment, and inventory storage is supplemented by a free move-in van, packing materials, and an extended-hours access option operating from 6 a.m. to 8 p.m., 365 days a year.
The business model is predominantly recurring month-to-month unit rental, with pricing determined by quote rather than publicly disclosed. Extended-hours access is a premium service, while packing-material sales, receipt and dispatch, and mini-distribution are ancillary offerings. Acquisition is direct to consumers and businesses through online quote requests, local search, phone inquiries, walk-in visits, social media, word-of-mouth referrals, and relationships with removal companies; the company does not require a minimum storage contract.
Storage Units firmographics
Firmographics- Name
- Storage Units
- Legal name
- Romake Ltd
- Website
- https://matlockstorage.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Romake Ltd, trading as Matlock Storage, operates indoor self-storage for household and business customers in Matlock and nearby Derbyshire communities, offering secure units, extended access, packing materials, archive storage, and receipt-and-dispatch services.
- Ownership category
- akta.pro rank
Storage Units industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Climate-Controlled Self-Storage (HSAKAGAA)
- akta.pro secondary industries
- Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Security & Access Services (Gated Entry, Keypad, CCTV) (HSAKAGAJ)
Keywords
Where Storage Units is headquartered
LocationHeadquarters
- HQ city
- Grand Island, Nebraska
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Storage Units business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Storage Unit Rental: Primary revenue stream from renting self-storage units. Customers pay recurring fees to rent storage rooms of various sizes on a flexible, month-to-month basis with no minimum contract. Unit sizes range from 10 sq ft to 250 sq ft.
- Packing Materials Sales: Sale of packing materials including boxes and packaging supplies to customers. Discounts available (20% off boxes and packaging materials with Extended Hours Access pack).
- Receipt and Dispatch Service: Business service where Matlock Storage accepts deliveries on behalf of customers, acting as a mini distribution facility. Provides convenience for businesses unable to be present at the depot.
- Extended Hours Access: Premium access service offering extended hours (6am to 8pm, 365 days/year) for customers requiring access outside standard business hours. First month free for existing customers; included in Access Pack for new customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Unit sizes from 10 sq ft to 250 sq ft |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Storage Units product offering
Product offeringCore offering
Matlock Self Storage rents individually locked, indoor, climate-controlled self-storage rooms in 30+ sizes (10 to 250 sq ft) on flexible month-to-month terms to households, students, and businesses across Matlock, Chesterfield, Bakewell, and the Derbyshire/Peak District. The facility is protected by 24-hour CCTV, individual room alarms, PIN-controlled access, and fire/smoke detection, and is supported by a free move-in van service, premium Extended Hours Access, and Receipt and Dispatch for business customers.
Product overview
Matlock Storage operates as a traditional self storage business offering a unified suite of storage solutions rather than a modular platform architecture. The core offerings include Personal Storage for individuals and Business Storage for commercial customers, with storage units available in sizes ranging from 10 sq ft to 250 sq ft. Additional services include a Move-In Van Service (free transportation assistance), Unlimited Extended Hours Access (extended operating hours), Receipt and Dispatch Service (business deliveries), Mini Distribution Facility, Archive Document Storage, and Packing Materials. Student Storage is also available as a specialized offering. The business differentiates through security features (CCTV, individually alarmed rooms, PIN-controlled access) and membership in industry associations.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Storage
Quantifiable outcome
- 5.0 rating from 129 Google reviews
- +1 more outcomes
Companies that use Storage Units
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles1 record
Storage Units technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Storage Units partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Derbyshire County CouncilcoreMatlock Storage is a registered member of Derbyshire County Council's Trusted Trader Scheme, providing storage services to the council for 15 years. The partnership involves meeting stringent quality standards for customer service, safety, and industry regulations.
- Self Storage Association UK (SSA)coreMembership in the Self Storage Association, the industry body for UK self-storage operators. Promotes high standards and best practices across the sector.
- Peak District National ParkminorStorage services provided to Peak District National Park authority for 15 years as part of their operational support.
- Dales HousingminorStorage services provided to Dales Housing for local housing operations.
- Removal CompaniesminorPartnership with removal companies to provide comprehensive moving and storage solutions to customers. Can refer reliable moving companies or arrange removal services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Storage Units competitors and assessment
Company assessmentDirect peers
- Space Station: UK self-storage provider offering units to individuals and businesses, with security and controlled-access services. It competes in the same storage category and customer segments as Matlock.
- Store First: UK self-storage operator serving personal and business customers with flexible storage space and business-oriented support services. It is comparable to Matlock’s facility model, target market, and recurring rental approach.
- Ready Steady Store: UK self-storage operator focused on secure domestic and business units with flexible access and related customer support. It is a direct peer based on similar unit rental economics and target customers.
- Safestore: UK self-storage operator offering personal and business storage units with flexible access, security, and ancillary services. It is a direct operating and customer-category peer to Matlock, although at substantially greater scale.
- Storage King UK: UK self-storage brand offering units to household and business customers, supported by security and flexible access. Its operating and customer proposition closely matches Matlock’s, with a larger regional network.
- Shurgard Self Storage: European self-storage operator with UK locations, providing personal and business storage units with controlled access and security features. It is a direct category peer, with broader multi-country scale and a wider operating footprint.
- Access Self Storage: UK self-storage provider serving domestic and business customers with secure, individually accessed storage space and related moving support. It is directly comparable in offering, customer type, and revenue model.
- Big Yellow Group: UK self-storage provider serving households and businesses with individually accessed units, security features, and flexible rental terms. Its facility-based recurring model is directly comparable to Matlock’s.
- Lok'nStore: UK self-storage operator providing personal and business storage, including units of different sizes and access arrangements. It competes in the same local-service, recurring-rental category as Matlock.
Broad incumbents
- Public Storage: Large US self-storage REIT and operator offering individually rented storage units and related services. It is a broad incumbent comparator for the same recurring storage model, although its geography and scale differ materially from Matlock’s UK regional footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Storage Units social profiles
Digital presenceStorage Units compliance and trust
Trust signalCompliance3 records
Storage Units financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storage Units leadership team
Management profileNumber of profiles
Profiles1 record
Storage Units funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storage Units M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storage Units
What does Storage Units do?
Matlock Self Storage rents individually locked, indoor, climate-controlled self-storage rooms in 30+ sizes (10 to 250 sq ft) on flexible month-to-month terms to households, students, and businesses across Matlock, Chesterfield, Bakewell, and the Derbyshire/Peak District. The facility is protected by 24-hour CCTV, individual room alarms, PIN-controlled access, and fire/smoke detection, and is supported by a free move-in van service, premium Extended Hours Access, and Receipt and Dispatch for business customers.
Is Storage Units a public or private company?
Storage Units is a private company. It is classified as family owned and is currently operating.
When was Storage Units founded?
Storage Units was founded in 1998. It employs 11 to 50 people.
Where is Storage Units based?
Storage Units is headquartered in Grand Island, Nebraska, United States, in the North America region.
How does Storage Units make money?
Four revenue lines are on record. Storage Unit Rental is the primary driver. The others are packing Materials Sales, receipt and Dispatch Service and extended Hours Access.
Who are Storage Units's main competitors?
Direct peers on record are Space Station, Store First, Ready Steady Store, Safestore, Storage King UK, Shurgard Self Storage, Access Self Storage, Big Yellow Group and Lok'nStore. Public Storage is listed as a broad incumbent.
Does Storage Units have an API?
No public API is recorded for Storage Units.
What industry is Storage Units in?
Storage Units's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAA, Climate-Controlled Self-Storage, with a secondary code of HSAKAGAD, Business & Commercial Self-Storage (Inventory/Records). Its NAICS code is 531130 and its SIC code is 4220.