ASSOCIATION MA VIE

What ASSOCIATION MA VIE does

Association MA Vie is a French non-profit association (loi 1901) founded in 2005 and headquartered in Montpellier, employing 44 staff and operating across the Occitanie, Ardèche, and Vendée regions. The association specializes in Adapted Physical Activities (APA), delivering structured exercise programs to five primary populations: home-living seniors (via the Gym'Santé program), residents of institutional care facilities (EHPAD), Parkinson's patients and their caregivers (including a novel Tricycle program), individuals with chronic/ALD conditions such as cancer, obesity, diabetes, multiple sclerosis, and cardiovascular disease (via 'Bougez sur Ordonnance'), and corporate employees. All professionals hold university qualifications — Licence APA (Bac+3) and Master Rehabilitation par les APA (Bac+5) from UFR STAPS Montpellier — and apply a proprietary methodology built on systematic functional evaluations (muscular, articular, balance/postural, effort tolerance) at three time points, combined with a bio-psycho-social intervention framework. The portfolio also includes the Maison Sport Santé network (Montpellier habilitation since 2023, Alès co-bearership), and complementary at-home resources: an illustrated Guide APA à domicile, an adapted Jeu de l'oie board game, and a YouTube-hosted Vidéos APA library.

The association's revenue model blends individual member-paid streams (a 17€ annual membership plus quarterly activity fees), publicly subsidized prevention programs funded through appels à projets from DRAJES (including 'Bougez sur Ordonnance'), ARS Occitanie, Carsat LR, and the Conseil Départemental Hérault, and third-party payments channeled via mutual insurer reimbursements under the 'Sport sur ordonnance' framework (Harmonie Mutuelle, Malakoff Mederic, MACSF, MGEN, CNRACL). Distribution is multi-channel and direct: on-site sessions at partner facilities across three regions, workplace interventions at corporate clients, home-based APA services, EHPAD institutional programs, and dedicated Maison Sport Santé reception points. Customer acquisition is community-led and event-driven — free trial sessions, outdoor/community days, word-of-mouth, and referrals from an extensive partner ecosystem that includes CHU Montpellier, UFR STAPS, CFPPA 30, France Parkinson, France Alzheimer Hérault, AFSEP, Ligue contre le Cancer Hérault, Hérault Sport, MedVallee, DAC30/DAC11, and MSA. Leadership comprises two co-coordinatrices, Isabelle Pollet and Céline Royes, plus regional coordinator Margaux Parpirolles for Vendée. No revenue, funding, or financial figures are publicly disclosed; the entity is structured as a non-profit with no shareholders, M&A history, or external investment.

Name

ASSOCIATION MA VIE

Legal name

Association MA Vie

Website

https://mavie-apa.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Association MA Vie is a French non-profit (loi 1901) founded in 2005 in Montpellier, employing 44 university-qualified APA professionals to deliver adapted physical activity programs for seniors, chronic disease patients, EHPAD residents, Parkinson's patients, and corporate employees across Occitanie, Ardèche, and Vendée.

Ownership category

akta.pro rank

Product category

Adapted Physical Activity Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Membership Organizations (8600)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Adapted physical activity
• Senior fitness services
• Chronic disease prevention
• Corporate wellness programs
• Health prevention programs

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees (Adhésion): Annual membership of 17 euros required for participation in all physical activities. This membership also allows participation in all association-organized events including outdoor days, discovery days, and general assemblies.
2. Activity Participation Fees: Quarterly fees for physical activity participation in addition to the annual membership. Cost varies by program (e.g., Gym'Santé seniors involves 36 sessions from September to June).
3. Subsidized Prevention Health Programs: Prevention health programs developed across Occitanie and Vendée through subsidies obtained from project calls (appels à projets). Programs include 'Bougez sur Ordonnance' funded by DRAJES Occitanie for chronic disease patients.
4. Health Insurance Reimbursements: Services may be partially reimbursed by mutual insurance companies (mutuelles) under 'Sport sur ordonnance' framework for patients with Affection de Longue Durée (ALD). Various mutual insurers offer coverage ranging from 40€ to 1000€ depending on provider and plan.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Association MA Vie is a French non-profit that delivers Adapted Physical Activity (APA) sessions and health prevention programs to seniors living at home, institutionalized elderly (EHPAD), Parkinson's patients and their caregivers, chronic disease/ALD patients (via the 'Bougez sur Ordonnance' program), and corporate employees. Services are delivered directly at partner facilities, in workplaces, at home, and through the official Maison Sport Santé habilitation in Montpellier and Alès, all under an APA methodology validated by university-qualified professionals (Licence APA / Master Réhabilitation par les APA, UFR STAPS Montpellier).

Product overview

Association MA Vie offers a unified portfolio of Adapted Physical Activities (APA) services centered around improving quality of life for elderly, chronically ill, and workplace populations. The core offering consists of specialized programs for Seniors (Gym'Santé), EHPAD/nursing home residents, Parkinson's patients, chronic disease management (Bougez sur Ordonnance), and corporate wellness (APA Entreprises), all supported by a Maison Sport Santé network. The portfolio also includes at-home resources such as video tutorials (Vidéos APA), an illustrated exercise guide (Guide APA à domicile), and an adapted board game (Jeu de l'oie). Training services for university students and corporate clients complement the service line, while health prevention programs target the broader Occitanie and Vendée regions.

Differentiator

Problem solved

Functional benefit

Products and services

• APA - Séniors (Gym'Santé)

Quantifiable outcome

• 36 sessions per year (September-June) for Gym'Santé seniors programs with 3 evaluation points
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Ville de MontpelliercoreStrategic or Co-development Partner · 1 January 2023Municipality granting official Maison Sport Santé habilitation to Association MA Vie in 2023, enabling dedicated facility for welcoming and accompanying persons distant from physical activity.
• DRAJES (Direction Régionale Académique de la Jeunesse, de l'Engagement et des Sports)coreStrategic or Co-development PartnerRegional governmental body providing funding for prevention health programs including 'Bougez sur Ordonnance' initiative for chronic disease patients in Occitanie.
• ARS Occitanie (Agence Régionale de Santé)coreStrategic or Co-development PartnerRegional health agency providing institutional support and program funding for prevention health initiatives across Occitanie.
• CHU de Montpellier (Centre Hospitalier Universitaire)coreStrategic or Co-development PartnerUniversity hospital center in Montpellier providing academic and healthcare institutional partnership for APA programs and professional training.
• Université de Montpellier - UFR STAPScoreStrategic or Co-development PartnerUniversity faculty providing intern placements (Licence 2-3, Master 1-2, Doctorate) and academic validation for APA professional training. Conventions signed between university representatives and association.
• Carsat LR (Caisse d'Assurance Retraite et de la Santé au Travail)minorStrategic or Co-development PartnerRetirement and occupational health insurance fund supporting senior health programs in Languedoc-Roussillon region.
• France ParkinsonminorChannel Partner/ Reseller/ DistributorDisease association partnership for referral and support of Parkinson's patients to tricycle and walking activity programs.
• France Alzheimer HéraultminorChannel Partner/ Reseller/ DistributorDisease association partnership for Alzheimer's patient referrals to adapted physical activity programs in Hérault.
• AFSEP (Association Française des Sclérosés en Plaques)minorChannel Partner/ Reseller/ DistributorMultiple sclerosis association partnership for patient referrals to APA programs.
• La Ligue contre le Cancer - Comité HéraultminorChannel Partner/ Reseller/ DistributorCancer association partnership for cancer patient referrals to post-treatment rehabilitation and adapted physical activity programs.
• MSA (Mutualité Sociale Agricole)minorGTM or Marketing PartnerAgricultural social mutual providing member referrals and potential financial support for APA participation.
• Hérault SportminorGTM or Marketing PartnerDepartmental sports committee providing sports infrastructure and programmatic support in Hérault.
• CD34 (Conseil Départemental de l'Hérault)minorGTM or Marketing PartnerDepartmental council providing institutional support and potential funding for sports and health programs.
• Malakoff MedericminorGTM or Marketing PartnerHealth insurance provider offering reimbursement options for APA under 'Sport sur ordonnance' for members.
• Harmonie MutuelleminorGTM or Marketing PartnerHealth mutual insurer offering 60-240€ annual reimbursement for adapted physical activity per beneficiary depending on plan.
• MACSFminorGTM or Marketing PartnerInsurance company offering 120€ annual reimbursement for APA prescribed by treating physician for ALD patients under 'well-being pack'.
• MGENminorGTM or Marketing PartnerHealth mutual for civil servants offering 250€ annual reimbursement (renewable once) for APA at referenced organizations for ALD patients.
• Alès AgglomérationcoreStrategic or Co-development PartnerAgglomeration community where Association MA Vie is co-bearer of Maison Sport Santé for Alès (Gard), with dedicated email ([email protected]) and phone contact.
• DAC30 and DAC11 (Dispositifs d'Appui à la Coordination)minorStrategic or Co-development PartnerCare coordination support platforms in Gard and Aude supporting APA referral pathways for chronic disease patients.
• MedValleeminorGTM or Marketing PartnerRegional health innovation cluster in Montpellier supporting health prevention programs and initiatives.
• CFPPA 30 (Centre de Formation Professionnelle et de Promotion Agricole)minorStrategic or Co-development PartnerAgricultural training center partnership for professional development and training programs.
• CNRACLminorGTM or Marketing PartnerNational pension fund for local government employees offering reimbursement options for APA under health programs.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Activ'Action: French non-profit offering physical activity programs for cancer patients and people with chronic diseases, with growing geographic reach. Emerging competitor in the same disease-specific APA niche as MA Vie's Bougez sur Ordonnance chronic disease offering.

Direct peers

• CAMI Sport & Cancer: French non-profit delivering adapted physical activity programs specifically for cancer patients, with a national network of trained APA specialists. Directly comparable to MA Vie's chronic disease (ALD) and cancer-support APA offerings and Sport sur ordonnance reimbursement model.
• Siel Bleu: France's largest social-purpose adapted physical activity provider serving seniors and vulnerable populations nationwide. Closely comparable to MA Vie's community-based APA model, multi-population focus (seniors, chronic disease, disability), and reliance on public funding and insurer partnerships.

Others

• APF France Handicap: Major French disability association providing adapted sports and physical activity services for people with disabilities. Adjacent to MA Vie's APA mission and serves an overlapping beneficiary population through its national network of regional delegations.
• France Parkinson: French disease association partnering with MA Vie for Parkinson's patient referrals. Not a direct competitor but operates complementary disease-specific support programs, including some physical activity and caregiver initiatives.
• Vivoptim Solutions: French digital health prevention platform offering connected adapted physical activity programs with insurer and public-health partnerships. Comparable on prevention/APA mission but tech-enabled rather than in-person delivery, making it more complementary than competitive.

Broad incumbents

• Basic-Fit France: European low-cost fitness chain with a large French footprint including senior-oriented offerings. Broader fitness incumbent competing for active seniors but without specialized APA, chronic disease, or institutional care programs.
• KeepCool: Major French low-cost fitness chain with national footprint and senior-friendly programming. Competes with MA Vie for general fitness-oriented seniors but lacks MA Vie's specialized chronic-disease, EHPAD, and APA-prescription capabilities.
• FFEPGV (Fédération Française d'Éducation Physique et Gymnastique Volontaire): National federation coordinating volunteer-led physical activity clubs for adults and seniors across France. Comparable to MA Vie's senior wellness positioning but at much broader federated scale, with overlapping adapted activity offerings and regional club network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/leseapa
• LinkedInlinkedin.com/company/association-ma-vie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASSOCIATION MA VIE