ICA Maxi Borås
ICA Maxi Borås is a single large-format grocery hypermarket in Borås, Sweden, serving local consumers and families with groceries, deli, bakery, café, pharmacy, catering, and online shopping under the ICA Sverige AB network.
- Company typePrivate
- Founded1938
- HeadquartersBorås, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingServices
ICA Maxi Borås firmographics
Firmographics- Name
- ICA Maxi Borås
- Legal name
- ICA Sverige AB
- Website
- https://maxiboras.se
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ICA Maxi Borås is a single large-format grocery hypermarket in Borås, Sweden, serving local consumers and families with groceries, deli, bakery, café, pharmacy, catering, and online shopping under the ICA Sverige AB network.
- Ownership category
- akta.pro rank
ICA Maxi Borås industry classification
Industry- Product category
- Retail Grocery / Supermarket
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)
Keywords
Where ICA Maxi Borås is headquartered
LocationHeadquarters
- HQ city
- Borås
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
ICA Maxi Borås business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales: Traditional grocery retail selling food and consumer goods at marked-up prices to end consumers. Revenue generated through in-store purchases, e-commerce orders, and catering services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard retail pricing with promotional offers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
ICA Maxi Borås product offering
Product offeringCore offering
ICA Maxi Borås is a large-format ICA supermarket located in Borås, Sweden, operating as a full-service grocery store offering food, household goods, fresh produce, deli, bakery, and pharmacy items. The store provides in-store retail, online shopping with home delivery/pickup, catering services for events, and supplementary services including a salad bar, café, car wash, and ATM. It operates daily from 6:00-22:00 with extensive opening hours and serves local consumers and families in the Borås area.
Differentiator
Problem solved
Functional benefit
Brands
- Maxi ICA Stormarknad: ICA's large-format hypermarket/store format offering a wide range of grocery products and services.
Products and services
- Maxi ICA Stormarknad Borås (Physical Supermarket Store) A large-format ICA supermarket at Trandögatan 16, Borås, offering groceries, fresh produce, deli, bakery, charcuterie (charkuteri), and household goods. Operates daily 6:00-22:00 with co-located services including pharmacy, café, salad bar, and car wash.
- Handla Online (Online Grocery Shopping) Online grocery shopping service enabling customers to purchase groceries for home delivery or pickup through the ICA online platform tied to the Borås store location.
- Catering Service
- Stammis Loyalty Program
- ICAs Matkasse (Meal Kits)
- Apotek Hjärtat (In-Store Pharmacy)
Companies that use ICA Maxi Borås
Customer profileSegments2 records
Ideal customer profiles2 records
ICA Maxi Borås technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ICA Maxi Borås partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Apotek HjärtatcoreApotek Hjärtat operates a pharmacy counter within the ICA Maxi Borås store location, providing prescription and over-the-counter medications, health products, and pharmacy services to customers. The pharmacy is accessible during store hours and offers both in-store and online shopping options.
- ICA BankenminorICA Banken financial services are promoted at the store, part of the broader ICA ecosystem of banking, insurance, and other financial products available to ICA customers.
- ICA FörsäkringminorICA Försäkring insurance services are promoted at the store, part of the broader ICA ecosystem offering home, car, and other insurance products to ICA customers.
- Min Doktor KlinikenminorMin Doktor Kliniken provides telehealth/clinic services available within or associated with the store services, offering medical consultations.
- GastonminorGaston (Hej Gaston) food delivery service is promoted as part of the ICA brand ecosystem, offering prepared food delivery options to customers.
- PicadelicorePicadeli provides a self-service salad bar within ICA Maxi Borås, offering fresh prepared salads and ready-to-eat items accessible during all store hours (6:00-22:00).
- Stammis Partner NetworkcoreThe Stammis loyalty program provides customers with exclusive deals and partner offers including entertainment, travel, cruises, and experiences. Partners change seasonally and provide additional value to loyalty program members throughout the summer and other periods.
Scale indicators1 record
ICA Maxi Borås competitors and assessment
Company assessmentDirect peers
- City Gross: Bergendahls-owned Swedish hypermarket chain directly comparable in format to ICA Maxi Stormarknad, offering large-store grocery, fresh counters, and non-food categories aimed at the same weekly planned-shop customer.
- Lidl Sverige: German hard-discount retailer with a rapidly expanding Swedish footprint, competing on price while expanding fresh, bakery, and non-food ranges that increasingly overlap with ICA Maxi's broad-assortment value proposition.
- Netto Sverige: Discount grocery chain with Swedish stores operating smaller-format but value-led positions, putting direct price pressure on ICA Maxi's basket economics in overlapping catchments.
- Hemköp: Axfood-owned urban and suburban supermarket chain in Sweden that competes head-to-head for household grocery trips with overlapping assortment, loyalty programs, and prepared-food offerings at the same price points as ICA Maxi.
- Coop Sverige: Sweden's second-largest grocery retail chain operating supermarkets and hypermarkets (Coop Extra, Coop Forum) directly competing for the same weekly grocery basket in Borås and across Sweden, sharing the same customers, formats, and promotional mechanics.
- Willys: Axfood's discount banner operating large hypermarket-style stores in Sweden; Willys pressures ICA Maxi directly on price-led weekly shop economics while also operating an expanded assortment model that overlaps with the Maxi format.
- Spar Sverige: Smaller-format grocery chain in Sweden operating convenience-style neighborhood stores that compete for top-up trips with ICA Maxi's extended hours offering in the surrounding Borås trade area.
Emerging players
- Mat.se: Axfood-owned online grocery platform delivering fresh and ambient groceries; directly substitutable with ICA Maxi's e-commerce offering for household shoppers in the same region.
- Mathem: Swedish online grocery retailer focused on home delivery; competes with ICA Maxi's Handla Online service for digital grocery spend, especially in the Borås/Västra Götaland catchment.
Broad incumbents
- ICA Sverige AB (parent): The parent organization operating the full ICA store portfolio across Sweden; comparable as the broader incumbent that defines brand standards, loyalty, supply chain, and digital stack shared with the Borås Maxi store.
Market position
Customer concentration
ICA Maxi Borås social profiles
Digital presenceICA Maxi Borås financial estimates
Financial estimateRevenue estimate
Valuation estimate
ICA Maxi Borås leadership team
Management profileNumber of profiles
ICA Maxi Borås funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ICA Maxi Borås M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ICA Maxi Borås
What does ICA Maxi Borås do?
ICA Maxi Borås is a large-format ICA supermarket located in Borås, Sweden, operating as a full-service grocery store offering food, household goods, fresh produce, deli, bakery, and pharmacy items. The store provides in-store retail, online shopping with home delivery/pickup, catering services for events, and supplementary services including a salad bar, café, car wash, and ATM. It operates daily from 6:00-22:00 with extensive opening hours and serves local consumers and families in the Borås area.
Is ICA Maxi Borås a public or private company?
ICA Maxi Borås is a private company. It is classified as corporate owned and is currently operating.
When was ICA Maxi Borås founded?
ICA Maxi Borås was founded in 1938. It employs 51 to 100 people.
Where is ICA Maxi Borås based?
ICA Maxi Borås is headquartered in Borås, Sweden, in the Europe region.
How does ICA Maxi Borås make money?
One revenue line is on record: retail Sales.
Who are ICA Maxi Borås's main competitors?
Direct peers on record are City Gross, Lidl Sverige, Netto Sverige, Hemköp, Coop Sverige, Willys and Spar Sverige. Emerging players are Mat.se and Mathem. ICA Sverige AB (parent) is listed as a broad incumbent.
Does ICA Maxi Borås have an API?
No public API is recorded for ICA Maxi Borås.
What industry is ICA Maxi Borås in?
ICA Maxi Borås's product category is Retail Grocery / Supermarket. Its primary akta.pro industry code is CRAHAAAA, Full-Line Supermarkets (National/Regional Chains). Its NAICS code is 44511 and its SIC code is 5411.