Maxidom
Maxidom is a privately held Russian omnichannel home improvement retailer operating hypermarket stores across 20+ Russian cities and the maxidom.ru e-commerce platform, selling construction materials, tools, furniture, appliances, garden equipment, and household goods to B2C consumers, B2B corporate clients, and professional tradespeople via the Maxipro program.
- Company typePrivate
- Founded-
- HeadquartersSaint Petersburg, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Maxidom firmographics
Firmographics- Name
- Maxidom
- Legal name
- Maxidom
- Website
- https://maxidom.ru
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maxidom is a privately held Russian omnichannel home improvement retailer operating hypermarket stores across 20+ Russian cities and the maxidom.ru e-commerce platform, selling construction materials, tools, furniture, appliances, garden equipment, and household goods to B2C consumers, B2B corporate clients, and professional tradespeople via the Maxipro program.
- Ownership category
- akta.pro rank
Maxidom industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), All Other General Merchandise Retailers (455219), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712), Retail-Department Stores (5311)
- akta.pro primary industry
- Small-Format / Neighborhood Mass Merchandisers (CRAGABAD)
- akta.pro secondary industry
- Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)
Keywords
Where Maxidom is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices23 records
Markets served
Maxidom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Revenue generated from retail sales of home goods, building materials, garden equipment, tools, appliances, and other merchandise through physical stores and e-commerce platform. Sales model includes both individual consumer purchases and B2B transactions for legal entities.
- Installment Payment Service (Плати частями): A 'buy now, pay later' service allowing customers to split payments over 2 months with no interest. This attracts higher-value purchases and may generate processing or partnership fees.
- Professional Services (B2B): Revenue from dedicated professional buyer program 'Максипро' offering specialized pricing and services for trade professionals, contractors, and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
| Other | Monthly | Installment payment (Плати частями) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Maxidom product offering
Product offeringCore offering
Maxidom is an omnichannel home improvement and DIY retailer operating a network of hypermarket-format physical stores across 20+ Russian cities and an e-commerce platform at maxidom.ru. The company sells construction materials, garden and outdoor equipment, tools (power and hand), plumbing, electrical, lighting, paint, flooring, doors and windows, furniture, kitchens, household appliances, audio-video, auto goods, and home decor, alongside services such as delivery, installation, a loyalty program, the installment payment service Плати частями, gift certificates, and the dedicated Максипро program for professional buyers.
Product overview
Maxidom is a large Russian home improvement retail chain and online store (Максидом - интернет-магазин товаров для дома) offering a comprehensive range of products for home, garden, and repair. The company operates both physical hypermarket locations and an e-commerce platform. The product portfolio is organized into distinct categories including Garden and Outdoor Products (garden carts, wheelbarrows, snow removal tools, camping equipment), Tiles and Flooring (ceramic tiles, laminate, parquet, linoleum), Interior and Wall Coverings (wallpapers, panels, sidings), Doors and Windows, Paint and Painting Tools, Plumbing (baths, showers, toilets, mixers, water heaters), Construction Materials (dry mixes, insulation, wood materials), Construction Equipment (compressors, generators, welding equipment), Power Tools (drills, grinders, saws), Hand Tools, Hardware and Fasteners, Furniture (bedroom, living room, office, outdoor), Kitchens (modular kitchens, sinks, countertops), Dishes and Cookware, Electrical Products (wiring, cables, switches, sockets), Lighting (chandeliers, LED fixtures, bulbs), Home and Decor, Beauty and Health Products, Household Appliances (refrigerators, washing machines, kitchen appliances), Audio-Video Equipment, Auto Goods, Stationery, Pet Supplies, and Gift Certificates. Additionally, the company offers a Smart Home product line. Maxidom also provides services including delivery, installation, and a loyalty program, with special programs for business customers (Максипро). The business model combines brick-and-mortar retail with a full-featured e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Maxipro (Максипро): Professional program for professionals offering specialized services and pricing for professional buyers
Products and services
- Maxidom Retail Stores and E-commerce Platform
Companies that use Maxidom
Customer profileSegments3 records
Ideal customer profiles3 records
Maxidom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maxidom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdvcakeminorAffiliate marketing partnership through advcake.ru platform for driving customer acquisition and marketing referrals.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Maxidom competitors and assessment
Company assessmentBroad incumbents
- Lowe's: Global home improvement retailer with comparable assortment of appliances, tools, furniture, and building materials. Comparable omnichannel model and dual B2C/B2B customer base, though operating in North America.
- Home Depot: Global home improvement retail leader with hypermarket stores, strong pro/B2B program, and broad 100+ category assortment. Comparable omnichannel model and dual consumer/professional customer base with Maxidom's Максипро program.
- Auchan Russia: Large Russian hypermarket operator carrying general merchandise, home goods, and DIY categories. Comparable large-format physical retail footprint and broad assortment strategy, though Auchan is a broader general retailer rather than a home improvement specialist.
- Lenta: Russian hypermarket chain with broad general merchandise and home goods assortment. Comparable large-format store strategy and online platform, though Lenta is more grocery-anchored than Maxidom.
- Kingfisher (B&Q): European home improvement retailer (B&Q, Castorama, Screwfix) with comparable product categories and store formats. Useful global benchmark for assortment breadth and B2B trade program economics.
- Castorama (Kingfisher): Global home improvement retailer with hypermarket-format stores. Comparable in core product categories (construction, tools, plumbing, home goods) and store format, though Castorama's primary geographies are in Western Europe.
Direct peers
- Stroylandiya: Russian home improvement hypermarket chain selling building materials, tools, plumbing, and finishing goods. Comparable store format and product categories to Maxidom, with overlapping regional presence.
- Hoff: Russian furniture and home goods retail chain with both physical stores and an online platform. Comparable assortment in furniture, kitchens, and home decor, and similar omnichannel model targeting B2C consumers.
- Petrovich: Russian home improvement and building materials chain with both physical stores and e-commerce; serves B2C and B2B/trade customers. Comparable assortment of construction materials, tools, and finishing products, and competing geographic overlap in Russian cities.
- Leroy Merlin Russia: The largest home improvement retailer in Russia, operating hypermarkets selling construction materials, tools, plumbing, and home goods. Directly comparable in product mix, store format, and B2B/B2C model to Maxidom, and a primary direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Maxidom social profiles
Digital presenceMaxidom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maxidom leadership team
Management profileNumber of profiles
Maxidom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maxidom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maxidom
What does Maxidom do?
Maxidom is an omnichannel home improvement and DIY retailer operating a network of hypermarket-format physical stores across 20+ Russian cities and an e-commerce platform at maxidom.ru. The company sells construction materials, garden and outdoor equipment, tools (power and hand), plumbing, electrical, lighting, paint, flooring, doors and windows, furniture, kitchens, household appliances, audio-video, auto goods, and home decor, alongside services such as delivery, installation, a loyalty program, the installment payment service Плати частями, gift certificates, and the dedicated Максипро program for professional buyers.
Is Maxidom a public or private company?
Maxidom is a private company. It is classified as unknown and is currently operating.
When was Maxidom founded?
Maxidom was founded in -1. It employs 11 to 50 people.
Where is Maxidom based?
Maxidom is headquartered in Saint Petersburg, Russia, in the Europe region.
How does Maxidom make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are installment Payment Service (Плати частями) and professional Services (B2B).
Who are Maxidom's main competitors?
Broad incumbents on record are Lowe's, Home Depot, Auchan Russia, Lenta, Kingfisher (B&Q) and Castorama (Kingfisher). Direct peers are Stroylandiya, Hoff, Petrovich and Leroy Merlin Russia.
Does Maxidom have an API?
No public API is recorded for Maxidom.
What industry is Maxidom in?
Maxidom's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAGABAD, Small-Format / Neighborhood Mass Merchandisers, with a secondary code of CRAIALAD, Curtains & Drapery Panels Retail (Textile Window Coverings). Its NAICS code is 4552 and its SIC code is 5700.