Stroylandiya
Stroylandiya is a Russian TOP 10 DIY retail chain, headquartered in Orenburg, selling over 60,000 SKUs of building materials, tools, furniture, and home goods across physical stores, an e-commerce site, and mobile apps. It serves approximately 15 million B2C and corporate customers annually.
- Company typePrivate
- Founded1999
- HeadquartersOrenburg, Russia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Stroylandiya does
Stroylandiya (Стройландия) is a Russian do-it-yourself (DIY) retail chain headquartered in Orenburg, founded in 1999, and ranked among the TOP 10 DIY retail networks in the Russian Federation per the INFOLine analyst ranking. The company operates a hybrid omnichannel model, combining a network of physical retail stores across multiple Russian cities with an integrated e-commerce storefront (stroylandiya.ru) and native mobile applications available on Android, iOS, and Huawei platforms. Stroylandiya also offers an extended 100-day return policy, a loyalty bonus and cashback program ranging from 5-50% across categories, and a Yandex Express last-mile delivery integration.
The company's assortment spans approximately 60,000 product SKUs across 19 main categories, including building materials, tools, plumbing, furniture, garden-center offerings, wall and ceiling finishing, ceramic tiles, floor coverings, water supply, climate and heating, home goods, lighting, paints and coatings, electrical products, fasteners and hardware, doors and windows, automotive goods, and country-house/recreation merchandise. Featured brand partners include both international names (KNAUF, Tarkett, HUTER, BESTWAY) and Russian manufacturers (Zubr, Vikhr, Resanta, Lakra, Volma, Penoplex, TechnoNicol, Ceresit), supporting a broad price-and-quality positioning targeted primarily at homeowners, DIY enthusiasts, and weekend-project consumers.
Stroylandiya's business model is a standard high-volume distributed retail model with unit-pricing and pay-as-you-go billing. Revenue is generated predominantly through B2C retail sales (in-store and online) supplemented by a dedicated corporate/B2B channel offering on-request delivery and volume terms for business customers. The company is privately held with no public listing, parent company, or disclosed institutional investors; no funding rounds, mergers/acquisitions, or executive leadership information are evidenced in the source data. The company reports approximately 15 million customer visits per year across its physical and digital channels.
Stroylandiya firmographics
Firmographics- Name
- Stroylandiya
- Legal name
- Стройландия
- Website
- https://stroylandiya.ru
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Stroylandiya is a Russian TOP 10 DIY retail chain, headquartered in Orenburg, selling over 60,000 SKUs of building materials, tools, furniture, and home goods across physical stores, an e-commerce site, and mobile apps. It serves approximately 15 million B2C and corporate customers annually.
- Ownership category
- akta.pro rank
Stroylandiya industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Nursery, Garden Center, and Farm Supply Retailers (44424), Hardware Retailers (444140)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Stroylandiya is headquartered
LocationHeadquarters
- HQ city
- Orenburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Stroylandiya business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales (B2C): Physical retail stores combined with e-commerce website selling construction materials, tools, furniture, home goods, and garden supplies directly to consumers.
- Corporate/B2B Sales: Dedicated corporate client services with delivery options for business customers, including special arrangements and volume purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Distribution channels5 records
Marketing channels5 records
Stroylandiya product offering
Product offeringCore offering
Stroylandiya is a Russian DIY home improvement retailer operating physical stores across multiple Russian cities together with an e-commerce website (stroylandiya.ru) and mobile apps for Android, iOS, and Huawei. The company sells more than 60,000 SKUs across 19 main product categories — building materials, tools, plumbing, furniture, garden center merchandise, wall and floor coverings, lighting, paints, electrical products, doors and windows, fasteners, household goods, auto goods, and outdoor/recreation products — directly to individual consumers and corporate clients, with delivery including Yandex Express and a tiered cashback/loyalty bonus program.
Product overview
Stroylandiya is a large Russian DIY (Do It Yourself) retail chain operating as an integrated e-commerce and brick-and-mortar store. The company offers a unified platform featuring over 60,000 product SKUs across 19 main product categories: Building Materials (Стройматериалы), Tools (Инструменты), Plumbing (Сантехника), Furniture (Мебель), Garden Center (Садовый центр), Wall/Ceiling Finishing (Отделка стен и потолка), Ceramic Tiles (Керамическая плитка), Floor Coverings (Напольные покрытия), Water Supply (Водоснабжение), Climate and Heating (Климат и отопление), Home Goods (Товары для дома), Lighting (Освещение), Paints and Coatings (Лакокрасочные материалы), Electrical Products (Электротовары), Fasteners and Hardware (Крепёж и фурнитура), Doors and Windows (Двери и окна), Auto Goods (Автотовары), and Country House/Recreation (Товары для дачи и отдыха). The business model combines online catalog browsing with physical retail store fulfillment, offering delivery services including Yandex Delivery Express integration. Founded in 1999, the company serves approximately 15 million customers annually and ranks among the TOP 10 DIY retail chains in Russia according to INFOLine.
Differentiator
Problem solved
Functional benefit
Products and services
- Building Materials (Стройматериалы) Comprehensive range of construction materials including dry mixes, insulation, lumber, drywall, roofing, metal products, concrete blocks, and construction tapes for individual consumers and contractors.
- Tools (Инструменты) Power tools, hand tools, measuring instruments, painting equipment, construction equipment, welding equipment, and tool organization/storage solutions.
- Plumbing (Сантехника) Full range of bathroom and kitchen plumbing products including baths, showers, toilets, faucets, sinks, towel warmers, and bathroom furniture.
- Furniture (Мебель) Residential furniture including kitchen sets, tables, chairs, beds, sofas, wardrobes, shelving, and bedroom furniture.
- Garden Center (Садовый центр) Complete garden and outdoor offerings including seedlings, seeds, fertilizers, plant protection, garden tools, irrigation systems, garden furniture, pools, and BBQ equipment.
- Wall and Ceiling Finishing (Отделка стен и потолка) Wall coverings including wallpapers, wall panels, decorative stone, suspended ceilings, and ceiling tiles.
- Ceramic Tiles (Керамическая плитка) Ceramic and porcelain tiles for floors and walls, including pavers, grout, and leveling systems.
- Floor Coverings (Напольные покрытия) Various flooring materials including linoleum, laminate, carpet, PVC tiles, vinyl flooring, and artificial grass.
- Water Supply (Водоснабжение) Water supply systems including water heaters, plumbing fittings, pipes, drainage, water meters, and water treatment/filtration.
- Climate and Heating (Климат и отопление) Heating solutions including radiators, convectors, floor heating, air conditioners, ventilation systems, and heating equipment.
- Home Goods (Товары для дома) Household goods including curtains, home textiles, décor, appliances, cleaning supplies, storage solutions, and beauty/health products.
- Lighting (Освещение) Light fixtures including lamps, chandeliers, LED lights, outdoor lighting, flashlights, and lighting accessories.
- Paints and Coatings (Лакокрасочные материалы) Paints, enamels, primers, construction foams, sealants, adhesives, wood coatings, and related painting supplies.
- Electrical Products (Электротовары) Electrical installation products including outlets, switches, cables, distribution boxes, automatic switches, and electrical accessories.
- Fasteners and Hardware (Крепёж и фурнитура) Fasteners including screws, dowels, nails, anchors, bolts, nuts, washers, furniture hardware, and miscellaneous hardware items.
- Doors and Windows (Двери и окна) Interior and exterior doors, door frames, windows, window sills, locks, hinges, and door hardware.
- Auto Goods (Автотовары) Automotive accessories including seat covers, car cosmetics, car chemicals, compressors, car first aid kits, and car care products.
- Country House and Recreation (Товары для дачи и отдыха) Recreation and camping equipment including tents, inflatable boats, sleeping bags, and camping furniture.
Companies that use Stroylandiya
Customer profileSegments1 record
Ideal customer profiles2 records
Stroylandiya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Stroylandiya partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered minor.
- ECODECORminorFeatured brand partner for decorative products including wall panels, furniture, lighting, and home accessories sold through Stroylandiya stores and website.
- HOMEPROFFEminorFeatured brand for construction tools and hardware products sold through Stroylandiya retail network.
- Зубр (Zubr)minorFeatured Russian brand for hand tools, power tools, and fasteners sold through Stroylandiya stores.
- ВИХРЬ (Vikhr)minorFeatured brand for power equipment including generators, pumps, and garden equipment sold through Stroylandiya.
- HUTERminorFeatured brand for garden equipment, generators, and power tools sold through Stroylandiya.
- РЕСАНТА (Resanta)minorFeatured brand for welding equipment, generators, and power tools sold through Stroylandiya.
- BESTWAYminorFeatured brand for inflatable pools, spas, and outdoor recreation products sold through Stroylandiya.
- KNAUFminorFeatured international brand for construction materials including drywall, insulation, and finishing systems sold through Stroylandiya.
- ТЕХНОНИКОЛЬ (TechnoNicol)minorFeatured brand for roofing, waterproofing, and insulation materials sold through Stroylandiya.
- ЦЕРЕЗИТ (Ceresit)minorFeatured brand for construction chemicals, adhesives, and waterproofing products sold through Stroylandiya.
- ЛАКРА (Lakra)minorFeatured Russian brand for paints, enamels, and wood finishes sold through Stroylandiya.
- VILLAGIOminorFeatured brand for bathroom furniture, lighting, and plumbing fixtures sold through Stroylandiya.
- SV-МЕБЕЛЬ (SV-Mebel)minorFeatured Russian furniture brand sold through Stroylandiya stores.
- IDEALminorFeatured brand for flooring products, tiles, and decorative materials sold through Stroylandiya.
- ПЕНОПЛЭКС (Penoplex)minorFeatured brand for extruded polystyrene insulation sold through Stroylandiya with promotional cashback offers.
- KASTAMONUminorFeatured brand for laminate flooring and wood panels sold through Stroylandiya.
- TarkettminorFeatured international brand for flooring products including linoleum sold through Stroylandiya.
- STAYERminorFeatured brand for hand tools and fasteners sold through Stroylandiya.
- TOOLBERGminorFeatured brand for power tools sold through Stroylandiya.
- BAUPROFFEminorFeatured brand for construction materials, tools, and hardware sold through Stroylandiya.
- ЭКСПЕРТ (Ekspert)minorFeatured brand for garden center products and tools sold through Stroylandiya.
- UNISminorFeatured brand for construction mixtures and adhesives sold through Stroylandiya.
- ВОЛМА (Volma)minorFeatured Russian brand for construction gypsum products sold through Stroylandiya.
- AXIMAminorFeatured brand for plumbing fixtures and tiles sold through Stroylandiya.
- GLOBAL TILEminorFeatured brand for ceramic tiles sold through Stroylandiya.
- AKKERMANNminorFeatured brand for flooring products sold through Stroylandiya.
- ULTRADECORminorFeatured brand for decorative materials sold through Stroylandiya.
- ERISMANNminorFeatured brand for wallpapers sold through Stroylandiya.
- VICTORIA STENOVAminorFeatured brand for wallpapers sold through Stroylandiya.
- АРТЕКС (Arteks)minorFeatured brand for wallpapers and decorative materials sold through Stroylandiya.
- СТРОЙТЕХ (Stroytekh)minorFeatured brand for doors, windows, and climate control products sold through Stroylandiya.
- KOMITEXminorFeatured brand for textile and flooring products sold through Stroylandiya.
- GARDEN STORYminorFeatured brand for garden products sold through Stroylandiya.
- AVENLIminorFeatured brand for inflatable pools and outdoor products sold through Stroylandiya.
- FIminorFeatured furniture brand sold through Stroylandiya.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Stroylandiya competitors and assessment
Company assessmentBroad incumbents
- Home Depot: Home Depot is the world's largest home improvement specialty retailer, offering building materials, tools, garden, and home goods across physical stores and online channels. It is the international benchmark for the DIY big-box format that Stroylandiya operates at smaller scale.
- Lowe's: Lowe's is a major US home improvement retailer serving DIY consumers and professional contractors with stores, e-commerce, and installation services. It is comparable to Stroylandiya in customer focus and product breadth within the DIY and home goods retail category.
- Leroy Merlin Russia: Leroy Merlin was the dominant DIY hypermarket chain in Russia with over 110 stores before its 2023 sale to local management; the operation continues under new ownership with broadly similar assortment. It is the largest historical incumbent in the Russian DIY market and the principal competitor Stroylandiya is positioned relative to.
- OBI Russia: OBI operated a chain of large-format DIY hypermarkets in Russia offering a comparable assortment of building materials, tools, garden, and home goods before winding down its Russian stores. It is a broad incumbent peer with overlapping product categories and DIY customer base.
Regional players
- Hornbach: Hornbach is a European DIY hypermarket chain operating large-format stores with a broad assortment of building materials, tools, garden, and home goods, plus a strong e-commerce platform. It is a regional peer with comparable product mix and DIY customer targeting, focused on European geographies rather than Russia.
- Travis Perkins: Travis Perkins is the UK's largest distributor and retailer of building materials and DIY products serving both trade professionals and consumers through branch networks and online. It is comparable to Stroylandiya in product categories and dual B2C/B2B positioning, but operates primarily in the UK rather than Russia.
Direct peers
- Petrovich (Петрович): Petrovich is one of the largest Russian DIY retail chains operating physical stores and an e-commerce platform selling construction materials, tools, and home goods. It is the closest direct competitor to Stroylandiya in product mix, target customer (B2C DIY), and multi-channel retail model within the Russian market.
- Vseinstrumenti.ru (ВсеИнструменты): Vseinstrumenti.ru is one of Russia's largest online retailers of tools, hardware, and DIY equipment, with extensive physical pickup points. It overlaps directly with Stroylandiya's tools, fasteners, and power equipment categories and competes for the same B2C and prosumer DIY customer.
- Maxidom (Максидом): Maxidom is a Russian DIY and home improvement hypermarket chain offering building materials, tools, furniture, and garden products through large-format physical stores and online channels. It directly competes with Stroylandiya across similar product categories and DIY consumer segments in Russia.
- 220 Volt (220 Вольт): 220 Volt is a Russian specialty retailer of power tools, electrical equipment, and DIY supplies operating both online and through physical stores. It is a direct comparable in tools, electrical products, and garden power equipment categories offered by Stroylandiya.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Stroylandiya social profiles
Digital presenceStroylandiya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stroylandiya leadership team
Management profileNumber of profiles
Stroylandiya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stroylandiya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stroylandiya
What does Stroylandiya do?
Stroylandiya is a Russian DIY home improvement retailer operating physical stores across multiple Russian cities together with an e-commerce website (stroylandiya.ru) and mobile apps for Android, iOS, and Huawei. The company sells more than 60,000 SKUs across 19 main product categories — building materials, tools, plumbing, furniture, garden center merchandise, wall and floor coverings, lighting, paints, electrical products, doors and windows, fasteners, household goods, auto goods, and outdoor/recreation products — directly to individual consumers and corporate clients, with delivery including Yandex Express and a tiered cashback/loyalty bonus program.
Is Stroylandiya a public or private company?
Stroylandiya is a private company. It is classified as unknown and is currently operating.
When was Stroylandiya founded?
Stroylandiya was founded in 1999. It employs 1,001 to 5,000 people.
Where is Stroylandiya based?
Stroylandiya is headquartered in Orenburg, Russia, in the Europe region.
How does Stroylandiya make money?
Two revenue lines are on record. Retail Sales (B2C) is the primary driver. The others are corporate/B2B Sales.
Who are Stroylandiya's main competitors?
Broad incumbents on record are Home Depot, Lowe's, Leroy Merlin Russia and OBI Russia. Regional players are Hornbach and Travis Perkins. Direct peers are Petrovich (Петрович), Vseinstrumenti.ru (ВсеИнструменты), Maxidom (Максидом) and 220 Volt (220 Вольт).
Does Stroylandiya have an API?
No public API is recorded for Stroylandiya.
What industry is Stroylandiya in?
Stroylandiya's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 444 and its SIC code is 5200.