smartsoft
SmartSoft Gaming is a Malta-domiciled B2B casino game provider founded in 2015 that designs and licenses proprietary crash, instant, and slot games to 70+ online gaming operators across 15+ regulated markets, with JetX as the pioneering crash game since 2018.
- Company typePrivate
- Founded2015
- HeadquartersBirkirkara, Malta
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What smartsoft does
SmartSoft Gaming is a Malta-registered B2B casino games provider founded in Georgia in 2015 (operating as Smartsoft Limited, company registration C 99015), headquartered in Birkirkara, Malta, with its primary operational and engineering hub in Tbilisi, Georgia. The company designs, develops, and licenses proprietary online casino games — crash games, instant games, and slot games — to licensed gaming operators globally through a B2B licensing and royalty model. Its flagship product, JetX (launched 2018), was the industry's first crash-style casino game and remains the category benchmark; the broader X Games portfolio includes Helicopter X, Football X, World Champion X, Propel X, CarX, Balloon, Plinko X, Mine Island, Multi Hot Wheel, and slot titles such as Power of Tiger and the Charging Wilds series. All games are built on a web-based HTML5 platform with mobile-responsive delivery, network promotion infrastructure (Spin&Win, Missions, Prize Drop, Leaderboards, Coin Flip), and real-time multiplayer functionality with chat.
The company is licensed by the Malta Gaming Authority (MGA/B2B/925/2021) and holds regulatory approvals across 15+ jurisdictions including Romania, Greece, Ontario, Portugal, South Africa, Netherlands, Estonia, Latvia, Croatia, Peru, Italy, Colombia, Bulgaria, Argentina, and Brazil. SmartSoft distributes through 70+ operator relationships spanning tier-1 brands (Bet365, Flutter Entertainment, Entain, Kindred Group, 888 Holdings, Betway) and regional operators (Betano, Superbet, Novibet, Hollywoodbets, Bet9ja, Codere, Mozzart), plus indirect reach via aggregation partnerships with Playtech, SoftSwiss, EveryMatrix, Games Global, BRAGG, Sportradar, BETCONSTRUCT, and Digitain. Go-to-market combines a direct commercial sales team ([email protected]), industry event participation (SiGMA, SBC), and a Partners' Club community initiative. Brand positioning is anchored by the 2024 Official Crash Game Partnership with the Argentine Football Association. Pricing is not publicly disclosed and operates on quote-based commercial arrangements with individual operators. Revenue is not disclosed.
smartsoft firmographics
Firmographics- Name
- smartsoft
- Legal name
- Smartsoft Limited
- Website
- https://smartsoftgaming.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SmartSoft Gaming is a Malta-domiciled B2B casino game provider founded in 2015 that designs and licenses proprietary crash, instant, and slot games to 70+ online gaming operators across 15+ regulated markets, with JetX as the pioneering crash game since 2018.
- Ownership category
- akta.pro rank
smartsoft industry classification
Industry- Product category
- iGaming Software
- NAICS
- Gambling Industries (7132)
- akta.pro primary industry
- Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)
- akta.pro secondary industry
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG)
Keywords
Where smartsoft is headquartered
LocationHeadquarters
- HQ city
- Birkirkara
- HQ country
- Malta
- HQ region
- Europe
Offices2 records
Markets served
smartsoft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B Game Licensing: Licensing of casino gaming content to online gaming operators. SmartSoft acts as a B2B game provider supplying proprietary games to licensed casino platforms worldwide.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
smartsoft product offering
Product offeringCore offering
SmartSoft Gaming develops and licenses proprietary non-traditional casino games — including crash games, instant games, and slot games — to licensed online gaming operators worldwide. Its flagship product JetX (launched 2018) pioneered the crash game genre, and the company's portfolio spans 50+ titles delivered via an HTML5 mobile-responsive platform with built-in engagement tools such as network promotions, leaderboards, and tournaments.
Product overview
SmartSoft Gaming is a next-level casino games provider offering a diverse portfolio of non-traditional casino games. The portfolio centers on the X Games product line, which includes flagship crash games (JetX as the pioneer launched in 2018, Helicopter X, Propel X, Football X, World Champion X, CarX), instant games (Plinko X, Plinko X Classic, Balloon, Mine Island, 4 Bonuses Bonanza, Multi Hot Wheel), and slot games (Power of Tiger, Multi Fruits Charging Wilds, Gems Crown Charging Wilds, and numerous others). The games feature eye-catching designs, gamification elements, engagement tools (Coin Flip, Missions, Prize Drop, Leaderboard), and cross-platform responsiveness. The company operates as a B2B provider licensed by Malta Gaming Authority (MGA/B2B/925/2021) with partnerships spanning over 70 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- JetX Flagship crash game for online casino operators. Players bet and watch a multiplier climb, cashing out before the rocket crashes. Features multiplayer functionality, real-time chat, and network promotions.
- Helicopter X Crash game where players bet as a helicopter ascends and aim to cash out before the multiplier stops climbing, delivering high-tension gameplay with rapid multiplier growth.
- Propel X High-speed crash game set in a fighter jet cockpit where players ascend through danger zones as multipliers climb. Features two simultaneous bets, autoplay, automated cash-outs, and up to 1,000,000x maximum payout.
- Football X Football-themed crash game where players juggle a ball while multipliers rise, cashing out before the ball hits the ground. Features globally recognizable sports theme and mobile-first interface.
- World Champion X Football-themed crash game where a striker charges down the pitch while multipliers climb; players must collect winnings before the defender tackles. Features dozens of national team kits and a global country leaderboard.
- CarX Crash game featuring a speeding car with rising multipliers. Offers two bet categories: Cash Out (cash out before the car stops) and Range (bet on the exact range where the round ends).
- Balloon Crash-style instant-win game where players watch a balloon inflate with increasing multipliers and must cash out before it pops, featuring minimalistic design and quick round cycles.
- Plinko X Dynamic twist on the classic chip-drop Plinko format with customizable volatility, where balls bounce through pegs toward randomized multipliers at the bottom.
- Plinko X Classic High-energy modern arcade version of classic peg-board Plinko with turbo mode and auto play features, featuring a sleek cosmic interface.
- Mine Island Grid-based instant game of chance, risk, and strategy where players uncover rewards hidden beneath tiles without triggering a mine.
- 4 Bonuses Bonanza Enhanced chip-drop game with vibrant visuals, adjustable volatility, Joker-themed bonus games, and engaging bonus rounds that elevate replayability.
- Multi Hot Wheel Spinning wheel game with 50 sectors featuring multipliers from x3 to x1000. Players choose multiplier fields to place bets and trigger bonus games on 'Up to x1000' outcomes.
- Power of Tiger 5-line slot game set in an Asian-inspired world of prosperity featuring WILD symbols, a base game multiplier up to x20, respin feature, and up to 2,500x win potential.
- Multi Fruits Charging Wilds 5-line fruit-themed slot featuring a persistent wild mechanic that builds multipliers across consecutive spins. Wilds remain fixed when not participating in wins and increase the multiplier by +1 each spin.
- Gems Crown Charging Wilds 5-line slot built around gemstones and royal crowns featuring a persistent crown Wild symbol that charges multipliers (+1 per non-winning spin) and applies multipliers to winning combinations.
- Safari Simba Slot game targeting the African market with RTP of 97.05%, five-payline format, customizable scatter symbol for operator branding, and integration into the Spin&Win network promotion.
Quantifiable outcome
- First crash game available in Portugal following regulatory certification
- +1 more outcomes
Companies that use smartsoft
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
smartsoft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
smartsoft partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered flagship, key, core and minor.
- Argentine Football Association (AFA)flagshipOfficial Crash Game Partner sponsorship with the world football champions. Connects SmartSoft's brand values with Argentina's football legacy. Includes partner club community activities and AFA memorabilia exhibitions.
- BetanokeyStrategic launch partner for JetX expansion into regulated Portuguese market. JetX became the first crash game available in Portugal through this partnership. Project approved by Portugal's Gambling Regulation and Inspection Service (SRIJ).
- SportradarcoreGaming industry technology and integrity services provider partnership
- PlaytechcoreMajor gaming platform and software provider partnership
- Kindred GroupcoreMajor online gambling operator distributing SmartSoft games globally
- 888 HoldingscoreMajor online gambling operator distributing SmartSoft games
- Flutter EntertainmentcoreOne of the world's largest gaming operators distributing SmartSoft content
- EntaincoreMajor gaming operator partnership distributing SmartSoft games
- SuperbetkeyEuropean gaming operator distributing SmartSoft games
- Fortuna Entertainment GroupkeyCentral European gaming operator partnership
- NovibetkeyEuropean gaming operator distributing SmartSoft games
- LottomaticakeyItalian gaming operator distributing SmartSoft games
- Bet365coreLeading global gaming operator partnership
- BetwaykeyInternational gaming operator distributing SmartSoft games
- Bet9jakeyNigerian gaming operator distributing SmartSoft games in African market
- HollywoodbetskeySouth African gaming operator distributing SmartSoft games
- MozzartkeyBalkan gaming operator distributing SmartSoft games
- CoderekeyLatin American gaming operator partnership
- DigitainkeyGaming platform provider distributing SmartSoft content
- SoftSwisscoreGaming platform and aggregation services provider
- EveryMatrixcoreGaming platform provider with casino content aggregation
- BETCONSTRUCTkeyGaming platform and sportsbook solution provider
- Games GlobalkeyGaming content aggregation partnership
- BRAGGkeyGaming technology and content provider partnership
- SiGMAminorMedia partner for gaming industry events and exposure
- SBCminorMedia partner for sports betting and gaming conferences
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
smartsoft competitors and assessment
Company assessmentDirect peers
- Pragmatic Play: One of the largest B2B iGaming content providers globally, producing slots, live casino, crash-style, and bingo games distributed to the same tier-1 operator customers as SmartSoft. Directly competes in crash games and slots with a much larger catalog.
- Hacksaw Gaming: B2B mobile-first casino content studio best known for instant-win, scratch, and crash-style games. Closely comparable to SmartSoft's X Games portfolio targeting the same operator segment.
- Spribe: B2B provider of next-generation casino games including the widely adopted crash game 'Aviator.' Directly comparable to SmartSoft in the crash-genre category with overlapping operator customers.
- Play'n GO: Major B2B casino content studio with a large portfolio of slots and table games distributed via tier-1 operators. Comparable customer base and B2B licensing model.
- Relax Gaming: B2B iGaming content provider and aggregator (Relax Roulette, Money Train slots, Dream Drop jackpot network). Comparable in offering proprietary games plus aggregation services to operators.
- Push Gaming: B2B slot studio with strong tier-1 operator relationships and a focused premium slot portfolio. Closely comparable business model as a mid-sized content supplier to online casinos.
- AvatarUX: B2B casino content studio known for the PopWins mechanic and innovative slots. Comparable mid-sized studio targeting the same operator customer base with proprietary game IP.
Broad incumbents
- Evolution AB: Dominant B2B live casino and slots provider (parent of NetEnt, Red Tiger, Big Time Gaming, Nolimit City). Competes with SmartSoft across online casino content distribution and serves the same tier-1 operators.
- EveryMatrix: B2B iGaming platform, casino content aggregator, and sportsbook supplier. Directly comparable as an integration/distribution partner of SmartSoft via its casino content aggregation arm, and a competitor in operator-facing technology.
Emerging players
- Games Global: Newer iGaming content aggregator formed from Microgaming's distribution assets. Provides content distribution infrastructure that overlaps with SmartSoft's GameLauncher integration model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
smartsoft social profiles
Digital presencesmartsoft compliance and trust
Trust signalCompliance8 records
smartsoft financial estimates
Financial estimateRevenue estimate
Valuation estimate
smartsoft leadership team
Management profileNumber of profiles
Profiles1 record
smartsoft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smartsoft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smartsoft
What does smartsoft do?
SmartSoft Gaming develops and licenses proprietary non-traditional casino games — including crash games, instant games, and slot games — to licensed online gaming operators worldwide. Its flagship product JetX (launched 2018) pioneered the crash game genre, and the company's portfolio spans 50+ titles delivered via an HTML5 mobile-responsive platform with built-in engagement tools such as network promotions, leaderboards, and tournaments.
Is smartsoft a public or private company?
smartsoft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was smartsoft founded?
smartsoft was founded in 2015. It employs 101 to 250 people.
Where is smartsoft based?
smartsoft is headquartered in Birkirkara, Malta, in the Europe region.
How does smartsoft make money?
One revenue line is on record: B2B Game Licensing.
Who are smartsoft's main competitors?
Direct peers on record are Pragmatic Play, Hacksaw Gaming, Spribe, Play'n GO, Relax Gaming, Push Gaming and AvatarUX. Broad incumbents are Evolution AB and EveryMatrix. Games Global is listed as an emerging player.
Does smartsoft have an API?
No public API is recorded for smartsoft.
What industry is smartsoft in?
smartsoft's product category is iGaming Software. Its primary akta.pro industry code is MPAEABAJ, Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers). Its NAICS code is 7132.