What PopOK Gaming does

PopOK Gaming is a B2B iGaming content developer that creates and supplies casino games — online slots, crash games, instant games, and live casino content — to licensed online casino operators and gaming aggregators globally. The company is operated by Soft Construct (Malta) Limited, a private limited company registered in Malta (registration number C45929), and operates from St Julian's, Malta. Founded in 2019, the company maintains a 35-person team and has grown from a small online slot brand into a multi-product studio with a portfolio spanning the Rico series of branded character slots, the POLY live casino studio co-developed with artist Alec Monopoly, the Avi crash game, Mega Wheel instant games, and — as of 2025 — a land-based slot machine lineup. Its products are developed in-house with proprietary design, animation, and gamification tooling, and are integrated with operators via a modern API and supported by a Smart Back Office analytics platform and a self-serve Client Hub portal.

The company's revenue model is B2B game licensing and royalties, with pricing not publicly disclosed and negotiated directly with operator partners. Distribution is hybrid: direct sales to operators via a dedicated business development team (Head of Business Development plus BD Executives), channel sales through aggregators (LuckyStreak, inplaySoft), and strategic partnerships with tier-1 brands such as Tipico in Germany. PopOK Gaming holds gaming licenses from the Malta Gaming Authority (MGA/B2B/286/2014) and the UK Gambling Commission (UKGC #40767), and has obtained certifications in 17+ regulated markets across Europe, Latin America, EMEA, and North America. The business is purely B2B — its website is gated to licensed operators and not accessible to end users — and its go-to-market is heavily event-driven, with active participation at iGB L!VE, SiGMA, SBC, G2E, and regional trade shows.

Name

PopOK Gaming

Legal name

Soft Construct (Malta) Limited

Website

https://popokgaming.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PopOK Gaming is a B2B iGaming content developer that creates and licenses online slots, crash games, instant games, and live casino content to licensed casino operators and aggregators across 17+ regulated markets. Founded in 2019 and operated by Soft Construct (Malta) Limited.

Ownership category

akta.pro rank

Product category

iGaming Software / Online Casino Game Development

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ)

akta.pro secondary industries

Live Dealer Online Casinos (MPAEABAB), Skill-Based & Hybrid Gaming Machines (MPAEAJAE), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• IGaming content provider
• Casino game development
• Online slot games
• Live casino studio
• Crash game development

Headquarters

HQ city

St Julian's

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. B2B Game Licensing: PopOK Gaming licenses its casino game portfolio (slots, crash games, instant games, live casino) to licensed online casino operators and aggregators globally. Revenue is generated through licensing agreements with operators in regulated markets.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PopOK Gaming develops and licenses a portfolio of online casino games — including online slots, crash games, instant games, and live casino titles — to licensed online casino operators and gaming aggregators globally. The company also produces land-based slot machines and operates the POLY live casino studio developed in collaboration with artist Alec Monopoly. Games are distributed under B2B licensing agreements and certified across multiple regulated jurisdictions.

Product overview

PopOK Gaming is a modern iGaming content developer specializing in creating and providing premium quality games for online casino groups. The product portfolio includes: the Rico Series (signature branded slot collection with character-based games like Rico Rhino, Rico Toucano, Rico Tiger, Rico Rabbit, Rico DJ, and Rico Gorila), POLY (live casino studio developed with Alec Monopoly featuring Poly Blackjack and Poly Roulette), standalone slot games (Eye on the Money), crash games (Avi), instant games (Mega Wheel), land-based slot machines, and a partner backoffice/Client Hub platform. All games are developed in-house with high RTPs, certified RNG, and gamification tools, designed for both online and land-based channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Rico Series Signature series of online slot games featuring memorable characters, intelligent game structure, and exceptional visuals. All titles are designed to create loyal players for partner platforms with features including high RTPs, certified RNG, progressive jackpot integration, and multi-currency/multi-language support.
• Eye on the Money A 3x5 format slot game created in collaboration with Alec Monopoly, combining contemporary art, recognizable style, and bold design. Features Alec Monopoly's creative work throughout the slot experience.
• Rico Rhino Slot game featuring Free Spins, Multiplier, and Sure Win Bet mechanics. RTP 96.21%, Max Multiplier 2500x.
• Rico Toucano Slot game featuring Wilds, Money Symbol, and Infinite Respin mechanics. RTP 96.56%, Max Multiplier 1040x.
• Rico Tiger Slot game featuring Wild symbols, Bonus symbols, Wheel Bonus, and Multipliers. RTP 96.19%, Max Multiplier 550x.
• Rico Rabbit Slot game featuring Lucky Wheel, Respin, and Wild Symbol mechanics. RTP 96.25%, Max Multiplier 1000x.
• Rico DJ High-volatility slot game with rhythm-themed concept. RTP 96.17%, Max Multiplier 5000x.
• Rico Gorila Slot game with high RTP of 97.29%, Max Multiplier 2000x. The first title in the Rico series of branded slot games.
• POLY Live Casino Studio Live casino studio designed in collaboration with globally renowned street artist Alec Monopoly. Features live casino games and slots that combine bold street art energy with live casino excitement, including Poly Blackjack and Poly Roulette.
• Poly Blackjack Live casino blackjack game set in the Poly studio designed by Alec Monopoly, bringing artistic vision to real-time gameplay.
• Poly Roulette Live casino roulette game set in the Poly studio designed by Alec Monopoly, bringing artistic vision to real-time gameplay.
• Avi Crash Game Crash game where players place bets, watch the plane fly, and cash out before it crashes. Features max multiplier x10,000, RTP 96%, bet range €0.04–€100, and includes a Jackpot feature.
• Mega Wheel Instant Game Dynamic instant game with intuitive spinning and growing mechanics. Features multi-level win system and fair odds, attractive for players preferring transparent results and simple but profitable rounds.
• Land-Based Slot Machines Physical slot machine lineup featuring over 20 game titles, modern equipment, and elegant cabinet designs with monthly releases for land-based casino halls.
• Smart Back Office Single control panel for tracking player activity, reviewing game profitability, analyzing statistics, and more. Accessible from web and mobile, straightforward and easy to use.
• Client Hub Partner Portal Dedicated space for licensed operator partners to access game assets and materials quickly and easily.

Quantifiable outcome

• Multiple industry awards including SBC Awards Americas 2025 winner (Land-Based Betting & Gaming Product), BFTH Arena Awards 2025 winner (Best NFT Casino Collection), SiGMA Central Europe 2025 winner (Best Slot Game Provider)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Ronaldinho da SortemajorStrategic or Co-development Partner · 8 June 2026Partnership with football legend Ronaldinho for the Ronaldinho da Sorte game launch. This branded partnership brings a globally recognized sports figure to PopOK Gaming's portfolio.
• TipicomajorStrategic or Co-development Partner · 25 May 2026Strategic partnership with Tipico, one of the biggest and most trusted casino brands in Germany. This partnership enables PopOK Gaming to bring its vibrant, innovative games to even more players across Germany. Germany is known for having one of the most structured and demanding gaming markets in Europe, making this partnership a significant milestone demonstrating PopOK Gaming's readiness to stand alongside Europe's industry leaders.
• Alec MonopolycoreStrategic or Co-development Partner · 1 January 2026Collaboration with world-renowned street artist Alec Monopoly for the POLY live casino studio and Eye on the Money slot game. The studio's walls come alive with Alec Monopoly's signature graffiti-style art, combining contemporary street art's bold energy with live casino thrills.
• inplaySoftcoreTechnology or Integration · 1 January 2025Partnership with inplaySoft that strengthened PopOK Gaming's positions in the Brazilian market. This integration enhanced PopOK's distribution capabilities in one of Latin America's most important gaming markets.
• LuckyStreakcoreTechnology or Integration · 1 January 2025Integration partnership with LuckyStreak that expanded global access to PopOK Gaming's slot games. This aggregator partnership provides wider distribution through LuckyStreak's operator network.
• GambleAwareminorOthersResponsible gambling organization partnered with for promoting safe gaming practices. PopOK Gaming is committed to responsible gaming and adheres to legal and ethical standards.
• Malta Gaming AuthoritycoreOthersLicensed and regulated by the Malta Gaming Authority under Gaming Service Licence MGA/B2B/286/2014 issued on 1st August 2018. This regulatory partnership enables operation across regulated markets.
• UK Gambling CommissioncoreOthersLicensed and regulated by the UK Gambling Commission for provision of services to the United Kingdom (UKGC Account Number 40767).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Evolution Gaming: Dominant live casino and (post-NetEnt acquisition) slot content provider serving tier-one operators worldwide. Overlaps directly with PopOK's POLY live casino studio and slot portfolio, but at vastly larger scale and broader geographic reach.
• NetEnt: Legacy slot and (now under Evolution) live casino provider with deep operator relationships across regulated markets. Comparable as an established incumbent with overlapping slot portfolio, though at materially larger scale.

Direct peers

• Hacksaw Gaming: Mobile-first casino game studio creating slots, instant-win, and scratch games for online operators. Highly comparable as a similarly sized emerging B2B studio competing in crash/instant and slot verticals.
• Play'n GO: Established online slot developer with strong distribution to licensed operators across regulated European and LATAM markets. Closely comparable as a B2B slot content studio with multi-jurisdiction certifications.
• Playson: Multi-jurisdiction-certified slot and casino content provider with strong European and emerging-market presence. Closely comparable as a similarly sized B2B slot studio with parallel certification footprint.
• Relax Gaming: iGaming content studio and aggregator distributing third-party games alongside proprietary slots. Comparable as both a slot content creator and aggregator competitor (PopOK distributes via LuckyStreak and inplaySoft).
• Nolimit City: Slot game developer known for distinctive, branded high-volatility titles distributed to licensed operators. Direct competitor in online slot publishing with comparable branding-led differentiation strategy.
• Yggdrasil Gaming: Slot and casino content developer with proprietary game mechanics and a B2B distribution network. Comparable as a slot-focused content studio serving licensed operators with branded IP.
• Pragmatic Play: One of the largest multi-vertical iGaming content providers offering slots, live casino, bingo, and crash-style games. Direct competitor to PopOK in B2B slot and live casino licensing to online operators globally.
• Push Gaming: Slot-focused B2B game studio with a branded content portfolio distributed to online casino operators. Direct competitor in online slot publishing with similar scale and operator-channel strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/popok-gaming

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PopOK Gaming