What Maxwell Distribution does

Maxwell Distribution is a Kazakhstan-headquartered B2B distributor of educational technology equipment and software, serving schools, colleges, universities, and preschools across Kazakhstan and the broader CIS region. Founded in 2015, the company acts as the official regional distribution channel for 15+ international EdTech manufacturers — including zSpace (AR/VR laptops), Zmorph and FlashForge (3D printers), Einstein/Fourier and Globisens (digital laboratories with 39+ sensor types), ROQED (1,200+ interactive 3D science courses), ClassVR, CodeMonkey, STEM Platform, and LEGO Education robotics kits. Its headquarters in Almaty is supported by a regional office in Astana, a service center in Shymkent, a dedicated warehouse facility on Al-Farabi Avenue, and international offices in Bishkek (Kyrgyzstan) and Baku (Azerbaijan). The company reports serving over 4,800 educational institutions across the region.

Maxwell operates a dual GTM model anchored on government tender participation. Direct sales teams engage educational institutions for procurement, while a partner reseller channel sources equipment through Maxwell to fulfill tenders, supported by legal documentation assistance, technical specification writing, flexible payment terms, and free product demonstrations. Revenue is generated across three streams: hardware sales (interactive panels, all-in-one PCs, 3D printers, robotics, lab equipment), software licensing (ROQED, Virtual Robotics Toolkit, STEM Platform — sold as perpetual and annual licenses), and professional services (tender preparation, delivery, commissioning, post-warranty maintenance). The Komfortnaya Shkola sub-brand provides turnkey school equipment solutions aligned with Kazakhstan Ministry of Education orders.

The company's primary moat is its established distribution and service infrastructure across all Kazakhstan regional centers combined with exclusive CIS representation rights for award-winning global EdTech brands. Maxwell is a privately held Kazakhstan ТОО (limited liability company) with no disclosed funding rounds, no public revenue figures, and an organizational footprint of approximately 21 employees. Customer engagement includes 24 STEM Platform partner centers operating in 4 countries with over 7,000 enrolled children and 100+ trained teachers.

Name

Maxwell Distribution

Legal name

ТОО Maxwell Distribution

Website

https://maxwell-distribution.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxwell Distribution is a Kazakhstan-based B2B distributor of educational technology hardware and software, serving 4,800+ schools, colleges, and universities across Kazakhstan and the CIS since 2015. The company distributes products from 15+ international EdTech manufacturers and supports government tender fulfillment through a direct sales and partner reseller model.

Ownership category

akta.pro rank

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Distribution: Sale of educational technology hardware including interactive panels, all-in-one computers, 3D printers, robotics kits, and laboratory equipment. Products sourced from international manufacturers and distributed to educational institutions.
2. Software Licensing: Distribution of educational software including ROQED Science (perpetual/user licenses), Virtual Robotics Toolkit (perpetual and annual licenses), and STEM Platform subscriptions.
3. Professional Services: Comprehensive project support including tender preparation and submission, technical specification writing, legal defense of specifications, delivery, commissioning, and post-warranty maintenance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Maxwell Distribution is a B2B wholesale distributor of educational technology equipment for schools, colleges, universities, and preschools in Kazakhstan and the CIS region. The company distributes hardware (interactive panels, all-in-one PCs, 3D printers, robotics kits, AR/VR laptops, digital laboratories) and educational software from 15+ international manufacturers, providing full tender support, delivery, installation, and warranty service.

Product overview

Maxwell Distribution operates as a leading EdTech distributor in Kazakhstan and the CIS region since 2015, offering a comprehensive portfolio of educational technology solutions. The portfolio consists of software products (ROQED Science, ROQED Physics Lab, Virtual Robotics Toolkit, STEM Platform, ROQED Labs, Mechanicum3D, Pathology3D) and hardware products (Zmorph and Flash Forge 3D printers, zSpace AR/VR laptops and systems, AVTECH all-in-one PCs, Einstein and Globisense digital laboratories, interactive panels, educational tablets, robotics kits, and traditional laboratory equipment). The company positions itself as a one-stop distributor covering the complete range of educational technology needs from primary schools to universities.

Differentiator

Problem solved

Functional benefit

Brands

• Комфортная Школа: A project by Maxwell Distribution focused on equipping educational institutions in accordance with Kazakhstan Ministry of Education orders (No. 70 and No. 79), providing turnkey solutions for schools.

Products and services

• ROQED Science Interactive 3D science education software offering over 1,200 courses and models for studying biology, physics, chemistry, and Earth sciences with virtual laboratory simulations and self-assessment quizzes. Distributed to schools across Kazakhstan and CIS markets.
• ROQED Physics Lab Virtual physics laboratory software featuring over 250 instruments and apparatus for conducting laboratory experiments from grades 7-11.
• Virtual Robotics Toolkit Robot simulation software for working with LEGO MINDSTORMS robots, available in perpetual and annual license versions for educational robotics programming.
• STEM Platform Educational methodology platform for teaching engineering mathematics, programming, robotics, and 3D modeling in online and offline modes, designed to prepare students for international olympiads. Available in Kazakh and Russian languages with 24 centers in 4 countries and over 7,000 enrolled children.
• ROQED Labs Virtual laboratory environment enabling users to manipulate laboratory tools, create experiments, modify parameters, repeat trials, build graphs, and perform real-time calculations.
• Mechanicum3D 3D simulation software for industrial and educational applications in mechanical engineering, mining, and safety training.
• Pathology3D Medical simulation software for studying general and specific anatomy and pathology.
• zSpace AR/VR Laptop and System Augmented and virtual reality educational system featuring portable laptop (AMD A9-9420 processor, 256GB SSD, 8GB RAM DDR4, 13.5-inch 1920x1080 HD display) with lightweight glasses, integrated tracking system, and stylus for manipulating 3D objects. Bundled with zSpace Studio, Leopoly, VIVED Science, VIVED Chemistry, Franklin's Lab, and Newton's Park software for immersive STEM education.
• Zmorph Fab All-in-One 3D Printer Multi-function 3D printing, CNC, and laser fabrication system with 235x250x165mm working area, extruder temperature up to 250°C, heated bed up to 115°C, supporting 50+ materials with 14μm precision on X/Y axes and 0.6μm on Z axis. Compatible with Voxelizer software.
• FlashForge 3D Printers Desktop 3D printer series including Creator Pro, Adventurer, Dreamer, and Guider models for educational and professional additive manufacturing.
• AVTECH All-in-One PCs Educational all-in-one computers and monitors from AVTECH including G40, G70 Pro, and X5 models for classroom deployment.
• ROQED Tablets Educational tablets for digital content delivery in classrooms.
• Einstein Digital Laboratory Wireless digital laboratory system by Fourier with LabMate II hub and 39+ specialized sensors (temperature, humidity, voltage, current, pH, pressure, motion, sound, ECG, magnetometer, conductivity, nitrate, chloride, ammonia, ethanol, oxygen) for conducting scientific experiments across physics, chemistry, and biology.
• Globisens (Labdisc) Digital Laboratory Portable digital laboratory solution (Labdisc) for collecting and analyzing scientific data in educational settings.
• Interactive Panels and Displays Interactive flat panels and display systems with OPS modules and accessories for classroom instruction.
• Laboratory Demonstration Equipment Traditional laboratory equipment and demonstration apparatus for biology, physics, and chemistry including models, specimens, slides, and instructional materials.

Quantifiable outcome

• 4,800+ educational institutions served across Kazakhstan and CIS
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core.

• Virtual Robotics ToolkitcoreTechnology or IntegrationVirtual Robotics Toolkit (VRT) is a LEGO MINDSTORMS robot simulator. Maxwell distributes VRT software in both perpetual and annual license versions. VRT enables students to learn robotics programming in a virtual environment before working with physical robots.
• ZmorphcoreTechnology or IntegrationZmorph is a Polish 3D printer manufacturer (founded 2012, Wroclaw) specializing in multi-material 3D printers for education and industry. Maxwell distributes Zmorph Fab series including All-in-One 3D printer supporting 3D printing, CNC, and laser cutting with 50+ materials.
• zSpacecoreTechnology or IntegrationzSpace produces AR/VR laptops for education combining augmented and virtual reality. Maxwell distributes zSpace laptops pre-loaded with zSpace Studio, Leopoly, VIVED Science, VIVED Chemistry, Franklin's Lab, and Newton's Park software for immersive STEM education.
• The Cool ToolcoreTechnology or IntegrationThe Cool Tool is an Austrian manufacturer of educational technology products distributed by Maxwell in Kazakhstan and CIS markets.
• Code MonkeycoreTechnology or IntegrationCode Monkey is an Israeli coding education platform. Maxwell distributes Code Monkey products in Kazakhstan and CIS, offering award-winning programming education solutions.
• STEM PlatformcoreTechnology or IntegrationSTEM Platform provides comprehensive STEM education methodology covering engineering mathematics, programming, robotics, and 3D modeling for grades 1-12. Maxwell distributes STEM Platform in Kazakhstan with 24 centers across 4 countries and over 7,000 enrolled children.
• Modular Robotics (Cubelets)coreTechnology or IntegrationModular Robotics produces Cubelets robot blocks for hands-on robotics education. Maxwell distributes Cubelets products in Kazakhstan and CIS markets.
• AvtechcoreTechnology or IntegrationAvtech is a manufacturer of all-in-one computers, monitors, and tablets for educational environments. Maxwell distributes Avtech products in Kazakhstan, Uzbekistan, and CIS markets. Avtech has an office in Uzbekistan.
• CLASSVRcoreTechnology or IntegrationCLASSVR is a virtual reality education platform. Maxwell distributes CLASSVR products in Kazakhstan and CIS markets. CLASSVR won BETT Awards 'Exporter of the Year' in 2020.
• RoqedcoreTechnology or IntegrationRoqed produces interactive 3D educational software including ROQED Science (biology, physics, chemistry, earth sciences with 1,200+ courses and 4,300+ 3D visualizations) and ROQED Physics Lab (virtual physics laboratory with 250+ instruments). Maxwell distributes Roqed software in Kazakhstan and CIS.
• Einstein (Fourier)coreTechnology or IntegrationEinstein digital laboratory by Fourier offers 39+ specialized sensors for science education. Maxwell distributes Einstein products including LabMate, tablets, and sensors for physics, chemistry, and biology education.
• FlashForgecoreTechnology or IntegrationFlashForge is a 3D printer manufacturer. Maxwell distributes FlashForge 3D printers including Adventurer series, Creator series, and Guider series models.
• GlobisenscoreTechnology or IntegrationGlobisens (Labdisc) produces portable digital laboratory sensors for science education. Maxwell distributes Globisens products alongside Einstein digital labs in Kazakhstan.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RRC Group: RRC is a Russian/CIS IT distributor specializing in networking, telecom, and IT infrastructure, with growing coverage in education and adjacent verticals. It is comparable to Maxwell as a CIS distributor competing for institutional and government deals.
• ELKO Group: ELKO Group is a Baltic-headquartered IT distributor distributing IT hardware, consumer electronics, and AV solutions across CEE and CIS. It is comparable to Maxwell as a regional distributor with similar product categories and channel focus.
• Merlion: Merlion is one of the largest IT distributors in Russia/CIS, supplying computer hardware, peripherals, and software to retail and B2B channels. It is comparable to Maxwell as a broad-line IT distributor in the same region serving public and education-sector customers.
• ASBIS Enterprises: ASBIS is a value-added IT distributor across EMEA/CIS distributing IT components, consumer electronics, and education-focused hardware from brands like Acer, ASUS, and Lenovo. It is comparable to Maxwell as a CIS/EMEA distributor with overlapping vendor relationships and education-channel exposure.
• Treolan: Treolan is a Russian IT distributor focused on hardware, software, and AV/display solutions for B2B and public-sector buyers. It is comparable to Maxwell as a CIS distributor with overlapping product categories (interactive panels, displays, classroom hardware).
• Softline: Softline is a large IT solutions and distribution group active across CIS and emerging markets, supplying hardware, software, and services to enterprises and public-sector buyers. It is comparable to Maxwell as a broader IT/EdTech distribution incumbent operating in overlapping CIS geographies.
• LANIT Group: LANIT is a Russian system integrator and IT distributor supplying hardware, software, and services to enterprise, government, and education customers. It is comparable to Maxwell as a CIS-based distribution/services player with overlapping education-sector tenders and IT hardware SKUs.
• OCS Distribution: OCS is a major Russian IT distribution company covering hardware, software, and enterprise solutions, with strong presence in education and government verticals. It is comparable to Maxwell as a CIS distribution incumbent competing for similar education and government tenders.

Emerging players

• Skysmart / Skyeng EdTech Distribution (CIS): Skysmart (part of Skyeng) is a CIS-focused EdTech player combining digital learning content with school distribution and B2B partnerships. It is comparable to Maxwell as an emerging EdTech distribution/school-channel player in the same CIS geographies, though more product- than hardware-led.

Regional players

• Eris Group Kazakhstan: Eris Group is a Kazakhstan IT distribution and services company active in the local market with hardware and software distribution. It is comparable to Maxwell as a direct regional competitor for Kazakhstan-based EdTech and IT distribution tenders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/maxwell-distribution.com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxwell Distribution