Maxxi Result

What Maxxi Result does

Maxxi Result is a Brazilian B2B commercial management services firm headquartered in São Paulo that helps food industry manufacturers develop and manage their commercial operations across Brazilian food retail channels, including Key Accounts, Cash & Carry stores, supermarkets, and small retail. The company currently manages commercial operations for approximately 15 client industries spanning snacks (D'gosto), beer (Mahou), sauces and condiments (Chef Nobre), wine (Boena), cachaça (Batista), frozen foods (Ludi Mix), pastry dough (JL Massas), potatoes (Batata Prime), dairy (Itamontes, Jamava), coffee, agroindustry (Agro Yoshi), and adjacent categories like cleaning products (Bota Fora). Its core customer segment is food industry manufacturers seeking to expand their presence in Brazilian retail.

The service portfolio comprises commercial management, multimodal trade marketing, sales acceleration, commercial team management, merchandising, and commercial networking, delivered through a distributed field force of 80 commercial representatives covering the entire Brazilian national territory plus a central leadership team consisting of a Commercial Director (Diego Santos), National Manager (Diego Silva), and Regional Manager (Edson Gabalde), supported by a televendas unit. The trade marketing offering combines traditional point-of-sale materials (displays, brochures, POS materials, retailer incentive programs) with digital channels including online advertising, social media, email marketing, and television and radio advertising. The company claims 20 years of combined professional experience in commercial management within its leadership and cites a Ludi Mix case study in which the client achieved a 300% revenue increase.

The business model is professional services revenue from B2B contracts with food manufacturers. Pricing is not publicly disclosed. Go-to-market is sales-led, leveraging the distributed representative network, direct WhatsApp-based contact, a company website, and testimonial-driven marketing. The company is privately held, independently operated with no disclosed external investors, private equity, or venture capital backing, and operates exclusively within Brazil.

Name

Maxxi Result

Legal name

Maxxi Result

Website

https://maxxiresult.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxxi Result is a São Paulo-based B2B commercial management services firm that manages sales operations for 15 food industry clients across Brazil through a national field force of 80 commercial representatives serving Key Accounts, supermarkets, and small retail.

Ownership category

akta.pro rank

Product category

Commercial Management Services for Food Retail

NAICS

Media Buying Agencies (541830)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

akta.pro secondary industry

Broadline Foodservice Distribution (CRAOABAA)

Keywords

• Commercial management services
• Trade marketing
• Sales representation
• Food retail brokerage
• Merchandising services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Commercial Management Services: Provides commercial area development and management services to food industry clients. Manages sales operations, commercial teams, and trade marketing activities for client companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maxxi Result provides outsourced commercial management and trade marketing services for food industry manufacturers in Brazil. Through a network of 80 commercial representatives supported by a commercial director, national manager, regional manager, and televendas team, the company manages sales operations, key account relationships, merchandising, and multimodal promotional campaigns for 15 client industries focused on food retail channels including key accounts, Cash & Carry, supermarkets, and small retail.

Product overview

Maxxi Result operates as a commercial management and trade marketing services company rather than a software product company. The company offers a portfolio of service offerings including commercial management services, trade marketing strategy, sales acceleration, commercial team management, merchandising team services, and commercial networking. These services are designed to help food retail industries develop their commercial operations, expand market reach, and increase sales performance through a network of 80 commercial representatives across Brazil managing 15 client industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Management Services Comprehensive commercial area development and management services for food retail industries, including sales team management, key account management, and business development support for food industry manufacturers operating in Brazil.
• Trade Marketing Strategic trade marketing services focused on increasing product visibility and demand at point-of-sale locations through multimodal promotional campaigns, retailer collaboration programs, and consumer engagement, including displays, brochures, POP displays, retailer incentives, and digital channels.
• Sales Acceleration Services aimed at accelerating sales performance through strategic initiatives, team motivation programs, and commercial network expansion for food industry clients.
• Commercial Team Management Organization and management of commercial sales teams, including structure development, performance tracking, and operational coordination for client companies in the food industry.
• Merchandising Team Dedicated merchandising team services for product placement, promotional displays, and point-of-sale material management at retail locations.
• Commercial Networking Business development and networking service to expand market reach and establish new business relationships within the Brazilian food retail sector.

Quantifiable outcome

• 300% revenue increase for Ludi Mix client
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Revenue Group: The Revenue Group is an outsourced sales company that deploys field sales teams on behalf of CPG manufacturers across retail and foodservice channels. Directly comparable business model to Maxxi's network of 80 commercial representatives serving multiple food brands.
• MarketSource: MarketSource provides outsourced sales, merchandising, and customer-acquisition services for brands across retail and B2B channels. Comparable to Maxxi Result's outsourced commercial management and trade-marketing services for food manufacturers.
• Acosta: Acosta is a North American sales and marketing services agency providing outsourced retail-execution, merchandising, and trade marketing to CPG brands across grocery, mass, and club channels. Directly comparable to Maxxi Result's outsourced commercial-representation and trade-marketing model for food/CPG brands, just at larger scale and in a different geography.
• SAS Retail Services: SAS Retail Services specializes in retail merchandising, in-store execution, and resets for CPG brands in grocery and mass channels. Comparable to Maxxi Result's merchandising team offering and point-of-sale activation work for food retail clients.
• Retail Solutions Inc. Retail Solutions provides syndicated retail data and merchandising/execution services to CPG brands, including category management and in-store activation. Comparable to Maxxi Result's retail-channel execution and trade-marketing offering for food brands.

Regional players

• Grupo RBS: Grupo RBS is a large Brazilian media and services group with commercial/marketing services capability to brands across the country. A comparable Brazilian regional player with broader media reach than Maxxi's specialized food-retail commercial-management focus.

Others

• Linx: Linx is a Brazilian retail-technology company providing software and commerce solutions to retailers and brands. Adjacent/enabling ecosystem participant relevant to Maxxi's food-retail clients rather than a direct sales/services competitor.

Broad incumbents

• Advantage Solutions: Advantage Solutions is one of the largest U.S. providers of outsourced sales, merchandising, and marketing services to CPG brands and retailers. It is a broad incumbent in the same category Maxxi operates in (field sales + trade marketing for food/CPG), but with vastly greater scale, technology, and geographic reach.
• Campbell Ewald: Campbell Ewald is a U.S. advertising and marketing agency offering integrated campaigns across traditional and digital media. Comparable to Maxxi's multimodal trade-marketing services at the broader marketing/agency level, though Maxxi's offering is far more retail-execution-focused.

Emerging players

• The Marketing Store: The Marketing Store is a global shopper marketing and retail activation agency focused on in-store and digital point-of-sale campaigns for CPG brands. Comparable to Maxxi's multimodal trade-marketing approach combining physical POS materials with digital/online advertising.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maxxi-result

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxxi Result