Maybe Frank

What Maybe Frank does

Maybe Frank is a single-location neighbourhood Italian restaurant operating from 69 Perouse Road, Randwick, NSW, Australia, as part of the Maybe Group hospitality collective. The venue serves wood-fired pizzas, antipasti, desserts, and a seasonally rotating Italian aperitivo and cocktail program, and operates Wednesday through Sunday from 5pm to 11pm. Its core technology is a wood-fired pizza oven, with customer-facing digital infrastructure limited to a Squarespace website, OpenTable for table reservations, and Gift-It for digital gift card sales; no app, no delivery, and no proprietary software exist.

The business generates revenue through multiple streams: dine-in service, an All You Can Eat Wednesday promotion ($30pp with drink / $35pp without), a daily 5–6pm Happy Hour ($15 select cocktails, $8 wine and beer), structured takeaway combo deals with a 10% pickup discount (no delivery), private functions and events for groups of 8+ (with set menus and a 10% surcharge), and digital gift cards. Pricing is mid-market casual Italian, with takeaway combos ranging from A$59 to A$99 and a 5-person operational footprint disclosed in firmographic data.

The go-to-market is direct-to-consumer, targeting Randwick locals, group/corporate bookers, and cocktail/wine enthusiasts through its website, organic social media, and OpenTable. Partnerships are limited to OpenTable (core reservation tooling), Gift-It (gift card distribution), and Maybe Sammy Cocktail (takeaway bundled cocktails). Revenue, funding, ownership, and team data are not publicly disclosed, and the business is privately held with no identified institutional investors.

Name

Maybe Frank

Legal name

Maybe Frank

Website

https://maybefrank.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maybe Frank is a single-location neighbourhood Italian restaurant in Randwick, NSW, serving wood-fired pizza, antipasti, and Italian aperitivo cocktails to local residents and group bookings via dine-in, takeaway, and private events.

Ownership category

akta.pro rank

Product category

Casual Italian Restaurant / Neighborhood Dining

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Italian restaurant
• Woodfired pizza
• Aperitivo cocktails
• Casual dining
• Neighborhood restaurant

Headquarters

HQ city

Randwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Service: In-restaurant dining featuring wood-fired pizzas, antipasti, cocktails, wine, and desserts. Operating Wed-Sun 5pm-11pm with table reservations via OpenTable.
2. All You Can Eat: Bottomless pizza offering on Wednesdays for $30pp with drink purchase or $35pp without
3. Happy Hour: Daily Happy Hour 5-6pm with select cocktails at $15, wine and beer at $8
4. Takeaway: Pickup orders with 10% discount, plus takeaway combo deals starting from $59
5. Functions and Events: Private events and functions catering for groups, with set menu requirements for 8+ guests and applicable surcharges
6. Gift Cards: Digital gift card sales through Gift-It platform

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Maybe Frank is a neighborhood Italian restaurant in Randwick, NSW that serves woodfired pizzas, antipasti, classic cocktails, and desserts in a casual Italian hospitality setting. The venue runs dinner service Wednesday through Sunday from 5pm to 11pm and operates an aperitivo-focused cocktail bar featuring seasonal Italian liquors, complemented by All You Can Eat Wednesday promotions, daily Happy Hour, takeaway combos, gift cards, and private functions and events hosting.

Product overview

Maybe Frank is a neighbourhood Italian restaurant in Randwick, NSW, offering woodfired pizza, antipasti, cocktails, and wine as its core dining experience. The business operates as a single unified restaurant with multiple service offerings: a standard dinner menu featuring woodfired pizzas and seasonal cocktails, an All You Can Eat Wednesday promotion, a cocktail and wine beverage program, and takeaway combo specials. Additional services include functions and events hosting for larger groups. The restaurant operates Wednesday through Sunday, 5pm to 11pm.

Differentiator

Problem solved

Functional benefit

Brands

• Maybe Group: Parent hospitality group referenced for events and functions.

Products and services

• Dine-in Dinner Service In-restaurant dinner service at 69 Perouse Road, Randwick offering woodfired pizzas, antipasti, classic cocktails, and desserts served Wed–Sun 5pm–11pm for walk-in and reservation guests.
• All You Can Eat Wednesdays Bottomless pizza dining experience available on Wednesdays at $30 per person with purchase of a drink, or $35 per person without a drink, including Negroni and Aperol Spritz at $15 all night.
• Happy Hour and Cocktail Bar Service Aperitivo and cocktail bar service featuring Italian liquors, Negronis, Aperol Spritz, and seasonal cocktails, with a daily 5–6pm Happy Hour offering select cocktails at $15 and wine/beer at $8.
• Takeaway Combos Pickup-only takeaway pizza combos including Pizza + Maybe Sammy Cocktail ($79), Pizza + Bottle of Frank's Vino ($59), Dinner for Two Pizzas + Bottle ($79), and 2 Pizzas + Maybe Sammy Cocktail ($99), with 10% off all pickup orders via phone ordering.
• Functions and Private Events Private dining and event hosting service for groups of 8 or more guests, with mandatory set menus for groups of 8+ and a 10% surcharge, plus dedicated large booking support for 10+ guests, managed via the Maybe Group.
• Maybe Frank Gift Cards Digital gift cards for Maybe Frank sold online via the Gift-It platform under the Maybe Group, redeemable at the restaurant for dining and beverage purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Maybe Sammy CocktailminorOthersMaybe Sammy is featured in takeaway combo deals at Maybe Frank, offering pre-made cocktails that pair with pizzas for at-home dining experiences. The partnership provides cocktail products for the restaurant's takeaway menu.
• Gift-ItminorOthersDigital gift card platform used for selling Maybe Frank gift cards. Gift cards available for purchase on the restaurant website through Gift-It's platform.
• OpenTablecoreTechnology or IntegrationOnline reservation platform integrated into the restaurant's website for table booking management. Used for standard and large group bookings.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• 400 Gradi: Australian Italian pizzeria chain with a Naples-trained wood-fired pizza program. Directly comparable on core product (wood-fired pizza) and Italian hospitality positioning, though it operates at multi-site scale whereas Maybe Frank is single-location.
• Maybe Sammy: Sister venue within the Maybe Group hospitality collective, known for its cocktail program. Directly comparable as it shares the same parent group, overlapping customer base, and a parallel focus on aperitivo/cocktail culture that defines Maybe Frank's bar offering.
• Lupa Pizza: Sydney pizzeria with a wood-fired pizza-led menu and casual Italian dining format. Directly comparable on core product (pizza) and service model to Maybe Frank.
• Pizza Bros: Sydney neighborhood pizza operator focused on casual Italian dining. Directly comparable as a Sydney-based casual Italian pizza concept targeting similar local dining occasions.
• Totti's: Sydney wood-fired Italian restaurant with a strong pasta-and-pizza menu and bar program. Directly comparable as a casual, reservation-driven Italian venue in Sydney with a similar neighborhood hospitality positioning and shared audience with Maybe Frank.
• Beppi's: Long-established Sydney Italian restaurant. Directly comparable as a full-service Sydney Italian dining destination with multi-decade brand equity in the same local market as Maybe Frank.
• Frank's Pizza: Sydney neighborhood pizza venue in Camperdown with a casual Italian dining format. Comparable as another inner-Sydney wood-fired pizza operator serving a similar local dining occasion.
• CicciaBella: Sydney Italian restaurant focused on casual, neighborhood Italian hospitality. Comparable to Maybe Frank in target customer (local diners seeking accessible Italian) and dining format (casual full-service).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/maybe-frank

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maybe Frank