Maze Events and Experiences
Maze Events and Experiences is a privately held Indian event management company delivering end-to-end corporate, social, virtual/hybrid, exhibition, and wedding event planning services to enterprise clients across India and the UAE through five offices.
- Company typePrivate
- Founded2013
- HeadquartersChennai, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Maze Events and Experiences does
Maze Events and Experiences, legally MAZE EVENTS AND EXHIBIT SOLUTIONS PRIVATE LIMITED, is a privately held Indian event management company founded in 2013 with roots tracing to the 2006 founding of affiliate CEMS (Corporate Event Management Services). The company is headquartered in Chennai and operates across five offices in Chennai, Bangalore, Hyderabad, and Gurugram (India), plus Dubai (UAE). It provides full-service event planning and execution across corporate, social, virtual/hybrid, brand activation, exhibition, sports and CSR, team building, MICE, and wedding event management. Service delivery spans conceptualization, creative direction, design, logistics, audio-visual production, lighting, catering coordination, venue sourcing, and transportation management. Named enterprise clients include Toyota, AWS, Skechers, Standard Chartered, Grant Thornton, Societe Generale, and Prestige Group, and the company self-reports 100+ happy clients and a 97.6% customer satisfaction rate. The company operates a sub-brand, Amazing Weddings, dedicated to wedding events, and is affiliated with sister entity CEMS which runs adventure events including the Rickshaw Challenge series.
The company's revenue model is professional services based, with bespoke quote-based pricing tailored to client budgets and event specifications. There are no standardized pricing tiers publicly disclosed; billing cadence references multi-year contracts but actual projects appear project-based per event. The go-to-market combines direct sales (website contact form, WhatsApp chat, phone/email inquiries, on-site consultation) with content marketing across an active blog, YouTube, Instagram, LinkedIn, Medium, and Threads, plus referral-driven growth. Industry association memberships in EEMA, IESA, and BNI support credibility. No external institutional funding, acquisitions, or IPO events are documented; the company is founder-led and bootstrapped.
Underlying technology consists of contemporary event planning tools and frameworks rather than proprietary platforms; no APIs, integrations, or AI/ML capabilities are disclosed. Virtual and hybrid event services rely on third-party platform selection rather than in-house production technology. The company maintains no formal patents or trademarks and holds no specific named industry awards, despite self-describing as an 'award-winning agency.'
Maze Events and Experiences firmographics
Firmographics- Name
- Maze Events and Experiences
- Legal name
- MAZE EVENTS AND EXHIBIT SOLUTIONS PRIVATE LIMITED
- Website
- https://mazeevents.in
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maze Events and Experiences is a privately held Indian event management company delivering end-to-end corporate, social, virtual/hybrid, exhibition, and wedding event planning services to enterprise clients across India and the UAE through five offices.
- Ownership category
- akta.pro rank
Maze Events and Experiences industry classification
Industry- Product category
- Event Management Services
- NAICS
- Other Amusement and Recreation Industries (7139), All Other Amusement and Recreation Industries (713990)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- On-Site Event Operations & Day-Of Coordination (HSACAAAK)
- akta.pro secondary industries
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Integration & Managed Services for Hybrid Events (Platform Integrations, Ops, Support) (THAHAOAO)
Keywords
Where Maze Events and Experiences is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices5 records
Markets served
Maze Events and Experiences business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Event Planning and Management Services: Maze Events provides comprehensive event planning and management services for corporate, social, virtual, and hybrid events. Revenue is generated through professional service fees for event conceptualization, design, logistics, production, and execution. The company offers customized packages and works with clients on budget-based planning, negotiating with vendors to deliver events within cost parameters.
- Exhibition and Stall Installation Services: The company designs, fabricates, and sets up exhibition stalls and booth displays using latest technology for trade shows and exhibitions. This service includes logistics, visitor engagement management, and exhibition booth production, generating revenue through project-based professional service fees.
- Luxury Event Management (UAE): Specialized premium event management services for luxury events in the UAE market, including upscale weddings, exclusive business gatherings, and high-end private parties. The company works with top-tier vendors to deliver refined and elegant events, with services including event design, venue selection, catering, entertainment, and on-the-day coordination.
- Virtual and Hybrid Event Production: Maze Events offers virtual event management services including platform selection and negotiations, webcasts, webinars, and digital event production. They provide technical support, content creation, and interactive features for virtual attendee engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom event packages based on client requirements and budget |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Maze Events and Experiences product offering
Product offeringCore offering
Maze Events and Experiences is a full-service event management company that plans and executes corporate, social, virtual, hybrid, and luxury events for businesses and individuals across India and the UAE. Its services span event conceptualization, creative direction, design, logistics, audio-visual production, catering coordination, venue sourcing, transportation management, and post-event reconciliation, delivered through customized packages tailored to client requirements and budgets.
Product overview
Maze Events and Experiences is an event management company offering a comprehensive portfolio of event planning and execution services. The company provides Corporate Events Management, Social Events Management, Virtual Events, Brand Activation, Exhibitions, Sports & CSR Events, Team Building, MICE Events Management, and Wedding Event Management as distinct service offerings. These services are delivered through an integrated approach covering event conceptualization, creative direction, design, logistics, audio-visual production, catering coordination, venue sourcing, and transportation management.
Differentiator
Problem solved
Functional benefit
Brands
- Amazing Weddings: A dedicated wedding event management sub-brand operated by the company at amazingweddings.in.
Products and services
- Corporate Events Management End-to-end corporate event planning and execution including conferences, product launches, annual functions, team building events, board meetings, shareholder meetings, and brand activations for businesses and FMCG companies across India and UAE.
- Social Events Management Social event planning services covering weddings, engagement parties, birthday parties, get-togethers, college reunions, family celebrations, and anniversary parties for individuals and families.
- Virtual Events Virtual and hybrid event management services including platform selection and negotiations, webcasts, webinars, virtual trade shows, digital product launches, content creation, technical support, and interactive features for attendee engagement.
- Brand Activation Strategic brand activation campaigns including brand launch events, product promotion campaigns, experiential marketing activations, consumer engagement campaigns, stall installation, decoration, and brand promotions.
- Exhibitions Exhibition planning and management services including stall design, fabrication, booth setup, logistics, and visitor engagement management for trade shows, expos, consumer shows, and business-focused exhibitions.
- Sports & CSR Events Sports event management and corporate social responsibility event planning including tournaments, leagues, marathons, community sports events, and CSR activities for corporations and organizations.
- Team Building Team building programs and activities including team outings, group activities, employee engagement programs, and experiential activities designed to enhance workplace collaboration.
- MICE Events Management Meetings, Incentives, Conferences, and Exhibitions management services with comprehensive planning, execution, and logistics capabilities for large-scale corporate groups.
- Wedding Event Management Luxury wedding planning services including theme selection, vendor management, decoration, and full event coordination for weddings in India and the UAE, offered under the Amazing Weddings sub-brand.
Quantifiable outcome
- 97.6% Customer Satisfaction rate
- +3 more outcomes
Companies that use Maze Events and Experiences
Customer profileNamed customers11 records
Segments10 records
Ideal customer profiles2 records
Maze Events and Experiences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maze Events and Experiences partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CEMS (Corporate Event Management Services)minorCEMS (Corporate Event Management Services) is an affiliated company sharing founders and management team with Maze Events. CEMS pioneered the Rickshaw Challenge in 2006, which has grown into five annual events: Mumbai Xpress, Classic Run, Deccan Odyssey, Tamilnadu Run, and Malabar Rampage. CEMS also organizes international adventure events including the Caucasian Challenge, Budapest Chernobyl Run, Baltic Run, Wild West Challenge, Great Balkan Ride, Grand Moroccan Escapade, and Central Asia Rally. Maze Events and CEMS operate under the same management team with offices in Chennai, India and Budapest, Hungary, with CEMS handling adventure sports events and Maze Events focusing on corporate and social event management.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Maze Events and Experiences competitors and assessment
Company assessmentBroad incumbents
- Cvent: Global event management technology platform offering registration, venue sourcing, and event marketing software, now also operating onsite event management and hybrid event services. Comparable as it serves the same corporate event buyer and increasingly competes in end-to-end event management.
- BCD Meetings & Events: Global corporate meetings, incentives, conferences and events management firm with operations in India and the Middle East. Comparable in serving multinational corporate clients with MICE and event services, though at materially larger scale and global scope.
- George P. Johnson Experience Marketing: Global experiential marketing agency specializing in large-scale brand experiences, conferences, and exhibitions. Comparable as it targets similar enterprise brand teams for event-led marketing, with much greater scale and global delivery.
Direct peers
- 360 Degrees Event Management: Indian event management and MICE agency offering corporate events, exhibitions, weddings and conferences. Directly comparable in service portfolio and target segments, with similar mid-market positioning.
- Wizcraft Entertainment: Indian MICE and event management major with operations across corporate events, brand activations, weddings, and international events. Comparable in service breadth and customer profile, with significantly greater scale and global footprint.
- E-Factor Experience: India-based experiential marketing and event management agency serving corporate, exhibitions, and brand activation work. Comparable in service mix and target customer segments, with a similar mid-tier Indian agency profile.
- Percept Limited (Percept ICE): One of India's largest integrated event management, brand activation and entertainment groups. Directly comparable as a full-service Indian event and experiential marketing agency serving enterprise clients across multiple cities, with a much larger headcount and longer operating history.
- Fountainhead MKTG (DDB Mudra Group): India-focused experiential marketing and events arm of DDB Mudra. Directly comparable as a corporate event and brand activation agency serving enterprise clients across Indian metros with similar service lines.
Regional players
- Toast Events (Asia): Singapore-headquartered event and experiential agency with operations across Southeast Asia. Comparable in offering corporate events, brand activations, and conferences, but primarily competes in SE Asia rather than India/UAE.
Emerging players
- Showtime Group: India-based event and entertainment company focused on brand experiences, launches, and corporate events. Comparable as a similar-sized Indian event and brand activation peer with overlapping service lines and customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Maze Events and Experiences social profiles
Digital presenceMaze Events and Experiences financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maze Events and Experiences leadership team
Management profileNumber of profiles
Maze Events and Experiences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maze Events and Experiences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maze Events and Experiences
What does Maze Events and Experiences do?
Maze Events and Experiences is a full-service event management company that plans and executes corporate, social, virtual, hybrid, and luxury events for businesses and individuals across India and the UAE. Its services span event conceptualization, creative direction, design, logistics, audio-visual production, catering coordination, venue sourcing, transportation management, and post-event reconciliation, delivered through customized packages tailored to client requirements and budgets.
Is Maze Events and Experiences a public or private company?
Maze Events and Experiences is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maze Events and Experiences founded?
Maze Events and Experiences was founded in 2013. It employs 11 to 50 people.
Where is Maze Events and Experiences based?
Maze Events and Experiences is headquartered in Chennai, India, in the Asia region.
How does Maze Events and Experiences make money?
Four revenue lines are on record. Event Planning and Management Services are the primary driver. The others are exhibition and Stall Installation Services, luxury Event Management (UAE) and virtual and Hybrid Event Production.
Who are Maze Events and Experiences's main competitors?
Broad incumbents on record are Cvent, BCD Meetings & Events and George P. Johnson Experience Marketing. Direct peers are 360 Degrees Event Management, Wizcraft Entertainment, E-Factor Experience, Percept Limited (Percept ICE) and Fountainhead MKTG (DDB Mudra Group). Toast Events (Asia) is listed as a regional player. Showtime Group is listed as an emerging player.
Does Maze Events and Experiences have an API?
No public API is recorded for Maze Events and Experiences.
What industry is Maze Events and Experiences in?
Maze Events and Experiences's product category is Event Management Services. Its primary akta.pro industry code is HSACAAAK, On-Site Event Operations & Day-Of Coordination, with a secondary code of MPAAAGAK, Experiential Logistics & Tour Management (Roadshows). Its NAICS code is 7139 and its SIC code is 7990.