What NIDA Business School does

NIDA Business School is the graduate Faculty of Business Administration within the National Institute of Development Administration (NIDA), a public university in Bangkok established in 1966 under the royal initiative of King Bhumibol Adulyadej. It operates as Thailand's first MBA program and the first Thai business school to receive AACSB international accreditation. The school serves prospective graduate students and working professionals across seven MBA variants (Regular, Flexible, Professional, Young Executive, Executive, Accelerated, and International MBA), two Master of Science in Finance programs, and a PhD in Business Administration, with five functional specializations (Finance, Marketing, International Business, Operations Management, and Information Systems) and double-major options.

The school's core technology stack is a conventional E-Learning Management System, augmented by student-facing services including an Online Registration System (REG), the NIDA i-Thesis electronic thesis platform, the NIDA for Life lifelong learning system, and Office365 email. Knowledge dissemination extends beyond the classroom through the Management Insights Lab (YouTube, podcasts, articles, research seminars) and the peer-reviewed NIDA Business Journal. Faculty deliver both Thai-language and English-language cohorts, and recent research streams include applied AI work (artificial neural networks for stock-trading pattern analysis, AI-enabled smart retail classification, and Agentic AI in teaching analytics).

The business model is tuition-driven and non-degree executive training, organized as a non-profit public institution. Tuition is tiered by program and student nationality (Thai, ASEAN, international) and ranges from approximately 147,700 THB for the Regular MBA (Thai students) to 770,400 THB for the PhD. Revenue is complemented by non-degree executive education through the Center for Business Innovation (CBI), which offers an Executive Mini MBA (105 hours), PMP exam preparation, and Business Agility training. Go-to-market is sales-led via the NIDA admission portal with multiple intake rounds per year and a marketing footprint spanning Facebook, TikTok, YouTube, LINE, and a podcast series.

Name

NIDA Business School

Legal name

คณะบริหารธุรกิจ สถาบันบัณฑิตพัฒนบริหารศาสตร์

Website

https://mba.nida.ac.th

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

NIDA Business School is the graduate Faculty of Business Administration at Thailand's National Institute of Development Administration, established 1966, offering AACSB-accredited MBA, MSc Finance, and PhD programs plus executive education through the Center for Business Innovation, serving domestic and international working professionals and recent graduates.

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MBA & Executive MBA Programs (EDAHAHAB)

akta.pro secondary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Graduate business education
• MBA programs
• Executive education
• Master of Finance
• Doctoral business research

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Degree Program Tuition: Revenue generated from tuition fees for various MBA and graduate programs including Regular MBA, Flexible MBA, Professional MBA, Executive MBA programs, International MBA, Master of Science in Finance, and PhD programs. Tuition varies by program and student nationality.
2. Executive Education and Training Programs: Non-degree executive education programs including Executive Mini MBA (105 hours), Professional Project Management and PMP Exam Preparation, and Business Agility & Agile Project Management courses offered through the Center for Business Innovation (CBI).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

NIDA Business School is Thailand's first MBA program, founded in 1966 as part of the National Institute of Development Administration (NIDA). It delivers graduate business education including multiple MBA formats, Master of Science in Finance, PhD in Business Administration, and non-degree executive training through its Center for Business Innovation (CBI). All programs are AACSB accredited.

Product overview

NIDA Business School is Thailand's first MBA institution, established in 1966, offering a comprehensive portfolio of graduate business education programs. The school provides Thai-language MBA programs (Regular MBA, Flexible MBA, Professional MBA, Young Executive MBA, Executive MBA) and international MBA programs (Accelerated MBA, International MBA), along with Master of Science in Finance programs (MF, Flexible MF) and a PhD in Business Administration. The school also offers non-degree Executive Education programs through CBI (Center for Business Innovation), including the Executive Mini MBA and various professional development courses. Additional offerings include the Management Insights Lab for knowledge sharing and the peer-reviewed NIDA Business Journal. All programs are AACSB accredited with over 12,631 graduates produced.

Differentiator

Problem solved

Functional benefit

Brands

• Regular MBA (RMBA): หลักสูตรภาคปกติ สำหรับผู้ที่กำลังศึกษาปริญญาตรีเทอมสุดท้ายหรือไม่มีประสบการณ์
• Flexible MBA (Flex MBA)
• Professional MBA (Pro MBA)
• Young Executive MBA (YMBA)
• Executive MBA (EMBA)
• Accelerated MBA (AMBA)
• International MBA (Inter MBA)
• MF (Master of Science in Finance)
• Flexible MF
• PhD in Business Administration

Products and services

• Regular MBA (RMBA) Full-time weekday MBA program for students in their final year of bachelor's degree or recent graduates with no prior work experience required. Offers specializations in Finance, Marketing, International Business, Operations Management, and Management Information Systems. Tuition: 147,700 THB (Thai), 179,700 THB (ASEAN), 187,700 THB (international).
• Flexible MBA (Flex MBA) Weekend MBA program allowing students to specialize in Finance, Marketing, Operations Management, or Information Systems, with optional Double Majors. Total program cost: 322,400 THB.
• Professional MBA (Pro MBA) Weekend MBA program for high-potential executives. Total program cost: 328,900 THB.
• Young Executive MBA (YMBA) Evening weekday MBA program for next-generation executives under 35 years old with 2+ years of work experience. Total program cost: 338,000 THB.
• Executive MBA (EMBA) Evening weekday MBA program for senior executives aged 30+ with 8+ years of work experience. Total program cost: 527,000 THB.
• Accelerated MBA (AMBA) Accelerated 1.6-year international MBA program delivered in English on weekdays for professionals seeking global business education. Total program cost: 227,300 THB.
• International MBA (Inter MBA) International MBA program in English for professional leaders, offered on weekends. Total program cost: 306,500 THB.
• Master of Science in Finance (MF) Weekend Master of Science program in Finance, AACSB accredited. Total program cost: 294,100 THB.
• Flexible Master of Science in Finance (Flexible MF) Flexible Master of Science in Finance program allowing students to study on both weekdays and weekends. Total program cost: 229,300 THB.
• PhD in Business Administration International doctoral program in Business Administration, weekday classes, supported by Royal Golden Jubilee Doctoral Scholarship. Total program cost: 770,400 THB.
• Executive Education Programs (Center for Business Innovation - CBI) Non-degree executive education programs including Executive Mini MBA (105 hours), Professional Project Management and PMP Exam Preparation, and Business Agility & Agile Project Management courses. Delivered through the Center for Business Innovation (CBI).

Quantifiable outcome

• Over 12,631 graduates produced in business administration fields
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Royal Golden Jubilee (RGJ) Doctoral ScholarshipcoreOthersCollaborative doctoral scholarship program involving four national organizations: National Research Council of Thailand (NRCT), Thailand Science Research and Innovation (TSRI), National Science and Technology Development Agency (NSTDA), and Thailand Research Fund (TRF). Supports PhD students in Business Administration with full funding for research and education.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• INSEAD: Global business school with campuses in Asia (Singapore) offering MBA and executive education. Comparable to NIDA's executive and international tracks at the premium end of the regional market.

Regional players

• HKUST Business School: Hong Kong-based business school with broad portfolio of English MBA, MSc Finance, PhD and executive programs. Comparable to NIDA on AACSB accreditation and finance specialization; competes for Asian international students.
• Singapore Management University (Lee Kong Chian School of Business): Singapore-based business school competing for ASEAN MBA talent. Comparable in AACSB accreditation, program portfolio (MBA, MSc Finance, PhD) and use of English-language delivery, but operates in a higher-priced regional market.
• NUS Business School (National University of Singapore): Asia-leading business school offering MBA, MSc Finance and PhD programs. Comparable in AACSB accreditation, specializations and executive education portfolio; competes with NIDA's international programs for top-tier ASEAN applicants.

Direct peers

• Mahidol University International College (MUIC): English-language undergraduate and graduate business programs at Mahidol University. Competes with NIDA's international MBA tracks for international and ASEAN fee-paying students in Bangkok.
• Sasin School of Management (Chulalongkorn University): Thailand's other flagship business school offering MBA and executive programs in Bangkok. Direct competitor for Thai and international MBA applicants, with overlapping AACSB-equivalent accreditation and shared faculty/employer relationships in Bangkok.
• Assumption University - ABAC School of Management: Private Thai university with a long-established business school offering MBA programs in Thai and English. Competes with NIDA particularly on Flexible MBA and Professional MBA segments targeting working professionals.
• Thammasat Business School: Thammasat University's business school offering Thai and English MBA programs in Bangkok. Competes with NIDA on Thai-language working professional MBAs and on price-sensitive domestic executive segments.
• Bangkok University School of Business: Private Bangkok-based business school offering MBA programs including international tracks. Overlaps with NIDA's RMBA, Flexible MBA and Professional MBA in target student and employer base.
• Chulalongkorn Business School (CUBAS): Faculty of Commerce and Accountancy at Chulalongkorn University offering MBA and PhD programs. Competes directly with NIDA for top-tier Thai students and corporate-sponsored executive enrollees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8kaRC71RY9q2S7VGgJdx0g
• Facebookfacebook.com/NidaBusinessSchool
• TikToktiktok.com/@nidabusinessschool
• LinkedInlinkedin.com/company/nida-business-school

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NIDA Business School