Mercedes-Benz Montreal-East

What Mercedes-Benz Montreal-East does

Mercedes-Benz Montreal-Est is an independently owned and operated authorized Mercedes-Benz franchise dealership operating from a single showroom and service facility at 12525 Boulevard Métropolitain Est in Montreal-Est, Quebec. Founded around 2015, the dealership is staffed by 18 employees and offers the full Mercedes-Benz and Mercedes-AMG passenger vehicle lineup across the 2026 and 2027 model years, including sedans (C-Class, E-Class, S-Class including Maybach), compact and mid-size SUVs (GLA, GLB, GLC, GLE), full-size GLS and G-Class, the AMG GT sports car, plus electric models (EQE, EQS, CLA 350 Electric, G 580e) and the Sprinter commercial van lineup including the eSprinter. The dealership operates a traditional franchise model combining in-person retail at the physical showroom, online inventory browsing and lead capture through its website, and appointment-based service operations managed via the CDK Global dealer management system.

The revenue model blends transactional vehicle sales (new, certified pre-owned, and used), recurring service and maintenance fees, parts and accessories sales, and financing/leasing attach through a captive partnership with Mercedes-Benz Financial Services. New vehicle MSRPs disclosed on the website range from approximately $49,290 CAD (2026 GLA) to $228,240 CAD (2026 AMG GT PHEV), with certified pre-owned inventory of 30 units and used inventory of 43 units as observed at the time of source capture. The customer base is split between individual luxury vehicle buyers (primary) and commercial/business fleet customers purchasing Sprinter and eSprinter vans (secondary), with bilingual (French/English) service delivery. Supporting offerings include a body shop, prepaid maintenance plans, roadside assistance coordination, trade-in valuation, and access to the Mercedes-Benz mobile app for owners.

The dealership's competitive positioning rests on the Mercedes-Benz brand franchise rights, its physical Greater Montreal location, and the recurring service relationship with customers over the vehicle lifecycle. Marketing channels are weighted toward its own website (inventory listings, promotions, online credit applications), Google Business Profile (4.4/5.0 rating), Facebook social sharing, and traditional dealership promotions. No parent company, private equity ownership, or franchise consolidation signals are disclosed; ownership structure beyond franchise status is not publicly identified in the source data.

Name

Mercedes-Benz Montreal-East

Legal name

Mercedes-Benz Montréal-Est

Website

https://mbmontrealest.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Authorized Mercedes-Benz and Mercedes-AMG franchise dealership in Montreal-Est, Quebec, selling new, certified pre-owned, and used Mercedes-Benz passenger and Sprinter commercial vehicles, plus service, parts, financing, and body shop support to individual and commercial customers in Greater Montreal.

Ownership category

akta.pro rank

Headquarters

HQ city

Montréal-Est

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mercedes-Benz vehicles including sedans (C-Class, E-Class, S-Class), SUVs (GLA, GLB, GLC, GLE, GLS), electric vehicles (EQE, EQS, CLA 350 Electric, G 580e), AMG performance vehicles, and Sprinter commercial vans. Revenue generated from vehicle sales at listed MSRP prices ranging from approximately $49,290 to $228,240.
2. Certified Pre-Owned Vehicle Sales: Sales of certified pre-owned Mercedes-Benz vehicles with warranty. Inventory includes 43 used vehicles and 30 certified Mercedes-Benz vehicles.
3. Vehicle Service and Maintenance: Automotive service and maintenance including scheduled maintenance, repairs, bodywork, tire orders, and recall checks. Service hours: Monday-Thursday 07:30-16:30, Friday 07:30-13:30.
4. Parts and Accessories: Sales of OEM Mercedes-Benz parts and accessories, including tire orders.
5. Financing and Leasing: Financing options, leasing options, and credit application services provided in partnership with Mercedes-Benz Financial Services for vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mercedes-Benz Montréal-Est is an authorized Mercedes-Benz franchise dealership that sells new Mercedes-Benz and Mercedes-AMG passenger vehicles (sedans, SUVs, coupes, convertibles, and electric models) and Sprinter commercial vans, along with certified pre-owned vehicles. The dealership also provides factory-trained automotive service and maintenance, genuine OEM parts and accessories, body shop repair, prepaid maintenance plans, roadside assistance, and vehicle financing and leasing through Mercedes-Benz Financial Services. Final transactions and vehicle delivery occur at the single showroom and service facility in Montréal-Est, Quebec.

Product overview

Mercedes-Benz Montréal-Est is a single-location car dealership offering a comprehensive portfolio of Mercedes-Benz luxury vehicles and commercial vans. The core offering includes new Mercedes-Benz and Mercedes-AMG passenger vehicles across multiple segments (sedans, coupes, convertibles, SUVs, and electric vehicles), as well as certified pre-owned vehicles. The product lineup features the C-Class, E-Class, S-Class, CLA, CLE, EQE, EQS, GLA, GLB, GLC, GLE, GLS, G-Class, and AMG GT models in various powertrains including gasoline, hybrid (PHEV), and fully electric. Commercial vehicle offerings include the Sprinter Cargo Van, Sprinter Crew Van, and eSprinter Cargo Van. Supporting services include sales, service and maintenance, parts and accessories, body shop, financing and leasing, prepaid maintenance plans, and roadside assistance. The dealership also offers a mobile app for vehicle owners. The company operates as a traditional franchised dealership with physical showroom and service facilities at 12525 Boul Métropolitain E, Montréal-Est, QC.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Passenger Vehicles New Mercedes-Benz and Mercedes-AMG sedans, SUVs, coupes, convertibles, roadsters, and electric vehicles including the C-Class, E-Class, S-Class (and Maybach), CLA, CLE, AMG GT, GLA, GLB, GLC, GLE, GLS, G-Class, SL, EQE, and EQS, sold to individual consumers and businesses. Pricing disclosed by MSRP.
• Mercedes-Benz Sprinter Commercial Vans Sprinter Cargo Van, Sprinter Crew Van, and eSprinter electric commercial cargo vans, plus Metris midsize commercial vans, sold to commercial and fleet customers for cargo, passenger, and delivery operations.
• Certified Pre-Owned Mercedes-Benz Vehicles Quality-certified used Mercedes-Benz vehicles sold with manufacturer-backed warranty coverage, available through the Certified Pre-Owned program. Includes various model years, mileage, and trim levels.
• Vehicle Service and Maintenance Scheduled maintenance, mechanical repairs, recall verification, and prepaid maintenance plans performed by factory-trained technicians for Mercedes-Benz vehicles. Service appointments booked through the CDK Global platform.
• Genuine Mercedes-Benz Parts and Accessories Sales of genuine OEM Mercedes-Benz parts and accessories, including tire ordering, for service and customer purchases.
• Body Shop Services Automotive collision repair and bodywork services for Mercedes-Benz vehicles, with appointment requests accepted via the dealership website.
• Vehicle Financing and Leasing Vehicle financing, leasing, lease return, trade-in valuation, payment calculator, and credit application services delivered through Mercedes-Benz Financial Services for new, certified pre-owned, and used vehicle purchases.
• Mercedes-Benz Mobile App Mercedes-Benz mobile application for vehicle owners providing personalized connected services and owner resources.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• AutoAubaineminorChannel Partner/ Reseller/ DistributorDealership is a member of the AutoAubaine network, an automotive dealership directory and marketing platform that connects car buyers with dealers across Canada.
• Mercedes-Benz Financial ServicescoreChannel Partner/ Reseller/ DistributorFinancing and leasing services provided through Mercedes-Benz Financial Services, offering credit applications, financing options, and lease return options for vehicle purchases.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Others

• AutoAubaine: Canadian automotive marketplace and dealer directory network of which Mercedes-Benz Montréal-Est is a member. Comparable as an ecosystem-level channel partner rather than a direct competitor — supports lead generation for franchised dealers.

Broad incumbents

• BMW Montreal: Competing German luxury automaker franchise group in the Greater Montreal area. Targets the same premium-buyer segment with comparable sedans, SUVs, and performance sub-brands (M).
• Audi Montreal: Authorized Audi dealer in the Greater Montreal market. Direct competitor across luxury SUVs and sedans, including Audi's EV lineup (e-tron) competing against Mercedes EQ models.
• Porsche Centre Montreal: Authorized Porsche dealer in the Greater Montreal area. Competes for high-end luxury and performance buyers, particularly against Mercedes-AMG and the S/GT/Maybach range.
• Volvo Cars Montreal: Authorized Volvo dealer in the Greater Montreal area. Overlaps with Mercedes-Benz on luxury SUVs and competes directly on electrified models (XC60/90 Recharge vs. EQE/EQS).
• Lexus Laval: Authorized Lexus dealer serving the north-shore of Greater Montreal. Competes for luxury SUV and sedan buyers in the same regional catchment with overlapping customer demographics.

Direct peers

• Mercedes-Benz Downtown Montreal: Authorized Mercedes-Benz dealer in central Montreal. Competes directly in the Greater Montreal catchment with overlapping new, AMG, and certified pre-owned inventory and service offerings.
• Mercedes-Benz Laval: Another authorized Mercedes-Benz franchise dealer in the Greater Montreal area, offering the same new, certified pre-owned, and service portfolio. Direct head-to-head competitor for Montreal-region luxury buyers.
• Mercedes-Benz West Island: Authorized Mercedes-Benz dealer on the west side of Montreal. Competes directly with Montréal-Est for the same francophone Montreal-area customer base across sales, service, and parts.

Emerging players

• Ferrari of Montreal: Authorized Ferrari dealer in Greater Montreal. Competes at the ultra-high end of the luxury and performance segment against Mercedes-AMG GT, Maybach, and AMG S-Class offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mercedes-benz-montr%C3%A9al-est

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz Montreal-East