Mercedes-Benz of Scottsdale

What Mercedes-Benz of Scottsdale does

Mercedes-Benz of Scottsdale is a privately held, single-location Mercedes-Benz franchised automobile dealership headquartered at 4725 North Scottsdale Road in Scottsdale, Arizona, across from Scottsdale Fashion Square mall. Established in 1979 as the original Mercedes-Benz dealer in Arizona, the dealership operates a 115,000 square-foot climate-controlled, bi-level showroom and more than 30 service bays, employing approximately 45 people under General Manager Vern Foutz. The company sells the full Mercedes-Benz lineup — sedans (C-, E-, S-Class), SUVs (GLA, GLB, GLC, GLE, GLS, G-Class), coupes/convertibles (CLA, CLE, SL-Class), AMG GT sports cars, the EQ electric family (EQB, EQE, EQS), and Mercedes-Maybach — alongside Certified Pre-Owned vehicles.

The dealership runs four revenue streams: new-vehicle sales, pre-owned sales (inventory of 175 units), vehicle financing and leasing (credit-tiered APRs from 1.9% to 9.9%, 24-72 month terms), and factory-trained service and parts using genuine OEM parts with pickup/delivery and loaner options. Its core operating technology is a DealerSocket-based dealership management platform supporting online inventory browsing, payment calculators, trade-in valuation, credit applications, and remote out-of-state purchase fulfillment. The firm was designated Arizona's first AMG Performance Center in 2024 and partners with AMG Driving Academy to offer performance-driving rewards to AMG buyers.

Customer segmentation is horizontal: affluent individual luxury buyers, corporate/fleet purchasers, AMG performance enthusiasts, and luxury EV early adopters. Distribution combines a flagship physical showroom with online sales channels extending to out-of-state buyers in markets including New York, Philadelphia, Chicago, and New Jersey. Marketing emphasizes content-led website research tools, AMG experience programming, customer testimonials, and professional-association discount programs (American Bar, Dental, and Medical Associations). The dealership also supports community initiatives such as the Johnny Mac Soldiers Fund D.R.I.V.E. charitable program.

Name

Mercedes-Benz of Scottsdale

Legal name

Mercedes-Benz of Scottsdale

Website

https://mbscottsdale.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Mercedes-Benz of Scottsdale is a privately held luxury automobile dealership in Scottsdale, Arizona, selling new and Certified Pre-Owned Mercedes-Benz vehicles, AMG performance models, Maybach, and the EQ electric lineup, with financing, leasing, and factory-trained service for individual and fleet customers in the Phoenix metro area.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Mercedes-Benz vehicles including SUVs, sedans, coupes, convertibles, and Mercedes-AMG performance models
2. Pre-Owned Vehicle Sales: Sales of certified pre-owned and used luxury vehicles with warranty coverage and ownership benefits
3. Vehicle Financing: Mercedes-Benz financing and lease offers including First Class Lease and First Class Finish programs
4. Service and Parts: Factory-trained technician maintenance and repair services using genuine Mercedes-Benz OEM parts with loaner vehicles and pickup/delivery options

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mercedes-Benz of Scottsdale is a franchised luxury automobile dealership selling new Mercedes-Benz vehicles (including sedans, SUVs, coupes, cabriolets, and the AMG and EQ electric lineups), Certified Pre-Owned Mercedes-Benz models, and ultra-luxury Mercedes-Maybach vehicles. The dealership also provides Mercedes-Benz branded financing and leasing, a factory-trained service and parts department with 30+ service bays, and operates as a designated AMG Performance Center offering specialized performance services and AMG Driving Academy enrollment for new AMG buyers.

Product overview

Mercedes-Benz of Scottsdale is a Mercedes-Benz franchised automobile dealership offering a comprehensive portfolio of new Mercedes-Benz vehicles, Certified Pre-Owned vehicles, vehicle financing, and expert service. The product lineup centers on Mercedes-Benz's core vehicle models (C-Class, E-Class, S-Class sedans, GLA/GLB/GLC/GLE/GLS/G-Class SUVs, CLA and CLE coupes, SL-Class roadsters, and AMG GT sports car) supplemented by the electric vehicle lineup (EQB, EQE, EQS), performance sub-brand Mercedes-AMG vehicles, and ultra-luxury Mercedes-Maybach models. The dealership provides complementary services including vehicle financing/leases, factory-trained maintenance and repair, a dedicated AMG Performance Center, and the AMG Driving Academy experience program.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles Full lineup of new Mercedes-Benz sedans (C-Class, E-Class, S-Class), SUVs (GLA, GLB, GLC, GLE, GLS, G-Class), coupes and cabriolets (CLA, CLE, SL-Class), and the AMG GT sports car, offered to individual retail buyers and fleet purchasers.
• Certified Pre-Owned Mercedes-Benz Vehicles Mercedes-Benz certified pre-owned vehicles offering warranty coverage, multi-point inspections, and additional ownership benefits, available for retail purchase.
• Mercedes-AMG Performance Vehicles High-performance Mercedes-AMG sedans, coupes, cabriolets, crossovers, and SUVs featuring handcrafted AMG engines, sold through the dealership's designated AMG Performance Center.
• Mercedes-Maybach Vehicles Ultra-luxury Mercedes-Maybach vehicles including S-Class and GLS variants, representing the top tier of the Mercedes-Benz lineup.
• Mercedes-Benz EQ Electric Vehicles
• Vehicle Financing and Leasing Mercedes-Benz financing offers with credit-based APR (1.9% to 9.9%), loan terms from 24 to 72 months, the First Class Lease program, First Class Finish program, and online credit application and payment calculator tools.
• Vehicle Service and Maintenance Factory-trained Mercedes-Benz technician maintenance and repair services using genuine OEM parts, supported by over 30 service bays, online scheduling, loaner vehicles, and pickup/delivery options.
• AMG Performance Center Designated AMG Performance Center providing specialized sales, service, and brand experience for AMG vehicles, including exclusive AMG showroom environment and expedited quality service.
• AMG Driving Academy Performance driving training program offering AMG purchasers a complimentary spot in PERFORMANCE training or a $1,895 credit toward ADVANCED, PRO, or PRO+ training at racetracks including Laguna Seca, Road Atlanta, Circuit of the Americas, and Lime Rock Park.

Quantifiable outcome

• 509 new vehicle inventory and 175 pre-owned vehicles providing extensive selection
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Mercedes-Benz AMGcoreStrategic or Co-development PartnerMercedes-Benz of Scottsdale became a designated AMG Performance Center in Arizona, offering a distinct Mercedes-Benz AMG product experience and commitment to first-class service quality. The designation provides exclusive AMG brand identity showroom, high-quality interiors with exclusive furnishings, and creates an exclusive atmosphere for driving enthusiasts.
• AMG Driving AcademyminorGTM or Marketing PartnerPartnership offering AMG Driving Academy access to customers who purchase new Mercedes-AMG models. Recent purchasers receive complimentary spot in PERFORMANCE training program or $1,895 credit toward ADVANCED, PRO, or PRO+ training at racetracks including Laguna Seca, Road Atlanta, Circuit of the Americas, and Lime Rock Park.
• Johnny Mac Soldiers FundminorStrategic or Co-development PartnerCharitable partnership supporting Johnny Mac Soldiers Fund through the D.R.I.V.E. charitable initiative at Mercedes-Benz of Scottsdale.
• American Bar AssociationminorGTM or Marketing PartnerProfessional association discount program offering special pricing and benefits to ABA member vehicle purchasers.
• American Dental AssociationminorGTM or Marketing PartnerProfessional association discount program offering special pricing and benefits to ADA member vehicle purchasers.
• American Medical AssociationminorGTM or Marketing PartnerProfessional association discount program offering special pricing and benefits to AMA member vehicle purchasers.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Audi Chandler: Competing German luxury franchise in the same Phoenix metro serving the same affluent-segment buyer pool for SUVs, sedans, and performance vehicles — direct substitute for C-Class/E-Class/Q5/Q7 purchasers.
• BMW of Scottsdale: Head-to-head luxury import competitor located in the same Scottsdale submarket; competes for the same HNW buyers considering 3/5/7 Series versus C/E/S-Class and X3/X5/X7 versus GLC/GLE/GLS.
• Porsche Scottsdale: Adjacent ultra-luxury performance franchise in the same Scottsdale trade area, competing for AMG/GT and Maybach buyers who cross-shop Porsche 911, Taycan, and Cayenne against Mercedes performance and EV offerings.
• Mercedes-Benz of Chandler: Another authorized Mercedes-Benz dealer in the Phoenix metro area (Chandler, AZ). Competes for the same affluent Phoenix-area buyer pool with overlapping new and CPO inventory and service offerings.
• Mercedes-Benz of Arrowhead: Sister Mercedes-Benz franchise in the Phoenix metro (Glendale), operated under the same General Manager (Vern Foutz). Same OEM, same brand portfolio, overlapping but distinct geography — the most direct comparable within Arizona.
• Lexus of Scottsdale: Competing premium luxury franchise in Scottsdale offering an alternative for buyers considering GLC/GLE versus RX/NX, with a strong service reputation that competes directly for the post-sale service annuity.

Broad incumbents

• Penske Automotive Group: Public multi-brand luxury dealer group with Mercedes-Benz franchises among many others; provides the publicly traded comp set for franchise-dealer unit economics, gross per unit, and service-mix benchmarks relevant to MB Scottsdale.
• AutoNation: Largest U.S. auto dealer group with multiple luxury import franchises and a significant Phoenix-metro presence; useful comparable for dealer-group scale, F&I attach rates, and digital retailing adoption.
• CarMax: National used-vehicle retailer that competes for the same CPO/used luxury buyer pool as MB Scottsdale's 175-unit pre-owned inventory, with a much larger digital and logistics footprint.

Emerging players

• Carvana: Online used-car retailer with a Phoenix-area mega-stand and national delivery model that competes for the same digitally inclined, out-of-state luxury used-vehicle buyers that MB Scottsdale's remote-delivery motion targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mercedes-benz-of-scottsdale

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercedes-Benz of Scottsdale