What MBSPro does

MBSPro (legal entity MBSPRO PTY LTD, ACN 682 493 803) operates an AI-powered clinical documentation and Medicare Benefits Schedule (MBS) billing optimization platform targeted at Australian General Practitioners. Founded in 2023 and headquartered in Brisbane/Camp Hill, Queensland, the platform combines real-time speech-to-text transcription during consultations with intelligent recommendation of 100+ eligible MBS items, automated care plan generation, PBS authority prescription workflows, and documentation compliance auditing. Core modules include AI Scribe Plus, GP Clinical Copilot (with PBS Authorities), MBS Planner, Pre-Consult Assistant, Waiting Room Dashboard, and a content library of 167+ macros and 1,000+ patient information sheets. All data processing and storage is hosted in Australia under ISO 27001-aligned infrastructure, with audio permanently deleted after transcription and 24-hour retention policies on generated transcripts.

The product is tightly integrated with Best Practice (BP Premier), the dominant Australian GP practice management system, via an accredited third-party connection, and is co-developed with Business for Doctors, Australia's leading MBS education platform reaching a 35,000-doctor network. MBSPro operates on a tiered subscription model: a Free Plan capped at 5 daily consults, a Premium Plan at A$99/month (promo A$29 for the first two months), and a custom-priced Clinic Plan with multi-user admin controls. Add-on modules include Best Practice Integration (A$15/user/month), AI Receptionist (A$199/clinic/month), and Document Sorter. Distribution is hybrid: self-serve web app with 3-week free trial for individuals, plus dedicated sales motion for multi-GP practices. Co-founder Casey Going leads as Co-Director with a small core team supplemented by product masterclasses and educational webinars as the primary demand-generation channels. The company is privately held with no disclosed institutional funding.

Name

MBSPro

Legal name

MBSPRO PTY LTD

Website

https://mbspro.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MBSPro is an Australian AI-powered clinical documentation and Medicare billing optimization platform serving General Practitioners. Founded in 2023 in Brisbane, it combines real-time AI scribing, MBS item recommendations, PBS authority automation, and Best Practice integration via tiered SaaS subscriptions.

Ownership category

akta.pro rank

Product category

Healthcare Clinical Documentation Software

NAICS

Software Publishers (513210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

AI/Analytics for RPM (Risk Stratification, Alerts, Predictive) (HLACAFAM)

akta.pro secondary industry

Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

Keywords

• Clinical documentation software
• AI medical scribe
• Medicare billing platform
• GP clinical copilot
• MBS item optimization

Headquarters

HQ city

Camp Hill

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Premium Plan: SaaS subscription model at $99/month for individual GPs (reduced to $29/month for first 2 months). Includes unlimited consultations, PRODA integration, AskMBS chatbot, and priority support.
2. Subscription - Clinic Plan: Custom-priced multi-user plans for GP practices with volume discounts, admin controls, reporting, and custom onboarding.
3. BP Integration Add-on: $15/month per user add-on for Best Practice integration with access to billing history and appointment data.
4. Clinic Portal Add-ons: AI Receptionist at $199/month per clinic, Document Sorter at custom pricing with unlimited uploads.
5. CPD Management: Continuous Professional Development tracking and education platform developed in partnership with Business for Doctors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

MBSPro is an AI-powered clinical documentation and Medicare Benefits Schedule (MBS) billing platform built for Australian General Practitioners. It combines a real-time AI medical scribe with intelligent MBS item recommendations, automated care plan generation, PBS authority prescription automation, and Best Practice integration to reduce GP administrative workload and maximize Medicare billings. The platform is offered via Freemium, Premium ($99/month) and custom Clinic Plan subscriptions, with add-ons for Best Practice integration and an AI Receptionist/Document Sorter clinic portal.

Product overview

MBSPro is a unified AI-powered clinical documentation and Medicare billing platform for Australian General Practitioners, developed in partnership with Business for Doctors. The platform is built around a core AI Scribe Plus engine that combines real-time speech-to-text transcription, intelligent MBS item recommendations, and automated clinical documentation generation. The platform operates on a tiered model: the Free Plan provides core AI Scribe and MBS Planner features with limited daily consults; the Premium Plan ($99/month) adds unlimited usage, PRODA integration for Medicare eligibility checking, the AskMBS Chat Bot, and Best Practice integration ($15/month extra); and the Clinic Plan offers custom multi-user pricing with admin controls for group practices. Key modules include GP Clinical Copilot (PBS Authorities, care plan generation, evidence-based resources), Pre-Consult Assistant (automated patient intake), MBS Templates & Macros (167+ pre-built), the AI Receptionist ($199/month, a separate clinic-level add-on for automated call handling), the Document Sorter ($199/month, for automated document filing), and CPD Management for continuing professional development tracking. All data is processed and stored exclusively within Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Scribe Plus Real-time AI-powered medical scribe that transcribes Australian GP consultations and generates structured clinical notes, with 167+ pre-built macros, customizable templates (SOAP, Chief Complaint, Multiple Presenting Problems), and templates for care plans, mental health assessments, and health checkups. Designed for Australian General Practitioners.
• MBS Planner AI-driven recommendation engine that suggests 100+ eligible MBS items during GP consultations, with restrictions, templates, and billing combinations noted for both face-to-face and telehealth item numbers. Designed for Australian General Practitioners.
• GP Clinical Copilot with PBS Authorities AI-powered clinical assistant for Australian GPs that supports care plans, evidence-based medicine, and PBS authority prescription submissions with autofilled patient/prescriber data. Includes curated resources from eTG, AMH, and RACGP Redbook, condition-specific monitoring schedules, and SMART goal generation.
• Pre-Consult Assistant Automated digital intake module that collects patient pre-appointment information via SMS, flags relevant billing and preventative care opportunities, and links data to Best Practice and MBSPro to pre-fill consultation notes for Australian GP practices.
• AI Receptionist 24/7 AI-powered phone handling system for medical clinics that books, reschedules, and cancels appointments, answers common questions, integrates with phone systems (e.g., 3CX) and Best Practice, and routes complex queries to human staff. Priced at A$199/month per clinic.
• Document Sorter AI-powered automated document management tool that matches, categorizes, and files incoming faxes and scanned letters directly into patient records with direct Best Practice integration. Supports PDF, JPG, JPEG, PNG, TIFF, TIF files up to 4 MB with multi-user team access.
• Care Plan Generator AI tool that generates care plans from patient note summaries in problem list format for chronic conditions (diabetes, hypertension), preventative care summaries, SMART goals, multidisciplinary team tasks with review dates, and patient-friendly infographics for Australian GPs.
• CPD Management Continuing Professional Development tracking module for Australian doctors with policies and governance documentation, program guides, eligibility and enrollment information, data management, audit and compliance reporting, and cultural safety strategy.
• Best Practice Integration Native integration with Best Practice (BP Premier) via Halo Connect, enabling real-time sync of appointment diary, patient demographics, billing history, and MBS eligibility data for Australian GP practices. Accesses non-clinical data only and costs A$15/month per user.

Quantifiable outcome

• 2 hours per day time saved for GPs
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core, flagship, minor and supporting.

• Best PracticecoreTechnology or IntegrationAccredited integration partner enabling MBSPro to access non-clinical billing data from Best Practice Premier. Integration allows real-time waiting room sync, appointment diary access, one-click billing, and automated pre-consult questionnaires. Requires Premium subscription and $15/month per user fee.
• Business for DoctorsflagshipStrategic or Co-development PartnerStrategic co-development partnership with Australia's leading MBS education platform. All MBSPro tools grounded in real-world billing experience and ongoing training sessions with thousands of doctors. Partnership supports 35,000+ doctor network.
• PRODA (Health Professional Online Services)coreTechnology or IntegrationIntegration with PRODA for Medicare eligibility checking and MyMedicare registration verification. Enables real-time patient eligibility verification for MBS items, care plans, and health assessments directly within the MBSPro workflow.
• StripeminorOthersPayment gateway for subscription billing. Handles credit/debit card processing. No payment card details stored by MBSPro.
• 3CX (Phone System)supportingTechnology or IntegrationAI Receptionist integrates with 3CX phone systems and equivalent providers for call routing configuration in GP practices.
• MDA NationalsupportingOthersMedical indemnity insurer providing medicolegal assurance and guidance on AI tool usage during consultations. MBSPro adheres to MDA National standards for safe AI application.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Heidi Health: Australian AI medical scribe platform that transcribes consultations and generates clinical notes for GPs and other clinicians. Directly competes with MBSPro in the Australian primary-care AI scribe category and is one of its most well-funded local rivals.
• Nabla: AI medical scribe offering ambient clinical documentation for physicians across multiple specialties. Directly comparable to MBSPro's AI Scribe Plus in product functionality, though operating in a broader geographic market.
• Suki AI: AI voice assistant for clinicians that generates clinical notes, suggests codes, and integrates with EHRs. Directly comparable to MBSPro on AI scribe + billing/coding recommendation functionality.
• Tortus: AI medical scribe that automates clinical documentation for clinicians, including GPs. Competes with MBSPro's AI Scribe Plus on the same core use case (ambient consultation transcription and note generation) though without MBS-specific billing optimization.
• Abridge: AI medical scribe platform that converts patient-clinician conversations into structured clinical notes and supports billing workflows. Closest large-scale US analogue to MBSPro's combined documentation + billing intelligence stack.

Broad incumbents

• MedicalDirector (Telstra Health): One of Australia's two dominant GP practice management and clinical software platforms (alongside Best Practice). Competes with MBSPro indirectly as a potential platform for native AI documentation and billing features within an incumbent PMS.
• Augmedix: Publicly traded ambient AI medical documentation company serving US health systems. Comparable product category (AI-powered clinical documentation at scale) though operating more in inpatient/specialty settings than primary care.
• Athenahealth: US EHR and practice management platform with embedded clinical documentation, coding, and patient engagement tools. Broader incumbent analogue showing how AI-native clinical and billing workflows can be bundled directly into a PMS/EHR.
• Microsoft DAX Copilot: Microsoft's ambient AI clinical documentation product (formerly Nuance DAX) integrated with Microsoft Cloud for Healthcare and Epic. Represents the broad-incumbent threat: a hyperscaler with deep EHR integrations that could commoditise pure-play AI scribes.

Others

• Best Practice Software: Australian GP practice management software vendor and MBSPro's primary integration partner. Strategic ecosystem dependency rather than direct competitor — Best Practice could become a competitor if it ships native AI scribe/MBS features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DrCaseyGoing
• Facebookfacebook.com/mbspro.com.au
• LinkedInlinkedin.com/company/mbsproaustralia
• Instagraminstagram.com/mbspro_ai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBSPro