What MC2 Live Marketing does

MC2 Live Marketing is a São Paulo-headquartered live marketing agency that has operated for approximately 30 years, planning, creating, and producing end-to-end in-person and digital events for enterprise clients in Brazil and internationally. Its service portfolio spans conventions, corporate events, medical congresses, trade shows, incentive campaigns, endomarketing initiatives, webinars, 3D trade shows, and customized virtual environments. Supporting creative services include 3D scenography, graphic design, presentations, animations, film and video production, and content curation, complemented by Salesforce Pardot-based marketing campaign automation and lead generation.

The agency's technology stack centers on an in-house digital event platform supporting four broadcast formats (Remote Online, Online Chroma Key, Online Broadcasting Point, Hybrid) with simultaneous multi-channel streaming to YouTube, Facebook, Instagram, Stream, and Twitch, and translation support including Libras (Brazilian Sign Language). In-house 3D project design capabilities are executed with full follow-up through partner assemblers, and marketing automation is delivered via Salesforce Pardot. To date, the agency has delivered 900+ stand and trade show projects and 150+ digital events across 35+ countries, with multi-year enterprise relationships including Tetra Pak (15+ years across Brazil, LATAM, US, and Canada) and Telefónica (29 years).

Revenue is generated through professional services fees on a project-by-project, quote-based pricing model with no publicly disclosed standard tiers and multi-year contract cadence on enterprise accounts. The customer base is concentrated in large multinational enterprises across healthcare/pharmaceutical (Sanofi, Takeda, Novartis, B. Braun, Nestlé Health Science), consumer goods (Colgate, Melitta, BRF), automotive (Toyota), financial services (BTG Pactual), telecommunications (Telefónica), and food and agriculture. The go-to-market is direct enterprise field sales with account-level client teams, supported by referral-driven growth from a deep testimonial base and award recognition across multiple Prêmio Caio categories.

Name

MC2 Live Marketing

Legal name

MC2 Live Marketing

Website

https://mc2.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

MC2 Live Marketing is a 30-year São Paulo-based live marketing agency serving enterprise clients with end-to-end in-person and digital event management, 3D scenography, content production, and marketing automation services across 35+ countries.

Ownership category

akta.pro rank

Product category

Live Marketing / Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Live event management
• Corporate event production
• Digital event services
• Trade show design
• Live marketing agency

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: End-to-end event planning, creation, and production services including international events, corporate conferences, medical congresses, trade shows, and incentive campaigns. Revenue is generated through professional service fees for project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MC2 Live Marketing is an end-to-end live marketing agency that plans, creates, and produces complete events for enterprise clients, including in-person events (corporate conventions, medical congresses, trade show stands, incentive campaigns), digital and hybrid events (webinars, 3D virtual trade shows, online training), and supporting visual content services (graphic design, 3D scenography, animations, films/videos, presentations, content curation). The agency also provides marketing automation via Salesforce Pardot and operates a proprietary event planning methodology developed over 30 years across Brazil and 35+ international markets.

Product overview

MC2 Live Marketing is a live marketing agency with 30 years of experience operating in Brazil and internationally. The company offers a comprehensive portfolio of event services, both in-person and digital. Core offerings include: Eventos Presenciais (in-person events such as conventions, international events, medical congresses, trade shows, incentive campaigns, and endomarketing) and Eventos Digitais (digital events including webinars, 3D trade shows, and virtual environments). The company also provides visual communication services including graphic design, presentations, 3D projects, animations, films/videos, and content curation. Additionally, they offer marketing automation services using Salesforce Pardot and a proprietary planning and logistics methodology. The product portfolio represents a unified service offering rather than a software platform, delivered through specialized teams for creation, planning, design, and production.

Differentiator

Problem solved

Functional benefit

Products and services

• Eventos Presenciais (In-person Events) End-to-end planning, creation, and production of in-person events for enterprise clients, including corporate conventions, international events, medical congresses, trade show stands and exhibitions, incentive campaigns, and endomarketing initiatives. Delivered as full-service engagements from concept through execution.
• Eventos Digitais (Digital Events) Development, organization, and structuring of digital events including webinars, online training, 3D trade shows, and customized virtual environments with live streaming capabilities. Provided for brands and companies seeking online event experiences.
• Online Events Platform Customizable digital event broadcasting platform available in four formats: Remote Online, Online Chroma Key, Online Broadcasting Point, and Hybrid events. Used to deliver webinars, online training, 3D trade shows, and customized virtual environments for enterprise clients.
• Projetos 3D (3D Scenography Projects) In-house 3D scenography projects conceived and designed by MC2, with complete execution follow-up through partner assemblers to ensure excellence in final delivery for trade show stands and event environments.
• Design Gráfico (Graphic Design) Graphic design services delivered by specialists across various communication areas, including partnerships with plastic artists for personalized visual materials supporting events and brand communications.
• Apresentações (Presentations) Presentation content creation from strategic concept development through final animations, delivered for PowerPoint, Keynote, and Prezi platforms to support corporate event narratives.
• Animações (Animations) Production of various types of animations for presentations, films, and social media in multiple formats, supporting event content and brand storytelling.
• Filmes e Vídeos (Films and Videos) Video creation and production ranging from simple compositions to full film productions, including script creation, production development, recording, and format editing for event and corporate communications.
• Curadoria de Conteúdo (Content Curation) Content curation services delivered by creative professionals connected to global trends, including partnerships with study centers and business accelerators worldwide, to inform executive immersion missions and event programming.
• Automação de Campanhas de Marketing e Geração de Leads (Marketing Campaign Automation and Lead Generation) Marketing automation and lead generation services implemented and administered via Salesforce Pardot, including campaign automation development and administration for enterprise marketing teams.
• Planejamento e Logística (Planning and Logistics) Proprietary methodology developed over 30 years for planning and managing event projects across Brazil and internationally, using internal tools and technologies to administer creation and production teams, manage internal processes, issue travel, and coordinate suppliers to guarantee full project delivery.

Quantifiable outcome

• 100% delivery rate on projects
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• GTM CenografiaminorOthersCenography (scenography) partner for stand and trade show construction. GTM provides set design and fabrication services that complement MC2's event design and project management capabilities.
• Yes Audio VisualminorOthersAudio visual production partner providing innovative projects that challenge the team to offer latest technologies and tools. Recognized as intelligent and business-committed.
• Ideia HouseminorOthersCommunication agency partner with safe working relationship from briefings through approvals, with support, interaction and fast responses.
• Primo ComunicaçãominorOthersCommunication partner describing MC2 as the best agency to work with, noting open and transparent relationships with complete engagement between agency, clients and collaborators.
• Candotti CenografiaminorOthersCenography partner with expertise in planning, bringing comprehensive scripts with details and solutions to partners and suppliers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• você/PRG (Project/PRG): PRG is a global provider of entertainment and event technology services including lighting, audio, video, and rigging — an enabling supplier/partner to event agencies like MC2 for in-person and digital event production.

Broad incumbents

• Freeman: Freeman is the world's largest brand experience company, providing end-to-end event design, production, and digital experiences for enterprise clients globally — directly comparable to MC2's live marketing and digital event services but at vastly larger scale.
• Sparks: Sparks is a global experience brand agency delivering live, hybrid, and digital events, trade shows, and strategic experiences for enterprise clients; directly comparable in offering mix and target customer profile.
• George P. Johnson Experience Marketing: GPJ is a large global experience marketing agency specializing in corporate events, trade shows, and digital experiences; closely matches MC2's in-person + digital + trade show focus for enterprise clients.
• BCD Meetings & Events: BCD M&E is a global corporate meetings and events agency handling conferences, incentive trips, and congresses for multinational clients; comparable to MC2's corporate events, medical congresses, and incentive campaigns offerings.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency producing corporate events, activations, and digital experiences for major brands; comparable to MC2 in service mix (in-person + digital, content, production) but with much broader geographic presence.

Direct peers

• MKG: MKG is a US-based experience marketing agency providing event production, creative, and digital experiences for enterprise brands; similar mid-sized specialist positioning and comparable service scope to MC2.
• Dream Agency (Agência Dream): Dream is a Brazilian live marketing and events agency offering corporate events, trade shows, digital activations, and content for major brands; direct competitor to MC2 within the Brazilian enterprise live marketing market.
• Grupo Toda: Grupo Toda is a Brazilian corporate events and live marketing agency serving enterprise clients across LATAM — directly comparable to MC2 in geography, service mix (corporate events, trade shows, activations), and client profile.

Regional players

• ZONTA Eventos: ZONTA is a Brazilian events agency focused on corporate events, incentive trips, and live activations; comparable to MC2's incentive campaigns and corporate events offerings, primarily operating in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mc2livemarketing
• Instagrambit.ly/instagram-mc2-live-mkt
• LinkedInlinkedin.com/company/mc2-live-mkt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MC2 Live Marketing