Gerrards Cross Sports Club

What Gerrards Cross Sports Club does

Gerrards Cross Sports Club is the trading identity behind Middlesex County Automobile Club Limited (Company No 1186777), a private members' motorsport club founded in 1905 as the North London Car Club and headquartered in Gerrards Cross, United Kingdom. The club organizes competitive motorsport events across rallying, racing, sprinting, and karting, including recurring AutoSOLO skill competitions (Brakefast, Sputnik, Simply Sideways, Christine Poxon Fun Run), single-venue stage rallies (Rockingham, Oakington, Bomb-Along Stages), and historical hill climbs at Chalfont Heights. An annual MCAC Club Championship tracks competitor and marshal points via JotForm submissions, with monthly championship tables emailed to all members.

The club serves approximately 200 individual members — motorsport enthusiasts who participate as competitors or volunteer marshals — alongside a wider event audience. Non-paying beneficiaries have historically included charitable partners such as the Linda Jackson Macmillan Centre at Mount Vernon Hospital, which received proceeds from the 2005 Centenary Oakington Stages rally. Operations are governed by a Council including a Chairman (Mike Hurst / Paul Jeeves), President (Tony Phillips), Championship Secretary (Max Maxwell), Membership Secretary (Brian Catt), Competition Secretary (Peter Nathan), Chief Marshal (Darren Pike), and several Vice Presidents, with multiple positions currently listed as vacant.

Revenue is generated through three streams: recurring annual membership subscriptions processed via MemberMojo (membermojo.co.uk), transactional event entry fees from competitors, and modest merchandise sales (branded polos and beanies) distributed via the TeamWorld e-commerce storefront and informal stock held by Council member Steve Casey. The club holds no patents or technology assets, has no disclosed API or software product, and operates through affiliations with the Motor Sports Association (UK governing body), the Anglia Motor Sport Club (AMSC) umbrella (joined September 2016), and four regional motor club associations (London Counties, Central Southern, Eastern, Welsh). The business is small, volunteer-led, and structured as a not-for-profit-style members' association rather than a scalable enterprise.

Name

Gerrards Cross Sports Club

Legal name

Middlesex County Automobile Club Limited

Website

https://mcac.co.uk

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1–10 employees

Short description

Gerrards Cross Sports Club, operating as Middlesex County Automobile Club Limited, is a historic UK private members' motorsport club founded in 1905, serving roughly 200 enthusiast members through rally, sprint, hillclimb, and karting events under MSA affiliation.

Ownership category

akta.pro rank

Product category

Motorsport Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211), Racetracks (711212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948), Services-Membership Organizations (8600)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Motorsport club
• Club membership
• Rally events
• Autosolo competitions
• Marshalling services

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees collected through membermojo.co.uk platform. Approximately 200 members.
2. Event fees: Fees collected from competitors participating in various motorsport events including AutoSOLOs, Hillclimbs, Rallies, and other competitions.
3. Merchandise sales: MCAC branded merchandise sold through TeamWorld dedicated merchandising website. Steve Casey also maintains stock of polos and beanies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Middlesex County Automobile Club (MCAC) is a members' motorsport club founded in 1905 that organizes competitive car-related events throughout the year, including Rallying, Racing, Sprinting, and Karting, plus AutoSOLO skill events and hill climbs. It sells annual club membership that grants access to a points-based Club Championship, marshalling opportunities, and member events, and also retails MCAC-branded merchandise.

Product overview

Gerrards Cross Sports Club (Middlesex County Automobile Club) is a motorsport club founded in 1905 offering a unified portfolio of member services organized around competitive motorsport activities. The core offerings include the MCAC Club Championship (an annual points-based competition), club membership (providing access to all events), and diverse event types (AutoSOLO skill competitions, rally events, and historical hill climbs). Supplementary offerings include merchandise, club magazines/annual reviews, and a member articles platform for sharing motorsport experiences. The club operates through partnerships with organizations including Anglia Motorsport Club, the British Motorsport Marshals Club, and various regional motor clubs, while maintaining affiliation with Motor Sports Association and multiple regional motor club associations.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Anglia Motor Sport Club (AMSC)coreStrategic or Co-development Partner · 1 September 2016MCAC joined AMSC in September 2016. AMSC is an umbrella club formed to combat decline of grass roots motor sport in East Anglia. AMSC has no individual members, only member clubs whose members can compete in each other's events. Founded in 2013 by 7 founding clubs including Cambridge Car Club, Chelmsford MC, Eastern Counties MC, Falcon MC, King's Lynn MC, Sporting Car Club of Norfolk, West Suffolk MC. Wickford Auto Club joined Feb 2014.
• TeamWorldminorChannel Partner/ Reseller/ DistributorDedicated merchandising partner providing MCAC branded merchandise through teamworld.co.uk/mcac. Allows members to purchase branded items with delivery.
• British Motorsport Marshals ClubminorStrategic or Co-development PartnerMCAC's Chief Marshal advises of forthcoming events and coordinates marshalling. Members who marshal on 3+ MCAC events get free membership.
• Motor Sports Association (MSA)coreStrategic or Co-development PartnerMCAC is affiliated to The Motor Sports Association, the governing body for UK motorsport. This affiliation enables the club to organize competitive motorsport events.
• London Counties Association of Motor ClubsminorStrategic or Co-development PartnerMember of London Counties Association of Motor Clubs, enabling cross-club event participation.
• Association of Central Southern Motor ClubsminorStrategic or Co-development PartnerMember association enabling participation in events organized by member clubs in central southern England.
• Association of Eastern Motor ClubsminorStrategic or Co-development PartnerMember association covering eastern England motorsport clubs.
• Welsh Association of Motor ClubsminorStrategic or Co-development PartnerMember association enabling participation in Welsh motorsport events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Motorsport UK: The national governing body for motorsport in the UK (formerly MSA/RMSA), with which MCAC is affiliated. Comparable as the broader umbrella organizing and sanctioning motorsport across the country, though at a fundamentally different organizational scale and remit.

Direct peers

• Rolls-Royce Enthusiasts' Club: UK historic car club founded in 1957 offering events, technical advice, and a member community for Rolls-Royce and Bentley enthusiasts. Comparable as a long-standing UK membership car club running events and competitions.
• Bugatti Owners' Club: Historic UK-based club for Bugatti owners and enthusiasts, organizing motorsport and social events. Comparable to MCAC as a heritage motorsport membership club with multi-decade operating history.
• MG Car Club: One of the UK's largest single-marque car clubs, organizing motorsport events, sprints, races, and social activities for MG owners. Comparable to MCAC as a UK motorsport membership club running a diverse events calendar.
• Aston Martin Owners Club: Long-established UK-based owners and motorsport club for Aston Martin enthusiasts, organizing rallies, races, sprints, concours and social events. Direct peer to MCAC in terms of multi-discipline motorsport events for a member community.
• Bentley Drivers Club: UK-based marque-specific motorsport and social club for Bentley owners, organizing driving events, concours, and motorsport competitions. Comparable to MCAC's membership-driven motorsport event model, though brand-specific.
• Porsche Club Great Britain: UK Porsche owners and motorsport club organizing driving events, sprints, track days, and social activities. Comparable to MCAC in the membership-club motorsport event organizer model, though with a more digitally mature platform.
• Vintage Sports-Car Club (VSCC): Historic UK motorsport club founded in 1934 that organizes vintage car competitions including hill climbs, sprints, trials, and races for pre-war and historic vehicles. Directly comparable to MCAC as a membership motorsport club running multiple event disciplines and championships.
• British Racing Drivers' Club (BRDC): UK-based membership motorsport club founded in 1928 that organizes motorsport events, manages Silverstone circuit, and supports British racing drivers. Comparable to MCAC as a peer motorsport membership club with event organization and championship structures, though larger scale and more focused on professional racing.
• Cambridge Car Club: One of the seven founding clubs of the AMSC umbrella that MCAC joined in 2016. Directly comparable as a regional UK motorsport club organizing rallies, sprints, and other motorsport events for its membership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gerrards-cross-sports-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerrards Cross Sports Club