McFadden Benefits, Pension & Wellness

Name

McFadden Benefits, Pension & Wellness

Legal name

McFadden Benefits & Pension

Website

https://mcfaddenbenefits.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Employee Benefits and Pension Advisory Services

SIC

Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Employer Wellness & Population Health Programs (HLAEAAAH)

Keywords

• Employee benefits advisory
• Pension plan consulting
• Workplace wellness programs
• Group insurance advisory
• Retirement plan advisory

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Benefits Advisory Services: Professional advisory fees for helping employers with design, implementation, and management of employee benefits programs. Revenue appears to come from consulting fees for plan pricing review, self-insured contracts (ASO), benchmarking, and ongoing management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

McFadden Benefits, Pension & Wellness is an advisory firm that helps Canadian employers with the design, implementation, and management of their employee benefits, pension, and workplace wellness programs. The firm operates on three integrated service pillars: Benefits Advisory (plan pricing review, self-insured contracts/ASO, EFAP, healthcare and lifestyle spending accounts, benchmarking), Pension Advisory (DPSP, DC Pension, RRSP, TFSA, investment reviews, pension committee governance, fee reviews), and Workplace Wellness (mental health strategy, ergonomic assessments, fitness and sleep initiatives, virtual medicine, wellness spending accounts). Service is delivered directly to employer clients via a team of advisors based in Winnipeg and Saskatoon.

Product overview

McFadden Benefits, Pension & Wellness operates as a unified advisory firm offering three integrated core service pillars: Benefits Advisory, Pension Advisory, and Workplace Wellness. These services work together to help employers design, implement, and manage comprehensive employee protection and wellbeing programs. The Benefits Advisory covers plan design, pricing, and administration; the Pension Advisory handles retirement planning and governance; and the Workplace Wellness pillar provides custom wellness programming and mental health support—all coordinated under a single advisory relationship.

Differentiator

Problem solved

Functional benefit

Products and services

• Benefits Advisory Comprehensive employee benefits advisory services including plan pricing review, self-insured contracts (ASO), Employee & Family Assistance Programs (EFAP), healthcare and lifestyle spending accounts, and market benchmarking for Canadian employer clients.
• Pension Advisory Retirement planning and pension advisory services covering DPSP, DC Pension, RRSP, TFSA products, investment reviews, pension committee governance, fee reviews, and employee education sessions for Canadian employers.
• Workplace Wellness Customized workplace wellness programs including annual wellness planning, mental health strategy, ergonomic assessments, fitness and sleep wellness initiatives, preferred pharmacy solutions, virtual medicine, critical illness coverage, and wellness spending accounts for employer clients.

Quantifiable outcome

• Secure the best pricing in the market for benefits plans
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Ducks Unlimited CanadacoreStrategic or Co-development Partner · 1 January 2015Co-founded Ride to the Lake, an annual 220km cycling fundraiser from Winnipeg to Kenora. Event is DUC's largest single fundraiser nationally, raising over $2.7 million for wetland conservation. Partnership represents shared values around health (active outdoors) and environment (wetlands).
• Max-BenefitmajorGTM or Marketing PartnerPresenting sponsor for XPO employer-focused event. Max-Benefit provides sponsorship support for the transformational employer event.
• Canada LifemajorGTM or Marketing PartnerAwesome sponsor for XPO event and partner in supporting company events. Brad Fedorchuk, EVP Group Customer at Canada Life, commented on the alignment between the Ride to the Lake event (health and environment) and company values.
• Qualico DevelopmentsmajorGTM or Marketing PartnerSponsors Ride to the Lake event. Hosting location for Ride to the Lake departure point at Qualico Developments HQ in Winnipeg. Kevin Van, President, cited natural fit due to company's work maintaining wetlands.
• LifeworksminorGTM or Marketing PartnerEpic sponsor for XPO employer event.
• EHN CanadacoreStrategic or Co-development PartnerImplemented EHN Mental Health Connect program for TDG client to support team mental health well-being while managing benefit costs effectively.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aon (Canada): Global professional services firm with a major Canadian group benefits and health practice. Competes for mid-market and enterprise benefits advisory mandates with broader actuarial, analytics, and international capabilities.
• Manulife Financial (Group Benefits): Major Canadian life and health insurer with significant group benefits business. Competes with McFadden's clients on plan design and pricing, and competes with McFadden indirectly via captive brokerage arms.
• Sun Life Financial (Group Benefits): One of Canada's largest group benefits insurers and a direct competitor/partner in the employer benefits ecosystem. While primarily an insurer, it offers group benefits advisory-adjacent services to large Canadian employers.
• Marsh Canada: Global insurance broker and risk advisor with Canadian operations across group benefits, retirement, and wellness. Direct competitor for mid-market and enterprise employer mandates.
• Morneau Shepell (now TELUS Health): Large Canadian benefits, pension, and employee wellness firm (acquired by TELUS Health). Comparable across all three of McFadden's service pillars but operates at significantly larger scale with proprietary technology and clinical capabilities.
• WTW (Willis Towers Watson, Canada): Global advisory, brokerage, and solutions firm with significant Canadian benefits and pension consulting practice. Competes for larger employer mandates requiring actuarial and international capabilities.
• Hub International: Major North American insurance brokerage with substantial Canadian operations. Offers group benefits advisory and brokerage to mid-market and enterprise employers, competing for the same RFPs McFadden targets.

Direct peers

• GroupHEALTH Benefit Solutions: Canadian employee benefits provider offering group benefits advisory, administration, and wellness programs to employers across Canada. Directly comparable in customer base, service model, and Canadian mid-market focus.
• People Corporation: Canadian provider of group benefits, group retirement, wellness, and human resource consulting services to employers. Closely comparable three-pillar model (benefits, retirement, wellness) and target market.

Regional players

• Desjardins Insurance: Quebec-headquartered insurance and financial services cooperative with a group benefits line. Comparable in employer benefits focus but primarily serves Quebec and Eastern Canadian markets not covered by McFadden.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcfadden-benefits

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McFadden Benefits, Pension & Wellness