MCG Cranes

What MCG Cranes does

MCG Cranes is an Australian family-owned crane rental and lifting solutions company headquartered in Thomastown, Victoria. Founded in 2006, it has grown from a single mobile crane to one of Victoria's largest crane operators, operating a fleet of over 40 electric-powered tower cranes (including Luffing and Hammerhead varieties) and mobile cranes ranging from 3 tonnes to 350 tonnes, complemented by mini crawlers, diesel generators under the MCG Power brand, and a dedicated heavy haulage fleet. The company serves construction companies across four primary segments: federal infrastructure, highrise construction (its primary segment), industrial construction, and small domestic projects, with operational reach spanning Victoria from Yea to Barwon Heads.

The company's underlying technology base is its fleet of modern lifting equipment from manufacturers including JOST, Maeda, KATO, Franna, Liebherr, Grove, and Sumitomo. The electric-powered tower crane fleet is positioned as a cheaper, more efficient, and quieter alternative to diesel-powered equipment while maintaining heavy load capacities. Supporting the equipment is an in-house engineering department and workshop that designs and fabricates custom cantilevering grillages for tower cranes, conducts CAD lift study assessments, and supports onsite boilermaker work — eliminating outsourcing and enabling a one-stop-shop delivery model.

MCG generates revenue primarily through project-based equipment hire (tower cranes, mobile cranes, mini crawlers, generators), supplemented by professional services including crane erection/climbing/disassembly, precast panel erection, custom grillage fabrication, and skilled labor provision (gold card riggers, dogmen, crane operators). Pricing is quote-based with no public tiers, reflecting the custom nature of each engagement. GTM is sales-led and relationship-based, with customer acquisition driven by direct phone, email, and online contact-form inquiries, supported by a project gallery on the company website. The business is founder-controlled with no disclosed external institutional investment.

Name

MCG Cranes

Legal name

Martin Cicerale Group Pty Ltd ATF Martin Cicerale Group Business Trust

Website

https://mcgcranes.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

MCG Cranes is an Australian family-owned crane rental and lifting solutions company operating one of Victoria's largest fleets of electric tower cranes and mobile cranes, serving construction firms across federal infrastructure, highrise, industrial, and domestic projects with integrated engineering and haulage services.

Ownership category

akta.pro rank

Product category

Crane Rental and Lifting Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Tower Cranes (IMAHAJAB), Mobile & Crawler Cranes (IMAHAJAA), Cranes, Hoists & Overhead Material Handling (Industrial) (IMAHABAE)

Keywords

• Tower crane hire
• Mobile crane rental
• Lifting solutions
• Crane erection services
• Heavy haulage transport

Headquarters

HQ city

Thomastown

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Revenue model

1. Crane Hire Services: Rental of tower cranes, mobile cranes, and mini crawlers to construction companies. Services range from short-term project hire to long-term contracts. Fleet includes over 30 tower cranes and mobile cranes from 3t to 350t capacity.
2. Engineering and Specialized Services: Design and fabrication of supporting cantilevering grillages for tower cranes, detailed planning and CAD lift study assessment service, tower crane erection, climbing and disassembly services, and onsite boilermaker services.
3. Generator Hire: MCG Power provides diesel generators (150 kVA to 500 kVA) for short-term or long-term hire including power for tower cranes, personnel hoists and material hoists, with installation, servicing and power supply planning.
4. Heavy Haulage: Dedicated trucks and trailers for transporting counterweight for mobile cranes and oversize loads, with 24/7 service and vehicle tracking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MCG Cranes rents tower cranes, mobile cranes, mini crawlers and diesel generators (MCG Power) to construction companies across Victoria, supported by skilled riggers, crane operators, dogmen and onsite boilermakers. It additionally provides tower crane erection, climbing and disassembly, precast panel erection, CAD lift study assessment, and custom design and fabrication of cantilevering grillages through its in-house engineering and workshop teams. A dedicated heavy haulage fleet transports counterweights and oversize loads with 24/7 tracking.

Product overview

MCG Cranes is a Melbourne-based, Australian family-owned crane rental and lifting solutions company offering a comprehensive portfolio of equipment and services. The core equipment offerings include Tower Cranes (over 30 units including Luffing and Hammerhead varieties from brands like JOST JL516), Mobile Cranes (ranging from 3t to 350t from manufacturers including Maeda, KATO, Franna, Liebherr, Grove, and Sumitomo), Mini Crawlers (compact 3t units for tight spaces), Generators under the MCG Power division (150-500 kVA diesel generators from Caterpillar, Cummins, EG Wilson, and John Deere), and Heavy Haulage transport services. These equipment offerings are complemented by professional services including tower crane erection, climbing and disassembly, precast panel erection, CAD lift study assessments, custom grillage design and fabrication, and skilled labor provision (riggers, dogmen, crane operators, boilermakers). The company operates from a state-of-the-art depot in Thomastown, Victoria.

Differentiator

Problem solved

Functional benefit

Brands

• MCG Power: Diesel generators available for long or short term hire. From 150 kva to 500kva, supplying power for tower cranes, personal hoists and material hoists.

Products and services

• Tower Cranes Modern fleet of over 30 tower cranes in Luffing and Hammerhead varieties, used for highrise construction projects. Capacities range from 2.7t at 75m to 24t maximum capacity, including JOST 516 Luffer units. For construction companies needing heavy-lift capacity on highrise builds.
• Mobile Cranes Diverse fleet of mobile cranes ranging from 3 tonne to 350 tonne capacity, including brands such as Maeda, KATO, Franna, Liebherr, Grove, and Sumitomo, available for various lifting needs across construction projects.
• Mini Crawlers Compact 3-tonne crawler cranes (models MC-354C and MC-355HC) designed for tight spaces and lighter lifts such as glass installation, cladding, or work inside existing buildings.
• MCG Power Generators Diesel generators available for long-term or short-term hire ranging from 150 kVA to 500 kVA, powering tower cranes, personnel hoists, and material hoists on construction sites. Includes installation, servicing and power supply planning under the MCG Power sub-brand.
• Heavy Haulage Fleet of trucks and trailers including Scania semi-trailers, heavy tray trucks, and medium tray trucks for transporting counterweights, oversize loads, and crane equipment with 24/7 tracking.
• Crane Erection and Climbing Services Professional tower crane erection, climbing, and disassembly services provided throughout all phases of construction projects from initial planning to final removal, for construction firms deploying tower cranes on their sites.
• Precast Panel Erection Specialized erection services for precast concrete panels in highrise and commercial construction projects.
• CAD Lift Study Assessment Detailed planning and accurate CAD lift study assessment service for complex lifting operations, helping clients plan and execute challenging lifts.
• Design and Fabrication of Cantilevering Grillages Custom design and fabrication of supporting cantilevering grillages for tower cranes, provided through the company's in-house engineering and workshop teams to support safe tower crane installation.
• Riggers, Dogmen, and Crane Operators Supply of gold card riggers, dogmen, and crane operators for tower crane operations, providing skilled personnel for lifting projects.
• Onsite Boilermakers Onsite boilermaker services supporting fabrication and installation needs during construction projects, including crane base, grillage and structural steel work.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coates Hire: Australia's largest equipment rental operator (KKR-owned), offering cranes alongside a much broader equipment catalog. Operates nationally across construction, mining, and industrial sectors, competing with MCG for tower crane and mobile crane contracts in Victoria.
• Kennards Hire: Family-owned Australian equipment rental network with a broad portfolio of construction and industrial equipment. Has a crane division competing with MCG on lifting solutions, though not its sole focus.
• Tutt Bryant Hire: Australian heavy equipment rental and sales business with crane capabilities (Tadano, Manitowoc dealerships). Competes with MCG in mobile and crawler crane hire across industrial and construction projects.

Direct peers

• Allcrane Sales & Service: Australian crane supplier and hirer focused on mobile cranes and industrial lifting. Comparable in service offering to MCG's mobile crane and mini crawler hire business.
• Boom Logistics: ASX-listed Australian crane and lifting solutions provider with national reach in tower cranes, mobile cranes, and specialized lifting. Direct competitor to MCG in Victorian highrise and infrastructure projects, though operating at a larger national scale.
• Max Cranes: Australian crane hire company operating mobile and crawler cranes across multiple states. Direct competitor in mobile crane capacity ranges that overlap with MCG's 3t-350t fleet.

Others

• Tadano Demag: Global crane manufacturer whose equipment is used across the crane rental industry including Australia. Comparable as an OEM and ecosystem participant relevant to fleet composition and competitive positioning.
• Liebherr-Australia: Manufacturer and distributor of Liebherr tower cranes and mobile cranes used in MCG's fleet. Comparable as an industry ecosystem participant and supplier (and competitor-owned dealer of new equipment) rather than a direct rental competitor.

Regional players

• Hirepool: New Zealand-based equipment rental company (with Australian operations) offering cranes, access equipment, and general hire. Comparable business model in crane and construction equipment rental, though primarily serving the NZ market.
• United Equipment: Crane and heavy haulage provider primarily serving Western Australia and other states. Comparable fleet and service offering (mobile cranes, transport, rigging) but geographically focused away from MCG's Victorian base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mcg-cranes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCG Cranes