McGeown Estate Agents

What McGeown Estate Agents does

McGeown Estate Agents is a privately held, founder-owned residential estate agency founded in 2001 by Danny McGeown and headquartered in a single office at 437 Lisburn Road, Belfast, Northern Ireland. The firm provides residential property sales, lettings, and ongoing property management services to individual buyers, sellers, landlords, tenants, and a smaller corporate-lettings segment within the Belfast and greater Northern Ireland market, with a complementary international referral service for Costa del Sol properties via SC Marbella and a New Homes sub-brand covering multiple named Belfast-area developments.

The underlying technology is a conventional estate-agency stack: a company website with property search, registered-user email alerts, an online rental application, and a mortgage calculator; third-party distribution on PropertyPal and PropertyNews; a Fixflo-powered tenant repair-reporting portal; and a Qubes landlord management portal. No AI/ML capabilities, proprietary platform, or developer-facing API is described; the firm is GDPR-compliant in its data-handling disclosures.

The business model is commission-based on sales transactions, recurring management fees on rental properties, and free valuations used as lead generation. The team is small (~10 employees, with six named agents including the founder), and there is no external funding, parent company, or M&A activity documented. Customer revenue is highly distributed across individual residential clients, yielding low account concentration but inherent exposure to Northern Ireland housing-market volume cycles.

Name

McGeown Estate Agents

Legal name

McGeown Estate Agents

Website

https://mcgeowns.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

McGeown Estate Agents is a privately held Belfast estate agency founded in 2001, offering residential property sales, lettings, and property management to individual buyers, sellers, landlords, and tenants in Northern Ireland.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential property sales
• Property lettings services
• Property management
• Estate agency Belfast
• Tenant placement

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales transactions. Agents guide clients through pricing, viewings, offers, negotiation, and completion.
2. Lettings Management: Comprehensive property management services for landlords including tenant finding, rent collection, and maintenance coordination. Also earns commission on rental transactions.
3. Property Valuations: Free property valuation services to generate sales and rental listings. Used as a lead generation tool for the sales and lettings business.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

McGeown Estate Agents is a Belfast-based residential estate agency providing property sales, lettings, and management services in Belfast and greater Northern Ireland. Core services include pricing and marketing of homes, arranging and conducting viewings, negotiating offers, guiding clients through sales completion, sourcing tenants, and providing ongoing landlord property management with rent collection, maintenance coordination, and regulatory compliance.

Product overview

McGeown Estate Agents operates as a traditional estate agency offering a unified portfolio of residential property services centred on sales, lettings, and management. The core offering comprises Property Sales and Property Lettings as the primary service lines, supported by a Property Management module for landlord clients. Additional value-added services include a Valuation Request tool, an online Rental Application processing system, and Email Alerts for registered users. The agency also maintains a New Homes sub-brand covering new build developments (The Residences at Kings Hall, Hydepark Gate, Black Quarter Meadow, Kings Hall Mews), and an international Costa del Sol property service via SC Marbella. Supporting infrastructure includes a property search portal, mortgage calculator, tenant repair reporting via Fixflo, and a landlord management portal via Qubes. Together these form a traditional agency service model rather than a unified SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Full residential property sales service for homeowners in Belfast, covering valuations, professional marketing, photography, viewings, offer negotiation, and transaction completion support.
• Property Lettings Residential property rental service for landlords covering tenant sourcing, accompanied viewings, tenancy agreements, deposit management, and ongoing tenancy support, including dedicated corporate lettings for multi-national employers and local businesses housing employees.
• Property Management Comprehensive property management service for landlords handling tenant relations, rent collection, maintenance coordination, regulatory compliance, financial reporting via the Qubes landlord portal, and tenant repair reporting via Fixflo.
• New Homes Sales New build property sales service covering Belfast-area development projects including The Residences at Kings Hall, Hydepark Gate, Black Quarter Meadow, and Kings Hall Mews.
• Costa del Sol Property International property sales service for new-build properties on the Costa del Sol in Spain, facilitated through a partnership with SC Marbella.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Purplebricks: Online/hybrid estate agency model offering lower-fee residential sales. Represents the disruptive alternative to traditional local agencies like McGeown, putting pressure on commission rates and the standard high-street model.

Broad incumbents

• Knight Frank: Global residential and commercial real estate agency with UK presence. Comparable for high-value Belfast residential mandates and developer/new-build sales, though much broader and more international.
• Countrywide: Major UK residential estate agency group with multiple high-street brands. Comparable in transactional residential services but at a significantly larger scale than McGeown's single-office operation.
• Foxtons: Large UK residential estate agency brand with a sales-led, branch-network model. Comparable in core service offering (residential sales, lettings, management) but operating at substantially larger scale and geographic reach.
• Reeds Rains: UK-wide estate agency chain with Northern Ireland presence offering residential sales and lettings. Comparable as a competing service channel but operating at national scale and brand spend well beyond McGeown's local footprint.
• Savills: Global real estate services firm with UK residential agency capabilities. Overlaps with McGeown's premium Belfast listings (e.g., upper end of the £1m+ market) but operates across a much broader portfolio and geographies.

Direct peers

• Brian A. Scott & Co: Belfast-based chartered estate agency serving residential sales and lettings in Northern Ireland. Mirrors McGeown's traditional full-service agency model within the same geographic market.
• Templeton Robinson: Long-established Belfast residential estate agency operating in South Belfast with sales, lettings, and management services. Comparable to McGeown in size, geography, and full-service residential offering.
• Fetherstons: Belfast residential estate agency with sales, lettings, and property management across Northern Ireland. Closely comparable to McGeown in operating model and submarket focus.
• Simon Brien Residential: Belfast-based residential estate agency offering sales, lettings, and property management across Northern Ireland. Direct competitor to McGeown in the same South Belfast / greater Belfast catchment with similar service mix and pricing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/McGeownEstate
• Facebookfacebook.com/mcgeownbelfast
• LinkedInlinkedin.com/company/mcgeown-estate-agents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGeown Estate Agents