McKenzie Feed and Pet Supplies

What McKenzie Feed and Pet Supplies does

McKenzie Feed and Pet Supplies is a single-location, family-owned independent retail store operating in Springfield, Oregon since April 2004. The company sells pet feeds, toys, treats, and nutritional aids for dogs, cats, other pets, livestock, and horses, with a product assortment curated by staff for quality and value. It serves two primary customer segments: pet owners (dogs and cats) and livestock and equine owners in the surrounding trade area, with no wholesale, B2B, or online transactional channel. The sole distribution channels are a physical storefront at 4441 Main Street and a curbside pickup service (phone 541-726-2951, text 541-799-5399); orders are taken by phone, text, or in person and fulfilled at the vehicle or counter.

The business model is traditional point-of-sale retail with one-time individual transactions; no subscription, loyalty, or contract revenue is disclosed. The store differentiates through personalized customer service, an "Itchy Dog Solutions" consultation program led by pet-owning staff, and evening educational seminars featuring veterinarians and industry guests. Marketing is community-based — Facebook, local events, athletic events, and word-of-mouth — with no paid digital advertising or e-commerce infrastructure. The underlying technology is described as standard point-of-sale and inventory management with no proprietary systems, no e-commerce platform, and no AI/ML capabilities. The company employs approximately 6 people and reports no external funding, parent company, or institutional investors; ownership rests with the founding family.

Name

McKenzie Feed and Pet Supplies

Legal name

McKenzie Feed & Pet Supplies

Website

https://mckenziefeed.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

McKenzie Feed and Pet Supplies is a family-owned independent retail store in Springfield, Oregon, founded in 2004, selling feeds, toys, treats, and nutritional aids to local dog, cat, pet, livestock, and equine owners through a single storefront and curbside pickup service.

Ownership category

akta.pro rank

Product category

Pet and Livestock Supply Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

akta.pro secondary industries

Pet Toys & Enrichment Retail (CRALAHAE), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Pet Treats & Chews (AFADAFAF)

Keywords

• Pet supplies retail
• Livestock and equine feed
• Pet food and treats
• Pet toys and chews
• Pet nutritional aids

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Product Sales: Traditional retail revenue from selling pet feeds, toys, treats, nutritional aids, and related products to consumers at the physical storefront and through curbside orders. Revenue is generated through individual point-of-sale transactions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

McKenzie Feed and Pet Supplies is a single-location, family-owned retail store in Springfield, Oregon that sells feeds, toys, treats, and nutritional aids for dogs, cats, pets, livestock, and horses. Around its retail assortment it offers a curbside pickup service (phone/text ordering), an in-store "Itchy Dog" consultation program, and recurring evening educational seminars featuring veterinarians. All products are hand-selected for quality and value by pet-owning staff, with a satisfaction-guaranteed returns policy.

Product overview

McKenzie Feed & Pet Supplies is a single-location, family-owned retail store offering a curated selection of pet supplies. The core offering centers on feeds, toys, treats, and nutritional aids for dogs, cats, livestock, and horses. The store differentiates through specialized services including an Itchy Dog Solutions program with in-store consultations, curbside pickup service, and evening educational seminars featuring veterinarians. All products are hand-selected for quality and value, with staff providing personalized recommendations based on their own experience as pet owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Feeds and Nutritional Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Regional players

• CountryMax: Regional farm and pet retailer in the Northeast US carrying pet food, livestock feed, and equine supplies. Comparable assortment and rural/semi-rural customer profile though in a different geography.
• Wilco: Oregon-based farm store cooperative carrying pet food, livestock feed, and equine supplies across multiple PNW locations. Comparable operating geography and customer overlap in the same Springfield-area market.
• Murdock's Ranch & Home Supply: Regional ranch and home retailer in the Pacific Northwest/Mountain West carrying livestock, equine, pet feed, and supplies. Comparable mix of livestock and pet products with regional rather than local focus.
• Coastal Farm & Ranch: Pacific Northwest regional farm and ranch retailer with strong presence in Oregon and Washington selling pet, livestock, and equine feed and supplies. Closest geographic and assortment peer to McKenzie's livestock/equine segment.

Direct peers

• Kriser's Natural Pet: Independently positioned pet retail chain focused on natural pet food and supplies with staff-led consultation and curated assortment. Comparable to McKenzie on the curated, expert-staffed independent pet retail model.
• Hollywood Feed: Multi-state independent pet store chain offering curated pet food, treats, toys, and supplies with strong local community engagement and knowledgeable staff. Closest comparable to McKenzie on independent, service-led pet retail positioning.

Broad incumbents

• Petco: National pet retailer carrying pet food, supplies, toys, and basic grooming. Comparable on assortment breadth; competes for the same dog and cat owner customers but with a corporate, standardized service model rather than local-expert positioning.
• Chewy: Online-first pet supplies retailer with subscription autoship and broad assortment. Directly competes for replenishment purchases (food, treats, OTC) with McKenzie's customers but lacks the in-person consultation and curbside/local pickup model.
• PetSmart: National big-box pet retail chain selling food, toys, treats, and supplies across all categories. Overlaps broadly with McKenzie's assortment at much larger scale, but lacks the local Springfield community anchor and specialty consultation positioning.
• Tractor Supply Co. National rural-lifestyle retailer carrying pet, livestock, and equine feed alongside farm supplies. Directly comparable on the livestock/equine feed segment that distinguishes McKenzie, though operating at massive scale with a different go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mckenzie-feed-and-pet-supplies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McKenzie Feed and Pet Supplies