MONTGOMERY'S CARPETSPLUS, INC.

What MONTGOMERY'S CARPETSPLUS, INC. does

Montgomery's CarpetsPlus, Inc. is a privately held, independent flooring retailer operating a single retail showroom at 825 E Venice Ave, Venice, Florida. The company sells carpet, hardwood, laminate, luxury vinyl (LVP/LVT), tile, bamboo, and area rugs, distributing both its own CarpetsPlus COLORTILE private-label product lines and third-party national brands including Shaw, Mohawk, Mannington, Daltile, and Trends. It serves residential homeowners (with some commercial exposure) across Venice, Sarasota County, and Charlotte County through direct-to-consumer showroom traffic supplemented by a mobile Shop-At-Home service that brings samples to customers' residences. The company is part of the multi-dealer CarpetsPlus COLORTILE national flooring alliance, which provides brand identity, sourcing, and product assortment but does not constitute formal ownership or capital affiliation.

The company's technology stack is conventional small-business retail: a content-rich website with product collections, inspiration galleries, and a LookBook feature, augmented by a Roomvo third-party room visualization integration that lets customers preview products in their own rooms. There is no proprietary software, no developer-facing API, no mobile application, and no in-house AI or ML capability. Operations are run from a single physical site with a reported headcount of five employees, supported by a trained installation and cleaning crew that is deployed for customer projects.

Revenue is generated across four streams: one-time retail flooring product sales, professional installation services performed by trained crews, professional cleaning services (carpet, tile and grout, upholstery, area rug, hard floor, window, and pressure washing), and transaction-fee financing facilitated through a Wells Fargo-issued CarpetsPlus COLORTILE credit card offering 12-month promotional financing at 28.99% APR. Pricing is not publicly disclosed; in-home measurement and estimates are provided free of charge, and marketing is driven by the company website, content/blog, Facebook presence, and Venice Area Chamber of Commerce participation. No revenue figures, funding events, or institutional ownership are disclosed in the source material.

Name

MONTGOMERY'S CARPETSPLUS, INC.

Legal name

Montgomery's CarpetsPlus COLORTILE, Venice, FL

Website

https://mcpcolortile.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held Venice, FL flooring retailer operating a single showroom, selling CarpetsPlus COLORTILE and third-party brand flooring alongside installation, design consultation, cleaning, shop-at-home, and Wells Fargo financing services to residential homeowners in Sarasota and Charlotte counties.

Ownership category

akta.pro rank

Product category

Flooring Retail

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Flooring retail
• Carpet sales
• Residential flooring
• Flooring installation
• Home renovation supplies

Headquarters

HQ city

Venice

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Retail sales of flooring materials including carpet, hardwood, laminate, luxury vinyl, tile, bamboo, and area rugs from various brands including Shaw, Mohawk, Mannington, Daltile, and CarpetsPlus COLORTILE house brands.
2. Flooring Installation Services: Professional flooring installation services performed by trained installation crews with years of experience. Installation is offered for all flooring products sold.
3. Cleaning Services: Professional floor cleaning services including carpet cleaning, tile and grout cleaning, upholstery cleaning, area rug cleaning, hard floor cleaning, window cleaning, and residential/commercial pressure washing.
4. Financing Services: In-house financing through Wells Fargo Bank N.A. offering CarpetsPlus COLORTILE credit card with promotional financing for 12 months with approved credit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Montgomery's CarpetsPlus is a flooring retail showroom that sells carpet, hardwood, laminate, luxury vinyl (LVP/LVT), tile and stone, bamboo, and area rugs from its own CarpetsPlus COLORTILE house brand and third-party brands such as Shaw, Mohawk, Mannington, and Daltile. The retailer complements product sales with professional flooring installation, design consultation, free in-home estimates, carpet binding, cleaning services, and Wells Fargo-backed promotional financing for residential customers in the Venice, FL area.

Product overview

Montgomery's CarpetsPlus COLORTILE is a flooring retail showroom offering a comprehensive selection of flooring products including carpet, hardwood, laminate, luxury vinyl (LVP/LVT), tile, stone, bamboo, and area rugs. The company operates its own proprietary CarpetsPlus COLORTILE brand alongside featured third-party brands including Shaw, Mohawk, Mannington, Daltile, and many others. The product portfolio is complemented by services including professional installation, design consultation, carpet binding, in-home estimates, cleaning services, financing options, and a Roomvo-powered room visualization tool. The company serves residential and commercial customers in Venice, FL and surrounding areas including Sarasota County and Charlotte County.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Flooring Soft flooring product that adds warmth and slip-resistance to homes; available from CarpetsPlus COLORTILE, Shaw, and Mohawk brand names. Sold to residential homeowners through the Venice, FL showroom and shop-at-home service.
• Hardwood Flooring Durable, easy-to-maintain hardwood flooring that can add resale value; offered from CarpetsPlus COLORTILE and Trends brands for residential customers.
• Laminate Flooring Stylish, low-maintenance laminate flooring resistant to spills, stains, and scratches; offered from CarpetsPlus COLORTILE and Mannington brands.
• Luxury Vinyl Flooring (LVP/LVT) Attractive, high-performing luxury vinyl plank and tile flooring that emulates hardwood or natural stone at a lower cost; offered from CarpetsPlus COLORTILE and Mannington.
• Tile and Stone Flooring Durable, customizable tile and stone flooring resistant to spills and stains; offered from CarpetsPlus COLORTILE and Daltile brands.
• Bamboo Flooring Selection of bamboo flooring offered to meet residential flooring needs.
• Area Rugs Budget-friendly, trendy, easy-to-maintain area rugs, including custom area rugs, plus area rug pads.
• CarpetsPlus COLORTILE House Brand Flooring Proprietary CarpetsPlus COLORTILE branded carpet, hardwood, laminate, and luxury vinyl flooring lines (Ultra HD Signature, Waterproof Flooring Destination LVP, HD Lux Vinyl, Pro Lux Vinyl Plank, Select LV Flooring) sold exclusively through CarpetsPlus COLORTILE dealers.
• Professional Flooring Installation Complete installation of any flooring purchased from the showroom, performed by trained in-house installation crews with years of experience.
• Free In-Home Estimate Free on-site measurement and flooring estimate provided at the customer's home on a schedule that fits the customer.
• Design Consultation One-on-one guidance from industry-trained experts who walk customers through product choices with examples for significant home projects and remodels.
• Carpet Binding Binding of carpet remnants along the edges to create custom area rugs, runners, and mats.
• Shop At Home Service Mobile sales service that brings flooring samples and products directly to the customer's home, scheduled online.
• Cleaning Services Professional floor cleaning for residential and commercial customers including carpet cleaning, tile and grout cleaning, upholstery cleaning, area rug cleaning, hard floor cleaning, window cleaning, and pressure washing, using state-of-the-art equipment.
• Flooring Financing (CarpetsPlus COLORTILE Credit Card via Wells Fargo) Wells Fargo Bank, N.A.-issued CarpetsPlus COLORTILE credit card offering 12-month promotional financing with approved credit, no annual fees, and quick credit decisions. APR for new-account purchases is 28.99%.
• Room Visualizer Tool (Roomvo) Third-party Roomvo-powered visualization tool that lets customers upload a photo of a room and preview flooring, countertop, and wall products in their actual space before buying.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Floor & Decor: Large-format specialty flooring retailer with substantially broader assortment, lower unit pricing, and pro-contractor focus — a competitive threat rather than direct competitor but operates in the same residential flooring category.
• LL Flooring (formerly Lumber Liquidators): Specialty flooring retailer offering hardwood, laminate, vinyl, and tile with both showroom and online ordering; competes for the same value-oriented residential renovation customer as an independent flooring dealer.
• Home Depot: National home improvement retailer with extensive flooring department, installation services, and aggressive pricing — the dominant competitive force for any independent flooring showroom in residential markets.

Direct peers

• Empire Today: Direct-to-consumer flooring retailer specializing in shop-at-home service with mobile showrooms, offering carpet, hardwood, LVP, and tile — directly competing for the same in-home-appointment customer as Montgomery's Shop-At-Home motion.
• Flooring America: National member-owned flooring retail cooperative offering the same multi-category flooring selection, professional installation, design consultations, and shop-at-home services through independent local dealers.
• Floors To Go: Flooring retailer franchise network providing buying-group scale to independent dealers with a comparable multi-category product offering and direct-to-consumer showroom model.
• The Tile Shop: Specialty flooring retailer focused on tile, stone, and complementary flooring products with showrooms, design consultants, and installation services — directly comparable in product depth and service-based selling model.
• Abbey Carpet & Floor: Flooring retailer cooperative with virtually identical product mix (carpet, hardwood, LVP/LVT, tile) and full-service installation offering, serving residential customers through independently owned local showrooms.
• Carpet One Floor & Home: Cooperative flooring retailer network with the same dealer-aggregation model, multi-brand flooring assortment (carpet, hardwood, LVP, tile), and free in-home estimate + installation service model as Montgomery's CarpetsPlus.

Others

• Modernize (Modern Estimates): Third-party technology partner whose Quote Calculator is embedded on Montgomery's site for online measurement and quoting — representative of the broader ecosystem of lead-generation and estimating tools used by independent flooring dealers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/montgomery's-carpetsplus-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MONTGOMERY'S CARPETSPLUS, INC.