Floors To Go
Floors To Go is a nationwide chain of locally owned flooring showrooms selling carpet, hardwood, laminate, tile, vinyl, rugs, and window fashions to residential homeowners, paired with professional installation and exclusive lifetime-warranty brands.
- Company typePrivate
- Founded1996
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Floors To Go does
Floors To Go is a privately held, nationwide chain of locally owned and operated flooring showrooms headquartered in Houston, Texas, founded in 1996. The company sells carpet, hardwood, laminate, tile and stone, vinyl and resilient flooring, area rugs, and window fashions to residential homeowners, and arranges certified and insured professional installation as part of the purchase. It differentiates through a portfolio of five exclusive sub-brands — Creative Elegance, Designer's Choice, Signature Style, Pet Defense, and Infinity Nylon — that carry proprietary Lifetime Warranties covering stain, soil, and abrasive wear, and through a 60-Day Satisfaction Guarantee that includes labor for hard-surface replacement. Operations span an e-commerce website (with a third-party Roomvo-powered Room Visualizer), physical showroom locations, and in-home design consultations; consumer financing is offered through Service Finance Company (HSC Home Solutions Credit).
Floors To Go firmographics
Firmographics- Name
- Floors To Go
- Legal name
- Floors To Go
- Website
- https://floorstogo.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Floors To Go is a nationwide chain of locally owned flooring showrooms selling carpet, hardwood, laminate, tile, vinyl, rugs, and window fashions to residential homeowners, paired with professional installation and exclusive lifetime-warranty brands.
- Ownership category
- akta.pro rank
Floors To Go industry classification
Industry- Product category
- Residential Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (238330)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where Floors To Go is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Floors To Go business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Flooring Product Sales: Floors To Go generates revenue primarily through the sale of flooring materials including carpet, hardwood, laminate, tile, vinyl, and area rugs. Products are sold through exclusive in-house brands (Creative Elegance, Designer's Choice, Signature Style, Pet Defense, Infinity) as well as third-party manufacturer brands.
- Professional Installation Services: The company coordinates and arranges professional installation services through certified and insured installers. This service is offered as part of the complete purchase experience.
- Financing Services: Flexible financing options are offered through Service Finance Company, LLC (HSC Home Solutions Credit), allowing customers to pay for flooring over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible Financing through Service Finance Company |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Floors To Go product offering
Product offeringCore offering
Floors To Go is a nationwide chain of locally owned and operated flooring showrooms that sells carpet, hardwood, laminate, tile & stone, vinyl & resilient, and area rugs, along with window fashions. The company pairs these products with exclusive sub-brands (Creative Elegance, Designer's Choice, Signature Style, Infinity Nylon, Pet Defense), professional installation services, and flexible financing through Service Finance Company.
Product overview
Floors To Go is a nationwide chain of locally owned and operated flooring showrooms that offers a wide selection of flooring products through national buying power. The core product portfolio includes six main flooring categories: Carpet, Hardwood, Laminate, Tile & Stone, Vinyl & Resilient, and Area Rugs, plus Window Fashions. The company differentiates through five exclusive sub-brands (Creative Elegance, Designer's Choice, Signature Style, Infinity Nylon, and Pet Defense) that span carpet, hardwood, laminate, tile, and vinyl categories and come with Lifetime Warranties. Supporting services include professional installation, flexible financing options, and a Room Visualizer digital tool. Window treatments feature Graber branded products.
Differentiator
Problem solved
Functional benefit
Brands
- Creative Elegance: Exclusive carpet, hardwood, laminate, vinyl, and tile collection featuring velvets, shags, friezes, and cable patterns with lifetime warranty on stain, soil and wear.
- Designer's Choice
- Signature Style
- Pet Defense
- Infinity Nylon
Products and services
- Carpet Flooring Soft flooring product category sold to residential homeowners, offered in texture, Saxony, twist/frieze, cable, loop, and cut & loop constructions made from nylon, polypropylene, polyester, and wool fibers.
- Hardwood Flooring Solid and engineered wood flooring offered in multiple species including oak, maple, ash, tigerwood, Brazilian cherry, and Santos Mahogany, also available in bamboo and cork options, for residential homeowners.
- Laminate Flooring Durable floating floor product replicating the look of hardwood, tile, or stone at lower cost using photographic imaging and embossing for realistic texture, sold to residential customers.
- Tile & Stone Flooring Ceramic, porcelain, granite, marble, glass, and mosaic tile options for floors, walls, and countertops sold to residential customers.
- Vinyl & Resilient Flooring Resilient flooring including sheet vinyl in 6-foot and 12-foot widths and luxury vinyl tile with high-definition imaging and texture mimicking natural materials, sold to residential homeowners.
- Area Rugs Standalone rugs available in traditional, tropical, contemporary, and transitional designs, including brands such as Amer Rugs, Anderson Tuftex, Couristan, Dixie Home, Karastan, Milliken, Nourison Home, Safavieh, and Stanton, for residential customers.
- Window Fashions Window treatment products including aluminum blinds, cellular shades, composite shutters, drapery, exterior solar shades, faux wood blinds, layered shades, natural drapes, natural shades, pleated shades, roller shades, roman shades, sheer shades, sliding panels, solar shades, valances & cornices, vertical blinds, vinyl blinds, wood blinds, and wood shutters, primarily featuring Graber branded products.
- Creative Elegance (Exclusive Carpet) Exclusive carpet brand featuring velvets, shags, friezes, and cable patterns with Lifetime Warranty on stain, soil, and wear, available only through Floors To Go showrooms.
- Designer's Choice (Exclusive Carpet) Exclusive carpet brand offering multiple colors, textures, and patterns backed by Lifetime Warranty on stain, soil, and wear, available only through Floors To Go showrooms.
- Signature Style Carpet Exclusive soft plush carpet that resists mold, mildew, stains, and odors, backed by Lifetime Stain Resistance, Fade Resistance, Pet Stains Resistance, Soil Resistance, Abrasive Wear, 25-Year Texture Retention, and 25-Year Manufacturing Defects warranties.
- Infinity Nylon Carpet Fiber Premium exclusive fiber by Creative Elegance with soft, luxurious, durable styles and super resilience that resumes original shape after deformation, backed by Lifetime Warranty.
- Pet Defense Carpet Nylon carpet designed for pet owners with stain-resistant technology, color-safe and fade-resistant fibers that release pet hair when vacuumed and reduce odors, with Lifetime Limited Warranty for Stain & Soil Resistance and 20-Year Limited Warranty for Abrasive Wear, Texture Retention & Fade Resistance.
- Creative Elegance Hardwood Exclusive hardwood collection combining beauty and durability for busy lifestyles, available only through Floors To Go showrooms.
- Designer's Choice Hardwood Exclusive hardwood collection offering classic and contemporary styles with Lifetime Warranty, available only through Floors To Go showrooms.
- Creative Elegance Laminate Easy to maintain and install exclusive laminate with hand-scraped options for rustic looks, available in an array of colors and styles with Lifetime Warranty, available only through Floors To Go showrooms.
- Designer's Choice Laminate Exclusive laminate collection available in various textures, colors, and patterns with Lifetime Warranty, available only through Floors To Go showrooms.
- Creative Elegance Tile Exclusive tile collection offering a balance of beauty and practicality with a wide array of colors, styles, and patterns, available only through Floors To Go showrooms.
- Creative Elegance Luxury Vinyl Premium exclusive luxury vinyl collection offering stylish and durable options with an array of color choices, available only through Floors To Go showrooms.
- Designer's Choice Luxury Vinyl Premium exclusive luxury vinyl collection with array of color options and unsurpassed style and elegance, available only through Floors To Go showrooms.
- Professional Installation Services Coordinated and arranged professional installation services delivered by certified and insured installers as part of the complete flooring purchase experience for residential customers.
- Home Solutions Credit Financing Flexible consumer financing service offered through Service Finance Company, LLC (HSC Home Solutions Credit) enabling customers to pay for flooring purchases over time, with simple application and quick decisions.
Companies that use Floors To Go
Customer profileSegments3 records
Ideal customer profiles1 record
Floors To Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Floors To Go partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered support, core, major and standard.
- RoomvosupportRoomvo provides the Room Visualizer technology that allows Floors To Go customers to virtually see flooring products in their own rooms by uploading photos.
- GrabercoreGraber is the exclusive window treatment brand offered by Floors To Go, providing custom shades, blinds, and drapery. Graber products are featured prominently in window fashion categories including wood shutters, wood blinds, cellular shades, and more.
- MohawkmajorMohawk is a major flooring manufacturer whose products are carried by Floors To Go, including hardwood, laminate, and vinyl flooring options.
- Shaw FloorsmajorShaw Floors is a leading flooring manufacturer whose hardwood, laminate, and vinyl products are available at Floors To Go showrooms.
- COREtecmajorCOREtec waterproof luxury vinyl flooring is featured at Floors To Go as a premium vinyl option.
- American OleanstandardAmerican Olean tile products are available at Floors To Go for tile and stone flooring needs.
- DaltilestandardDaltile ceramic, porcelain, and glass tiles are available at Floors To Go showrooms.
- Marazzi TilestandardMarazzi Tile products including ceramic tile, porcelain tile, and stone are offered at Floors To Go.
- StantonstandardStanton area rugs are featured in the Floors To Go area rug selection.
- Milliken Floor CoveringstandardMilliken area rugs are available through Floors To Go.
- Nourison HomestandardNourison Home area rugs are part of the Floors To Go area rug offerings.
- SafaviehstandardSafavieh area rugs are available at Floors To Go.
- KarastanstandardKarastan area rugs are part of the Floors To Go product lineup.
- ArmstrongstandardArmstrong vinyl flooring products are available at Floors To Go.
- Karndean Design FlooringstandardKarndean Design Flooring products are offered at Floors To Go.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
Floors To Go competitors and assessment
Company assessmentDirect peers
- Empire Today: Empire Today is a national direct-to-consumer flooring retailer known for in-home sales and next-day installation across carpet, hardwood, laminate, vinyl, and tile. It overlaps directly with Floors To Go's showroom-plus-in-home-consultation motion and single-category-focused product set.
- Abbey Carpet & Floor: Abbey Carpet & Floor is a flooring retailer cooperative of independently owned stores across the U.S. with exclusive brands and national buying power—structurally very similar to Floors To Go's model.
- Carpet One Floor & Home: Carpet One is a cooperative of independently owned flooring stores offering exclusive private-label flooring brands along with national-brand products. Its franchise/dealer structure and exclusive-brand strategy closely mirror Floors To Go's operating model.
- Lumber Liquidators (LL Flooring): LL Flooring is a specialty retailer focused heavily on hardwood, laminate, vinyl, and tile, with showrooms and e-commerce. Its category focus and installation-service model make it a direct competitive analog to Floors To Go's specialty flooring retail business.
- Floor & Decor: Floor & Decor is the largest specialty flooring retailer in the U.S., operating a chain of warehouse-format showrooms across multiple flooring categories. It is the most direct strategic comparable to Floors To Go, with broadly overlapping assortment (carpet, hardwood, laminate, tile, vinyl, area rugs) and installation services.
Broad incumbents
- Lowe's: Lowe's is a broad home improvement retailer offering carpet, hardwood, laminate, tile, and vinyl flooring plus installation—competing with Floors To Go on residential replacement projects as a non-specialist big-box incumbent.
- The Home Depot: Home Depot is a broad home improvement incumbent that carries flooring across all major categories and offers installation services. It competes with Floors To Go for residential replacement traffic but as part of a much wider home-improvement assortment.
Emerging players
- Build.com (now part of Ferguson): Build.com is a digitally native home improvement retailer with a meaningful flooring assortment and strong online discovery motion. It is comparable as an emerging player pushing the category toward e-commerce, in contrast to Floors To Go's showroom-led model.
Others
- Shaw Industries: Shaw Industries is a major flooring manufacturer whose products (carpet, hardwood, laminate, vinyl) are carried by Floors To Go as a major supplier. It is comparable as an upstream partner that also sells direct via Shaw Floors retail programs.
- Mohawk Industries: Mohawk Industries is one of the largest flooring manufacturers globally and a key supplier to Floors To Go across carpet, hardwood, laminate, and vinyl. Comparable as both supplier and as the operator of competing retail/distribution channels.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Floors To Go social profiles
Digital presenceFloors To Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floors To Go leadership team
Management profileNumber of profiles
Profiles1 record
Floors To Go funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floors To Go M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floors To Go
What does Floors To Go do?
Floors To Go is a nationwide chain of locally owned and operated flooring showrooms that sells carpet, hardwood, laminate, tile & stone, vinyl & resilient, and area rugs, along with window fashions. The company pairs these products with exclusive sub-brands (Creative Elegance, Designer's Choice, Signature Style, Infinity Nylon, Pet Defense), professional installation services, and flexible financing through Service Finance Company.
Is Floors To Go a public or private company?
Floors To Go is a private company. It is classified as unknown and is currently operating.
When was Floors To Go founded?
Floors To Go was founded in 1996. It employs 11 to 50 people.
Where is Floors To Go based?
Floors To Go is headquartered in Houston, United States, in the North America region.
How does Floors To Go make money?
Three revenue lines are on record. Flooring Product Sales are the primary driver. The others are professional Installation Services and financing Services.
Who are Floors To Go's main competitors?
Direct peers on record are Empire Today, Abbey Carpet & Floor, Carpet One Floor & Home, Lumber Liquidators (LL Flooring) and Floor & Decor. Broad incumbents are Lowe's and The Home Depot. Build.com (now part of Ferguson) is listed as an emerging player. Others are Shaw Industries and Mohawk Industries.
Does Floors To Go have an API?
No public API is recorded for Floors To Go.
What industry is Floors To Go in?
Floors To Go's product category is Residential Flooring Retail. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 449121 and its SIC code is 5700.