Marketing Club Rhein-Neckar e.V.

Name

Marketing Club Rhein-Neckar e.V.

Legal name

Marketing Club Rhein-Neckar e.V.

Website

https://mc-rn.de

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Heidelberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees from individual and corporate members provide the primary revenue stream. Individual memberships range from free (students) to €300/year (active), while corporate memberships scale from €390/year (1 person) to €1,575/year (7 persons), with registration fees for new members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Marketing Club Rhein-Neckar e.V. is a non-profit professional association founded in 1964 that runs a regional networking community for marketing professionals in the Heidelberg/Rhein-Neckar area, organizing events, workshops, conferences, and maintaining sub-communities (MarketingPioniere, MarketingFrauen, CMO-Community). The club is affiliated with the Bundesverband Marketing Clubs (BVMC) and serves approximately 260 members with around 5 employees, generating revenue primarily from tiered membership fees.

Product overview

Marketing Club Rhein-Neckar e.V. is a marketing community association (founded 1964) offering a platform of community-based services. The core offering centers on regular events (HIGH NOON digital sessions, workshops, networking events) and three specialized sub-communities: MarketingPioniere (young marketers), MarketingFrauen (women's network), and CMO-Community (senior executives). The organization provides membership with tiered pricing (personal, corporate, young, student, senior), newsletter delivery, and access to the national BVMC network of 60 marketing clubs. The product is not a software platform but rather a community membership service.

Differentiator

Problem solved

Functional benefit

Brands

• MarketingPioniere: Sub-group for young marketers in the club
• MarketingFrauen Rhein-Neckar
• CMO-Community

Products and services

• Individual Membership Program
• Corporate Membership Program
• MarketingPioniere Sub-Community
• MarketingFrauen Sub-Community
• CMO-Community Sub-community for CMOs and senior marketing decision-makers, providing peer-level executive exchange and curated content tailored to senior marketing leadership.
• KI Festival 2026 Two-day AI-themed marketing festival planned for July 25-26, 2026, headlined by Renée DiResta and Christoph Krachten, designed for marketing professionals.
• Newsbytes Newsletter Periodic member newsletter delivering curated marketing industry news, trends, and club updates.
• BVMC Network Membership Access Through the club's affiliation with the Bundesverband Marketing Clubs (BVMC), members gain access to a national network of 60+ marketing clubs across Germany.

Quantifiable outcome

• Over 200 participants at major networking events like 'Marketing am See'
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bundesverband Marketing Clubs e.V. (BVMC)coreStrategic or Co-development PartnerNational umbrella association connecting 60+ marketing clubs across Germany. MCRN members gain access to national events, exclusive events for MarketingPioniere and MarketingFrauen, and discounted tickets for BVMC events. The club participates actively in BVMC events and Regionalkonferenzen.
• Institut für Marktorientierte Unternehmensführung (IMU) - University of MannheimminorStrategic or Co-development PartnerAcademic partnership for knowledge exchange and research collaboration in marketing management.
• Duale Hochschule Baden-Württemberg (DHBW)minorStrategic or Co-development PartnerAcademic partnership with dual education institution for student engagement and knowledge transfer.
• Metropolregion Rhein-Neckar (MRN)minorStrategic or Co-development PartnerRegional development partnership for marketing and economic development in the metropolitan region.
• econo Rhein-NeckarminorGTM or Marketing PartnerMedia partner providing free print subscription to members as a membership benefit.
• SAS Institute GmbHminorImplementation/ SI/ Consulting PartnerHost venue for CMO-Community events at the SAS Executive Briefing Center in Heidelberg. SAS provides AI and analytics insights during events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marketing Club München: Munich marketing association under BVMC with overlapping corporate membership base (e.g., BMW, Siemens) and comparable tiered membership pricing structure.
• Marketing Club Frankfurt: Frankfurt-region marketing networking association and BVMC member. Strong comparability due to similar metropolitan footprint and enterprise member profiles.
• Marketing Club Berlin: Regional German marketing professional networking association under the same BVMC umbrella. Directly comparable in mission, membership model, and event-driven GTM, serving Berlin instead of Rhein-Neckar.
• Marketing Club Hamburg: Hamburg-based analog of the Marketing Club Rhein-Neckar, also BVMC-affiliated. Comparable member mix of corporate marketing professionals and similar event-based engagement model.
• Marketing Club Stuttgart: Stuttgart-area marketing club and BVMC affiliate. Closely comparable in mid-sized regional scope, corporate membership tiers, and event cadence.
• Marketing Club Düsseldorf: Düsseldorf marketing association affiliated with BVMC, comparable in structure, member composition, and community-led GTM.

Regional players

• DDV (Deutscher Dialogmarketing Verband): German dialogue marketing association providing networking, events, and member services to marketing professionals. Comparable in function to MCRN but positioned nationally with a direct-marketing specialty.

Broad incumbents

• Bundesverband Marketing Clubs (BVMC): National umbrella association connecting 60+ German marketing clubs. Marketplace.comparable to MCRN as the overarching body organizing national events and providing the structural network that MCRN benefits from.
• GWA (Gesellschaft der Agenturen): German advertising agencies association. Overlaps with MCRN in serving marketing professionals and offering events/networking, but member base is agencies rather than in-house marketers.
• BVDW (Bundesverband Digitale Wirtschaft): Larger German digital-economy trade association offering similar member networking, events, and advocacy, but with a broader digital-industry focus rather than regional marketing-professional focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MarketingClubRN
• Facebookfacebook.com/MarketingClubRheinNeckar
• LinkedInlinkedin.com/company/marketing-club-rhein-neckar
• Instagraminstagram.com/marketingclub_rheinneckar

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Club Rhein-Neckar e.V.