MUP Rhein-Neckar e.V.

What MUP Rhein-Neckar e.V. does

MUP Rhein-Neckar e.V. is a registered non-profit association (eingetragener Verein) headquartered in Mannheim, Germany, that operates an Employee Assistance Program (EAP) for companies and public administrations in the Rhein-Neckar metropolitan region. It was established in early 2022 to permanently continue a pilot project initiated in August 2018 through a cooperation agreement between the Bundesministerium für Arbeit und Soziales (Federal Ministry of Labor and Social Affairs) and the Verband Region Rhein-Neckar. The association positions itself as the first EAP in Germany specifically designed for small and medium-sized enterprises and administrations, a service previously accessible mainly to employees of larger corporations.

The core product is the MUP Service-Line, a telephone and email counseling service staffed by qualified regional psychologists, systemic consultants, and leadership coaches that offers up to five hours of solution-oriented consultation per issue, plus a Soforthilfe immediate-help hotline available Wednesdays 12:00–14:00. Supplementary offerings include workshops (e.g., resilience, team conflict mediation), lectures on occupational health, a health-topic newsletter, leadership coaching for executives dealing with psychologically burdened employees, and a public Wissensportal. Delivery is human-counselor based; the organization explicitly states that no proprietary technology platform underlies the service, and there is no app, API, or SDK.

The business model is association-based: member companies pay an annual fee starting at €19 per employee per year, which fully covers counseling services for their employees, while non-member organizations can purchase individual offerings such as workshops, mediations, and lectures à la carte. Revenue is not publicly disclosed, and the organization is governed by a four-person Vorstand chaired by Ralph Schlusche, with Stella Norwig as Beratungsleitung. The association maintains a broad regional support ecosystem of health insurers (BKK Dachverband, BKK Pfalz), professional and SME associations (BDP, BVMW, BDS), and metropolitan institutions.

Name

MUP Rhein-Neckar e.V.

Legal name

Mitarbeiterunterstützungsprogramm in der Metropolregion Rhein-Neckar e.V. (MUP Rhein-Neckar e.V.)

Website

https://mein-mup.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

MUP Rhein-Neckar e.V. is a Mannheim-based non-profit association operating an Employee Assistance Program that provides telephone and email psychological counseling, workshops, and leadership coaching to employees of member SMEs and public administrations in the Rhein-Neckar metropolitan region of Germany.

Ownership category

akta.pro rank

Product category

Employee Assistance Program Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Employee Assistance Programs (EAP) Management (HLAEAHAB), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

Keywords

• Employee assistance program
• Psychological counseling services
• Workplace health services
• Occupational health consulting
• Corporate wellbeing programs

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Companies pay a flat annual fee per employee to access the employee assistance program services. The membership fee starts at 19 EUR per employee per year. For member company employees, counseling services are completely free of charge.
2. Service sales to non-members: Non-member organizations can purchase services such as workshops (e.g., on resilience), team conflict mediation, lectures, and other workplace health offerings tailored to their needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MUP Rhein-Neckar e.V. operates an Employee Assistance Program (EAP) providing qualified telephone and email counseling for employees of member companies in the Rhein-Neckar metropolitan region, covering psychological stress, work-life balance, conflicts, burnout, and crisis situations. Membership is sold to companies and public administrations on a per-employee annual fee basis, with supplementary paid offerings including workshops, lectures, team conflict mediations, and leadership coaching delivered by experienced regional consultants.

Product overview

MUP Rhein-Neckar e.V. operates as an Employee Assistance Program (EAP) offering a unified telephone-based counseling service (MUP Service-Line) augmented by supplementary modules including workshops, lectures, newsletters, and a knowledge portal. The core service provides up to five hours of solution-oriented telephone consultation per issue, with qualified psychologists and system consultants. Additional offerings include specialized leadership coaching and team conflict mediation. All services are accessible to employees of member companies, with membership fees structured at approximately 19 EUR per employee annually.

Differentiator

Problem solved

Functional benefit

Products and services

• MUP Service-Line (Beratungs-Service-Line) Core telephone counseling service providing qualified, solution-oriented support for employees of member companies facing challenging life and work situations, including up to five hours of consultation per issue and referral to specialized services. Targeted at employees of SMEs and public administrations in the Rhein-Neckar region whose organizations are MUP members.
• Soforthilfe Service-Line (Immediate Help Hotline) Dedicated immediate-help telephone hotline available on Wednesdays 12:00-14:00 for employees of member companies needing urgent consultation without prior appointment scheduling. Targets covered employees in acute situations requiring prompt psychological support.
• Workshops Standalone workshop offerings on topics such as resilience (Resilienz), team conflict mediation (Teamkonflikte), and other workplace health and organizational development subjects, available to member companies and non-members as a paid service. Designed for HR managers, team leaders, and organizations seeking structured group interventions.
• Vorträge (Lectures/Talks) Presentations on topics of occupational health promotion (betriebliche Gesundheitsförderung) offered to member companies and other organizations as a paid engagement. Targeted at HR leaders, executives, and employee audiences seeking educational sessions on workplace wellbeing topics.
• Führungskräfte-Beratung (Leadership Coaching) Specialized consulting for executives and managers covering support in dealing with psychologically burdened employees, development of leadership competence, and guidance on professional or personal matters. Available to leaders whose organizations are MUP members.

Quantifiable outcome

• 80% of callers experience significant improvement in their situation
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Bundesministerium für Arbeit und Soziales (Federal Ministry of Labor and Social Affairs)coreStrategic or Co-development Partner · 1 August 2018Federal ministry that partnered with Verband Region Rhein-Neckar in August 2018 to establish the MUP Rhein-Neckar project as an Employee Assistance Program for SMEs. This partnership established the pioneering EAP concept in Germany.
• Verband Region Rhein-NeckarcoreStrategic or Co-development PartnerRegional association that partnered with the Federal Ministry of Labor and Social Affairs in August 2018 to establish the MUP Rhein-Neckar project. The association continues to support the regional initiative.
• BKK DachverbandsupportingOthersGerman health insurance umbrella organization providing partnership support for the employee health initiative.
• BKK PfalzsupportingOthersRegional health insurance provider partnered with MUP for employee health support services.
• Berufsverband Deutscher Psychologinnen und Psychologen (German Professional Association of Psychologists)supportingStrategic or Co-development PartnerProfessional association of psychologists that supports MUP's counseling services with qualified psychological expertise.
• psyGAsupportingOthersMental health in the workplace initiative partner supporting MUP's occupational health promotion activities.
• Der Mittelstand BVMW e.V. Bundesverband Nordbaden-Rhein-NeckarsupportingChannel Partner/ Reseller/ DistributorMittelstand (SME) business association representing small and medium enterprises in the North Baden-Rhein-Neckar region, helping to promote MUP membership to member companies.
• BDS Landesverband Rheinland-Pfalz und SaarlandsupportingChannel Partner/ Reseller/ DistributorState association of the German Trade and Industry Association (BDS) in Rhineland-Palatinate and Saarland, supporting member recruitment for MUP.
• Metropolregion Rhein-NeckarcoreStrategic or Co-development PartnerThe metropolitan region organization that MUP serves, working to maintain the Rhein-Neckar area as one of Europe's most attractive, livable, healthy, and competitive regions.
• SHR NeckargmündminorOthersRegional institutional partner contributing to the MUP network in the Rhein-Neckar area.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Lyra Health: Employer-sponsored mental health platform combining EAP, therapy, and coaching with strong enterprise distribution — comparable in employer-EAP positioning and integrated wellbeing scope.
• Spring Health: Global employer mental health benefits platform providing EAP, therapy, and coaching via digital channels — comparable target market (employers) and EAP-plus-mental-health offering, though operating at much larger scale.
• Modern Health: Global mental health platform for employers offering EAP, therapy, coaching, and measurement tools — comparable employer-focused EAP model with a digital delivery layer.
• OpenUp: European digital mental health platform serving employers with on-demand psychologist access via app and video — comparable in EAP/mental health scope but differentiated by a digital-first delivery model versus MUP's phone/email approach.

Direct peers

• Fürstenberg Institut: German EAP provider offering employee counseling, coaching, and mediation to companies and public administrations across Germany — comparable in service mix, target customers, and German-language phone-based delivery model.
• ICAS Worldwide: International EAP provider with long-standing operations in Germany, offering telephone counseling, organizational support, and wellbeing services to employers — directly comparable to MUP's core Service-Line and SME/enterprise EAP model.
• pme Familienservice: Germany-based employee and family assistance provider offering counseling, coaching, and care services to employers — directly comparable EAP/employee support offering targeting German companies.

Broad incumbents

• BAD GmbH (Beratung Arbeitsmedizin und Gesundheit): Large German occupational health and safety service provider offering EAP-adjacent counseling and health services to employers and public administrations — comparable employer-targeted health and EAP portfolio at greater scale.

Others

• BKK Dachverband: German statutory health insurance umbrella organization already partnering with MUP — comparable in supporting employer mental health and EAP offerings through insurer channels, and relevant as both a partner and a potential channel alternative.

Regional players

• Vivantes Netzwerk für Gesundheit GmbH: Berlin-based healthcare provider offering occupational health and EAP-adjacent counseling services regionally to employers and administrations — comparable services but operating in a different German region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mup-rhein-neckar-e-v

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUP Rhein-Neckar e.V.