MCRPRO

What MCRPRO does

MCRPRO is the professional division of MCR Info Electronic, S.L., a privately held Spanish B2B wholesale distributor founded in 2000 and headquartered in Getafe, Madrid (CIF B-82766452). The company exclusively serves the B2B channel — system integrators, specialized technology retailers, security installers, and corporate entities — across Spain and Portugal through offices in Madrid, Barcelona, Valencia, and Lisbon. It does not sell to end consumers; account registration requires business documentation (CIF/NIF, IAE, census certificate). MCR self-positions as Spain's leading national technology wholesaler, claiming more than 10,000 registered B2B customers.

The company distributes a broad multi-category technology portfolio spanning IT infrastructure (servers, networking, NAS, UPS), audiovisual equipment (displays, projectors, LED walls, videoconferencing), computer components (processors, graphics cards, storage, memory, cooling, power supplies), drones, electromedical ultrasound equipment, mobility devices (tablets, smartphones, walkie-talkies), telephony, professional video production (PTZ cameras, chromakey, AV mixers), and electronic security/access control. The portfolio is built on 60+ tier-1 international brand partnerships, including Intel, AMD, HP, Samsung, ASUS, Corsair, Kingston, HikVision, Dahua, Bosch, Crestron, DJI, Sony Professional, and others, organized under the umbrella brands MCR, MCR PRO, ab materials (3D printing), and MCR SE (security). The company also wholly owns the subsidiary NOTEBOOKS MOBILE, S.L.

The business model is sales-led wholesale distribution: quote-based pricing disclosed only to approved B2B clients, same-day dispatch with a stated 24-hour delivery promise, flexible payment terms including credit facilities, RMA and warranty management handled in-house, and a dropshipping service (€5 per order) enabling channel partners to ship directly to end consumers. Revenue is generated primarily through hardware resale with ancillary logistics, credit, and dropshipping services. There is no public disclosure of revenue, headcount, or ownership structure beyond private founder/management ownership.

Name

MCRPRO

Legal name

MCR INFO ELECTRONIC, S.L.

Website

https://mcrpro.es

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

MCRPRO is the professional division of MCR Info Electronic, S.L., Spain's leading B2B wholesale distributor (founded 2000), serving system integrators, specialized retailers, and installers across Spain and Portugal with a broad IT, audiovisual, security, and components portfolio from 60+ tier-1 brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Getafe

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale product distribution: MCR acts as a national wholesale distributor of IT, audiovisual, security, and electromedical products. Revenue is generated through the resale of hardware and software products to registered channel partners (integrators, retailers, installers). Pricing is quote-based and accessible only to registered B2B clients. The company also generates revenue through related services such as logistics, RMA management, and dropshipping for channel partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MCRPRO is the professional-solutions division of MCR Info Electronic, S.L., a B2B wholesale distributor of IT, audiovisual, security, drone, electromedical, mobility, telephony, and professional video equipment products in Spain and Portugal. The company resells products from leading international brands exclusively to registered channel partners — system integrators, specialized retailers, security installers, and corporate resellers — through a dedicated commercial team, with same-day shipping, 24-hour delivery, credit facilities, RMA/warranty management, and a dropshipping service.

Product overview

MCRPRO is the professional division of MCR (MCR Info Electronic, S.L.), Spain's leading national technology distributor (mayorista). The company operates as a broadline B2B distributor serving the channel distribution market with a comprehensive portfolio organized across multiple product categories including Audiovisual (displays, LED screens, projectors, interactive monitors, videoconferencing), IT infrastructure (servers, networking, NAS, UPS), computer components (processors, graphics cards, storage, memory), Drones, Electromedicina (ultrasound equipment), Mobility (tablets), Ordenadores (computers), Telefonía (mobile/fixed telephony), Control de Accesos (biometric access control), and VIDEO PROFESIONAL (professional video production equipment). MCRPRO does not sell directly to end consumers but serves system integrators, specialized retailers, security installers, and technology resellers across Spain and Portugal. The company differentiates through logistics services (same-day shipping), warranty management, RMA handling, and credit facilities for registered business customers.

Differentiator

Problem solved

Functional benefit

Brands

• ab materials: Division focused on 3D printing, materials, and related products
• MCR SE

Products and services

• Wholesale IT Distribution B2B wholesale distribution of IT products (accessories, monitors, NAS, networking, power strips, UPS/SAIs, servers) to registered channel partners in Spain and Portugal.
• Wholesale Audiovisual Distribution B2B wholesale distribution of professional audiovisual equipment (displays, LED screens, projectors, interactive monitors, signal management, videoconferencing) to system integrators and specialized retailers.
• Wholesale Security Systems Distribution (MCR SE) B2B wholesale distribution of electronic security products (CCTV/IP cameras, access control, biometrics, intercom, video surveillance) to security installers in Spain and Portugal.
• Wholesale Computer Components Distribution B2B wholesale distribution of PC components (processors, motherboards, graphics cards, memory, storage, power supplies, cooling) to system builders and integrators.
• Wholesale Drone Distribution B2B wholesale distribution of professional drones, flight devices, accessories, replacement parts, and software licenses (e.g., DJI).
• Wholesale Electromedical Equipment Distribution B2B wholesale distribution of medical electronic equipment, including ultrasound systems (ecógrafos), for professional healthcare applications.
• Wholesale Telephony & Mobility Distribution B2B wholesale distribution of mobile phones, smartphones, tablets, fixed phones, walkie-talkies, and protective cases from brands such as Motorola, Oppo, Realme, Nothing, TECNO, ZTE, and Ulefone.
• Wholesale Professional Video Equipment Distribution B2B wholesale distribution of professional video production equipment (PTZ IP cameras, chromakey systems, AV mixers, video recorders, teleprompters, replay systems, virtual studio, intercom, signal management, multipurpose generators).
• Dropshipping Service for Channel Partners Dropshipping service operated through abmaterials.es and mcr.com.es that enables registered channel partners to sell to end consumers while MCR handles fulfillment. Standard dropshipping fee is €5 per order.
• RMA and Warranty Management Service End-to-end RMA and warranty management service that processes return requests via the web portal or by phone, with status tracking on submitted requests. Warranty terms are administered directly with each manufacturer.
• Credit Facility and Flexible Payment Service Multiple payment methods and rapid credit assignment/expansion services for registered B2B customers to support ongoing procurement needs.

Quantifiable outcome

• More than 10,000 customers work with MCR, indicating strong market penetration in the B2B channel.
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

64 partnerships are on record, tiered minor and core.

• 3DconnexionminorChannel Partner/ Reseller/ Distributor3Dconnexion is a brand of 3D navigation devices for professional CAD applications. Distributed through MCR's wholesale channel to system integrators and specialized retailers in Spain and Portugal.
• AMDcoreChannel Partner/ Reseller/ DistributorAMD processors and graphics cards are distributed through MCR to PC builders, system integrators, and retailers across the Iberian Peninsula.
• IntelcoreChannel Partner/ Reseller/ DistributorIntel processors and components are part of MCR's core product catalog, supplied to system integrators and retailers.
• SamsungcoreChannel Partner/ Reseller/ DistributorSamsung consumer electronics, displays, storage, and mobile devices are distributed through MCR's channel network.
• HPcoreChannel Partner/ Reseller/ DistributorHP computers, printers, and peripherals are distributed through MCR to retailers and integrators.
• Kingston TechnologycoreChannel Partner/ Reseller/ DistributorKingston memory, SSDs, and storage products are distributed through MCR's wholesale network.
• CorsaircoreChannel Partner/ Reseller/ DistributorCorsair PC components, peripherals, and gaming products are distributed through MCR to system builders and gaming retailers.
• ASUScoreChannel Partner/ Reseller/ DistributorASUS motherboards, graphics cards, monitors, and laptops are distributed through MCR's channel.
• GigabytecoreChannel Partner/ Reseller/ DistributorGigabyte motherboards, graphics cards, and system components are distributed through MCR.
• MSI (Micro-Star International)coreChannel Partner/ Reseller/ DistributorMSI gaming laptops, motherboards, graphics cards, and monitors are distributed through MCR.
• LG ElectronicscoreChannel Partner/ Reseller/ DistributorLG displays, monitors, and consumer electronics are distributed through MCR.
• HikVisioncoreChannel Partner/ Reseller/ DistributorHikVision professional IP security cameras and video surveillance systems are distributed through MCR's security division.
• Dahua TechnologycoreChannel Partner/ Reseller/ DistributorDahua IP cameras, NVRs, and security solutions are distributed through MCR's security channel.
• Bosch Security SystemscoreChannel Partner/ Reseller/ DistributorBosch professional security and audiovisual products are distributed through MCR to installers and integrators.
• CrestroncoreChannel Partner/ Reseller/ DistributorCrestron professional audiovisual control and collaboration systems are distributed through MCR to professional installers.
• DJIcoreChannel Partner/ Reseller/ DistributorDJI professional and consumer drones, along with accessories and licenses, are distributed through MCR.
• Western Digital (WD)coreChannel Partner/ Reseller/ DistributorWestern Digital hard drives, SSDs, and storage solutions are distributed through MCR.
• ZebracoreChannel Partner/ Reseller/ DistributorZebra (ZKTeco) access control and biometric products are distributed through MCR.
• TP-LINKcoreChannel Partner/ Reseller/ DistributorTP-LINK networking equipment, routers, and smart home products are distributed through MCR.
• Huawei EnterprisecoreChannel Partner/ Reseller/ DistributorHuawei enterprise networking and ICT solutions are distributed through MCR.
• BenQcoreChannel Partner/ Reseller/ DistributorBenQ projectors, displays, and interactive monitors are distributed through MCR.
• PanasoniccoreChannel Partner/ Reseller/ DistributorPanasonic professional displays, video conferencing, and imaging products are distributed through MCR.
• Poly (Plantronics)coreChannel Partner/ Reseller/ DistributorPoly professional audio and video collaboration solutions are distributed through MCR.
• AVer InformationcoreChannel Partner/ Reseller/ DistributorAVer professional PTZ cameras, document cameras, and video conferencing solutions are distributed through MCR.
• NewlinecoreChannel Partner/ Reseller/ DistributorNewline interactive displays and touchscreens are distributed through MCR.
• AcercoreChannel Partner/ Reseller/ DistributorAcer computers, laptops, monitors, and projectors are distributed through MCR.
• SharpcoreChannel Partner/ Reseller/ DistributorSharp professional displays and multifunction printers are distributed through MCR.
• Philips Professional Display SolutionscoreChannel Partner/ Reseller/ DistributorPhilips professional signage displays and monitors are distributed through MCR.
• Sony ProfessionalcoreChannel Partner/ Reseller/ DistributorSony professional cameras, displays, and audiovisual equipment are distributed through MCR.
• APC by Schneider ElectriccoreChannel Partner/ Reseller/ DistributorAPC uninterruptible power supplies (UPS), power distribution units, and cooling solutions are distributed through MCR.
• SalicrucoreChannel Partner/ Reseller/ DistributorSalicru UPS systems and power protection solutions (a Spanish brand) are distributed through MCR.
• EatoncoreChannel Partner/ Reseller/ DistributorEaton power quality solutions and UPS systems are distributed through MCR.
• Kramer ElectronicscoreChannel Partner/ Reseller/ DistributorKramer professional audiovisual signal management and distribution equipment is distributed through MCR.
• DATVIDEOcoreChannel Partner/ Reseller/ DistributorDATVIDEO professional video production and broadcast equipment is distributed through MCR.
• SteelSeriescoreChannel Partner/ Reseller/ DistributorSteelSeries gaming peripherals and audio products are distributed through MCR.
• Cooler MastercoreChannel Partner/ Reseller/ DistributorCooler Master PC cases, cooling solutions, and power supplies are distributed through MCR.
• NZXTcoreChannel Partner/ Reseller/ DistributorNZXT PC cases, cooling, and gaming PC components are distributed through MCR.
• Fractal DesigncoreChannel Partner/ Reseller/ DistributorFractal Design PC cases and cooling solutions are distributed through MCR.
• SeasoniccoreChannel Partner/ Reseller/ DistributorSeasonic power supply units are distributed through MCR.
• SanDisk (Western Digital)coreChannel Partner/ Reseller/ DistributorSanDisk storage products and memory cards are distributed through MCR.
• LexarcoreChannel Partner/ Reseller/ DistributorLexar memory cards, SSDs, and storage solutions are distributed through MCR.
• PNY TechnologiescoreChannel Partner/ Reseller/ DistributorPNY graphics cards, memory, and storage products are distributed through MCR.
• Motorola MobilitycoreChannel Partner/ Reseller/ DistributorMotorola smartphones and two-way radios (walkies) are distributed through MCR.
• OppocoreChannel Partner/ Reseller/ DistributorOppo smartphones are distributed through MCR.
• RealmecoreChannel Partner/ Reseller/ DistributorRealme smartphones are distributed through MCR.
• Nothing TechnologycoreChannel Partner/ Reseller/ DistributorNothing smartphones and audio products are distributed through MCR.
• TECNO MobilecoreChannel Partner/ Reseller/ DistributorTECNO mobile phones are distributed through MCR.
• ZTEcoreChannel Partner/ Reseller/ DistributorZTE mobile devices and communication equipment are distributed through MCR.
• UlefonecoreChannel Partner/ Reseller/ DistributorUlefone rugged smartphones are distributed through MCR.
• iiyamacoreChannel Partner/ Reseller/ Distributoriiyama professional monitors and displays are distributed through MCR.
• OptomacoreChannel Partner/ Reseller/ DistributorOptoma projectors and display solutions are distributed through MCR.
• UGreencoreChannel Partner/ Reseller/ DistributorUGreen accessories, cables, hubs, and charging solutions are distributed through MCR.
• MobotixcoreChannel Partner/ Reseller/ DistributorMobotix IP security cameras and video surveillance solutions are distributed through MCR.
• EZVIZcoreChannel Partner/ Reseller/ DistributorEZVIZ home and small business security cameras are distributed through MCR.
• HiLook (HikVision Sub-brand)coreChannel Partner/ Reseller/ DistributorHiLook budget-oriented IP security products are distributed through MCR.
• H3C TechnologiescoreChannel Partner/ Reseller/ DistributorH3C enterprise networking and IT infrastructure solutions are distributed through MCR.
• Yamaha Music EuropecoreChannel Partner/ Reseller/ DistributorYamaha professional audio equipment and musical instruments are distributed through MCR.
• LD SystemscoreChannel Partner/ Reseller/ DistributorLD Systems professional audio and PA systems are distributed through MCR.
• NoctuacoreChannel Partner/ Reseller/ DistributorNoctua high-performance PC cooling fans and heatsinks are distributed through MCR.
• ZotaccoreChannel Partner/ Reseller/ DistributorZotac graphics cards, mini PCs, and PC components are distributed through MCR.
• ASRockcoreChannel Partner/ Reseller/ DistributorASRock motherboards and mini PCs are distributed through MCR.
• AOpen (BenQ Group)coreChannel Partner/ Reseller/ DistributorAOpen commercial displays, digital signage, and IPC solutions are distributed through MCR.
• UnilumincoreChannel Partner/ Reseller/ DistributorUnilumin LED display and lighting solutions are distributed through MCR.
• Vogel'scoreChannel Partner/ Reseller/ DistributorVogel's monitor mounts, TV stands, and professional mounting solutions are distributed through MCR.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arrow Electronics: Global broadline IT and components distributor with enterprise-focused Iberian coverage. Comparable in distributing computing components, networking, and AV products to B2B channels, though at significantly larger scale.
• ALSO Group: Pan-European IT distribution and services group (Switzerland-listed, active in Iberia) offering broadline IT, AV, and cloud services to resellers and integrators. Comparable as a multi-vendor wholesale distributor serving professional channels across Europe.
• Ingram Micro: World's largest IT wholesale distributor with full Iberian presence. Distributes IT hardware, software, AV, and mobility products to resellers and integrators — directly comparable business model at broader geographic scale.
• Bechtle AG: Germany-headquartered European IT systems integrator and broadline distributor with growing Iberian operations. Competes with MCR in distribution of IT and AV products to professional resellers.
• TD SYNNEX: Global IT distribution major formed via the merger of Tech Data and SYNNEX, with extensive operations across Europe including Spain. Overlaps with MCR in distribution of PCs, components, peripherals, and AV products to the reseller channel.

Regional players

• GTI Software & Networking: Madrid-based wholesale distributor of IT software, hardware, and networking products primarily serving the Spanish channel. Closely comparable in product mix, customer base, and Iberian focus.
• Computer Gross Italia (CGI): Italian IT distribution group comparable in scale and focus to MCR, distributing IT, AV, and components to Italian resellers and integrators. Similar mid-market regional distributor model.
• Westcoast: UK's largest independent IT distributor distributing leading brands to resellers across Britain and Ireland. Comparable business model and customer base (system integrators and resellers), though geographically separate from Iberia.

Direct peers

• Esprinet: Italy-headquartered pan-European IT and consumer electronics wholesale distributor with significant operations in Spain and Portugal (including the historical V-Valley and Zed group integrations). Direct competitor to MCR in the Iberian B2B channel for IT, AV, and components distribution.

Emerging players

• Exclusive Networks: Specialized cybersecurity-focused IT distributor with Iberian operations. Comparable as a value-added wholesale distributor to integrators and resellers, with overlapping vendor relationships (e.g., enterprise networking and security).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mcrpro

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCRPRO