MD House

What MD House does

MD House srl is an Italian furniture design company headquartered in Prata di Pordenone that designs and manufactures modular, configurable furniture systems for contemporary living and sleeping spaces. The product portfolio is organized into two collections — Personal Spaces (the integrated total-living offering developed jointly with parent group Kristalia) and Essential — and spans walk-in closets (Telon, Novel), wardrobes (Aria), beds (Dimora, AluAlu Bed, Bombosoft, Clapis, Legri, Bun, Pearl), night storage (Avenue Night, Novel Island, Orbit, Lima, All Night, Wafer, Grafico), day storage (Tvu, Avenue Boiserie, Avenue System, Avenue Cabinets, All Day, Maxima), bookcases (Avenue-Up, Avenue Library, All Day Libreria), seating (Flap, Bela, Valet), and low tables (Librio, Tag). All products are produced through a fully internal Italian manufacturing process, with engineering and prototyping centralized in the Bluezone R&D unit established in 1997, and the company collaborates with a roster of designers including Lievore + Altherr Désile Park, ruga.perissinotto, Sciuto Architetti, Cristina Celestino, Luciano Bertoncini, and Alberto Lievore.

The company's core technology is component-based modular design that lets components be combined across collections — for example, the Avenue System's vertical push-to-open mechanism, magnetic profile systems, integrated LED perimeter lighting, and pre-drilled back panels are reused in Avenue Night and Avenue Boiserie to enable cross-zone compositions. Materials and finishes include powder-coated aluminum (e.g., the 100% recyclable AluAlu Bed frame), thermo-treated ash wood, matte and glossy lacquers, fabrics, leathers, Calacatta Oro marble, concrete-effect finishes, and Fenix NTM, with embedded product-level electronics such as presence-sensor courtesy lighting on the Legri bed and inductive charging modules.

MD House sells one-time-purchase furniture through a global authorized dealer network, its own Milan flagship showroom (ViaLarga3), and direct specification by interior designers and architects, supplemented by event-driven presence at Milano Design Week, Salone del Mobile.Milano, and Design Post Köln. Pricing is not publicly disclosed; customers are directed to contact the company or authorized dealers. The customer base spans residential end consumers, trade professionals (interior designers and architects), and collective/hospitality environments. The company operates as part of the Kristalia group, sharing design studios, distribution, and a joint 'Design Across Spaces' manifesto.

Name

MD House

Legal name

MD House srl

Website

https://mdhouse.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MD House srl is an Italian, family-group-affiliated (Kristalia) designer and manufacturer of modular, configurable furniture systems for living and sleeping spaces, selling through authorized dealers, a Milan flagship, and trade specification by interior designers and architects.

Ownership category

akta.pro rank

Product category

Designer Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Nonupholstered Wood Household Furniture Manufacturing (337122), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Household Furniture (2510), Wood Household Furniture, (No Upholstered) (2511), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industries

Closet & Wardrobe Furniture Retail (Freestanding Wardrobes, Closet Systems, Dressers/Chests) (CRAIAAAH), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Modular furniture systems
• Italian furniture design
• Bedroom furniture
• Living room furniture
• Walk-in closets

Headquarters

HQ city

Prata di Pordenone

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Furniture product sales: MD House generates revenue through the sale of its furniture products including beds, wardrobes, walk-in closets, night storages, day storages, bookcases, seats, and low tables. Products are sold as one-time purchases with no subscription component. Sales are directed through trade professionals, interior designers, and direct-to-consumer channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MD House designs, engineers, and manufactures modular and configurable Italian furniture systems for residential living and sleeping areas under two collections (Personal Spaces and Essential). The product range includes walk-in closets, wardrobes, beds, night and day storage systems, bookcases, seating, and low tables, all produced through a fully internal production process with an in-house R&D structure (Bluezone). Products are sold via authorized dealers, a flagship store in Milan, and trade specification by interior designers and architects.

Product overview

MD House is an Italian furniture company offering modular and configurable furniture systems for contemporary living, organized primarily into two collections: Personal Spaces and Essential. The Personal Spaces collection encompasses a comprehensive range of products including walk-in closets (Telon, Novel), night storage (Avenue Night, Novel Island, Orbit, Lima, All Night, Wafer, Grafico), beds (Dimora, AluAlu Bed, Bombosoft, Clapis, Legri, Bun, Pearl), wardrobes (Aria), day storage (Tvu, Avenue Boiserie, Avenue System, Avenue Cabinets, All Day, Maxima), bookcases (Avenue—Up, Avenue Library, All Day Libreria), seating (Flap, Bela, Valet), and low tables (Librio, Tag). The Essential collection focuses on essential design with products like All Day, Maxima, and All Day Libreria, emphasizing artisanal quality in materials and finishes. All products feature internal Italian production with emphasis on sustainability and optimization. Design collaborations include Lievore + Altherr Désile Park, ruga.perissinotto, Sciuto Architetti, Cristina Celestino, Luciano Bertoncini, Alberto Lievore, and Bluezone.

Differentiator

Problem solved

Functional benefit

Brands

• Personal Spaces: A collection by MD House that represents Kristalia's expansion into total living, offering ideas and configurations for contemporary spaces including walk-in closets, beds, wardrobes, and living storage systems.
• Essential

Products and services

• Telon walk-in closet curtain system A curtain system designed by Lievore + Altherr Désile Park that hides the Novel walk-in closet from view, revealing on demand a wardrobe, workspace, or multimedia area. Features sound-insulating properties to limit sound propagation in the room. For residential customers furnishing personal spaces.
• Novel walk-in closet system A metal skeleton wardrobe system designed to be completed with shelves, hanging rails, lighting, and accessories, designed by Lievore + Altherr Désile Park and ruga.perissinotto. For residential customers seeking configurable walk-in closets.
• Avenue Night night storage system A transverse storage system extending from the living area to the night zone, available as bedside tables or chests of drawers with a distinctive open compartment. Designed by ruga.perissinotto and Sciuto Architetti. Integrates with Avenue Boiserie for customized back-of-bed compositions.
• Novel Island chest of drawers An island chest of drawers designed to complete the wardrobe area, perfectly finished on all four sides for use in the center of a walk-in closet or dedicated wardrobe space.
• Orbit bedside table An elegant and discreet bedside table characterized by its circular form, with shell elements in lacquered or tinted ash veneer and top in tinted ash veneer or Calacatta Oro marble.
• Lima night storage units Night storage units distinguished by 45-degree edge processing, crafted with artisanal care and available in various colors and finishes.
• All Night night storage composition A night storage composition combining the luminosity of white and the natural warmth of walnut, in harmony between memory and present.
• Wafer dressers and bedside tables Dressers, bedside tables, and chest of drawers featuring push-to-open drawers, combining refined lacquered tones with the veins of thermo-treated ash wood.
• Grafico night storage Night storage with a slightly vintage spirit, featuring references to past design updated with pleasant essentiality in forms and skilled research in color combinations.
• Dimora bed A bed where two structures characterized by a distinctive composition embrace the bed, creating an architecture within architecture. Designed by Cristina Celestino.
• AluAlu Bed Re-edition of the historic bed designed by Luciano Bertoncini in 2000. The structure is a 100% recyclable powder-coated aluminum frame with headboard in multilayer wood veneer or upholstered.
• Bombosoft bed An upholstered bed with headboard having a soft and welcoming aesthetic, generous padding and soft backrest suggesting relaxation and comfort. Designed by Bluezone.
• Clapis bed A bed with essential aesthetic characterized by a rounded headboard shaped like a stone smoothed by water. Available in three variants: raised on thin recessed feet, sommier version, or with container.
• Legri bed A bed that appears to hover thanks to recessed feet ensuring stability without being noticeable. Features soft headboard, integrated LED courtesy lighting activated by presence sensor, and adjustable intensity light with switch hidden in the structure.
• Bun bed A bed conveying welcoming simplicity and informal elegance for the most intimate space of the home, with stitching framing the headboard in linen.
• Pearl bed A bed with a simple but full-of-personality headboard highlighted by a perimeter contrast stitch of artisanal quality, with soft padding and linen texture.
• Aria wardrobe system An innovative wardrobe and walk-in closet system combining different modules with closed or passing aluminum sides in Nero or Champagne finishes, closable with swinging, sliding, or coplanar doors in various materials, including aluminum with flush glass.
• Tvu TV stand A TV stand for flat screens featuring a swivel steel structure with compartment for cable housing. Designed by Bluezone to dialog with Avenue Cabinets for center-of-room or wall compositions.
• Avenue Boiserie back panel system A system composed of a perforated back panel with aesthetic panels and accessories, surrounded by an essential magnetic profile and optional dimmable LED perimeter lighting.
• Avenue System modular living system A modular system for contemporary living with multifunctional design to compose according to space characteristics and moment needs, featuring vertical push-to-open opening system, pre-drilled back panels, magnetic profile systems, and integrated LED perimeter lighting.
• Avenue Cabinets sideboards A collection of sideboards with clean and essential design featuring 45-degree joints that further slim down volumes, harmonizing with the Avenue System in dimensions and finishes.
• All Day day storage system A concept of total compositional freedom allowing creation of raffinately essential situations in any space.
• Maxima sideboards Sideboards with essential and contemporary design, distinguished by artisanal care in processing and a wide range of finishes including cement effects and pure paper.
• Avenue Up vertical bookcase system A vertical upright system for creating wall or center-room compositions, part of the Avenue modular system.
• Avenue Library bookcase Bookcase component within the Avenue system for library configurations.
• All Day Libreria bookcase Bookcase version of the All Day system for living space compositions.
• Flap seating unit Seating unit designed by Bluezone.
• Bela seating unit Seating unit designed by Bluezone.
• Valet armchair Armchair designed by Alberto Lievore that won the Archiproducts Design Award in the Furniture category in 2021. Pleasant presence of discretion.
• Librio low table Low table designed by Bluezone.
• Tag low table Low table with 45-degree processing on drawer front, designed by Bluezone.
• Personal Spaces collection A collection by Kristalia and MD House covering total living with systems that meet tables and armchairs that dialog with beds, for homes and collective environments. Includes walk-in closets, night storage, beds, wardrobes, day storage, bookcases, seating, and low tables.
• Essential collection A design concept focused on essential beauty, harmony in forms and colors, quality in veneered woods, matte and glossy lacquers, impeccable construction with artisanal details such as hollow-core wardrobe doors. Completely internal production process.

Quantifiable outcome

• 30% reduction in shipping volumes compared to traditional wardrobe systems
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• KristaliacoreStrategic or Co-development PartnerMD House is a brand closely integrated with Kristalia. Kristalia created the Personal Spaces by MD House project to expand into total living, combining Kristalia's seating and living products with MD House's bedroom and personal space furniture. The two brands share design studios, distribution, and a unified vision for Italian design excellence. MD House's company page explicitly references Kristalia as the parent brand, with both operating under shared design leadership and a joint manifesto (Design Across Spaces).

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poliform: Italian premium furniture manufacturer with deep modular and customizable offerings across wardrobes, walk-in closets, beds, and living systems, competing head-to-head with MD House in the bedroom and personal spaces specification channel.
• Misuraemme: Italian maker of modular wardrobes, walk-in closets, and custom bedroom systems with a strong configurator-led proposition, directly comparable to MD House's Personal Spaces night storage and wardrobe collections.
• Molteni&C: Italian high-end furniture group encompassing modular bedroom, wardrobe, and living systems under brands like Molteni&C and Glider, addressing the same interior designer and architect specification channel as MD House.
• Rimadesio: Italian specialist in sliding door wardrobes, walk-in closets, and modular storage systems, directly comparable to MD House's Aria wardrobe/walk-in closet line and Novel walk-in closet system.
• Lema: Italian manufacturer of modular systems for living and bedroom spaces with a strong custom-configuration proposition, closely matching MD House's configurable wardrobes, night storage, and day systems under a similar premium Italian design positioning.
• Porro: Italian design brand specializing in modular storage, wardrobes, walk-in closets, and system furniture, with comparable materiality and customization depth to MD House's Aria and Avenue product families.

Broad incumbents

• B&B Italia: Established Italian premium design furniture group with overlapping modular sofa and storage offerings and a much broader international dealer footprint, competing for the same high-end residential and contract specifications.
• Cassina: Iconic Italian design furniture manufacturer with a deep portfolio of seating, tables, and storage systems, competing in the same premium specifier channel as MD House but with far greater brand equity and global reach.
• Boffi: Italian premium manufacturer of kitchens, wardrobes, walk-in closets, and modular bathroom systems, overlapping with MD House in the high-end custom storage and personal spaces segment.

Others

• Kristalia: Italian contemporary furniture brand and strategic parent of MD House, sharing design studios, distribution, and the 'Design Across Spaces' manifesto; included as a parent/ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD House