balance wellness

What balance wellness does

Mebyme, operating under the Balance Wellness brand, is an Israel-based (Ramat Gan) digital wellness platform targeting Israeli women with a bundled offering across fitness, nutrition, and personal development. The company was co-founded by Maria Skel and Eden Mitran, both of whom function as the principal content creators and brand faces; their combined Instagram, YouTube, and TikTok presence serves as the primary customer acquisition channel.

The core product surface is MEAPP, a subscription mobile application priced at ₪99 per month, complemented by a portfolio of standalone digital courses (Peach Plan ₪194, Stomach-Buttocks-Hips ₪440, Youth Plan ₪380, and a Bundle at ₪520) and a physical Motivation Diary/Planner retail SKU at ₪149. A corporate-facing wellness program branded BALANCE extends the offering into B2B channels. As of the latest reporting, MEAPP had approximately 2,357 registered users against a broader community base of more than 6,000 women, with the entire catalog priced and distributed in Israeli shekels only.

The business is privately held and bootstrapped, with no external funding disclosed and a stated headcount of 13 employees. There are no patents, formal awards, or announced partnerships in the input, and no AI/ML, data infrastructure, or integration moat is indicated. Monetization is concentrated in direct-to-consumer subscriptions and one-time digital/physical course purchases, with B2B corporate wellness as a relatively new and unproven revenue stream.

Name

balance wellness

Legal name

Mebyme (מבימה) - operated by מריה סקלדז'יק ת.ז 208700633 and עדן מיטרן ת.ז 304850928

Website

https://mebyme.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Balance Wellness (Mebyme) is an Israel-based digital wellness company serving Israeli women with a subscription mobile app (MEAPP), standalone fitness/nutrition courses, a physical planner, and a corporate wellness program, distributed via founder-led social media channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. MEAPP Subscription: Monthly subscription to mobile app providing ongoing access to all content, new weekly additions, monthly guest lectures, and motivation features. Priced at ₪99/month.
2. Physical Planner/Diary: Physical motivational planner product sold for ₪149, containing tracking tools, nutrition guidelines, and motivation content. Self-pickup from Ramat Gan office.
3. Youth Programs: Specialized fitness and nutrition program for teenagers priced at ₪380, including exercise routines, nutrition education, and motivation content.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mebyme (operated under the ME / Balance Wellness brand) is an Israeli digital wellness company that sells fitness, nutrition, and personal development programs to individual consumers via its MEAPP subscription mobile application and one-time digital courses (Peach Plan, Stomach-Buttocks-Hips Plan, Youth Plan). It also runs the BALANCE corporate wellness program, providing tailored employee health, fitness, and team-building services to companies and organizations in Israel.

Product overview

Mebyme operates as a digital wellness platform offering fitness and nutrition programs. The core product is the MEAPP subscription mobile application (₪99/month) providing workouts, nutrition guidance, and personal development content. The company sells individual digital training programs including the תוכנית אפרסק (Peach Plan) for glute toning (₪194), the תוכנית בטן ישבן ירכיים for body toning (₪440), and a Youth Plan for teens (₪380). Bundles combining multiple programs are available (₪520), along with a physical Motivation Diary planner (₪149). For corporate clients, BALANCE offers organizational wellness programs combining digital and physical wellness activities.

Differentiator

Problem solved

Functional benefit

Brands

• MEAPP: Subscription-based fitness and wellness app providing workout programs, nutrition guidance, mindfulness content, and personal development resources accessible on mobile devices.
• BALANCE

Products and services

• MEAPP A subscription-based fitness and wellness mobile application offering workouts, nutrition guidance, and personal development content for ₪99/month with no commitment.
• Peach Plan (תוכנית אפרסק)

Quantifiable outcome

• Results visible within 1 month with consistent program follow-through
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Noom: Subscription behavior-change platform for weight management and nutrition. Comparable to Mebyme on the nutrition/diet side of the offering, recurring subscription model, and use of coaching-style content to drive lifestyle change rather than crash diets.
• Sweat (Kayla Itsines): Influencer-led digital fitness platform built around branded programs targeted at women. Directly comparable to Mebyme's Peach Plan and Stomach-Buttocks-Hips in persona focus (women's body transformation), influencer-driven acquisition, and digital course format.
• BetterMe: Digital fitness, nutrition, and wellness subscription app serving individuals with meal plans and home workouts. Comparable to Mebyme across subscription model, holistic fitness-plus-nutrition positioning, and global direct-to-consumer reach.
• Freeletics: Subscription-based digital fitness coaching app offering personalized workout and nutrition plans via mobile. Closely matches Mebyme's MEAPP in delivery format (subscription app, recurring content) and target customer (individuals seeking structured fitness at home).
• Asana Rebel: Yoga- and HIIT-focused fitness subscription app blending workouts with mindfulness. Closely comparable to Mebyme's MEAPP in subscription pricing model, female-skewing persona, and combination of fitness with personal development content.

Broad incumbents

• Peloton: Connected fitness platform with subscription content layer across workout categories. Comparable as a broad incumbent offering overlapping digital fitness subscription content, though anchored to hardware; competes for the same fitness-content consumer wallet share.
• Apple Fitness+: Subscription fitness and wellness service embedded in the Apple ecosystem with trainer-led workouts. Comparable as a broad incumbent in the digital workout subscription category with substantially greater resources, integration advantages, and content depth.
• WW (Weight Watchers): Global weight management brand with digital subscription and community offerings. Comparable as a broad incumbent operating in adjacent diet/weight-loss space, providing overlap with Mebyme's nutrition and body-transformation focus, but at vastly larger scale.
• Nike Training Club: Global brand-backed free fitness app with video workouts and personalized programs. Comparable as a broad incumbent competing for the same digital fitness consumer with much deeper content library and brand, though lacking Mebyme's nutrition and personal development integration.

Emerging players

• Strava: Subscription fitness tracking and community platform for runners, cyclists, and active individuals. Partial overlap with Mebyme's digitally delivered fitness content, but with a different emphasis on tracking and social community rather than structured workout programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC1kVDTOKJiqs1goXuuGrmlg
• Instagraminstagram.com/mariaskle
• TikTokvm.tiktok.com/ZSeAfRf3o
• LinkedInlinkedin.com/company/balance-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about balance wellness