MedCare
- Company typePrivate
- Founded-
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
MedCare firmographics
Firmographics- Name
- MedCare
- Legal name
- Medcare
- Website
- https://medcare.bg
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MedCare industry classification
Industry- Product category
- Healthcare Appointment Booking & Provider Directory
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Appointment Scheduling & Online Booking (HLACADAA)
- akta.pro secondary industry
- Specialist Referral & Appointment Booking Platforms (HLALALAB)
Keywords
Where MedCare is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
MedCare business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform services to doctors and medical centers: Doctors and medical centers create profiles on the platform to reach patients. The platform helps organize profiles, practices, and available appointment times in a structured manner.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
MedCare product offering
Product offeringCore offering
MedCare operates a web-based healthcare discovery and appointment booking platform that allows patients in Bulgaria to search for doctors and clinics by specialty, city, or doctor name without logging in, view public profiles with specialties, practice addresses, and published appointment availability, and continue to a booking confirmation step. Doctors and medical centers use the platform to create and manage their own public profiles, publish available appointment times, and organize practice information.
Product overview
Medcare is a single unified healthcare discovery and appointment booking platform operating in Bulgaria. The core product enables patients to search for doctors by specialty, city, or name; view public profiles with specialties, practices, addresses, and available appointments; and proceed to online booking. The platform supports multiple cities (Sofia, Plovdiv, Varna, Burgas, Sliven, Stara Zagora, Ruse, Pleven, Blagoevgrad, Veliko Tarnovo, Haskovo, Shumen) and medical specialties (obstetrician-gynecologist, cardiologist, pediatrician, ophthalmologist, anesthesiologist, angiologist, and others). A separate app (app.medcare.bg) handles registration, profile management, and booking data.
Differentiator
Problem solved
Functional benefit
Products and services
- Medcare Platform A Bulgarian healthcare platform enabling patients to discover doctors and clinics, view public profiles with specialties, practices, addresses, and published appointment availability, and proceed to booking for in-person medical visits. Searchable by specialty, city, or doctor name across 12 Bulgarian cities without requiring login.
Companies that use MedCare
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
MedCare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MedCare partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- KanzenKai FoundationminorKanzenKai Foundation is a Medcare partner organization. The partnership offers a direct path to the foundation's official website.
- Ivan YosifovminorIvan Yosifov works on practical AI and automation systems, product strategy, and execution tied to real business outcomes. Listed as Medcare partner for AI and automation.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
MedCare competitors and assessment
Company assessmentRegional players
- ZnanyLekarz: Polish doctor booking marketplace owned by Docplanner. Same directory-plus-booking model as MedCare but operating in Poland; useful comparator for CEE market dynamics and category evolution.
- Jameda: Germany's leading doctor booking platform, now owned by Doctolib. Directly comparable product but operates in Germany rather than Bulgaria; relevant as a regional template for the CEE doctor-discovery category.
- BookDoc: Doctor and wellness appointment booking platform active in Malaysia and Southeast Asia. Comparable core model (search → book) with similar product-led growth orientation toward individual doctors and clinics.
Direct peers
- Doctolib: European leader in online doctor appointment booking and telehealth. Operates the same core product loop (public doctor discovery → appointment booking → subscription monetization from providers), but at significantly greater scale across multiple European countries including Bulgaria-adjacent markets.
- Practo: India- and Southeast Asia-based doctor discovery and booking platform. Closely comparable in the core doctor-search-and-book workflow and in serving fragmented, multi-specialty provider markets.
- Doctoralia: Global doctor marketplace (Docplanner group) operating across Spain, Italy, and Latin America. Closely comparable to MedCare in scope and audience (patient discovery of specialists and clinics).
- Zocdoc: US pioneer of online doctor appointment booking. Same product model (search by specialty/location, public profiles, calendar-based booking) and same provider-monetized subscription approach.
- DocPlanner: Global doctor booking marketplace operating Doctoralia/ZnanyLekarz/Jameda across Europe and Latin America. Closest direct peer in business model (doctor profile directories + subscription SaaS for clinics) and a credible potential entrant into the Bulgarian market.
Broad incumbents
- Healthgrades: Long-established US healthcare provider directory and booking platform. Comparable in the doctor-discovery and credential-listing use case, but operates as a broader incumbent rather than a focused SMB/marketplace player.
Emerging players
- Zava (formerly DrEd): European online doctor and digital clinic platform operating across UK, Germany, France, and Ireland. Comparable in adjacent digital-health-discovery territory and a potential acquirer or strategic partner if MedCare expands beyond in-person booking.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MedCare social profiles
Digital presenceMedCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
MedCare leadership team
Management profileNumber of profiles
MedCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MedCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MedCare
What does MedCare do?
MedCare operates a web-based healthcare discovery and appointment booking platform that allows patients in Bulgaria to search for doctors and clinics by specialty, city, or doctor name without logging in, view public profiles with specialties, practice addresses, and published appointment availability, and continue to a booking confirmation step. Doctors and medical centers use the platform to create and manage their own public profiles, publish available appointment times, and organize practice information.
Is MedCare a public or private company?
MedCare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MedCare founded?
MedCare was founded in -1. It employs 1 to 10 people.
Where is MedCare based?
MedCare is headquartered in Sofia, Bulgaria, in the Europe region.
How does MedCare make money?
One revenue line is on record: platform services to doctors and medical centers.
Who are MedCare's main competitors?
Regional players on record are ZnanyLekarz, Jameda and BookDoc. Direct peers are Doctolib, Practo, Doctoralia, Zocdoc and DocPlanner. Healthgrades is listed as a broad incumbent. Zava (formerly DrEd) is listed as an emerging player.
Does MedCare have an API?
No public API is recorded for MedCare.
What industry is MedCare in?
MedCare's product category is Healthcare Appointment Booking & Provider Directory. Its primary akta.pro industry code is HLACADAA, Appointment Scheduling & Online Booking, with a secondary code of HLALALAB, Specialist Referral & Appointment Booking Platforms. Its SIC code is 8000.