21GRAMS
- Company typePrivate
- Founded2004
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
21GRAMS firmographics
Firmographics- Name
- 21GRAMS
- Legal name
- 21grams AB
- Website
- https://21grams.se
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where 21GRAMS is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
21GRAMS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Postal Distribution Services: Revenue from optimizing and managing physical mail distribution including postage procurement, sorting services, and coordination with postal operators. Customers save on postage costs while 21grams takes a margin on volume discounts.
- Digital Communication Services: E-invoicing, digital mailboxes, email and SMS distribution through platforms like Addoro. Provides document processing and multi-channel delivery.
- Payment Solutions: Swish QR-code solutions, Mobile Collect, and payment optimization services. Revenue from transaction fees and service subscriptions.
- Software Licensing (PostSort): PostSort software licensing to printing houses and binderies for address sorting and production management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom enterprise pricing based on volume and service requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
21GRAMS product offering
Product offeringCore offering
21GRAMS provides multi-channel document communication and postal optimization services for corporate customers in the Nordic region. It bundles postal cost optimization across multiple operators, software-based sorting and addressing (PostSort), digital document distribution via the Addoro cloud platform, e-invoice processing to Swedish internet banks, and mobile payment solutions including Swish QR-codes. As an independent intermediary between senders and postal operators, 21GRAMS aggregates customer mail volumes to secure lower postage rates while routing documents through the cheapest mix of physical mail, digital mailboxes (Kivra, Digipost, e-Boks), e-invoice, email and SMS channels.
Product overview
21grams operates as a multi-channel communication and document distribution company offering both physical and digital communication services. The product portfolio centers on three core pillars: (1) Physical postal distribution via Mailworld (postal operator subsidiary) and Portooptimering — using proprietary PostSort software for sorting/addressing and optimizing across multiple postal operators; (2) Digital communication via Addoro (cloud-based multi-channel document platform) and E-faktura services producing ~30–40% of Swedish e-invoices; and (3) Payment solutions including Swish QR-kod integration on physical documents and the Banqup independent payment platform for small businesses. The company distributes across channels including physical mail, e-mail, digital mailboxes (Kivra, Digipost, e-Boks), SMS, e-faktura, and Peppol. A newer expansion is PacSort for parcel and item mail sorting, and recently launched Banqup as a standalone payment ecosystem. The offering is a modular platform where customers can access individual services (File Exchange, Postportalen, Track & Trace, E-arkiv, Document Tracker) independently.
Differentiator
Problem solved
Functional benefit
Brands
- PostSort: Sorting and addressing software for direct mail and newspapers. Software installed at printers and bookbinders for address management and postal optimization.
- iSort
- PacSort
- Swish QR-kod
- Mobile Collect
Products and services
- PostSort PostSort is a software suite for sorting, addressing, producing and distributing addressed direct mail and newspapers. It comprises PostSort Sortering (address-file preparation and sorting) and PostSort Produktion (a complete inkjet system controlling production lines for direct address printing on print materials and packaging). The software is installed at printers and binderies across the Nordic market and is used for postal optimization.
- Addoro Addoro is a cloud-based communication platform for digital document and payment distribution, enabling businesses to manage and send communications through multiple digital channels. Acquired by 21GRAMS in 2017 and used as the group's primary digital communication platform.
- PacSort PacSort is a software service for sorting and addressing parcel and item mail (varubrev), extending 21GRAMS's postal optimization capabilities from traditional letters to e-commerce parcel and mailbox-package delivery segments.
- Mailworld Mailworld is an independent alternative postal operator within 21GRAMS Group that provides cost-effective distribution of letters and parcels both internationally and domestically, with terminals in Stockholm, Gothenburg and Malm\u00f6 and Norwegian operations.
- Banqup Banqup is an independent payment platform targeting small business owners and accounting firms that enables businesses to manage documents (agreements, receipts), create and manage invoicing and payments, and connect to their accounting software entirely digitally.
- Portooptimering (Postage Optimization) Portooptimering continuously monitors the postal market to ensure the lowest prices for customer dispatches. It calculates the optimal combination of postal operators, sorting levels and distribution methods based on size, weight, regional distribution and sorting grade to minimize postage costs, taking a margin on aggregated volume discounts.
- Digitalisera Posten (Digitize Mail) Digitalisera Posten is a multi-channel distribution service that lets each customer recipient choose how they receive their communications, then routes documents to the right channel (digital mailbox, e-mail or print) at the lowest possible cost, simplifying administration with one supplier.
- Swish QR-kod & Mobile Collect Swish QR-kod places QR codes on physical invoices, reminder letters and donations, letting recipients pay instantly via the Swish app with mobile BankID authentication. Mobile Collect combines SMS outreach with Swish payment for charitable donations and fundraising campaigns.
- E-faktura (Electronic Invoice) service E-faktura is 21GRAMS's e-invoice service, processing approximately 30–40% of all e-invoices to Swedish internet banks and supporting B2B Peppol routing and VAN operators.
Quantifiable outcome
- 10-17% savings on total postal costs on average
- +3 more outcomes
Companies that use 21GRAMS
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
21GRAMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability4 records
Feature7 records
21GRAMS partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Aksell (formerly Lundeby & co)minorNorwegian printing and binding company using PostSort Sortering and PostSort Produktion. When Aksell started using 21grams systems, their revenue tripled in four years. Aksell is now the largest in northern Europe within bookbinding and distribution of printed materials.
- KGM DatadistributionminorSwedish printing company that collaborated with 21grams on the Svenska Kyrkan church election project, producing 5 million ballot cards.
- PostNordcoreMajor Nordic postal operator providing distribution network for physical mail. 21grams has agreements with PostNord for postage procurement and distribution services.
- CitymailcorePostal operator with coverage in selected areas of Sweden. 21grams integrates Citymail into their sorting software for optimal distribution.
- MorgonpostcoreSwedish postal operator. 21grams provides sorting and production instructions for Morgonpost distribution.
- Bring Mail NordiccoreNordic postal operator part of Posten Norge/Posti group. 21grams has agreements for cross-border Nordic distribution.
- DHLminorInternational logistics company providing international postage and parcel services through 21grams agreements.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
21GRAMS competitors and assessment
Company assessmentBroad incumbents
- PostNord Strålfors: Parent company and direct Nordic competitor in document distribution, postal services, and multi-channel communications; now both owner and competing platform for parts of 21grams' addressable market.
- Pitney Bowes: Long-established mailing and shipping solutions provider serving enterprise senders with postage meters, lockbox and mail services; overlaps with 21grams' optimization and document distribution offerings.
Direct peers
- Quadient: Global provider of customer communications management and mail automation software; competes directly with PostSort/Addoro in document composition, multi-channel delivery, and postage optimization.
- Esker: Provider of automated document processes including e-invoicing, order-to-cash and supplier invoice management; directly comparable to 21grams' Addoro and E-faktura offerings for multi-channel digital distribution.
- Swiss Post Solutions: Document management, mailroom, and physical-to-digital communication outsourcing arm of Swiss Post; competes with 21grams' Mailworld terminal operations and multi-channel document services for enterprise clients.
- Tessi: European BPO and document services company offering customer communication management, digital mailroom and payment solutions — closely aligned with 21grams' multi-channel document and payment portfolio.
- PayEx: Nordic payment and invoicing services provider offering e-invoicing, payment solutions and debt collection; competes with 21grams' Banqup platform and Swish QR payment services in the Nordic enterprise and SMB segments.
Emerging players
- InExchange: Swedish fintech specialized in e-invoicing and supplier payments; directly competes with 21grams' E-faktura and Banqup offerings in the Swedish SMB and enterprise invoicing market.
- LINK Mobility: Nordic-origin mobile messaging and SMS marketing provider; overlaps with 21grams' Mobile Collect SMS-based donation and payment service for outreach and transactional notifications.
Regional players
- Vitec Software Group: Nordic vertical software provider (including Vitec Hyra for property management); integration partner on the Bostaden Umeå digital mail case and adjacent to 21grams' property and document distribution workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
21GRAMS social profiles
Digital presence21GRAMS compliance and trust
Trust signalCompliance1 record
21GRAMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
21GRAMS leadership team
Management profileNumber of profiles
Profiles16 records
21GRAMS subsidiaries and ownership
Company hierarchySubsidiaries4 records
21GRAMS funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
21GRAMS M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 21GRAMS
What does 21GRAMS do?
21GRAMS provides multi-channel document communication and postal optimization services for corporate customers in the Nordic region. It bundles postal cost optimization across multiple operators, software-based sorting and addressing (PostSort), digital document distribution via the Addoro cloud platform, e-invoice processing to Swedish internet banks, and mobile payment solutions including Swish QR-codes. As an independent intermediary between senders and postal operators, 21GRAMS aggregates customer mail volumes to secure lower postage rates while routing documents through the cheapest mix of physical mail, digital mailboxes (Kivra, Digipost, e-Boks), e-invoice, email and SMS channels.
Is 21GRAMS a public or private company?
21GRAMS is a private company. It is classified as corporate owned and is currently operating.
When was 21GRAMS founded?
21GRAMS was founded in 2004. It employs 1 to 10 people.
Where is 21GRAMS based?
21GRAMS is headquartered in Stockholm, Sweden, in the Europe region.
How does 21GRAMS make money?
Four revenue lines are on record. Postal Distribution Services are the primary driver. The others are digital Communication Services, payment Solutions and software Licensing (PostSort).
Who are 21GRAMS's main competitors?
Broad incumbents on record are PostNord Strålfors and Pitney Bowes. Direct peers are Quadient, Esker, Swiss Post Solutions, Tessi and PayEx. Emerging players are InExchange and LINK Mobility. Vitec Software Group is listed as a regional player.
Does 21GRAMS have an API?
No public API is recorded for 21GRAMS.