Mediamix

What Mediamix does

MediaMix Finland Oy is a Helsinki-based outdoor advertising company that sells high-visibility physical advertising surfaces — large-format building wraps (jättipinnat) ranging from 33m² to 700m², parking garage media across 10 Europark facilities in Helsinki, the 6.4m Eliel Square digital screen, rooftop advertising, and housing fair (Asuntomessut) media — to brand advertisers, real estate and construction companies, and retail/consumer brands across Finland. The company operates with a sales-led go-to-market model, running direct outreach to enterprise clients with a team of multiple sales managers (Myyntipäällikkö) and a business director shared with parent Kenguru Media. Pricing is campaign-based and largely publicly disclosed, with typical rental durations of 1–4 weeks and example rates ranging from €600 per elevator (4 weeks) to €8,500 for a 152m² Turku jättipinta (4 weeks); production and installation services are typically billed separately.

The business model is straightforward media-space rental plus ancillary production and installation services. MediaMix maintains no proprietary technology, no software platform, and no programmatic buying interface — its competitive position rests on the contractual rights to premium physical locations in Helsinki's densest traffic hubs and on the integration benefits of being part of the Kenguru Media group, which allows cross-selling of complementary media to the same advertiser clients. Operations are concentrated in the Helsinki metropolitan area with a secondary presence in Turku; there is no indication of international expansion. BMW is the only named customer in the available data (a Kamppi parking garage campaign). The company is privately held, is not listed on any stock exchange, has not raised external funding, and has no disclosed revenue, headcount, or patent portfolio.

Name

Mediamix

Legal name

Mediamix Finland Oy

Website

https://mediamix.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MediaMix Finland Oy is a Helsinki-based outdoor advertising company that rents large-format billboards, parking garage media, digital displays, and rooftop surfaces to brand advertisers and businesses across Finland, operating as a subsidiary of Kenguru Media.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

Keywords

• Outdoor advertising
• Billboard advertising
• Parking garage ads
• Digital out-of-home
• Building wrap advertising

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Outdoor Advertising Space Rental: Rental of advertising surfaces including giant billboards (jättipinnat), parking garage advertising, digital displays, illuminated posters, and specialty media. Revenue generated from campaign-based rentals typically sold in 2-4 week blocks.
2. Production and Installation Services: Additional revenue from ad production, printing, installation and maintenance services for advertising materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MediaMix sells outdoor advertising space to brands and businesses, with its flagship product being giant building-wrap billboards (jättimedia) at prime city-center locations in Helsinki and Turku. The company also rents parking garage advertising in 10 Europark facilities in Helsinki (digital screens, illuminated posters, elevator ads, large surfaces), the Eliel Screen digital billboard, rooftop advertising, and Housing Fair media, typically on 1–4 week campaign rentals. Production, printing, installation and maintenance services are bundled or sold alongside the space rental.

Product overview

Mediamix is an outdoor and special venue advertising company offering a portfolio of high-visibility advertising surfaces across Finland. The core offering includes Jättimedia (large-format building wraps up to 700m² at prime city locations) and Parkkimedia (parking garage advertising including 50 digital screens, 58 illuminated posters, elevator ads, and large surfaces across 10 Europark locations in Helsinki). Additional products include Eliel Screen (digital billboard at Eliel Square), Asuntomessut media (advertising at Finland's largest housing exhibition), and Kattomainonta (rooftop advertising). The company operates as part of Kenguru Media group.

Differentiator

Problem solved

Functional benefit

Products and services

• Jättimedia (Giant Building-Wrap Billboards) Large-format outdoor advertising surfaces installed on buildings under renovation, located at prime city locations in Helsinki and Turku. Surfaces range from 33m² to 300m², typically sold for two-week campaigns. Aimed at brand advertisers seeking maximum visibility in urban environments.
• Diginäyttö (Digital Displays) 50 digital screens sized 50-70 inches located in parking halls, supporting video ads with audio. Spot length is 10 seconds. Example price: €3,500 / 7 days. Material transfer and check included at €90.
• Valojulisteet (Illuminated Posters) 58 illuminated poster displays (1190 x 1750 mm) in Helsinki center Europark parking halls. Example price: €1,950 / week, €3,290 / 2 weeks. Production €650 and installation €650. Sold also by parking garage.
• Isot mainospinnat (Large Advertising Surfaces) 5 large advertising surfaces (7000 x 2000 mm) in Helsinki center Europark parking halls: City, Kamppi, Eliel, and Kluuvi. Example price: €3,900 / 4 weeks. Production, installation and maintenance €1,950.
• Hissimainos (Elevator Advertising) Elevator advertising in 10 elevators in Helsinki center parking halls. Example price: €600 / elevator / 4 weeks. Production costs €350 / elevator.
• Valomainos (Illuminated Sign) 1 illuminated sign (4200 x 2000 mm) in Kamppi parking hall, Helsinki center. Example price: €1,000 / 4 weeks. Production and installation included at €980.
• Promootiopaikka (Promotion Space) Promotion space with 5x3 m floor area in Forum parking hall, Helsinki center. Example price: €1,500 / 1 week. Production costs €380 (advertising sheet).
• Eliel Screen (Digital Billboard) 6.4 m wide digital screen at Eliel Square on Restaurant Vltava wall. Supports images, videos, and animations. Spot length 10 seconds. Example price: €1,050 / 7 days, €495 / 3 days.
• Parkkihallimainonta (Parking Garage Advertising Portfolio) Parking garage advertising across 10 Europark locations in Helsinki (Kamppi, Kluuvi, Eliel, Ruoholahti, City, WTC, Simonkenttä, Autotalo, Presidentti, CityForum). Includes 50 digital screens, 58 illuminated posters, elevator doors, 5 large surfaces, Kluuvi vitriini, and Forum promotion area.
• Asuntomessut (Housing Fair Media) Advertising opportunities at Finland's largest paid exhibition for housing, construction, and renovation. Includes bus advertising, fence banners, pillar bunting, Adshel displays, Signware, audio advertising, and digital formats.
• Kattomainonta (Rooftop Advertising) Rooftop advertising surfaces in city centers, traffic hubs, and event venues. Offers high visibility and brand differentiation in high-traffic locations.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kenguru Mediaparent companyOthersMediaMix is part of Kenguru Media (osittainen Kenguru Mediaa). When needed, visibility and impact can be enhanced with other media offered by Kenguru Media.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• APG|SGA: Swiss outdoor advertising company operating static and digital OOH across Switzerland. Comparable mid-sized European OOH operator with similar multi-format offering to MediaMix.
• Lamar Advertising: One of the largest US outdoor advertising companies operating static and digital billboards. Comparable to MediaMix as a multi-format OOH operator selling campaign-based inventory.
• Clear Channel Outdoor: Major global OOH operator with static billboards, digital displays, and transit/airport media. Closely comparable to MediaMix's mix of static jättimedia, parking garage digital screens, and venue-based formats.
• IGPDecaux: Italian OOH operator (joint venture with JCDecaux) offering billboards, street furniture, and transit media. Comparable as a multi-format European OOH specialist.
• Global (formerly Exterion Media): UK and European OOH operator offering billboards, digital screens, and place-based media in shopping centers and transit. Comparable as a multi-format European OOH specialist.
• oOh!media: Australian outdoor advertising operator with billboards, digital screens, and place-based formats. Comparable as a multi-format OOH company selling campaign-based advertising space.
• Outfront Media: US-focused OOH company operating billboards, transit, and place-based media. Comparable business model combining static and digital inventory sold on a campaign basis to advertisers.
• Intersection: US-based place-based and digital OOH operator focused on transit, public spaces, and venue-based media. Closely comparable to MediaMix's venue-focused (parking garage) and digital screen strategy.
• Ströer: German-headquartered OOH and digital out-of-home operator with a strong portfolio of street furniture, billboards, and digital screens. Closest European geographic peer to MediaMix in operating model.
• JCDecaux: Global leader in out-of-home advertising, including street furniture, billboards, and digital OOH in transit and parking environments. Directly comparable as a multi-format OOH operator competing for the same brand budgets as MediaMix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mediamix
• LinkedInlinkedin.com/company/mediamix-finland

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediamix