MEDIPEEL
MEDIPEEL is a Korean derma beauty skincare brand operating direct-to-consumer e-commerce with 248+ products across anti-aging, brightening, and pore care, sold globally to 100+ countries through proprietary branded ingredient technologies and a tiered membership loyalty program.
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What MEDIPEEL does
MEDIPEEL (메디필) is a Korean derma beauty skincare brand operated by SKINIDEA CO., LTD. (주식회사 스킨이디어), a privately held company headquartered in Seoul's Gangnam district. Founded in 2014, the brand sells a 248+ SKU catalog spanning ampoules, creams, masks, pads, cleansers, and sun care, organized around proprietary branded ingredient platforms including Red Rocto Collagen™, Retinal NMN / NMN NAD+ Complex, Mooltok PDRN (with exosome technology), and Peptide9 Bio. The company targets premium skincare consumers and aesthetic dermatology enthusiasts seeking clinical-grade formulations for elasticity, pore care, brightening, and anti-aging, with prices ranging from ₩5,900 to ₩144,000 per SKU.
The business model is direct-to-consumer-first e-commerce operated on Cafe24 infrastructure, with global shipping to 100+ countries and multilingual support across Korean, Chinese, English, and Japanese storefronts. A tiered membership loyalty program (White/Lovers/Red/Black/VIP, with spending thresholds from ₩50,000 to ₩500,000+) drives repeat purchases through monthly discount coupons of up to 15%, purchase points, and birthday rewards. Marketing is digital-first across Instagram, Facebook, YouTube, and KakaoTalk, and the company maintains family brand distribution through SKINIDEA (skinidea.co.kr) and DERMAMAISON (dermamaison.com) storefronts. Manufacturing and fulfillment are outsourced to CommerceKorea, with payment processing through Korean gateways (KakaoPay, NaverPay, KG Inicis, Payco, KPay, Mobilience), and analytics/personalization via Niblesky. The operation is notably lean, with only 9 employees supporting global reach, and representation is held by HyunJong Wi (위현종). No external funding rounds, M&A activity, or institutional ownership signals are present in the data.
MEDIPEEL firmographics
Firmographics- Name
- MEDIPEEL
- Legal name
- 주식회사 스킨이데아 (SKINIDEA CO.,LTD)
- Website
- https://medipeel.co.kr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MEDIPEEL is a Korean derma beauty skincare brand operating direct-to-consumer e-commerce with 248+ products across anti-aging, brightening, and pore care, sold globally to 100+ countries through proprietary branded ingredient technologies and a tiered membership loyalty program.
- Ownership category
- akta.pro rank
MEDIPEEL industry classification
Industry- Product category
- Derma Skincare / Korean Beauty Cosmetics
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Eye & Lip Skincare (CRABAAAC), Professional Skincare & Facial Treatments (CRABALAF)
Keywords
Where MEDIPEEL is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
MEDIPEEL business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Direct-to-consumer sales of skincare products through owned e-commerce platform (medipeel.co.kr) with global shipping. Products include ampoules, creams, masks, cleansers, and skincare sets at various price points from ₩5,900 to ₩144,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level skincare products and trial kits |
| Unit Pricing | Pay-as-you-go | Premium ampoules and anti-aging solutions |
| Unit Pricing | Pay-as-you-go | Complete skincare sets and bundles |
| Subscription | Monthly | VIP Membership (₩500,000+ spending) |
| Subscription | Monthly | Black Membership (₩250,000+ spending) |
| Subscription | Monthly | Red Membership (₩150,000+ spending) |
| Subscription | Monthly | Lovers Membership (₩50,000+ spending) |
| Subscription | Monthly | White Membership (under ₩50,000) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MEDIPEEL product offering
Product offeringCore offering
MEDIPEEL, operated by SKINIDEA CO.,LTD, is a Korean derma beauty skincare brand that develops, manufactures, and sells its own line of skincare products directly to consumers. The product range includes ampoules, creams, masks, cleansers, and other cosmetic formulations positioned around proprietary ingredient complexes targeting concerns such as collagen loss, dark spots, and aging.
Product overview
MEDIPEEL is a Korean derma beauty brand (더마뷰티크리에이터) that operates an e-commerce platform selling skincare products. The company offers a diverse portfolio of skincare solutions organized into several key product lines: the Red Lacto Collagen line featuring masks, ampoules, pads, and basic care sets centered around their proprietary lacto collagen blend; the Mela Non X line for brightening and melanin care; the Peptide9 line with peptide-enriched products; the Mooltok (물톡스) PDRN line utilizing PDRN and exosome technology; and specialty products like the Retinal NMN series for anti-aging. The brand also offers cleansing products, sun care, foot care, and targeted treatments such as trouble patches and eye creams. Products are sold as individual items, sets, and in various formats (ampoules, creams, pads, masks) to address different skin concerns.
Differentiator
Problem solved
Functional benefit
Products and services
- MEDIPEEL Skincare Line The company's full range of derma beauty skincare products, including ampoules, creams, masks, and cleansers, sold under the MEDIPEEL brand to individual consumers seeking professional-grade Korean skincare for concerns such as collagen depletion, hyperpigmentation, and signs of aging.
Companies that use MEDIPEEL
Customer profileSegments3 records
Ideal customer profiles1 record
MEDIPEEL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
MEDIPEEL partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights4 records
MEDIPEEL competitors and assessment
Company assessmentBroad incumbents
- Sulwhasoo: Premium Korean herbal skincare brand under Amorepacific. Comparable as a Korean skincare operator with proprietary ingredient positioning, but at premium department-store scale.
- Dr.Jart+: Korean derma-cosmetic brand (owned by Estée Lauder) offering clinical-grade skincare and masks. Comparable in the derma-skincare category but at a much larger scale and with corporate backing.
- Innisfree: Mass-market Korean skincare brand under Amorepacific. Comparable as a Korean skincare category leader, though positioned broader and less clinical than MEDIPEEL.
Emerging players
- Torriden: Korean skincare brand focused on hyaluronic acid and lightweight hydration. Comparable as an emerging K-beauty brand with strong international DTC presence.
- Tirtir: Korean skincare and color-cosmetics brand with viral global DTC traction (Mascara Fit, Mask Fit Red). Comparable as a digitally native K-beauty brand scaling through social and owned e-commerce.
Direct peers
- Some By Mi: Korean derma skincare brand with AHA/BHA, tea tree, and miracle-toner lines. Comparable in product mix, target audience, and DTC international distribution model.
- Beauty of Joseon: Korean skincare brand built around traditional/herbal and clinical-grade ingredients (ginseng, rice, propolis). Closely comparable in positioning, target consumer, and DTC-led international growth trajectory.
- Anua: Korean skincare brand specializing in heartleaf and sensitive-skin formulations with strong global DTC presence. Comparable as a small-team K-beauty derma brand scaling internationally.
- Purito: Korean clean/derma skincare brand focused on centella, sunscreen, and barrier repair. Comparable in clean-derma positioning and global e-commerce-led distribution.
- COSRX: Korean derma/cosmeceutical skincare brand focused on ingredient-led formulations (snail mucin, AHA/BHA, retinoids). Directly comparable as a K-beauty derma brand selling globally through DTC and marketplaces.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MEDIPEEL social profiles
Digital presenceMEDIPEEL financial estimates
Financial estimateRevenue estimate
Valuation estimate
MEDIPEEL leadership team
Management profileNumber of profiles
Profiles1 record
MEDIPEEL subsidiaries and ownership
Company hierarchySubsidiaries2 records
MEDIPEEL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MEDIPEEL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MEDIPEEL
What does MEDIPEEL do?
MEDIPEEL, operated by SKINIDEA CO.,LTD, is a Korean derma beauty skincare brand that develops, manufactures, and sells its own line of skincare products directly to consumers. The product range includes ampoules, creams, masks, cleansers, and other cosmetic formulations positioned around proprietary ingredient complexes targeting concerns such as collagen loss, dark spots, and aging.
Is MEDIPEEL a public or private company?
MEDIPEEL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MEDIPEEL founded?
MEDIPEEL was founded in -1. It employs 1 to 10 people.
Where is MEDIPEEL based?
MEDIPEEL is headquartered in Seoul, South Korea, in the Asia region.
How does MEDIPEEL make money?
One revenue line is on record: direct Product Sales.
Who are MEDIPEEL's main competitors?
Broad incumbents on record are Sulwhasoo, Dr.Jart+ and Innisfree. Emerging players are Torriden and Tirtir. Direct peers are Some By Mi, Beauty of Joseon, Anua, Purito and COSRX.
Does MEDIPEEL have an API?
No public API is recorded for MEDIPEEL.
What industry is MEDIPEEL in?
MEDIPEEL's product category is Derma Skincare / Korean Beauty Cosmetics. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAC, Eye & Lip Skincare. Its NAICS code is 456 and its SIC code is 2844.