MILA EVENTS

What MILA EVENTS does

SevenMila (operating under the queried name MILA EVENTS) is a Spain-based sports events and experiential marketing agency with headquarters in Barcelona (Esplugues de Llobregat) and a second office in Madrid. The agency creates sporting experiences that connect corporate brand sponsors with sports communities, operating an event-driven go-to-market built around four core professional service lines: event infrastructure setup, online and offline brand activations, sponsorship management, and stand design. The agency employs approximately 6 people and works with a focused portfolio of enterprise brand clients across automotive (Europcar, Goldcar), insurance (Allianz), sports (FC Barcelona, FEB), airlines (Vueling), sports retail (Decathlon), consumer electronics (Bang & Olufsen), toys (Hot Wheels), and food (Frit Ravich).

The agency's underlying assets are its proprietary and managed event properties, including the 3x3 Series (a national 3x3 basketball circuit organized for the Federación Española de Baloncesto), the Urban World Series (a multi-discipline urban sports circuit), and Cursa Bombers Barcelona (a managed running event). These event brands function as recurring platforms for sponsor activation, differentiating the agency from pure service shops. SevenMila combines direct B2B sales to brand marketing departments with strategic partnerships with sports federations (notably FEB) and elite clubs (FC Barcelona), using these relationships as distribution channels for its activation services.

Revenue is generated on a professional services model through event conceptualization, production, infrastructure setup, brand activations, and sponsorship management engagements. No pricing or revenue figures are publicly disclosed; the agency sells bespoke experiential campaigns rather than standardized SKUs. Marketing is conducted through LinkedIn, Instagram, YouTube, and a website featuring case studies and upcoming events. The company is privately held with no disclosed funding rounds, parent company, or ownership structure, and has no disclosed AI/ML technology stack, patents, certifications, or regulatory actions in the source data.

Name

MILA EVENTS

Legal name

SevenMila

Website

https://milaevents.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SevenMila is a Spain-based sports events and experiential marketing agency with offices in Barcelona and Madrid, serving enterprise brand sponsors (Europcar, Allianz, Vueling, Bang & Olufsen, FC Barcelona, and others) through event production, brand activations, and sponsorship management built around proprietary event properties including the 3x3 Series and Urban World Series.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

akta.pro secondary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

Keywords

• Sports event management
• Experiential marketing agency
• Brand activation services
• Sports sponsorship management
• Event production services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Services and Brand Activations: SevenMila generates revenue through professional services including event conceptualization, production, infrastructure setup, brand activations, and sponsorship management. The agency creates sporting experiences for brand partners and manages their presence at sports events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SevenMila is a sports events agency in Spain that creates sports experiences connecting brands with real communities. The company offers four core services: event infrastructure setup, online and offline brand activations, sponsorship management, and stand design. It also owns and manages proprietary sports events including the 3x3 Series (basketball circuit for FEB) and the Urban World Series, and coordinates sponsorship activations for events such as Cursa Bombers Barcelona.

Product overview

SevenMila is a sports and events agency in Spain that creates sports experiences connecting brands with real communities. The company operates as a service-based agency offering four core services: event infrastructure setup, online and offline activations, sponsorship management, and stand design. Additionally, the agency owns and manages sports events including the 3×3 Series (basketball), Urban World Series (urban sports), and manages partnerships for the Cursa Bombers Barcelona. The agency works with major brands like Europcar, Goldcar, Allianz, Vueling, Decathlon, FC Barcelona, Bang & Olufsen, and others to create branded sports experiences, urban activations, and event sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Infrastructure Setup

Quantifiable outcome

• 3x3 Series closed 2024 edition as one of the main national 3x3 basketball references

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Allianz EspañacoreGTM or Marketing Partner · 1 January 2024SevenMila developed the Olympic ambassadors project for Allianz España heading to Paris 2024. This ambitious project involved selecting and managing Olympic ambassadors for the insurance brand.
• Europcar Mobility GroupcoreGTM or Marketing Partner · 1 January 2024SevenMila developed a close collaboration with Europcar Mobility Group, providing strategic services and notable activations at various events and fairs in Spain including Mutua, Fitur, and America's Cup.
• GoldcarcoreGTM or Marketing PartnerSevenMila consolidated a solid collaborative relationship with Goldcar, developing multiple activations, brand experiences, and comprehensive services at high-impact events including running events and festivals.
• FC BarcelonacoreGTM or Marketing PartnerSevenMila consolidated its experience in creating and managing sports activations and urban experiences in collaboration with FC Barcelona, bringing thousands of people to enjoy interactive activities.
• VuelingcoreGTM or Marketing PartnerVueling reinforces its commitment to Cursa Bombers Barcelona as title sponsor until 2025. Since 2021, the airline has accompanied the event as title sponsor, reinforcing its link with the Barcelona running community.
• DecathloncoreGTM or Marketing PartnerDecathlon consolidates its role as technical sponsor of Cursa Bombers Barcelona. The sports brand is responsible for designing and supplying the official race t-shirt for all runners.
• Bang & OlufsencoreGTM or Marketing PartnerDuring recent Formula 1 seasons, the agency has been responsible for coordination and management in Europe of Bang & Olufsen's activation linked to its sponsorship in the premier racing category.
• FEB (Federación Española de Baloncesto)coreStrategic or Co-development PartnerSevenMila organizes the 3x3 Series circuit for the Spanish Basketball Federation (FEB), which closed the 2024 edition reaffirming itself as one of the main national 3x3 basketball references.
• HotwheelsminorGTM or Marketing PartnerHot Wheels Superchargers competitions are integrated into the Urban World Series (UWS) calendar, managed by SevenMila.
• Frit RavichminorGTM or Marketing PartnerWithin Urban World Series 2025, SevenMila developed a brand activation strategy for Frit Ravich oriented at reinforcing the brand's connection with urban sports communities.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Regional players

• MediaPro: Spain- and Catalonia-based media and sports rights group with deep involvement in Spanish football and sports event production. Most relevant regional comparator for a Barcelona-based sports events agency like SevenMila.
• RPM Racing: Spanish motorsport-focused marketing and events agency working with brands in Formula 1 and other series. Comparable to SevenMila's Bang & Olufsen F1 activation work as a Spanish motorsport sponsorship activation specialist.

Direct peers

• Two Circles: Sports-focused agency combining data, digital, and experiential services for sports rights holders, federations, and brand sponsors. Closely comparable in offering brand activation and fan engagement solutions for sports events.
• Octagon: Global sports marketing agency owned by Interpublic Group, providing sponsorship consulting, experiential activation, and event management for brands across major sports properties. Directly comparable to SevenMila as a sports-focused experiential activation agency serving enterprise brand sponsors.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment conglomerate managing events, sponsorship sales, and brand activation across virtually every major sport. Overlaps with SevenMila in sponsorship management and event-based brand activations but operates at vastly larger scale.
• SPORTFIVE: Global sports marketing agency focused on sponsorship rights sales, brand activation, and event management across football, basketball, motorsport, and other sports. Comparable in delivering end-to-end sponsor activation services for major brands.
• MKTG (Dentsu): Dentsu's sport and lifestyle activation agency, providing experiential marketing, sponsorship activation, and event management for global brands. Directly comparable service offering but as part of a much larger network.
• CSM Sport & Entertainment: Chime Communications-owned agency providing sponsorship, communications, and experiential activation services for brands in sports and entertainment. Overlaps with SevenMila on brand activation at major sports properties.
• Havas Sports & Entertainment: Global network of sports and entertainment marketing agencies within Havas, focused on sponsorship activation, fan engagement, and brand experiences for enterprise clients. Comparable in offering on-the-ground sport event activations.

Others

• BeOut Sport: Spanish sports marketing consultancy focused on sponsorship strategy, athlete management, and brand activation in Spain. Comparable in serving Spanish enterprise brand sponsors seeking sports-led marketing solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxMG
• LinkedInlinkedin.com/company/mila-events
• Instagraminstagram.com/sevenmila_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MILA EVENTS