iceland hotel collection by berjaya

What iceland hotel collection by berjaya does

Iceland Hotel Collection by Berjaya is a private Icelandic hotel operator owned through Berjaya Hotels & Resorts by Berjaya Land Berhad. It operates 13 hotels under seven brands across Reykjavík and Iceland's North, South, and East regions, serving leisure and domestic travelers, business and corporate clients, tour groups, and wedding or event customers. The portfolio spans budget through luxury accommodation and includes 12 restaurants, three spas, meeting and event spaces, Tourdesk excursions, and a Corporate Booking Tool.

Commercial operations center on overnight room bookings, supplemented by dining, spa, meetings and events, and tour transactions. A Synxis-backed centralized booking system supports real-time reservations across the collection, while direct website sales, Hilton platforms, a corporate booking tool, travel-agent access, Tourdesk, Dineout, and online travel agency distribution broaden customer acquisition. Prices are quoted in Icelandic Króna; the source states that pricing varies seasonally, with peak summer pricing, and describes annual corporate agreements and a 15% corporate-booking discount. No public or partner-facing API is offered, and the source does not disclose room count, occupancy, revenue, or profitability.

Name

iceland hotel collection by berjaya

Legal name

Iceland Hotel Collection by Berjaya

Website

https://icelandhotelcollectionbyberjaya.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

Iceland Hotel Collection by Berjaya operates 13 hotels across Iceland, serving leisure and business travelers, corporate accounts, tour groups, and domestic guests with lodging, restaurants, spas, events, and tours.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodations
• Hospitality services
• Spa wellness facilities
• Corporate booking services
• Adventure tour packages

Headquarters

HQ city

Kópavogur

HQ country

Iceland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from overnight accommodations across 13 hotels in Iceland, including direct bookings, travel agent bookings, and third-party platform bookings for Hilton-affiliated properties. Revenue varies by season with peak pricing in summer months.
2. Food & Beverage: Restaurant dining at multiple on-property venues including Hja Joni, Satt, Slippbarinn, Geiri Smart, VOX Brasserie, Konsulat Wine Room, Aurora, Mylla, Lyng, Verbundin Bar, and Telebar. Group banquet menus and catering services.
3. Spa & Wellness: Revenue from spa treatments at Natura Spa, Parliament Spa, and Hilton Reykjavik Spa facilities. Includes massage treatments, thermal experiences (geothermal tubs, saunas, steam rooms), and relaxation services.
4. Meetings & Events: Conference facilities, meeting rooms, and event spaces across all hotel properties. Includes corporate meetings, conferences, weddings, celebrations, and banquet services with custom catering packages.
5. Tour Desk Services: Adventure tours and excursions booked through Tourdesk platform including northern lights tours, glacier hiking, whale watching, and Golden Circle excursions.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Iceland Hotel Collection by Berjaya operates a portfolio of 13 hotels across Iceland under 7 brands, including Hilton-franchised properties (Canopy by Hilton Reykjavik City Centre, Iceland Parliament Hotel, Reykjavik Konsulat Hotel, Hilton Reykjavik Nordica), Berjaya-branded hotels, and the heritage Hotel Edda brand. The company provides overnight accommodations, on-site restaurants and bars, three spa facilities (Parliament Spa, Natura Spa, Hilton Reykjavik Spa), meetings and event venues, and integrated adventure tour packages through its Tourdesk platform, with a dedicated Corporate Booking Tool for business clients.

Product overview

Iceland Hotel Collection by Berjaya is a hotel management company operating 13 hotels across Iceland under 7 different brands, including properties under the Hilton portfolio (Canopy by Hilton, Curio Collection by Hilton) and independent Berjaya-branded properties. The collection spans Reykjavik and regional locations throughout Iceland (North, South, East), offering accommodations ranging from luxury to mid-market. Additionally, the company operates 12 restaurants, 3 spas (Parliament Spa, Natura Spa, Hilton Reykjavik Spa), a tour booking service (Tourdesk), and a corporate booking tool for business clients. The portfolio includes venues for meetings and events, with facilities ranging from intimate meeting rooms to conference spaces accommodating up to 120 attendees.

Differentiator

Problem solved

Functional benefit

Brands

• Edda Hotels: Traditional Icelandic hotel brand originating from school buildings in 1961, now operated as part of Iceland Hotel Collection
• Natura Spa
• Parliament Spa
• Tourdesk
• Corporate Booking Tool (CBT)

Products and services

• Hotel Accommodations Overnight accommodations across 13 hotels in Iceland under 7 brands spanning budget to luxury tiers. Reykjavik cluster (7): Canopy by Hilton Reykjavik City Centre, Iceland Parliament Hotel, Reykjavik Konsulat Hotel (Curio Collection), Hilton Reykjavik Nordica, Alda Hotel Reykjavik, Berjaya Reykjavik Marina Hotel, Berjaya Reykjavik Natura Hotel. North Iceland (3): Berjaya Akureyri Hotel, Berjaya Mývatn Hotel, Hotel Edda Akureyri. South Iceland (1): Berjaya Höfn Hotel. East Iceland (2): Berjaya Hérað Hotel, Hotel Edda Egilsstadir.
• Restaurant and Dining Services On-site restaurant and bar operations across the hotel portfolio featuring Icelandic cuisine. Venues include Hjá Jóni, Satt, Slippbarinn, Geiri Smart, VOX Brasserie, Konsúlat Wine Room, Aurora, Mylla, Lyng, Verbudin Bar, and Telebar. Includes group banquet menus for 15+ guests and catering services for meetings and events.
• Spa and Wellness Services Three spa facilities offering massage treatments, thermal experiences, and relaxation services. Parliament Spa at Iceland Parliament Hotel features geothermal tub, sauna, steam room, cold mist, and private cabanas. Natura Spa at Berjaya Reykjavik Natura Hotel features a warm pool and hot tub. Hilton Reykjavik Spa at Hilton Reykjavik Nordica offers treatments and relaxation services.
• Meetings and Events Services Conference facilities, meeting rooms, and event spaces across hotel properties for corporate meetings, conferences, weddings, celebrations, and banquets. Capacity ranges from intimate meeting rooms to conference spaces accommodating 12-120+ attendees with custom catering packages.
• Tourdesk Adventure Tours Adventure tour and excursion booking service offering Northern Lights tours, glacier hiking, whale watching, Golden Circle excursions, and day trips. Bookable through the integrated hotel booking system.
• Corporate Booking Tool (CBT) 24/7 online booking platform for corporate clients to reserve accommodations at contracted rates across all 13 hotels, view booking history, and access exclusive corporate promotions. Offers 15% discount off best available online rate for CBT users.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Berjaya Hotels & ResortscoreStrategic or Co-development PartnerParent company connection through shared ownership with Berjaya Land Berhad. Provides brand backing, operational expertise, and international network connectivity. Berjaya Hotels & Resorts operates hotels across Malaysia, Philippines, Vietnam, Sri Lanka, Seychelles, Japan, and United Kingdom.
• Hilton Hotels & ResortscoreStrategic or Co-development PartnerFranchise partnerships for branded properties including Canopy by Hilton Reykjavik City Centre, Iceland Parliament Hotel (Curio Collection), Reykjavik Konsulat Hotel (Curio Collection), and Hilton Reykjavik Nordica. Provides global distribution, loyalty program integration, and international brand recognition.
• UN Women IcelandminorStrategic or Co-development PartnerSocial responsibility partnership promoting gender equality in the workplace. 'Add Equality to your Stay' initiative invites guests to support UN Women during their hotel visit.
• ICE-SAR (Icelandic Search and Rescue)minorGTM or Marketing PartnerActive sponsor of Icelandic search and rescue teams. Each Berjaya hotel has a room dedicated to local rescue events with photographs and information. Company donates fixed proportion of hotel room income to support rescue operations.
• TourdeskcoreChannel Partner/ Reseller/ DistributorTour booking platform integration (icelandhotelcollection.tourdesk.is) providing adventure tours, northern lights excursions, glacier hiking, Golden Circle tours, and day trips. Bookable through hotel booking system.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marriott International: Marriott is the world's largest hotel company and a direct global competitor to Hilton for branded properties in Reykjavik. Comparable as a broad incumbent whose presence in Iceland defines the competitive set for branded inventory.
• Hilton Worldwide: Hilton is a global hospitality incumbent and franchise partner of Iceland Hotel Collection across four properties (Canopy, Curio Collection, Hilton). Comparable as a broader portfolio operator whose brand standards, distribution, and loyalty program shape Iceland Hotel Collection's commercial economics.

Others

• Berjaya Land Berhad: Berjaya Land Berhad is the parent conglomerate of Iceland Hotel Collection, with hospitality operations across Malaysia, Philippines, Vietnam, Sri Lanka, Seychelles, Japan, and the UK. Comparable as the parent entity that controls capital allocation, expansion strategy, and brand standards.
• Booking.com: Booking.com is a leading global OTA and distribution partner for Iceland Hotel Collection. Comparable as a critical distribution channel that drives international demand and competes for direct booking share via pricing and visibility.
• Expedia Group: Expedia Group operates major OTAs (Expedia, Hotels.com, Vrbo) that distribute Iceland Hotel Collection inventory to international leisure travelers. Comparable as a distribution partner and competitor to the company's direct booking strategy.

Direct peers

• Icelandair Hotels: Icelandair Hotels is the hospitality arm of Icelandair Group, operating properties across Iceland including the Icelandair Hotel Reykjavik Natura. Directly competes in the same geographies and customer segments, with strategic air-travel bundling advantages.
• Center Hotels: Center Hotels operates multiple properties in downtown Reykjavik, targeting similar leisure and business travelers. Directly competes with the Reykjavik cluster of Iceland Hotel Collection, including both Hilton-branded and Berjaya-branded properties.
• Keahotels: Keahotels operates one of the largest hotel collections in Iceland, with multiple properties across Reykjavik and regional Iceland. Directly competes with Iceland Hotel Collection across both capital-region and countryside locations, targeting the same leisure and corporate traveler base.
• Fosshotel: Fosshotel is a major Icelandic hotel chain with properties concentrated in Reykjavik and key tourism regions. Competes head-to-head with Iceland Hotel Collection's Berjaya and Edda brands for mid-market and leisure travelers across Iceland.

Emerging players

• Airbnb: Airbnb is a major alternative accommodation platform that competes with traditional hotels in Reykjavik and across Iceland's tourism regions. Comparable as a partial substitute targeting the same inbound leisure traveler with differentiated lodging inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BerjayaIceland
• YouTubeyoutube.com/channel/UCAwTNf2O1goDsP-DXqtgCVA
• Facebookfacebook.com/berjayaicelandhotels
• Instagraminstagram.com/berjaya_iceland_hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iceland hotel collection by berjaya