What Maine Health Care Assn does

Maine Health Care Association (MHCA) is a 501(c)(6) non-profit trade association established in 1954, representing approximately 200 nursing homes and assisted living/residential care facilities in Maine. The organization is the largest advocacy body for facility-based long-term care providers in the state, delivering legislative advocacy at the Maine Legislature (Appropriations and Financial Affairs Committee, Health and Human Services Committee) and federal-level engagement through its AHCA/NCAL affiliation. Member-facing services include a portfolio of education products: the Fall Health Care Conference & Expo (October 27-29, 2026 at Samoset Resort), Assisted Living Conference, Leadership Symposium, Nurse Manager Certificate Program, AHCA/NCAL Gero Nurse Prep, and Infection Preventionist Specialized Training (IPCO). Quality and regulatory offerings cover infection control guidance, QAPI support, Five Star Rating assistance, behavioral health resources, and the federally funded Maine Dementia Care Partnership.

The technology foundation is Naylor Association Management Software, which powers the member portal, job board, facility finder directory, event registration, and weekly MHCA E-News newsletter delivery, alongside a private list serve for peer networking. Content distribution extends through the MHCA Blog with categorized content streams covering legislative updates, workforce, quality/regulatory, and infection control. The business model combines recurring membership dues from facilities, tiered educational program fees (e.g., webinar pricing at $90 member vs. $135 non-member for the Banish the Stigma program), conference attendee and exhibitor registration, and group purchasing commissions through MHCA Business Services and MHCA Insurance Services. The GTM motion is sales-led and membership-driven, with direct outreach through staff communications, annual conferences, peer list serves, and committee structures, supported by grassroots advocacy Action Alerts during legislative sessions. The organization is governed by a Board of Directors elected from member facilities and operates from a single headquarters at 317 State Street, Augusta, Maine, with a leadership team of approximately eight directors under President/CEO Angela Cole Westhoff.

Name

Maine Health Care Assn

Legal name

Maine Health Care Association

Website

https://mehca.org

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Maine Health Care Association is a 501(c)(6) non-profit trade association founded in 1954, representing 200 nursing homes and assisted living facilities in Maine. It is the state's largest advocacy organization for facility-based long-term care, providing education, workforce development, quality guidance, and legislative advocacy.

Ownership category

akta.pro rank

Product category

Healthcare Trade Association Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Skilled Nursing Facilities (SNF) (HLAFAFAB)

Keywords

• Long term care advocacy
• Nursing home association
• Assisted living services
• Healthcare trade association
• Continuing education programs

Headquarters

HQ city

Augusta, Maine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: Association generates revenue through membership fees from nursing homes and assisted living facilities. Members gain access to advocacy services, education programs, resources, and networking opportunities.
2. Education Programs: Revenue from educational offerings including webinars, certificate programs, and training sessions. Pricing varies between member and non-member rates.
3. Annual Conferences: Revenue from Fall Health Care Conference & Expo, Assisted Living Conference, and Leadership Symposium events through attendee and exhibitor registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maine Health Care Association (MHCA) is a non-profit trade association that represents 200 Maine nursing homes and assisted living/residential care facilities. It delivers legislative advocacy at the state and federal levels, professional education and certificate programs (with CEUs), workforce development resources, quality and regulatory support, group purchasing programs, and peer networking through committees and private list serves. Members access these services through membership dues, conferences, and paid training programs.

Product overview

Maine Health Care Association (MHCA) is a non-profit trade association offering a comprehensive suite of member services for 200 Maine nursing homes and assisted living/residential care facilities. The organization provides education programs including conferences (Fall Health Care Conference & Expo, Assisted Living Conference, Leadership Symposium) and certificate programs (Nurse Manager Certificate Program, AHCA/NCAL Gero Nurse Prep, IPCO training). Core offerings include workforce development services, quality/regulatory support (infection control, QAPI, Five Star Rating assistance), advocacy services at state and federal levels, group purchasing programs, a weekly E-News newsletter, job board access, and facility finder directory. The Maine Dementia Care Partnership is a specialized quality initiative focused on reducing antipsychotic medication use in dementia care. MHCA operates primarily as a membership services organization rather than a technology product company, with services delivered through in-person events, online resources, and member communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Education Programs Professional development and training programs for long-term care professionals including conferences, certificate programs, and specialized courses.
• Fall Health Care Conference & Expo Annual flagship conference and expo offering education sessions, networking, and exhibitor opportunities for long term care professionals, scheduled for October 27-29, 2026 at Samoset Resort, Rockport.
• Assisted Living Conference Annual conference dedicated to assisted living providers offering education, networking, and industry updates.
• Leadership Symposium Leadership development program for long-term care professionals.
• Nurse Manager Certificate Program Certificate program for nurse managers in long-term care settings.
• AHCA/NCAL Gero Nurse Prep Course Geriatric nursing preparation course offered through partnership with AHCA/NCAL.
• AHCA/NCAL Infection Preventionist Specialized Training (IPCO) Specialized infection prevention and control training for healthcare professionals as established in CMS Requirements of Participation.
• Workforce Development Services Resources including human resources support, cultural awareness training, onboarding and retention tools, and employee/employer resources.
• MHCA E-News Weekly members-only newsletter covering legislative and regulatory issues, industry trends, quality improvement, and educational offerings.
• Quality/Regulatory Services Support services including infection control guidance, quality awards program, QAPI, Five Star Rating System assistance, and emergency preparedness resources.
• Advocacy Services Legislative advocacy services including grassroots advocacy, Action Alerts, and representation at Maine Legislature.
• Group Purchasing Programs Group purchasing programs through MHCA Business Services and MHCA Insurance Services offering savings for members and staff.
• Job Board Online job board for posting and finding employment opportunities in long-term care facilities.
• Find a Facility Directory Directory service to help locate nursing homes and assisted living facilities in Maine.
• Maine Dementia Care Partnership Statewide initiative to help nursing homes reduce off-label use of antipsychotic medications, offering resources, toolkit, and YouTube training videos.
• Recognition Programs Programs recognizing excellence in long-term care including Excellence in Long Term Care awards.

Quantifiable outcome

• Maine achieved first state where greater than 50% of residents 65+ received bivalent COVID-19 vaccine booster
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AHCA/NCAL (American Health Care Association and National Center for Assisted Living)coreStrategic or Co-development PartnerNational affiliate providing legislative, regulatory, and educational services at the federal level. MHCA staff and members participate annually in AHCA/NCAL's Congressional Briefing in Washington, D.C. AHCA/NCAL represents more than 14,000 nursing homes and assisted living communities serving approximately 5 million people annually.
• Maine Dementia Care PartnershipcoreStrategic or Co-development PartnerWorkgroup dedicated to reducing off-label use of antipsychotic medications in Maine nursing homes. Includes providers, consumers, advocates, educators, regulators, and experts. Funded by federal grant and published toolkit 'Is it for me, or for you? Dementia Care Change Package'. Supporting up to 40 nursing homes in reducing A/P utilization rates.
• Maine Long-Term Care Ombudsman ProgramcoreStrategic or Co-development PartnerPartnership on Power of Care campaign to increase vaccination rates for COVID-19 and influenza among direct care staff. Includes Power of Care Ambassador program for peer-to-peer support.
• Maine Department of Health and Human ServicescoreStrategic or Co-development PartnerDHHS collaboration on MaineCare rate reform, regulatory guidance, quality improvement initiatives, and workforce development programs including StrengthenME initiative.
• Maine CDCcoreStrategic or Co-development PartnerCollaboration on infection control initiatives, NHSN reporting, vaccination campaigns, and COVID-19 response for long term care facilities.
• Annual Sponsors (Sysco, Cross Insurance, McKesson, Medline, Fusion Workforce Solutions, Preferred Therapy Solutions, Guardian Pharmacy, Optum, SMD)minorOthersAnnual sponsors supporting MHCA events and programs at Platinum, Gold, and Bronze tiers.
• Maine Legislature Appropriations and Financial Affairs CommitteecoreOthersLegislative committee overseeing budget and appropriations affecting long term care facilities. MHCA maintains active engagement through testimony, work sessions, and advocacy.
• Maine Legislature Health and Human Services CommitteecoreOthersLegislative committee overseeing health and human services policy including long term care regulations and funding.
• CMS (Centers for Medicare & Medicaid Services)coreOthersFederal agency establishing nursing home regulations, quality measures, staffing requirements, and reimbursement policies. MHCA advocates for members through comment submissions and Congressional engagement.
• APIC (Association for Professionals in Infection Control and Epidemiology)coreTechnology or IntegrationPartnership providing eMDRO preparedness prevention reviews for Maine facilities. APIC Consulting Services offers free virtual assessments and guidance for infection prevention.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Association for Professionals in Infection Control and Epidemiology (APIC): National professional association partnered with MHCA to provide eMDRO preparedness reviews. Connected via their infection control training integration with MHCA's IPCO program.
• American Health Information Management Association (AHIMA): National health information professional association offering adjacent education and certification programs. Overlaps in professional development programming for long-term care staff.

Direct peers

• Massachusetts Senior Care Association: State-level trade association representing nursing homes and assisted living facilities in Massachusetts. Operates with a similar member-services and advocacy model serving long-term care providers.
• New Hampshire Health Care Association: New Hampshire state association serving long-term care providers. Closest geographic peer to MHCA with parallel structure, member services, and advocacy mandate.
• New York Health Care Association (NYSHFA/NYSCAL): New York state trade association for skilled nursing and assisted living providers. Parallel structure to MHCA with education, advocacy, and quality programs for member facilities.
• Connecticut Association of Health Care Facilities: Connecticut state trade association representing nursing homes and assisted living communities. Compares directly as a sister New England state association with similar membership and advocacy focus.
• Pennsylvania Health Care Association: Pennsylvania state trade association for skilled nursing and assisted living facilities. Comparable in membership scale, education programming, and advocacy focus.

Broad incumbents

• LeadingAge: National association representing nonprofit aging services providers. Competes for some member mindshare in long-term care advocacy, education, and workforce development.
• AHCA/NCAL (American Health Care Association / National Center for Assisted Living): National trade association affiliated with MHCA, representing 14,000+ nursing homes and assisted living communities. Direct peer as the parent-like national body in the same trade association ecosystem.

Regional players

• Vermont Health Care Association: Vermont state association for nursing homes and assisted living. Regional comparability given proximity to Maine and similar long-term care provider landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCN859af0PsPYz1zfOC-32nQ/videos?view=2&live_view=502
• LinkedInlinkedin.com/company/maine-health-care-assn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maine Health Care Assn