Meiko Heimtierbedarf AG

What Meiko Heimtierbedarf AG does

Meiko Heimtierbedarf AG is a privately held Swiss omnichannel pet supplies retailer specialising in products for dogs and cats. Founded in 1972 and headquartered in Villmergen, Switzerland, the company operates 11 physical retail locations branded as Meiko stores and Tierkompetenzzentren (pet competence centres) across both German and French-speaking Switzerland, complemented by a Magento-based e-commerce platform at meiko.ch offering over 9,000 articles. Product lines span dog and cat food (dry, wet, BARF raw, supplements, snacks), accessories (bowls, toys, beds, collars, harnesses, leashes), health and grooming items, hygiene products, clothing, transport gear, and scratching furniture.

The underlying technology stack is built on standard e-commerce and marketing tooling: a Magento storefront with Cloudflare CDN delivery, Hetzner-hosted servers, Klaviyo for email automation, Stape.io for server-side Google Analytics, and a hello again-powered my Meiko App loyalty program. Sub-brands include MeikoVet (veterinary products and services), Meiko Pets (pet care), and meikocare (private-label supplements and care products). The company also operates an in-house Hunde- und Katzensalon (grooming salon) and maintains an extensive Tierratgeber (pet care guide) content library for SEO and customer education. Partnerships with Calingo (pet insurance), Sunstar Hotels Schweiz, STMZ (Swiss Animal Microchip Registry), Petfinder, and VAHT extend Meiko's role in the Swiss pet-owner journey.

Revenue is generated almost entirely through direct-to-consumer product sales, split between e-commerce (with free shipping above CHF 69) and in-store purchases. Customer acquisition relies on SEO, paid search (Google Ads), email/loyalty programs, social media (Facebook, YouTube, Instagram), and community campaigns such as Hund & Gesellschaft and Hitze tötet. The company serves a horizontal segment of Swiss dog and cat owners — including breeders, sporting dog handlers, and general pet households — with no disclosed enterprise or B2B accounts and no public revenue or funding figures. Ownership is private (Swiss AG structure) with no parent company, institutional investors, or public listing identified in the available material.

Name

Meiko Heimtierbedarf AG

Legal name

Meiko Heimtierbedarf AG

Website

https://meiko.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Meiko Heimtierbedarf AG is a Swiss omnichannel pet supplies retailer operating 11 physical stores and a Magento-based e-commerce platform, selling dog and cat food, accessories, and care products to Swiss pet owners since 1972.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

akta.pro secondary industries

Pet Supplies Omnichannel (CRAFAEAJ), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM), Pet Bedding, Crates & Carriers Retail (CRALAHAF), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet supplies retail
• Dog food products
• Cat food products
• Pet accessories
• Pet care retail

Headquarters

HQ city

Villmergen

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Product Sales: Revenue generated from direct online sales of pet supplies (dog and cat food, accessories, healthcare products) through meiko.ch e-commerce platform. Orders are fulfilled via Swiss Post with free shipping above CHF 69.
2. In-Store Product Sales: Revenue from 11 physical retail locations across German and French-speaking Switzerland, offering the same product range with in-person consultation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Meiko Heimtierbedarf AG is a Swiss omnichannel pet supplies retailer selling dog and cat products through the meiko.ch e-commerce platform and 11 physical Tierkompetenzzentrum (pet competence centre) stores across German and French-speaking Switzerland. The catalog spans over 9,000 articles covering food (dry, wet, BARF, supplements, snacks), accessories (collars, harnesses, leashes, bowls, toys, beds), health and grooming items, hygiene, clothing, transport gear, and scratching furniture, complemented by a loyalty app and a grooming salon.

Product overview

Meiko Heimtierbedarf AG operates as an omnichannel pet supplies retailer specializing in products for dogs and cats. The core offering consists of the Meiko online e-commerce shop (www.meiko.ch) with over 9,000 articles complemented by 11 physical retail stores across Switzerland. Product portfolio includes dog and cat food (dry, wet, BARF raw, supplements, snacks), accessories (bowls, toys, beds, collars, leashes, harnesses), health and grooming products, hygiene items (cat litter), clothing, transport gear, and scratching furniture. The company also offers services including a loyalty app (my Meiko), a grooming salon, and veterinary products under the MeikoVet sub-brand. Private label products include meikocare supplements and Meiko-branded BARF mixes. The business model combines first-party retail operations with an e-commerce platform enabling both online and in-store purchasing.

Differentiator

Problem solved

Functional benefit

Brands

• meikocare: Own-brand care products for pets
• my Meiko App
• MeikoVet
• Meiko Pets

Products and services

• Meiko Online Shop

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Seven partnerships are on record, tiered minor.

• Calingo HaustierversicherungminorGTM or Marketing PartnerMeiko partners with Calingo pet insurance, offering customers discounted or preferential pet insurance terms through a referral link on meiko.ch.
• Welt der TiereminorOthersWelt der Tiere is a Swiss media organisation that Meiko collaborates with, listed among partner organisations on meiko.ch.
• Sunstar Hotels SchweizminorGTM or Marketing PartnerPartnership with Sunstar Hotels Switzerland offering special rates or promotions for pet-owning guests staying at Sunstar properties.
• STMZ - Schweizerische TiermeldezentraleminorOthersMeiko is a partner of the Swiss Animal Microchip Registry (STMZ), helping connect pet owners with mandatory identification and registration services.
• tierisch (telem1.ch)minorGTM or Marketing PartnerSwiss TV programme 'tierisch' covering pet topics; Meiko collaborates with the programme, including campaign mentions on Hund & Gesellschaft.
• PetfinderminorGTM or Marketing PartnerPartnership with Petfinder Switzerland (petfinder.ch), a platform for finding and rehoming pets, listed as a partner on meiko.ch.
• Altersheim für Haustiere (VAHT)minorOthersPartnership with VAHT (Verband für Altersheimtiere), the Swiss old-age home for pets, listed as a partner on meiko.ch.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Arcaplanet: Arcaplanet is Italy's largest pet retailer with a strong physical store network and online platform. Comparable to Meiko on omnichannel specialty retail, but focused on the Italian market.
• Tiendanimal: Tiendanimal is a leading Spanish online pet retailer acquired by Kiwoko, offering deep pet assortment and content. Comparable to Meiko on multi-category pet e-commerce, but focused on the Iberian market.
• Galaxus (Digitec): Galaxus is Switzerland's largest domestic online retailer, offering general merchandise including a growing pet supplies category. It competes with Meiko on convenience and pricing in the Swiss e-commerce market but does not focus specifically on pet.
• Jollyes: Jollyes is a UK physical-and-online pet retailer offering food, accessories, and grooming services. Comparable to Meiko on omnichannel structure and category scope, but operates solely in the UK market.

Direct peers

• Zooplus: Zooplus is Europe's largest online-only pet retailer, offering an extensive assortment of pet food and accessories across multiple European countries. It is a direct competitor to Meiko's e-commerce motion on assortment breadth and price, but lacks Meiko's physical retail presence.
• Qualipet: Qualipet is a Swiss specialty pet retailer with physical stores and an e-commerce platform, offering dog and cat food, accessories, and pet care services. It is the most direct domestic competitor to Meiko, operating under a similar omnichannel model in the same Swiss market.
• Fressnapf (Maxi Zoo): Fressnapf/Maxi Zoo is a leading European omnichannel pet retailer with a strong Swiss presence via fressnapf.ch and physical stores. It competes with Meiko on both online and offline channels with a similar multi-category dog/cat/small-pet assortment.

Broad incumbents

• Petco: Petco is a leading US specialty pet retailer offering food, accessories, grooming, training, and veterinary services. Comparable to Meiko on category breadth and omnichannel services, but operates at multi-billion dollar scale in a much larger market.
• Pets at Home: Pets at Home is the UK's largest specialist pet retailer, combining omnichannel retail with veterinary services (Vets4Pets). Comparable to Meiko on omnichannel strategy and the retail-plus-services expansion through MeikoVet, though operating at far larger scale and in a different geography.
• Amazon: Amazon is a global e-commerce giant with a deep pet supplies assortment, competing with Meiko on selection, pricing, and delivery speed. Lacks the in-store expertise and curated specialty positioning Meiko emphasizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCHXoLQnvDnRaxIefKJsjqRg
• Facebookfacebook.com/meiko.heimtierbedarf
• Instagraminstagram.com/meiko.heimtierbedarf
• LinkedInlinkedin.com/company/meiko-heimtierbedarf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meiko Heimtierbedarf AG