Memory®

What Memory® does

Memory® is an Auckland, New Zealand-based international design studio of approximately 10 employees that provides end-to-end product, brand, packaging, industrial, digital, and communication design services to innovation-led companies. The studio describes itself as an award-winning, agile, "future-forward" practice that transforms ambitious ideas into successful products and brands across sectors including consumer electronics, luxury automotive, healthcare, medical devices, food and beverage, robotics, and AI hardware. Notable client work includes the Lenovo A300 all-in-one PC (which defined the consumer AIO desktop architecture), Project Chronos motion-capture communication for Lenovo at CES 2023, packaging and digital assets for the Lambda x Razer Tensorbook deep-learning laptop, industrial design for Aō Air's positive air pressure mask, brand and packaging systems for Haier Healthcare, and full-spectrum product development for Saent, ForwardX Robotics, Dashmoto, and FUTR_PLYR. The studio operates a cross-border delivery model with design leadership in Auckland and engineering execution in China, enabling integrated industrial design and production support for trans-Pacific clients.

Memory® generates revenue through professional services — project-based design engagements spanning brand design, product design, industrial design, packaging design, engineering, digital design, and communication strategy. Pricing is not publicly disclosed and is negotiated directly with clients. The go-to-market is sales-led, relying on direct client engagement, a portfolio website showcasing case studies, and a presence on Instagram and LinkedIn for top-of-funnel awareness. Customer segments are hybrid: large enterprise clients (Lenovo, Porsche, Daimler, Haier, Lambda Labs) for strategic design partnerships and high-value programs, alongside startup clients (Saent, Aō Air, Oliver's, LILO, FUTR_PLYR, Dashmoto, Adrealm) for end-to-end concept-to-commercialization work. Memory® also operates the FUTR_PLYR™ sub-brand as a co-developed consumer product line, representing a modest extension from pure services into branded product ownership. The company is privately held with no disclosed funding rounds or institutional investors and serves markets in New Zealand, China, the United States, and globally.

Name

Memory®

Legal name

Memory®

Website

https://memory.partners

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Memory® is an Auckland, New Zealand-based international design studio of ~10 employees offering end-to-end brand, product, industrial, packaging, and engineering design services to innovation-led enterprises (Lenovo, Porsche, Daimler, Haier) and startups across consumer electronics, healthcare, automotive, and AI hardware sectors via a cross-border China/NZ delivery model.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Design Services: Memory® generates revenue through providing professional design and development services to innovation-led companies. Services include brand design, product design, industrial design, packaging design, engineering, digital design, and communication services. Projects range from initial concept development through to production and commercialization support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Memory® is an international design studio that partners with innovation-led companies to deliver end-to-end product, brand, industrial, packaging, digital, and communication design services. The studio works with both startups and established brands, transforming ambitious ideas into successful products and brands from initial concept through to production and commercialization.

Product overview

Memory® is an international design studio offering comprehensive product design and communication services. The company partners with innovation-led companies to transform ambitious ideas into successful products and brands. Their service portfolio spans brand design, communication, digital design, engineering, industrial design, packaging, product development, rendering, and strategy. The studio works across diverse sectors including mobility (Dashmoto™), health technology (Aō Air mask, Dr. Bei smart brush), food & beverage (Oliver's Oat Shakes, LILO Desserts), robotics (Forward X), medical equipment (Sciway), and technology platforms (Lenovo, Lambda). Projects range from consumer products (Saent Button, Saent Box) to enterprise solutions (Haier Healthcare packaging, Adrealm blockchain platform), demonstrating a broad design capability across industries.

Differentiator

Problem solved

Functional benefit

Brands

• FUTR_PLYR™: Modular utopian toys brand designed to empower young minds and their vision of the future through creative and sustainable toy designs.

Products and services

• Brand Design Services Brand identity and brand development services for innovation-led companies, covering visual identity systems, brand language, and master identity evolution for both startups and established brands.
• Product Design Services End-to-end product design services spanning concept development through to production and commercialization, delivered for clients across consumer electronics, automotive, healthcare, food and beverage, robotics, and air quality sectors.
• Industrial Design Services Industrial design services that balance protection, comfort, and commercial viability in physical product development, including form factor design, product architecture, and interface design.
• Packaging Design Services Packaging design services covering scalable product system brand language, consumer packaging, and premium packaging using sustainable materials and production techniques.
• Engineering Services Mechanical and electrical engineering services supporting product development and scale production, delivered through a cross-border model with engineering capabilities in China.
• Digital Design Services Digital design services covering web design, digital product assets, and digital channel design for consumer-facing and enterprise-facing products.
• Communication Design Services Communication design services including illustration, art direction, motion capture video production using Unreal Engine, and brand communication strategies for product launches and events.
• Strategy Services Design and product strategy services that help clients align ambitious ideas with commercial viability, supporting transformation from concept to market.

Quantifiable outcome

• Lenovo A300 AIO design success led to a family of PC products defining a distinctive long-lasting architecture that remains the foundation of Lenovo's AIO consumer desktop line
• +2 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered flagship, core and minor.

• LenovoflagshipStrategic or Co-development PartnerOngoing strategic partnership for product design projects including A300 AIO desktop computers, Project Chronos motion capture technology communication at CES 2023, and Tensorbook deep learning laptop packaging design.
• PorschecoreStrategic or Co-development PartnerStrategic design partnership with the luxury automotive manufacturer.
• HaiercoreStrategic or Co-development PartnerPartnership for designing product system brand language for Haier Healthcare's consumer healthcare business, including packaging design across product range from blood pressure monitors to hydrogen generators.
• SaentcoreStrategic or Co-development PartnerDevelopment partnership for Saent Button and Saent Box products, from initial design through to scale production. Memory® provided branding, industrial design, mechanical and electrical engineering, and manufacturing support.
• Aō AircoreStrategic or Co-development PartnerPartnership for developing positive air pressure mask products using Aō Air's PositivAir™ technology. Memory® handled industrial design and cross-border development with engineering in China and design in New Zealand.
• Oliver'sminorStrategic or Co-development PartnerBrand development partnership for Oliver's Oat Shakes, an oat-based dairy alternative milkshake product including product, brand, packaging, and digital channel design.
• LILOminorStrategic or Co-development PartnerBrand, product, packaging, and communication design partnership for Lilo Desserts, creating plant-based desserts from surplus fruit to address food waste.
• NewFishminorStrategic or Co-development PartnerPackaging design partnership for NewFish's Pāua Saucisson product, featuring premium sustainable packaging with debossing, foiling, and recyclable materials.
• Lambda LabsminorStrategic or Co-development PartnerPartnership for Lambda x Razer Tensorbook deep learning laptop consumer packaging and digital product assets, including master identity evolution and packaging design.
• DaimlercoreStrategic or Co-development PartnerStrategic design partnership with Mercedes-Benz parent company Daimler AG.
• Parkby ProjectsminorStrategic or Co-development PartnerPartner on Oliver's Brand Development project.
• Joshua Hart-VrijkotteminorStrategic or Co-development PartnerContributed to LILO Product Design Process project.
• Studio Chen ChenminorStrategic or Co-development PartnerCollaborated on NewFish packaging design project.
• Jono ParkerminorStrategic or Co-development PartnerCollaborated on NewFish packaging design project.
• Emile HussellminorStrategic or Co-development PartnerCollaborated on NewFish packaging design project.
• Think PackagingminorStrategic or Co-development PartnerPartner on NewFish packaging design project.
• Logik PrintminorStrategic or Co-development PartnerPartner on NewFish packaging design project.
• SQ1minorStrategic or Co-development PartnerPartner on NewFish packaging design project.
• HMX MediaminorStrategic or Co-development PartnerCollaborated on Lambda x Razer Tensorbook project.
• Stephen GouldminorStrategic or Co-development PartnerCollaborated on Lambda x Razer Tensorbook project.
• While & ForminorStrategic or Co-development PartnerPartner on LILO Desserts project.
• Emil HussleminorStrategic or Co-development PartnerPartner on LILO Desserts project.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• RKS Design: Psychology-driven design and innovation firm offering industrial design, brand, and product development services — comparable to Memory® in client profile and integrated service offering.
• IDEO: Global design and innovation consultancy offering industrial design, brand, and product development services to enterprise clients — the most widely recognized direct competitor to Memory® in the product design space.
• Pentagram: Independent design consultancy with deep brand, identity, and packaging design practices — overlapping with Memory®'s brand and packaging design services.
• Bould Design: Independent industrial design studio with a long track record across consumer electronics, medical, and lifestyle products — directly comparable to Memory® in scale and product design focus.
• Whipsaw: Industrial design and engineering consultancy working across consumer electronics, medical devices, and robotics — directly comparable to Memory® in end-to-end product development capability.
• Ammunition Group: Independent product design studio serving global brands across consumer electronics, audio, and home products — closely comparable to Memory® in scope, size, and premium client positioning.
• NewDealDesign: Boutique product design studio with strength in consumer electronics and connected devices — closely comparable to Memory® in both scale and category expertise.
• Lunar Design: Long-standing product design and innovation studio working with consumer electronics and enterprise clients — directly comparable in offering, scale, and customer profile to Memory®.
• Smart Design: Product design and innovation firm with both brand and industrial design practices serving global enterprise clients — directly comparable to Memory® in service portfolio and target customer.

Broad incumbents

• frog (Capgemini Invent): Design and strategy firm operating globally with much larger headcount, offering services across product, brand, and digital design — directly competes with Memory® for enterprise product design engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/memory-partners
• Instagraminstagram.com/memory.partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memory®