Mens Resource Center

What Mens Resource Center does

Men's Resource Center (doing business as Men's Resource Center of West Michigan) is a private, single-location counseling and therapy practice founded in 2000 by Randy Flood and Charlie Donaldson in Grand Rapids, Michigan, operating from 534 Fountain St. NE out of the Fountain Hill Center for Counseling and Consultation. The practice is purpose-built for men and serves individuals seeking help with mental health, anger management, depression, anxiety, trauma/EMDR, substance abuse, sex and pornography addiction, domestic violence/abusive behavior, parental alienation, fatherhood, performance, and family/criminal court matters.

The product set spans in-person and online therapy (HIPAA-compliant Zoom), 15+ facilitated men's support groups, specialized counseling programs (domestic abuse, sex/porn addiction, parental alienation), court-related services (child custody evaluation, family and criminal court coaching and consultation), coaching (life, performance, recovery), and educational products (books including "Stop Hurting the Woman You Love" and "Mascupathy"; video "Accept These Four Hard Truths"). Anonymous self-screening tools (SAST, MAST, DAST, PHQ-9) function as mid-funnel conversion assets. The Revealing Men podcast (Apple Podcasts, Spotify) and an active blog provide top-of-funnel content distribution.

The business model is direct-to-consumer and pay-as-you-go, with rates from $80 to $1,200 depending on service type, session length, and clinician. Pricing is published on the website and the organization operates its own e-commerce storefront (menscenter.org/shop), with pay-what-you-want sliding scale on select video products. Insurance coverage is available for Michigan residents on certain services; out-of-state coaching is self-pay. The customer base consists entirely of individual consumers and court-referred clients, with no enterprise or B2B revenue disclosed. There are no outside investors, no subsidiaries, and no M&A activity evidenced; ownership sits with the founders and operating clinicians.

Name

Mens Resource Center

Legal name

Men's Resource Center

Website

https://menscenter.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Men's Resource Center is a private, Grand Rapids, Michigan counseling practice founded in 2000 that delivers men's mental health therapy, support groups, coaching, court-related services, and educational products in person and online.

Ownership category

akta.pro rank

Product category

Behavioral Health Counseling

NAICS

Other Individual and Family Services (62419)

SIC

Services-Social Services (8300)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Domestic Violence & Abuse Support Services (BPAGAEAD), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Men's counseling services
• Individual therapy
• Group therapy
• Online therapy sessions
• Substance abuse counseling

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Counseling Services: Individual therapy sessions priced from $105-$1,000, including options with specific therapists (Randy Flood, Charlie Donaldson) at premium rates. Sessions available in 30-minute and 1-hour formats. Covers in-person and online delivery.
2. Group Support Programs: Men's support groups ranging $80-$750, including specialized groups for anger management, domestic violence, sex addiction, substance abuse, and parental alienation. Session packages and ongoing group memberships.
3. Coaching Services: Life coaching, performance coaching, and recovery coaching services ranging $85-$425 per engagement.
4. Court Consultation Services: Criminal and family court coaching, evaluation, and professional services ranging $95-$1,200. Targets court-referred clients and those in legal proceedings.
5. Educational Products: Book sales including 'Stop Hurting the Woman You Love' ($16.95) and 'Mascupathy' ($9.99-$14.95). Video products like 'Accept These Four Hard Truths' ($29.99-$49.99) with pay-what-you-want pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Men's Resource Center provides professional counseling and therapy services tailored for men, offering individual therapy, group therapy, and online sessions via HIPAA-compliant Zoom. The center also runs specialized programs addressing domestic violence, sex addiction, anger management, substance abuse, and parental alienation, and sells related educational products such as books and training videos.

Product overview

Men's Resource Center is a counseling and therapy organization offering a comprehensive suite of services for men's mental health. The portfolio includes core therapeutic services (individual and group therapy, online counseling via HIPAA-compliant video), specialized counseling programs (domestic violence, sex addiction, anger management, trauma recovery), court-related services (child custody evaluation, criminal/family court consultation), coaching services (life, performance, recovery), and educational products (books and video courses). Services are delivered in-person in Grand Rapids, MI and through online platforms. The organization also produces the Revealing Men podcast and offers various self-assessment tools.

Differentiator

Problem solved

Functional benefit

Brands

• Revealing Men: The organization's podcast featuring conversations about masculinity and men's mental health

Products and services

• Individual Therapy for Men

Quantifiable outcome

• Thousands of men have adopted the Four Hard Truths program and achieved positive changes
• +2 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fountain Hill Center for Counseling and ConsultationcoreStrategic or Co-development PartnerFounded in 2000, MRC was established at the Fountain Hill Center for Counseling and Consultation where Randy Flood serves as principal therapist. This partnership has provided the physical and organizational foundation for MRC's operations for over 25 years.
• Parental Alienation Study Group (PASG)coreStrategic or Co-development PartnerRandy Flood is recognized by and participates in PASG, presenting at their 2025 conference in Toronto, Canada. The organization focuses on parental alienation research and treatment, aligning with MRC's family court services.
• Family Access Fighting for Children's RightsminorStrategic or Co-development PartnerRandy Flood's expertise is recognized by this national organization focused on children's rights in family court situations.
• Sanford HouseminorStrategic or Co-development PartnerSteff Condon conducts group therapy sessions at Sanford House, an addiction treatment facility in west Michigan, providing specialized addiction services.
• Apple PodcastsminorChannel Partner/ Reseller/ DistributorPodcast distribution platform for the Revealing Men podcast, enabling reach to Apple podcast listeners interested in men's mental health topics.
• SpotifyminorChannel Partner/ Reseller/ DistributorPodcast distribution platform for the Revealing Men podcast, enabling reach to Spotify users interested in men's mental health topics.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• The Council on Recovery: Houston-based nonprofit providing addiction and recovery services including sex addiction treatment. Comparable due to overlapping men's sex addiction, substance abuse, and recovery programming that parallels MRC's core offerings.
• Cerebral: Digital mental health platform offering therapy and medication management online. Comparable as a modern online counseling alternative targeting similar anxiety, depression, and behavioral health needs that MRC addresses.

Broad incumbents

• BetterHelp: Largest online therapy platform offering general talk therapy including men's issues via subscription. Comparable because it competes for the same online men's mental health therapy demand MRC serves via Zoom, though BetterHelp operates at vastly greater scale and breadth.
• Talkspace: Public online therapy and psychiatry platform serving individuals and couples. Comparable as a direct alternative channel for men seeking online counseling, including couples/relationship work that overlaps with MRC's offerings.
• Hazelden Betty Ford Foundation: National addiction treatment provider with men's recovery programs and co-occurring mental health services. Comparable because it addresses the same sex addiction and substance abuse populations MRC serves, but at residential/intensive levels of care.

Regional players

• Pine Rest Christian Mental Health Services: Large West Michigan behavioral health provider where co-founder Randy Flood previously led the Men's Program. Comparable as a regional mental health system with overlapping men's services and geographic footprint in Grand Rapids.
• Sanford House: West Michigan addiction treatment facility where MRC's Steff Condon facilitates group therapy. Comparable as a regional addiction provider with overlapping therapeutic staff and shared referral pipeline in Grand Rapids.
• Network180: Kent County (Grand Rapids) community mental health authority where MRC's Steve Norman previously worked as mentor/coach. Comparable as a regional public mental health provider in the same catchment area, with overlapping case management and recovery support.

Others

• Batterer Intervention Services Coalition of Michigan: Michigan coalition of which MRC's Otha Brown is a member. Comparable as a professional ecosystem player that shapes standards and referrals for the domestic violence intervention work that is a core MRC service.

Direct peers

• Fountain Hill Center for Counseling and Consultation: Grand Rapids counseling center that has hosted MRC since its 2000 founding. Comparable as the parent organizational host with overlapping counseling services in the same West Michigan geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/menscenter
• LinkedInlinkedin.com/company/mens-resource-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mens Resource Center