Menselijke Revolutie

What Menselijke Revolutie does

Menselijke Revolutie is a Dutch non-profit foundation (Stichting Menselijke Revolutie) founded in 2023 and headquartered in Utrecht, focused on promoting human-centered organizational practices across the Netherlands. The foundation's core offering is educational and inspirational content rather than technology: an annual flagship seminar series (held 2024, 2025, 2026), free networking meetings and round table sessions, a book by organizational psychologist and founder Sven Rickli, a LinkedIn Top Voice Videocast, and a Mensgerichte Organisatie Certificaat (Human-Centered Organization Certificate) program for qualifying organizations. The foundation also aggregates a partner ecosystem spanning coaching (OnzeCoach), talent management (Amplooi), vitality services (Adaptics), HR research (Nolost), occupational healthcare (De Bedrijfspoli), and corporate sponsorship from AFAS Software (whose CEO Bas van der Veldt serves as ambassador).

The go-to-market motion is community-led and freemium: individuals join for free with no obligations, receiving exclusive content, event invitations, and partner discounts, while the foundation reaches organizations through seminars, round tables, and partner channels. The 2024 inaugural seminar sold out to 900 leaders collectively representing nearly 1 million employees, signaling meaningful reach within Dutch mid-market and enterprise leadership circles. The foundation cites research claiming human-centered organizations achieve 81% lower absenteeism and 43% lower turnover as the core value proposition for organizational adoption.

The foundation operates with a lean 7-person team and no disclosed revenue, funding, or institutional backing. Revenue mechanics are not transparent in the source data but appear to rely on partner sponsorship (AFAS Software as a major sponsor), partner-network economics, and potentially certification fees, alongside revenue from book sales and speaker bookings through Sven Rickli and Coen Bertens. The organization is led by Sven Rickli (founder/initiator, also founder of Nolost), Coen Bertens (board member, former Efteling executive), with Bas van der Veldt (CEO of AFAS Software) as ambassador. No AI/ML technology, proprietary software products, or technology platform were identified in the source data.

Name

Menselijke Revolutie

Legal name

Stichting Menselijke Revolutie

Website

https://menselijkerevolutie.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Menselijke Revolutie is a Dutch non-profit foundation founded in 2023 that promotes human-centered organizational practices through an annual seminar series, free networking events, a book, and a certification program, serving Dutch organizations and leaders across healthcare, education, and corporate sectors.

Ownership category

akta.pro rank

Product category

Organizational Development & Human-Centered Workplace Services

NAICS

Professional Organizations (813920), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYTHAHACAA

Association & Society Conference Management (Nonprofit, Professional Bodies)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

Keywords

• Human-centered organizations
• Organizational culture consulting
• Leadership development events
• Employee wellbeing programs
• Workplace transformation services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership/Subscription: The foundation offers free membership to individuals with benefits including exclusive content, invitations to events, and partner discounts. The membership is described as having no costs and no obligations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Stichting Menselijke Revolutie is a Dutch non-profit foundation that inspires organizations and governments to become more people-centered (mensgericht). It delivers this through an annual flagship Seminar, free networking meetings and round table sessions, a book by organizational psychologist Sven Rickli, and a Human-Centered Organization Certificate for qualifying organizations. Members gain exclusive content, event invitations, and discounts from a curated partner network providing coaching, vitality, and talent management services.

Product overview

Menselijke Revolutie (Human Revolution Foundation) is a Dutch foundation that operates as a movement and event-based organization rather than a traditional software product company. The core offering consists of the annual Menselijke Revolutie Seminar (flagship event), the Menselijke Revolutie book by Sven Rickli, and free networking meetings and round table sessions that educate and inspire organizations to become more human-centered. The organization also offers a Human-Centered Organization Certificate for qualifying organizations. The portfolio includes a partner network (Nolost, Amplooi, Adaptics, OnzeCoach) providing complementary services including coaching platforms, vitality programs, and talent management solutions. The LinkedIn Top Voice Videocast provides ongoing video content related to the movement's themes.

Differentiator

Problem solved

Functional benefit

Products and services

• Menselijke Revolutie Seminar Annual flagship event featuring inspirational speakers who share insights on human-centered leadership, organizational culture, and making the human the heart of the organization. The seminar brings together leaders to inspire them to make their organizations more human-centered.
• Menselijke Revolutie Boek (Book) Book by organizational psychologist Sven Rickli that critiques traditional thinking about work, leadership, and organizing. It examines how people are too often reduced to means, how 'human-centeredness' gets stuck in nice words, and why leaders can no longer hide behind the market, the system, or rules.
• Mensgerichte Organisatie Certificaat (Human-Centered Organization Certificate) Certification program for organizations that meet human-centered criteria. Organizations can apply for this certificate to demonstrate their commitment to human-centered practices.
• Netwerkbijeenkomsten en Ronde Tafel Sessies Free networking meetings and round table sessions organized by Stichting Menselijke Revolutie to connect organizations and inspire them to organize more human-centered. These events serve an educational role by providing strategic employees with concrete tools to put the human at the center of their organizations.
• LinkedIn Top Voice Videocast Video podcast series featuring LinkedIn Top Voice content related to human-centered leadership and organizational transformation.

Quantifiable outcome

• 81% less absenteeism in people-centered organizations
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NolostcoreStrategic or Co-development PartnerNolost is a research and advisory firm that makes organizations more people-centered and sustainably successful. They offer employee surveys, leadership training, team development, and culture development services. Nolost provides a free quickscan for Menselijke Revolutie members.
• AmplooicoreStrategic or Co-development PartnerAmplooi is the specialist in talent management, work ability, and reintegration. With over 44 coaches and 15 certified labor experts, they help employees and companies find work happiness. They have helped 40,000 talents and support 3,000 companies with talent management.
• AdapticscoreStrategic or Co-development PartnerAdaptics strengthens organizations by increasing and maintaining the vitality of employees. They offer preventive medical research, vital cycle measuring, vitality coaching, and vitality training programs.
• OnzeCoachcoreStrategic or Co-development PartnerOnzeCoach is the expert in employee coaching with access to over 60 certified coaching experts across the Netherlands. They offer powerful individual coaching, team coaching, external confidential advisors, and financial coaching.
• De BedrijfspoliminorStrategic or Co-development PartnerHealthcare partner providing services to support employee health and wellbeing.
• CapabilityminorStrategic or Co-development PartnerPartner organization in the Menselijke Revolutie ecosystem.
• AFAS SoftwarecoreGTM or Marketing PartnerAFAS Software is a major sponsor of Menselijke Revolutie. CEO Bas van der Veldt serves as an ambassador for the foundation. AFAS provides software solutions for organizations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gallup: Global analytics and advisory firm best known for workplace engagement research (Q12) and strengths-based development. Comparable in producing research-backed outcomes narratives around absenteeism, turnover, and engagement that Menselijke Revolutie echoes, but at vastly greater scale and with proprietary data.
• Human Capital Institute (HCI): International membership association for talent and HR professionals offering conferences, research, and certifications. Comparable as a nonprofit, membership-based professional community serving HR and talent leaders, but at significantly greater global scale.
• Center for Creative Leadership: Global nonprofit research and leadership development organization producing evidence-based leadership content and programs. Comparable as a mission-driven nonprofit producing research-backed content and programs for organizational leaders, but with much broader geographic reach.
• SHRM: World's largest HR professional society, providing membership, certifications, conferences, and advocacy. Comparable in providing HR-focused content, events, and credentialing, but operates as a much broader professional body rather than a niche human-centered movement.

Direct peers

• B Lab: Nonprofit network that certifies B Corporations meeting standards of social and environmental performance. Shares the movement-style advocacy, certification product, and free-membership community model that Menselijke Revolutie uses in the Dutch market.
• Effectory: Dutch employee research and engagement firm that runs employee surveys and helps organizations improve workplace outcomes. Comparable because it operates in the Netherlands, focuses on measurable employee outcomes (engagement, retention), and serves the same organizational buyer as Menselijke Revolutie.
• Great Place to Work: Global certification organization that rates and certifies 'Best Workplaces' based on employee survey data and culture criteria. Closely mirrors Menselijke Revolutie's certification-driven model, but on a global scale and using proprietary survey data rather than qualitative human-centeredness criteria.

Regional players

• GITP: Dutch HR assessment, training, and organizational development consultancy. Comparable as a Netherlands-based provider of HR assessments and organizational development services serving similar enterprise buyers, though operating as a commercial consulting firm rather than a movement foundation.
• AWVN: Dutch general employers' association providing HR advisory, training, and collective labor services to member companies. Comparable as a Dutch nonprofit serving employers with HR-related services, though with a more traditional, lobbying-oriented remit than Menselijke Revolutie's movement positioning.
• VNO-NCW: Confederation of Netherlands Industry and Employers, the largest Dutch employers' confederation representing business interests and providing policy advocacy. Comparable as a Dutch umbrella organization engaging employers around workforce and policy issues, though focused on lobbying rather than certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/menselijkerevolutie
• Instagraminstagram.com/menselijkerevolutie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menselijke Revolutie